The purpose of this assignment is to conduct research related to how a specific company utilizes information related to consumer behavior, product mix or service processes, and pricing to create marketing plans that will meet business needs including their specified marketing objectives. Review: Review the following topic materials. Topic 3: “Consumer Purchasing Decisions” Topic 4: “What Is a Product?” “What Is a Service,” and “Service Delivery” Topic 5: “Pricing and Breakeven Analysis” Part 1: Continuing in the role of a marketing professional who has been tasked with completing a marketing plan for a client, refer back to the research you completed in the Topic 2 Part 1: Research as a starting point for the assignment. Conduct additional research related to consumer behavior, the company’s specific product or service, and the company pricing strategy, and use it to complete the “Marketing Plan Analysis and Presentation: Part 2 – Research Template.” Part 2: Create a 15-20 slide PowerPoint presentation that summarizes your marketing plan analysis based upon the research you have conducted. Slides should address each of the key areas listed below and should include speaker notes that explain how the company could have used what it learned about consumer behavior, product or service, and pricing to help it develop a marketing plan in order to meet the company marketing objectives and business needs. Include a slide at the end of the presentation to cite your research sources. Company Background: Company name, vision, and mission.Company marketing objectives. Consumer Behavior: Describe the customer segments and target markets.Describe characteristics of the target markets that will affect product/service and pricing decisions.Describe how the company differentiates its product and positions its brand.Describe a consumer buying behavior model for this company and brand. Product or Service: Describe the product mix.Describe the product lines.Describe the service processes.Discuss physical evidence of service, service scape, and ambiance.Discuss the roles of company employees in service delivery. Price: Define the company’s pricing objectives and discuss whether the objectives are profit- or sales-oriented.Provide example of current company pricing strategies.Describe pricing tactics (discounts, etc.) that are used to drive short-term demand. General Requirements: Refer to the resource, “Creating Effective PowerPoint Presentations,” located in the Student Success Center, for additional guidance on completing this assignment in the appropriate style. Submit the “Marketing Plan Analysis and Presentation: Part 2 – Research Template” and PowerPoint presentation with speaker notes. While APA style is not required for the body of this assignment, solid academic writing is expected, and documentation of sources should be presented using APA formatting guidelines, which can be found in the APA Style Guide, located in the Student Success Center. This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion. You are not required to submit this assignment to LopesWrite. Benchmark Information This benchmark assignment assesses the following programmatic competencies: BS Accounting; BS Business Administration; BS Business Analytics; BS Business Information Systems; BS Business Management; BS Entrepreneurial Studies; BS Finance; BS Finance and Economics; BS Hospitality Management; BS Marketing and Advertising; BS Sports Management; BS Supply Chain and Logistics Management 2.1: Demonstrate appropriate research strategies for acquiring information necessary to meet specific business needs.
MKT 315 GCU Pepsico Inc Marketing Plan Analysis & Overview Presentation
Week 4 Assignment – Creating an eCommerce Business
Too often, entrepreneurs brimming with optimism and enthusiasm launch businesses destined for failure because their founders never stop to define a workable strategy that sets them apart from their competition (Scarborough & Cornwall, Entrepreneurship and Effective Small Business Management, p. 106).
Develop an idea for a prospective small business and select a name for the company.
Identify its key competitors and summarize the strengths and weaknesses of one of the competitors.
Prepare a mission statement that encompasses the purpose of the business and considers its target market.
Identify the ownership form for this business, taking into consideration tax implications, liability exposure, managerial ability, and cost of formation.
Include at least two references outside the textbook.
This course requires the use of Strayer Writing Standards. For assistance and information, please refer to the Strayer Writing Standards link in the left-hand menu of your course. Check with your professor for any additional instructions.The specific course learning outcome associated with this assignment is:
Develop a strategic plan to create a new small business.
