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West Coast University Determinants of Health Discussion

West Coast University Determinants of Health Discussion.

Answer each bullet point in a powerpoint with pictures/diagrams ( Use video transcript below)Discuss how the determinants of health contributed to the opioid crisis in Anytown.Which determinants of health have had the most influence on the crisis in Anytown? Indicate if the influence was a negative or positive.Which determinants of health have had the most influence on the national opioid crisis? What are the similarities and differences between Anytown and the nation?Use the SWOT management tool from your text to address a general analysis of the opioid crisis in Anytown.Video Transcript: Week 2
I am the Environmental Science Director for the county that includes Anytown. By
now, you know about the public health crisis generated by the opioid epidemic not
only in Anytown, but across the country as well. In fact, the opioid crisis can be called
the number one public health issue of our time. In fact, a White House Panel
recommended that this be declared a national emergency (Goodnough, 2017).
But did you know that this crisis and environmental science are connected? How, you
may ask? Let’s look at the environment of a coal mine. Are the working conditions
considered safe in terms of the air quality? One of the most common illnesses for
coal mining workers is called pneumoconiosis, or black lung disease. According to
the Centers for Disease Control and Prevention, pneumoconiosis occurs when
someone breathes in dust particles, or in this case, coal particles, over a period of
time. It often takes years for the disease to manifest, and when it does, lung
impairment, disability, and even death can occur.
This is an environmental science public health issue because this is a human-caused
disease and can be prevented through proper dust control measures. Because there
is no cure for black lung disease, many residents have turned to opioids to cope. I
need your help with this problem. Put on your environmental science hat and let’s
brainstorm ways to help our community and prevent this horrible condition and its
aftermath.
West Coast University Determinants of Health Discussion

Cyber security and risk management.

Assignement 1:Cybersecurity and Risk Management: Answer each bulleted question with 250 words or more. Identify one cyberattack that occurred in the last 2 years. What caused the cyberattack? Do not repeat an example that has been posted previously.How did the cyberattack impact data loss, financial loss, cleanup cost, and the loss of reputation? If you were the manager of this company, what are some key steps you would have taken to prevent cyberattacks and enhance cybersecurity?Recommend information that should be in the cloud and describe which information should not be in the cloud. Be sure to include in your recommendation your thoughts on preventing cyberattacks, addressing security concerns, or strengthening network infrastructure.Assignement 2: 4 pages (4)Directions:You’ve just left an all-hands meeting at your company*. The CEO was very upset at the rise of shadow IT projects – a major indicator that the company’s internal information system has failed to meet its needs. Because the current information system is inadequate, inefficient, and outdated, the CEO is inviting everyone in the organization to propose a new operational, decision support, or enterprise information system to replace it. The executives have allocated $5 million to fund the most promising idea. This is your chance to make a difference in the company (not to mention your own career). Write your proposal as a memo that the entire C-suite will review. Include at least these points, in your own words, to be persuasive:1. Identify the main functions of your proposed information system and why they are important to the business.2. Describe what types of data your information system will hold and how data quality will be ensured.3. Explain how the old information system handles the functions you mentioned, the problems that occur, and why your information system will handle things better.4. Offer evidence of feasibility: Show that similar information systems have been built successfully and that they save more money than they cost.The executives are busy, so keep your memo to 1-4 pages and avoid any extraneous content.*You may use a current or former employer, but do not disclose anything confidential. Or, you can pick another organization if you are familiar with their internal (not customer-facing) information systems. You can disguise the organization and populate it with famous names. Made-up companies are problematic because of the amount of detail and realism they require.
Cyber security and risk management

HRM 640 Ashford University Evaluating Performance Management Discussion.

