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Yahoos Company’s Strategic Management’ Success Case Study

A number of macroeconomics affect the search industry, but the shifting needs of consumers and the evolution of social platforms are the main factors. For instance, since the advent of Yahoo and Google, the search industry has undergone a radical transformation (Hill and Gareth 3). These days, people interact with the web through social channels such as Facebook. Often, instead of searching for a site or information on Yahoo, people are turning to the social platform to get anything they want (Hill and Gareth 5). For instance, a business page on Facebook offers excellent results for an establishment. In fact, it is one of the best ways of finding information instead of navigating through different business websites, checking for the business hours, and tracking down the information. Companies are also shifting from traditional platforms to social sites as they are good sites to net potential clients (Hill and Gareth 4). For instance, before the emergence of social platforms, many companies had signed with Yahoo to advertise their products, but they have reduced drastically today as a result of social platforms. In 2009, the revenue of Yahoo decreased by 13 percent as a result of the lack of use of its traditional advertising forms by companies. Yahoos prospect for the future is still bright as it has competencies that give it a sustainable competitive advantage (Hill and Gareth 4). The diversification strategy of Yahoo is one of its great competencies. That is in as much as its stocks plunged in 2011; Yahoo owns or has a stake of more than 40 percent in Alibaba, a Chinese search engine, whose stocks increased. Also, acquisitions made by the company also give it an added advantage in the search industry (Hill and Gareth 4-5). For instance, Rocket mail which attracts clients in the email line, GeoCities which offers webhosting services to registered users who share their information with friends on the internet, and in 2000, the company acquired an eGroup which is a social networking site that allow registered users to link and share their information with friends (Hill and Gareth 4). All these factors have enabled the company to stay ahead of the competition in the search industry. The dominance of Google in the search engine industry accounted for about 60 percent of all United States searchers in 2011, whilst Yahoo! Search engine received 14percent, and Bing received about 13 percent (International Business News par. 2). In addition, Yahoo recorded a lot of success init core business, such as Relevance Engine and Content Optimization (Hill and Gareth 2-3). These segments are receiving a lot of attention at the moment, even though the company has not changed its technology (Watson par. 1). In 2012, Yahoo reported an increase of 270 percent in clicks putting it ahead of Google and Bing. Also, the deal with Bing saw the company’s visits rise to about 80 percent beating Google with almost 20 percent (International Business News par. 2). With this, I had the money I still would invest in Yahoo. The decision to invest rests partly with its recent performances and, more so, its recent technology of personalizing its homepage (Hill and Gareth 5). This aspect has given people tailored information which has enhanced page views. Since page views have increased threefold, companies marketing their offering will follow suit, and Yahoo will pick again. When its deal with Alibaba is sustained, Yahoo in as much it may underperform in the US market, the Asian market will emerge to be its competence, and as such it will be able to deliver not only on clients demand but also on the shareholders demand (Hill and Gareth 4). Get your 100% original paper on any topic done in as little as 3 hours Learn More Works Cited International Business News. Yahoo, Bing Yield ‘Higher Success Rate’ Than Google Search: Study. 2011. Web. Hill, Charles and Jones Gareth. Strategic Management:An integrtaed Approach. New York: Houghton Mifflin, 2013. Print. Watson, Frank. Yahoo Content Behaviorally Targets Success. 2011. Web.

Discussion Forum Unit 4

Discussion Forum Unit 4. Paper details   Continuing with the company selected in Unit 2, think about the types of financial data that would be included and excluded in differential analysis. Propose which specific revenues and costs should be considered in an evaluation to drop or keep a: Customer Product line In addition, explain sunk and opportunity costs as they relate to your selected company. Should these costs be considered in differential analysis? Why or why not? (250 minimum word count, references excluded) Please paraphrase information from your sources (use at least 2 quality sources outside of the assigned textbooks; avoid direct quotations and “Wiki” sources) and include in-text citations and corresponding references in APA format. ==================================================================== In this course, I expect you to use the introduction, body, conclusion (IBC) format in your discussion, written, portfolio, and group activity assignments. Here are the details of the IBC format. Introduction: restate the problem or question given in the assignment, include any background information, and provide a preview or plan of what you will be discussing in the body. Body: use the MEAL plan to create paragraphs consisting of your own words along with paraphrased sentences and in-text citations to answer the question or problem provided in the introduction. Conclusion: summarize the main points discussed in the body, discuss how they answer the problem or question, and make a recommendation or observation to end your response. Please make sure your response follows APA guidelines and includes a reference list at the end. I suggest writing an outline before you begin to write. Please include at least one of the assigned textbooks as a reference. Tables and graphs can be used as evidence in the body, but they should be used to support your analysis, which is written in your own words. You need to explain how and why the table and graph support the topic sentence of the paragraph.Discussion Forum Unit 4

Department of Corrections Tweets and Equal Treatment of People Assignment

essay writing help Department of Corrections Tweets and Equal Treatment of People Assignment.