SULCO W4 E Commerce Business and Online Shopping Report
The Prevention Of Computer Viruses Computer Science Essay
What is a computer virus? A computer virus is a computer program that can copy itself and infect a computer. The term “virus” is also commonly but erroneously used to refer to other types of malware, including but not limited to adware and spyware programs that do not have the reproductive ability. A true virus can spread from one computer to another (in some form of executable code) when its host is taken to the target computer; for instance because a user sent it over a network or the Internet, or carried it on a removable medium such as a floppy disk, CD, DVD, or USB drive. How are viruses transmitted can be transmitted person to individual by bodily fluids like HIV. Viruses approaching the common cold can be transported through the upper air we breathe. Viruses can also be transferred from your pets to you. Fortunately our body has an immunodefense workings that is intricately designed to row these pathogens. How do you prevent viruses? List the softwareââ‚¬â„¢s name. The internet is an amazing place that allows each and every one of us easy access to a wide variety of resources. Unfortunately, there is an increasing amount of viruses, worms, spyware and spam that can easily infect your computer. Your computer in fact may already be infected and you may not even know it. If your computer is unusually slow or crashes periodically, it may be infected. In fact, if you do not address the problem with this computer it may in fact infect other computers on your network. The result of a virus or worm attack can include an inability to access the internet, missing icons on your desktop, missing files and many other potential problems. There are ways, however, that you can fight back. Of course before making any changes to your computer, it is always a good idea to make a backup. FIGHT BACK 1. Run Microsoft Windows Update often. With new viruses and worms constantly being created, it is important to keep the Microsoft Windows operating system up to date. Go to http://windowsupdate.microsoft.com and follow the instructions on screen. By installing the critical updates found on the Windows Update website, you are greatly reducing the chances of your computer from becoming infected. 2. Update the virus pattern of your Anti-Virus software frequently. Almost all Anti-Virus software programs update automatically, but you will want to check to make sure that this process is taking place. If a new virus is introduced and your pattern file is out of date, you will not be adequately protected against this new threat. I highly recommend the use of Trend Micro PC-Cillin. Unlike other antivirus software programs, it does not tap your system resources by taking up a lot of memory. It also works in a very transparent fashion with continuous pattern updates. 3. Remove Spyware and Adware. When you visit websites or install new software, you may be inadvertently installing Spyware and Adware onto your computer. Spyware and Adware allows third parties to: (a) monitor the use of your computer over the internet and (b) market specific products to you on the internet based upon the use of your computer. Go to http://www.download.com in order to download and install: (1) Ad-aware and (2) Spybot – Search
Finish Practice 5（only a few questions）
order essay cheap Finish Practice 5（only a few questions）. I’m studying for my Mathematics class and don’t understand how to answer this. Can you help me study?
Lesson Objectives (5 topics):
Computing permutations and combinations
Permutations and combinations: Problem type 1
Permutations and combinations: Problem type 3
Required Study Activities
Read Permutations and Combinations
Watch – Permutations and Combinations
Click here to do the homework for Permutations and Combinations
Finish Practice 5（only a few questions）
Positivists Inquiry Discussion
Positivists Inquiry Discussion.