Discussion Part 1 Traditional performance management systems tend to be more punitive systems of ranking and rating past performance rather than productive systems with a focus on developing and promoting better performance. Many contemporary organizations believe that traditional performance management needs to be replaced with less formal and more frequent performance discussions. Read the Performance Management Is Broken: Replace “Rank and Yank” With Coaching and Development article, and analyze how this method affects organizational morale and organizational empowerment. The article also discusses the need for more coaching and development. Compare and contrast the rank and yank system with the coaching and development method. Evaluate what changes would need to be made to stop “ranking and yanking” and increase coaching and development.Your initial post must be a minimum of 300 words. Support your statements with at least one scholarly and/or credible source. Scholarly, Peer Reviewed, and Other Credible Sources table offers additional guidance on appropriate source types.Discussion Part 2 Performance measurement can be utilized to assess and improve the management and delivery of an organization’s products and services, communication, organizational motivation; in addition, performance management can help to justify existing and proposed programs and their costs. Using an example from your experiences or from a scholarly or credible source, describe a situation in which the wrong performance measures were used to evaluate performance at the individual, team, or organizational level.Briefly describe the situation and explain how the incorrect performance measures were used.Analyze how the incorrect measures affected the individual, team, and/or organization.Evaluate the metrics that should have been used to document and improve the performance.Explain what you would do to ensure that appropriate measures are used in performance evaluations.Your initial post must be a minimum of 300 words.Discussion Part 3 The use of reward systems is common in organizations. However, not all reward systems work for every organization and individual. Choose one of the following reward systems: (a) merit pay, (b) person-based pay, (c) bonus pay, or (d) stock options. Explain why the selected reward system is best for your organization or one you are familiar with. Analyze how the reward system may promote individual, group, and organizational performance. Be sure to state the size of the organization, whether it is for-profit or not-for-profit, and the type of industry it is in.Next, provide an example of when the selected reward system would likely create a negative response from employees.Your initial post must be a minimum of 300 words. Support your statements with at least one scholarly and/or credible source.Discussion Part 4 In many organizations, the performance evaluation process typically ends with a performance appraisal. If a performance action plan or performance improvement plan (PIP) is not utilized, employees will not have guidelines nor the opportunity to improve their performance. Prior to beginning this discussion, read the How to Establish a Performance Improvement Plan The article discusses six steps for establishing a PIP and provides you with two example scenarios. For this discussion, you will take on the role of a manager and create a PIP based on the following scenario: An employee does not demonstrate the necessary skills for his or her current job role. In your initial post, attach your PIP, and explain how it will help document and improve the performance of the employee. Which individuals should be involved in the creation and implementation of the PIP? Support your statements with scholarly sources.
HRM 640 Ashford University Evaluating Performance Management Discussion

MGT 301 SEU Organizational Behavior & Management the Honeywell Case Study.

Guidelines for the assignment:• The Assignment must be submitted (WORD format only) .• Avoid plagiarism, the work should be in your own words.• No pictures containing text will be accepted and will be considered plagiarism).• Your assignment must be supported by evidence and resources. Otherwise, your answer will not be valid.• All answered must be typed using Times New Roman (size 12, double-spaced) font. • Ensure that you follow the APA style in your assignment.• Answer must mention question number clearly in their answer.• Follow the minimum number of words required for each question. Important Note: – Support your submission with course material concepts, principles, and theoriesfrom the textbook and at least two scholarly, peer-reviewed journal articles.Requirements:- look to the file to understand more detail.
MGT 301 SEU Organizational Behavior & Management the Honeywell Case Study

COUC 502 Liberty University Eriksons Psychoanalytical Theory Discussion

COUC 502 Liberty University Eriksons Psychoanalytical Theory Discussion.