Prior to beginning work on this discussion, review a state’s department of corrections Twitter (Links to an external site.)Links to an external site. You can consider any of the Twitter pages for state correctional departments listed in the Recommended Resources for this week or you can do an Internet search to locate a specific state’s department of corrections Twitter page. The Twitter page must be the official account of that state department of corrections. For example, you could explore Tweets from one of the Twitter pages listed in the resource list for Week 2, or you could review the department of corrections’ Twitter page for a state of your choosing. Select a Tweet and explain how its content relates to a social justice issue and a criminal justice issue in state corrections.
Department of Corrections Tweets and Equal Treatment of People Assignment

Analyzing debatable claims

Analyzing debatable claims. Can you help me understand this English question?

This assignment is straight forward on the directions. Make sure you do not plagiarize and cite your source. Only paying for good quality writing. This assignment is due before 11pm pacific time on Sunday 2/2/20 Thanks!
Over the next several weeks, you will be developing an analysis of a debatable claim. You will select a TED Talk that presents a persuasive argument on a debatable issue. Be sure to record the title, speaker information, and URL for your selected TED Talk.
In a two- to three-page summary, address the following questions.


What is the topic of the TED Talk?
What is the angle or argument that the speaker presents?
What is the purpose of TED Talk? What does the speaker want the audience to do with the information they are presented with?

Rhetorical Situations

Who is the target audience for the TED Talk? Why does this matter?
What is the context of the TED Talk? What historical or current event information does the audience need to understand the argument?
What rhetorical appeals (reason, emotion, credibility) does the speaker use to help strengthen the argument?


What types of evidence are used?
Does the evidence seem credible? Why or why not?
What additional information do you want to know about the topic?


How does the speaker introduce the topic? Is it compelling?
How does the speaker conclude the talk? What methods does the speaker use to finalize the talk?