Instructions for the Inquiry DiscussionThis is an inquiry discussion. What I’m looking for is a series of posts, including replies to others, that show how your understanding of the prompt (several are given below), and your answer to it, has deepened or changed as a result of your interaction with what others in class have written. It’s likely you’ve never had such a discussion assignment before.Make your response to one of the prompts about 100 words, and at least one reply to another post also around 100 words. But I’m not counting words. I’m looking for interaction.Minimum Requirement: Two PostsAt the very least you need to make two posts: (a) A response to one of the inquiry questions and (b) a reply to another post (one which is about the same prompt you’ve chosen) either explaining how what is written has deepened or changed your original response or asking questions or adding your thoughts to help deepen or change the view of the writer.The goal through this series of interactions is toclarify what the prompt means,define key terms in your own words,express your tentative “answer,”question your own thinking, andshow how you’ve learned from others in deepening or changing your views.Do Not Use Outside Research MaterialsBecause of the nature of this inquiry, DO NOT use outside research materials. We’re using certain key words in special ways and outside research would just be confusing; and if the material in Common Sense Logic, and Professor Machuga’s lectures, is unclear, the goal is to learn from others to better understand the question and formulate an answer.How to ProceedYou don’t need to agree with each other. Feel free to ask for help in understanding, but try to say in the post what you think is going on. Don’t just say “I don’t understand any of this. Help!” Instead, say “I don’t understand any of this. Help! I’m confused because I don’t see any difference between ‘property’ and ‘essence.’ Don’t they both apply to every member of the group?”Once you are satisfied with your understanding and answer, you’re done. But I hope you’ll be intrigued enough throughout the week to check back in and see if you can learn even more. If so, make another post, a reply to someone who has helped you deepen or even change your views. The idea is to refine your views as you learn from others (or explain why you’re not persuaded by what others have said).Think of this as a dinner conversation around a BIG table in which everyone is respected, listened to, and responded to with the overall intention of making everyone’s thinking better.When that happens, you’ll be talking like a philosopher and thinking like a philosopher.GradingMy holistic grading will focus on the learning process expressed in your posts. If you just post a response to one of the prompts, and reply to another that you agree with that person, that’s not much of an interaction. On the other hand, if you post a response, then get a new perspective from another post, you can reply that you appreciate the new perspective, and say what your revised answer is.Here’s an example:Sample Prompt: “Common Sense Logic begins with the claim that ‘Logic books are not philosophically neutral.’ What does that claim mean? Is it likely true or not? Why would that be important to know?”Student response to prompt: “I think this means that instructors who write logic books, just like other textbooks, all have personal preferences. While that makes sense, I don’t see how that enters into writing a textbook. I took a political science class and even at the end of the semester I couldn’t tell whether my professor was a Republican, Democrat, or something else. It’s the same for textbooks. Those who write them can keep their views out of the book. And isn’t logic like math? I mean, 2+2=4 for Democrats as well as Republicans. So I don’t think the claim is true, and we can have pretty good confidence that our textbooks are pretty neutral.”Reply (to another post): “Wow. I didn’t think about how materials in textbooks are selected. It can depend on what the writers think is important, and that in turn depends on their own viewpoints. So while materials in a book can be considered in a neutral fashion, what goes into the book in the first place may show some of the biases of the writers.”Reply (to a second post): “OK, I think I’m ready to change my view. Thank you for helping me see that what Common Sense Logic calls a ‘view from nowhere’ isn’t possible. Even logic books make assumptions about whether logic actually expresses something about reality or whether logic is a made-up mathematical system. Whether there are real truths out there that we can discover is just one of a number of philosophical viewpoints, some of which reject the very idea of truth. Even books that claim to be ‘neutral,’ that give the impression that this is ‘how it is,’ can introduce controversial points of view that we wouldn’t know are controversial (because we’re just starting to learn philosophy). My view is now that we really should be told where a book, even a logic book, is ‘coming from.’”Terms of ArtA “term of art” is defined as “a word or phrase that has a precise, specialized meaning within a particular field or profession.” In other words, it carries a stipulative definition.Here’s a short list of some of these terms (including specialized words and common words or phrases used in specialized ways) which you may want to define in your own words during the course of your Inquiry.substance; attribute; predicate; proposition; quantities; qualities; relations; accident; property; essence; modal words; contingent; necessary; real definition; nominal definition; natural substances; artificial substances; genus and specific difference; existence; metaphysics; positivism; relativism; virtue vs. value; eudaimonia.List of Prompts or InquiriesIMPORTANT! Please put the inquiry number at the start of each response or reply you post. That will enable others to find the posts they’re looking for.If several have chosen Inquiry #2, for example, try to choose a different one; the point is now how hard or easy it seems, but whether you are learning to talk and think like a philosopher.INQUIRIES#1 – According to Aristotelian Realism, why do we need to distinguish between “accident” and “property”?#2 – According to Aristotelian Realism, why do we need “essence” if we already have “accident” and “property”?#3 – According to Aristotelian Realism, why does science need to begin with a quality in order for science to work? Why are the positivists wrong?#4 – According to Aristotelian Realism, why is there a “moral problem” if relativists are correct in saying that all definitions are nominal?