The student will post one thread of 400-500 words For
each thread, students must support their assertions with at least 2 scholarly
citations in current APA format, as well as 1 biblical principle. Any sources
cited must have been published within the last five years. Acceptable sources
include peer reviewed journal articles. All key components of the Discussion topic are answered in a new thread. The thread has a clear, logical flow and includes 400-500 words. Major points are stated clearly. Major points are supported by at least 2 peer reviwed journal articles. Major points are supported by pertinent examples (conceptual or personal) or thoughtful analysis. At least one biblical principle is included as well. Spelling and grammar are correct. Sentences are complete, clear, and concise. Paragraphs contain appropriately varied sentence structures. References are cited in current APA format. Thread: Erikson’s theory suggests that developmental changes occur throughout our lives in eight distinct stages. The stages emerge in a fixed pattern and are similar for all people. Erikson argued that each stage presents a crisis or conflict that the individual must resolve. During the psychosocial crisis, the individual must address the crisis during the stage sufficiently to move to the next stage of development. In this Module: Week, you are required to make an informal observation (church, mall, library, etc.) of two developing individuals who are in two different stages of Erikson’s eight stages of psychosocial development. For each developing individual, comment on the characteristics observed, utilizing your text and one scholarly article which supports your observations.
COUC 502 Liberty University Eriksons Psychoanalytical Theory Discussion

Ashford University Jackson and The Cherokee & Trail of Tears Discussion

online assignment help Ashford University Jackson and The Cherokee & Trail of Tears Discussion.

Jackson and the Cherokee (Trail of Tears)In this discussion you will look at a historical situation—Indian Removal—from the participant’s perspective. This activity will allow you to “think historically” about the challenges faced by the Cherokee people as they grappled with the U.S. government’s Indian removal policy. The purpose of this discussion is to help you analyze the trials faced by one cultural group in American society and recognize the role of cultural diversity in American life. (Meets Course Learning Objectives: 5, 6, and 10)Suggested Readings (Possible Sources):Memorial of the Cherokee Nation (1829): http://www.teachushistory.org/indian-removal/resources/memorial-cherokee-nation-december-1829Memorial of the Cherokee Nation (1830): http://www.teachushistory.org/indian-removal/resources/memorial-delegation-cherokee-nation-indiansCherokee Address to the American People (1830): http://www.wcu.edu/library/DigitalCollections/CherokeePhoenix/Vol3/no14/3no14_p1-c1B.htm Andrew Jackson, “Second Annual Message to Congress” (1830): http://www.pbs.org/wgbh/aia/part4/4h3437t.html John Marshall, “Worcester v. Georgia” (1832): http://www.civics-online.org/library/formatted/texts/worcester.html Andrew Jackson, “Seventh Annual Message to Congress” (1835): http://www.pbs.org/weta/thewest/resources/archives/two/removal.htm John Ross, “Letter Defending the Cherokee’s Right to their Land” (1836): http://www.teachushistory.org/indian-removal/resources/letter-ross-defending-cherokees-right-their-landDirectionsWhen you review these documents concerning events that led up to the Trail of Tears, pay attention to the legal arguments offered, as well as to the viewpoints of those involved in the struggle. In at least three paragraphs (more is perfectly acceptable), write an appeal to the American people from the perspective of a Cherokee in 1836. Keep in mind events and legal realities of the time.
Ashford University Jackson and The Cherokee & Trail of Tears Discussion

Human Resource Management Policies Research Paper

Human Resource Management Policies Research Paper.

I’m working on a business question and need guidance to help me learn.