Analyzing debatable claims

Critique of Article on therapy for cancer patients

The weaknesses and strengths of the article are based on the principles of qualitative and quantitative research quality. The paper will give an intellectual critique, according to (Burns and Grove, 2007 p445). Intellectual research critique involves complete and careful examination of a study carried to determine the weaknesses, strengths, significance, meaning and logical links. All the five standards of qualitative and the four stages of quantitative critique research of research will be applied by the paper. Close attention will be paid to completeness, consistency and usability of the articles. The paper will take in an in-depth examination of both materials to assist in bringing out the changes in an evidence based nursing discipline. Finally the examination will comprise of some various components of like the validity of research objectives, problem purposes, statistical tests and implications, problems and aims of the quantitative research: The problem in question is clear at the start of the article. Post diagnosis emotional and physical obstacles of breast cancer are faced by women. Regardless of complete researches on the implications of the training and dancing in health women, the issue approached in the article is the absence of a similar research conducted with women with breast cancer. Alternative therapies and medicine are necessary in the nursing field and the article identifies a therapy that could help patients in a great deal. The study was intended to be in the abstract and explain or describe further in the first stage of the article. The article barely explains that research was meant for a pilot study and will need extra studies to achieve definitive results. The purpose illustrate target group of people, setting and the sample population. The study was feasible in the sense that there was enough support from two cancer institutions and their leaders who also promote the program actively. The study was reviewed by the ethics committee with each participant signing the informed consent. To increase the research feasibility, the study could have taken in a huge number of members. Qualitative study The problem addressed by the article was described in detailed by its background section. Getting to understand the patient’s feedback to illness will help the nurses provide the much needed care adequately. In palliative care, the major goal of the nurse is to give patients the best quality life (Johansson, Danielson and Alexson, 2006, p. 391). The intention was defined in the abstract and the section of the article. The article identifies a selected group and how they were chosen. The facilities, equipment and steps involved in the learning process are discussed in the section that highlights the procedures. The article gives the picture of how the patients explain it, although it lacks some feasibility due to small size, and demographic of the selected group. Quantitative study Sandel and Judge et al. came up with questions, objectives and hypotheses with an aim to determine the effectiveness of the movement and dance program on the life quality and shoulder function on the survivors of breast cancer. Incase of the peer review of the research, they would agree on the benefits documented either qualitatively or quantitatively that can be repeated. Weaknesses in the paper According to Burns, N. and Grove, S.K., researchers develop questions, hypotheses or objectives to connect between the more sated research problem and intention and the mode of study especially in data collection and analysis. Living with incurable disease like cancer at the end of life, the perception by the patient on the quality of life has been clearly brought out by the article. The three researchers paid attention to the data collected a number of times from the participants and created their own results. It is true that the data was of a qualified nature because the researchers were considering keenly at what were the biases and influencing the outcomes of the research. Variables in published studies In quantitative analysis, the variables were both dependant and independent. They included operational that encompassed giving the calming surrounding to the participants with the use of the same dance instructor and similar movements. Dependant variables for the 35 participants were their own demographic variables that include the breast cancer survivors in a period of five years after the operation. The article did well in choosing the variables which allowed it to move the mentioned objectives from a theory to a collection of solid analysis In the qualitative study, different types of variables the research article employed were independent (operational and conceptual) and dependent (demographic). Researcher analysis of the patient feedback to life quality questions were variables of conceptual nature. Operational variables were kind of environmental that the participants were given by the researchers. They were peaceful, informed and pleasant surrounding. The dependent variables for the five patients were their own demographics that included diagnosis of incurable cancer with only a number of months to live each. Each and every patient had to have a team work of palliative nature at their homes and they can be 50% active in a day. All the patients understood and spoke fluent Swedish living in the Jam land county. The number of participant in this kind of research was very small to make general assumptive statements. Literature review. According to burns and grove (2005), it was important the work of the researcher must be built on the work of other researchers (p93). A literature review needs that the author analyze critically the literature that is available and related to the topic 9Burns and Grove, 2005, p93). Literature review on dance and movement schedule upgrades the quality of life measures in the survivors of breast cancer appears thorough. The research was performed 35 women from two cancer institutions in Connecticut for a period of twelve weeks by the use of Lebed method. It looks like the review included all the major studies which had been conducted on the topic. The gradual development of ideas was crystal clear. The review depended on the necessary materials, resources and research reports. The review backed up the need for the new study. The review is designed to give a guiding principle to the need for the addition of movement and dancing program to the practice. The review style was not biased and also appropriate but when it comes to the issue of differentiating the study from the intervention, an exercise program that does not have music and dance with the verbal support group is raised. On the qualitative aspect of the study, the study on patients with incurable cancer at the end of the patient’s quality of life provides a short literature review at the beginning of the paper. However, other researches are indicated in the discussion section where there is comparison of findings from the study with the findings form the previous one. Burns and Groves points out that when critiquing literature review for a study, one needs to examine the initial stages of the article and the discussion part. The researchers pointed out several studies but a few have similar results with more having opposite outcomes. Five themes with relation to the quality of life were addressesed in the research and included the following; significant relations, valuing ordinaries in life, alleviating suffering, maintaining a positive life and finally managing life when ill. The positive results from the research will aid nurses in focusing a lot on the positive aspect of quality life as well as encourage patients live their lives fully with untreatable illness and stop on focusing on the problems. Due to the small number of participants in the research, additional study is needed. Quantitatively, the study does not describe the theoretical framework but the importance of the research was not affected. The hypothesis has a natural flow; framework led the study with the testing of the hypotheses in a statistical manner. However in qualitative study the framework must be well integrated with methodology carefully framed and clearly presented (Burns and Grove, 2005, p121). There is clear presentation of the frame work by the study with integration of Watson’s caring theory. The theory demonstrates the relationship to the nursing professionals. The report gives major characteristics of the frame work; this will enable readers to understand the conceptual background of the research. With the research paradigm, the framework is consistent. Study design. Quantitative design of the study was a randomized control attempt and also the simplest and the most powerful tools of clinical research. Computers were used in randomization and the study had wait list and crossover at thirteen weeks which made the mode of study appropriate. The functional assessment of the breast cancer questionnaires was administered by individuals to addressed the issues of hypotheses, purpose and study objective. Significance The results within the study include the major increases in the ROM noted in the two shoulders, general improvement in health, better body image and improved mental health (Judge, Sandel, Faria and Landry, 2005). The results are of great significance in terms of clinical nature since they portray the necessity of belonging to the group and the benefits of increased health to the participants.