Positivists Inquiry Discussion
Use Of Power In Organizations
Personal power is power that resides with an individual, regardless of his or her position in the organization. Someone usually exercise personal power through rational persuasion or by playing of followers identifications with him or her. An individual with personal power often can inspire greater loyalty and dedication in followers than someone who has only position power. The stronger influence from the fact that the followers are acting more from choice than from necessity and thus will respond more readily to request and appeals. Of course the influence of a leader who relies only on personal power is limited, because followers may freely decided not to accept his or her directives or orders. The distinctions between formal and informal leaders are also related to position and personal power .A formal leader will have , at minimum, position power. And an informal leader will similarly have some degree of personal power. Just as a person may be both a formal and an informal leader, he or she can have both position and personal power simultaneously. Indeed such a combination usually has the greatest potential influence on the action of others. An individual with both personal and position power will have the strongest overall power. Likewise , an individual with neither personal nor position power will have the weakest overall power. Finally when either personal or position power is high but the other is low, the individual will have a moderate level or overall power. The Uses of Power in Organizations Power can be used in many ways in an organization. But because of the potential for its misuse and the concerns that it may engender, it is important that the mangers fully understand the dynamics of using power. In using expert power, managers aware of their education, experience, and accomplishments as they apply to current circumstances. But to maintain credibility , a leader should not pretend to know things that he or she really does not know. A leader whose pretension are exposed will rapidly lose expert power. A confident and decisive leader demonstrate a firm grasp of situations and takes charge when circumstances. Managers should also keep themselves informed about development related to tasks that are valuable to the organization and relevant to their expertise. A leader who recognizes employee concerns works to understand the underlying nature of these issues and takes appropriate steps to reassure subordinates. For e.g. , if employees feel threatened by rumors that they will lose office space after the next move, the leader might ask them about this concern and then find out just how much office space there will be and tell the subordinates, a leader should be careful not to flaunt expertise or behave like a he know everything. Suppose a manager has asked subordinates to spend his day finishing an important report. Later, while the manager is out of the office, the manager boss comes and ask the subordinates to drop that project and work on something else. The subordinates will then be in the akward position of having to choose which of two higher-ranking individuals to obey. Exercising authority regularly wil reinforce its presence in the eyes of subordinates. Verifying compliances simply means that leaders should find out whether subordinates have carried out their request before giving rewards otherwise subordinates may not recognize the linkage between their performance and subsequent reward. The request that is to be rewarded must be both reasonable and feasible, of course, because even the promise of a reward will not motivate a subordinates who thinks a request should not or cannot be carried out. The same can be said for a request that seems improper or unethical. Among other things, the follower may see a reward linked to an improper or ethical request. Finally if the leader promises a reward that subordinates know she or he cannot actually deliver , or if they have little use for a reward the manager can deliver, they will not be motivated to carry out the request. Further , they may grow sceptical of the leaders ability to deliver rewards that are worth something to them. Bases of Power Leaders are not automatically endowed an unlimited amount of power over subordinates . leaders also differ in terms of the sources of bases upon which power over subordinates can be exerted. There are five different powers that affect leadership which include expert power, referent power, legitimate power, reward power and coercive power. The first base of power is labelled coercive power. The basis of the influence is the fact that one person can punish another. Thus , a subordinates may do what a leader request because the leader has the power to fire the subordinates. Although the threat of punishment may give a leader considerable power over subordinates ,coercive power generally is not a very efficient base of power.’ The second power base described by French and Raven is labelled reward power. This is essentially the opposite of coercive power. That is subordinates do what the leader wants because the leader has the ability to reward them in some way. For example, a subordinates may comply with a leader request that he or she work overtime because the leader has the power to grant this employee a larger pay increase when raised are given out. The Third power base is labelled legimate power. This power emanates from the position that one holds in an organization. In most organization settings, the fact that one employee’s is another employee is another employees supervisor means that the supervisor has a legimate right to make request of the other person. Note that this legitimate right is independent of the person holding the position. The Fourth power base is expert power. This is power based on the fact that an individual is perceived as an expert on something to ask a group of subordinates to work on a weekend may bring the group before making the request. When exchange is used as an influence tactics, the leader offers subordinates something in return for complying with the request, or perhaps offers them a share of the benefits that accrue when a task iis accomplished. The fifth is Pressure. This involves the use of demands ,threats ,or persistent monitoring to make subordinates comply with a request . Suppose a supervisor wants to make sure a subordinates is on time every morning. One way to do this would be check the persons desk to see if he or she is present by the required time. Although pressure may at times get leader the behaviour they desire, this almost always comes in the form of compliance on the part of the employee. Leadership Good leaders are gifted, everyone can’t lead it . If you have the desire and willpower, you can become an effective leader. Good leaders develop through a never ending process, of self-study, education, training, and experience. To inspire the workers to a higher levels of teamwork, there are certain things to, know, . It do not come naturally, but when we acquired through continual work and study. Good leaders practices are continually works and studying to improve their leadership skills. Before we get started, lets define leadership. Leadership is a process by which a person influences others, the objective and directs the organization in a way that makes it more cohesive and coherent. The most popular definitions is that leadership is a quality of the persons possess that allows them to rule, and lead other people. That quality consists of a person’s charisma, power of thought, intellectual potential, organizational talents, and sense of responsibility. Other leadership essays examples give a different definition: leadership is concrete knowledge of psychology and social interaction, anyone can certainly develop the ability to be a leader. We have seen someone ordinary leading a company or an organization. We have seen someone who is leading a country, but has no charisma, no special skills. There is little doubt you’ll answer “no”. We can give the example of Hitler whenever he gives the speech everyone claps he was just a amazing person but the secret is whenever he comes in the stage he used to practice in front of mirror .Unfortunately, there are so many people in our world who are in the top positions, who have influence and power, although nobody really sees a real leader in them. Perhaps being a leader simply means being in a position over other people. Of course, their are some strategy to lead someone is to have the skills to make someone undertake what you want. Although it does not signify that this “someone” has no other solution. A real leader is someone who is respected by other people and due to this respect is followed by them. Being a leader demands something distinctive should be there in a person – something that makes him or her special, something stronger, and probably better than others so he compete with others. That’s why it’s not correct to think its virtually anyone can easily be a leader but not the perfect. Of course, to be a good one, we should improve our self, gain more and more practical knowledge as well as the experience, although with effort the leadership potential we can become a good leader. The Power of Leadership What is leadership? What is power? We define the two as a cornerstone of any successful team, organization, or for any successful country. If there to analyze the U.S. we could see this very clearly. The U.S. is the leader and one of the most dominating countries in the world, hence being called “world power”. What we estimate that leadership compliments from power, and power compliments leadership. When these two qualities are used in a responsible manner success soon and follows the right path . If we refer to the history books, we can come to the conclusion that wars are won by good leadership and a responsible use of power. Whenever we mention the word “Power” most of the people will think that power is evil, corrupt, self-serving, manipulative and hurtful. When we used power is in an ethical and in purposeful way, there is nothing evil about it. Leadership is “interpersonal influence, exercised in a situation, and directed, through communication process ,and it is an attainment of a specified goal or goals. If we would delegate responsibility to someone, we need to analyse that person with the power as well. Managers and leaders always commit the mistake of giving people responsibility, and not giving them the actual power so that they can execute their responsibilities well. How many people have we met that they are frustrated with their jobs simply because they had job responsibilities that they did not have much power to fulfil. They try their very best, but they gave resigned or frustrated because they