you are tasked to represent the Board of Directors of your organization in Beauty industry.Use the sources I attached and add the other 5 for complete the 10 as is requested.You are the top management team located in Davenport, IL:A written research paper in APA format, at least 2750 words (NOT including the cover page or reference page) will be submitted during week 7. Be certain in writing that you adhere to APA citation guidelines (in text and reference). Make sure to proofread carefully. Grammar and spelling errors will impact the grading.HR Policy and the implementation of policy vary based on organizational norms and adherence and interpretation of the relevant federal and state laws. Throughout the course we have discussed important policy issues and the political, legal, social, ethical, and organizational ramifications. Your readings have provided a basis for the trends of the future and current issues in HR Policy.You believe that productivity, quality of product, innovativeness, profitability (and/or cost effectiveness), and morale are much lower than they should be to meet the competitive and social challenges of the year 2021 and beyond. You will present a statement of management philosophy and a sketch of the basic human resources policies and procedures you believe will lead to the goals you seek. Members of the Board of Directors will be looking at (1) the soundness and innovativeness of your recommended program, (2) evidence of industry-study, interviews (if available), and library research, and (3) the quality of your presentation.Must have a minimum of three (3) referenced journals found attached included in the reference page about the policy and implementation.You are free to describe the organization with which you will be associated. You will need to provide some level of detail of your organization. Use your general knowledge, coursework, and research to accomplish this.Even though you are required to provide general organizational details, your primary function is human resources. Analyze based on this premise.Assume that a core group of managers and employees (approximately 250) are already in place.Your organization can produce a product or service.Requirements for the Overview of the organization:Description of what the organization does and organizational structure. Be specific. You may include an organizational chart.How does the organization operate? How are tasks/work projects accomplished?Is the organization domestic or international? Locations?Who are the competitors?What are the factors that you believe are critical to success in this organization?What is the culture like?How is information communicated?Why would people want to work for this organization?Requirements for PoliciesPresent a statement of management philosophy.Develop the rationale for policies and procedures that you feel are needed to achieve the organizational goals. Minimally, policies on sexual harassment, promotion, and dismissal should be included. Include relevant legal issues. This rationale must be supported by relevant research; not just your opinion on what is needed.Develop a minimum of 5 actual policies to be included in appendices.Analyze implications and draw conclusions.Provide recommendations to include the rationale for selecting the policies and the impact on the organization.Provide a plan of communication for implications.Minimum of 3 scholarly peer reviewed journals that are attached must be included (I expect an extensive reference list of at least 10 references (books, journals, interviews, etc.) to be included).
Human Resource Management Policies Research Paper

Incorporate customer relationship management in the business’s overall strategy and operations.

Incorporate customer relationship management in the business’s overall strategy and operations..

It is an authentic assessment of your ability to apply, analyze, synthesize, and evaluate, with clarity and exactness, what you have learned during this course, and to demonstrate this ability through effective written communications.Authentic assessment is a form of assessment in which you are asked to perform real-world tasks that demonstrate meaningful application of essential knowledge and skills. Your performance on a task is typically scored on a rubric to determine how successfully you have met specific standards.DirectionsYou will select an existing business on which to base your project. You will choose a business that does not have a program for managing customer relationships as part of its overall customer service efforts. Your job will be to incorporate customer relationship management in the business’s overall strategy and operations.Selecting a Business for Your ProjectThe company that you choose does not have to be a large, well-known corporation, but it can be. You might choose the local car maintenance shop you have been doing business with for years. You might choose a new dry cleaning establishment in your neighborhood. These businesses are often flattered to have been chosen and glad to have some marketing ideas.You might be surprised to learn that the company goal of the car maintenance shop is to generate enough profit to allow the husband and wife who own it to retire to Florida on a nest egg of $2M. Their marketing strategy might be to “get everyone who comes in here to do all of their car maintenance with us for the next 20 years and for each of them to bring in a friend who does the same.” This is a marketing strategy, even though the owner does not state it in the marketing terms you have learned.The owner of the dry cleaning establishment, on the other hand, might aspire, as a business goal, to own a chain of four dry cleaning establishments in the county within the next 10 years. The marketing strategy might be to differentiate the business from competitors by offering free delivery.Some students enjoy doing projects where they work. If the business is large, you might scale it down to one department or one function of the business. Just be sure that your work takes into account the business as a whole. Company goals and marketing strategies are sometimes published to employees and found in frames on the walls. If not, ask. You might be surprised what you learn.If you have done business with a company and noticed that it does not seem to have a strategy for managing customer relationships, you might target that business. You will need to do a little research to determine whether this company is a good candidate. You should be able to find what you need on the Internet. You will not learn secret strategies. However, you will learn enough to formulate your opinion as to company goals and marketing strategies. This will be sufficient for the purposes of this project.The company/business/firm selection is an important first task. You might reject more than a few choices before you settle on the one you want to use. Your colleagues and your instructor can help you during this process.You will be provided with directions, but not leading questions. This means you will need to employ high-level cognitive skills in order to complete this project successfully. This assignment serves seven important learning objectives, and assesses your ability to:1. incorporate the role of managing customer relationships within the company’s overall business goals and marketing strategy;2. apply metrics to measure the success of customer relationship management efforts;3. differentiate customers by loyalty segments;4. evaluate technology-related tools (CRM) that will support various customer relationship management programs and goals;5. design customer loyalty strategies and programs;6. design customer service policies and strategies; and7. demonstrate critical thinking and written communications.Project Requirements1. Current SituationA. Identify your company and provide the company’s stated overall goals and marketing strategy. If the company does not have a published statement of goals and strategies, state what you believe them to be based on what you have learned and observed about the company.B. Provide a thorough description of the company’s current customer service. Use the IDIC model for managing customer relationships as your framework. Include the organizations and processes that are in place to accomplish the IDIC (Identify, Differentiate, Interact, and Customize) tasks. Comment on the strengths and weaknesses of the current processes. Include your assessment of the impact on the company’s goals and marketing strategies of the way the company serves its customers. For example, if the goal is to increase customer share, does the customer service process include a way to collect information about the customer’s potential need for additional services?Do not provide a comprehensive description of the company. Only include the information required to satisfy the task at hand.2. Redesign the Customer Service Policies and StrategiesProvide a newly designed customer service program based on the principles of the IDIC model. Your design decisions should correspond to the assessment that you performed in step 1 above. You can recommend small or sweeping changes. Sometimes one small, very insightful change can make a dramatic difference in the service a company provides. The changes could be in organization, process, training, or another category. It should support the company’s goals and marketing strategy. You should explain what principles of IDIC you are satisfying with your recommendations. For example, if you decide the sales force should have access to customer complaint information, you are basing your decision on the Interact building block and the principle of integrating across touch points.3. Design Customer Loyalty Strategies and ProgramsPropose a customer loyalty strategy and create a customer loyalty program or programs. Incorporate the strategy