realize they simply do not have the better resources; decision making power; time to fulfill it. In other words, they were given a task, but they were not given the resources to complete that task. Leadership, power and influence is a theme within management or the organization that is constantly developing. Leaders are now a days developing new and innovative ways to empower themselves and the followers in order to get the best out of them they follow the leaders to become like him or her the advantage is that the work is done properly and the followers. We have decided to look at the assumption that what leadership is based on,and the different types of relationships between the people, rather than the skills and abilities of just one person. We know this theory allows for a large network of interaction of people from all walks of life, they have the ability to shape these people through the influence and power of the leader. So the objective was to examine the forms of power and the relationships of different power. There are five sources of power that are commonly referred to when describing leadership. The different approaches with supporting evidence gathered from successful leaders. They demonstrated the challenges experienced it face the reality and how they have overcome from the situation ,these obstacles through the use of leadership, power and influence. Different leadership patterns are applicable to different genders, while these behavioral strategies note above present unique solutions for men and women. It is believed that females as a rule would have softer leadership styles related to care, nurture and sensuality rather than to ruthless and aggressive search for the implementation of the corporate objectives. Females as a rule stress the importance of relationship while men stress the importance of a task. Still, there are many examples of task oriented females and caring males. Also it is believed that females in the organizations are likely to gain authority only if the company deals with people and relations rather than with some dry figures and statistics. Leadership, as one can say involves the following four things – Motivating other people. Some leaders and some must be followers. The leaders comes front in time when needed or crisis and present innovative solution. Leaders know what they want, to achieve and what is their ambition. The behavioural theory of leadership was created after the followers of the trait leadership theory could not find enough traits to explain why some people choose good leaders and why some could only be followers. The reason is the most logical way was to explore how the leaders behaved in their daily activities and especially towards their followers. The leadership would makes group of different behavioural patterns and activities together and then put a label on them calling them in styles. Concern for task. This behaviour of leaders is represented by tangible and calculable achievement linked which improved productivity of the organization of labor and motivation the personnel. Concern for people. This behaviour of leaders is represented by the tangible concern for people who works in the organization and have desire to establish proper relations rather than to treat them as units of production and corporate overhead. In this manner the leader establishes the group called the “old boy club” where each worker would become very much comfortable. Thus, if needed, each worker will give their best to do even more to make other ‘friends’ happy. Directive leadership. This behavioural leadership style is represented by the leaders taking continuously and takes the decisions for other, and expecting the others rather to follow the instructions. Participative leadership. This behavioural leadership style is represented by the leader’s goals to engage people make them busy to the task and increase their commitment by allowing them to make decisions for the company they work for. As a rule the leadership would use any two of the four general leadership styles shown above, they redesign them or rename them, plot them on some graph and then establish mixed strategy. Many others leadership would use other combinations and plot other leadership styles and schemes based on the leadership behaviour. Speaking about some practical situation, it is believed that those leaders engaged in participative and people-oriented leadership, they can enjoy better employee motivation and satisfaction leadership styles. Conclusion The power and bases of leadership is the day to day needs of human beings, and what i found while doing these assignment is Leader didn’t came in the earth by god gifted. They make them self to become a good leader the one who have desire to become a leader he or she should work on it, give effort, gain knowledge, and practically do some research so that he or she could lead others. The leader should have the quality to motivate others make himself the brand image so people follow him or her.It is not the easy task to lead a country or a followers the courage should be build on him/her so that he/she could utilize the power of the leader. He/she should have decision making abilities and he/she should take the decision which will give them fame .Finally i would like to conclude by saying that everything is possible if you have the goals.
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