and program(s) in the company’s overall goals and marketing strategy. Those requirements and how they are to be met should be stated. Be very detailed in your descriptions. The program does not need to be extensive or complex, but it should meet the requirements of effective loyalty programs. If you have chosen a small, simply organized business, for example, you should be able to recommend at least three loyalty programs. Your recommendation would lack academic rigor if your only suggestion is that the business provide the customer with a card to be punched each time a purchase is made and the 10th purchase would be free. If, however, your recommendation involves creating a database generating real-time customer analytics used by multiple channels, one loyalty program, well worth the expense, would suffice.4. Include Differentiation of Customers by Loyalty Segments in Your Customer Service and Loyalty Program DesignsAs part of your customer service policies and strategies design (step 2 above) and your customer loyalty strategies and programs design (step 3 above), classify your company’s customers according to customer loyalty differentiation categories. Include those classifications in your designs.5. Evaluate Technology-Related Tools (CRM) That Could Support Your Customer Service and Loyalty ProgramsVery clearly state the tasks you want the technology to perform for you. Identify the criteria against which you will appraise the technology (benefits, costs, features). Identify at least three CRM systems as potential candidates. Describe the purpose of each of the software and analytical tools. Decide which would best support your programs. Early on in the appraisal process, it may be clear that one or two of the three systems is not a match for the needs of your business. In this case, your comparison can stop at the point where you have eliminated the system(s) that do not meet your requirements. Complete the evaluation by showing how the remaining system meets all of your stated requirements.6. Apply Metrics That Will Measure the Success of Your Customer Service and Loyalty ProgramsExhibit the metrics commonly used to show the value of customer service and loyalty programs. Illustrate how they would be used to measure the success of your particular programs. For example, if you recommend implementing a customer service training program, the goal of which is to prevent customers from leaving and taking their business elsewhere, show how many customers you predict you will save and what the saved revenue impact is for your program. Show the cost of the program. Determine the break-even point. Select at least three sets of metrics to apply to demonstrate the value of your recommendations.!BELOW IS THE RUBRIC TO FOLLOW:!Submission Requirements Academic StyleAPA styleLength RequirementsHowever, a good goal should be 10 pages minimum of text, excluding the title page, table of contents, bibliography, and any exhibits you wish to include. If your analysis greatly exceeds 10 pages, be sure to edit carefully. One way to reduce length and, perhaps, make your paper more readable is to include exhibits. For example, you can perform your CRM tools evaluation and include it as an exhibit. You can reference the exhibit in your paper and state which one is most appropriate, and why. Or you could create a flowchart to depict the details of your processes and discuss them at a higher level in the body of your paper. The same would be true for your SWOT analysis of current customer service practices.1. Current situation (1A & 1B): 15 pointsA. Company’s overall goals and marketing strategy0-1 Does not identify the company’s stated overall goals and marketing strategy; does not properly hypothesize the company’s overall goals and marketing strategy.2-3 Improperly identifies the company’s overall goals and marketing strategy; or, provides a hypothesis of the company’s overall goals and marketing strategy based on minimal evidence.4-5 Identifies the company’s stated overall goals and marketing strategy; or, provides a hypothesis of the company’s overall goals and marketing strategy based on comprehensive evidence.B. Current customer service0-3 Does not provide a description of current customer service; does not use the IDIC model, or does not properly apply it; does not comment on the strengths and weaknesses, or the comments are inappropriate; does not assess the impact on the company goals and marketing strategies; includes irrelevant information about the company.4-7 Does not provide a thorough description; minimally uses the IDIC model; minimally comments on strengths and weaknesses; assessments on impact do not reflect critical thinking.8-10 Provides a thorough description, based on the principles of IDIC; evaluates and judges strengths and weaknesses; provides a college-level assessment of the impact on company goals.2. Redesign customer service: 15 points0-5 New design is not based on the IDIC model; design does not correspond to the assessment in step 1; design does not support company goals and marketing strategy.6-10 New design is based on the IDIC model and corresponds to the assessment in step 1; new design is not clearly linked to company goals and marketing strategy or the principles of IDIC11-15 Creates new customer service policies and strategies, and incorporates them in the company’s overall goals and strategies; designs are based on, and linked to, the principles in the IDIC model; design can include one small change that yields dramatic results or a comprehensive overhaul of the company’s system, but it is a meaningful change.3. Design customer loyalty strategies and programs: 15 points0-5 Does not propose a strategy for the program or programs; does not incorporate company goals and marketing strategy; requirements and processes are not clearly stated; does not meet the requirements of effective loyalty programs.6-10 Proposes a strategy and incorporates the strategy, program, or programs within company goals and marketing strategy; requirements and processes are stated; most of the requirements of effective loyalty programs are met.11-15 Proposes a strategy and incorporates the strategy, program, or programs within company goals and marketing strategy; requirements and processes are clearly stated; meets the requirements of effective loyalty programs; recommendation includes a database generating real-time customer analytics used by multiple channels.4. Differentiation of customers by loyalty segments: 15 points0-5 Customer service redesign (step 2 above) and loyalty program design (step 3 above) do not include classification of customers by loyalty categories, or the differentiations are poorly executed or poorly explained.6-10 Customer service redesign and loyalty program design include classification of customers by loyalty categories; categories are correct, but there is not a clear analysis as to how the customers are differentiated and assigned to the categories.11-15 Customer service redesign and loyalty program design include loyalty differentiation categories; appropriate categories are included in the design; clear analysis presented that interprets customer data; customers are compared, contrasted, distinguished, and classified; differentiation is applied to the design of the new processes.5. Evaluate technology-related tools: 15 points0-5 Tasks and criteria are not clearly stated; fewer than three systems are identified; purpose is not described or is poorly described; systems are not evaluated, or the evaluation is poorly executed; conclusion is unclear; no demonstration of how the selected system meets the stated requirements.6-10 Tasks and criteria are stated; three systems are identified; purpose is described; systems are evaluated, but evaluation lacks depth or scope; there is a selection; it is unclear as to how the selected system meets all of the requirements.11-15 Tasks and criteria are very clearly stated; three CRM systems are chosen as possible candidates, and the description of each of the tools’ purposes is clearly described; an in-depth evaluation is performed to assess each system’s ability to meet each of the requirements; evaluation concludes with a determination that one of the systems is the best match and a demonstration of how the system meets the stated requirements.6. Apply the metrics that will measure success: 15 points0-5 Metrics commonly used to show the value of customer service and loyalty programs are not included, or are not properly exhibited.6-10 Metrics that are commonly used are included and properly exhibited; they illustrate how they would be used to measure success; costs are shown; fewer than three sets of metrics are demonstrated.11-15 Three sets of metrics commonly used to show the value of customer service and loyalty programs are exhibited; there is an illustration of how each would be used to measure success; costs and break-even points are included for each.7. Adhere to readability, style, and mechanics requirements: 10 points0-3 There are several problems with the paper, which may include:Tone and/or style are not appropriate for the audience.Proofreading and/or grammatical errors detract from readability.There are major problems in sentence structure.An academic writing style guide is not used or consistently applied.Submission requirements have not been met.4-7 For the most part, tone and style are appropriate for the audience, with some weaknesses noted, such as the following:There are noticeable proofreading and/or grammatical errors that somewhat detract from the readability of the paper.Sentence structure may be rigid and unvarying.Appropriate writing style guide use.8-10 The tone and style are appropriate for the audience.There are no noticeable proofreading or grammatical errors.Sentence structure and diction are effective and diverse.Submission requirements are fully met.An appropriate writing style guide has been used and consistently applied.CriteriaLevel 3Level 2Level 1Current situation: company goals and marketing strategy5 pointsIdentifies the company’s stated overall goals and marketing strategy; or, provides a hypothesis of the company’s overall goals and marketing strategy based on comprehensive evidence3 pointsImproperly identifies the company’s overall goals and marketing strategy; or, provides a hypothesis of the company’s overall goals and marketing strategy based on minimal evidence.0 pointsDoes not identify the company’s stated overall goals and marketing strategy; does not properly hypothesize the company’s overall goals and marketing strategy.Current situation: current customer service10 pointsProvides a thorough description, based on the principles of IDIC; evaluates and judges strengths and weaknesses; provides a college-level assessment of the impact on company goals.7 pointsDoes not provide a thorough description; minimally uses the IDIC model; minimally comments on strengths and weaknesses; assessments on impact do not reflect critical thinking.0 pointsDoes not provide a description of current customer service; does not use the IDIC model, or does not properly apply it; does not comment on the strengths and weaknesses, or the comments are inappropriate; does not assess the impact on the company goals and marketing strategies; includes irrelevant information about the company.Redesign customer service policies and strategies15 pointsCreates new customer service policies and strategies, and incorporates them in the company’s overall goals and strategies; designs are based on, and linked to, the principles in the IDIC model; design can include one small change that yields dramatic results or a comprehensive overhaul of the company’s system, but it is a meaningful change10 pointsNew design is based on the IDIC model and corresponds to the assessment in step 1; new design is not clearly linked to company goals and marketing strategy or the principles of IDIC0 pointsNew design is not based on the IDIC model; design does not correspond to the assessment in step 1; design does not support company goals and marketing strategy.Design customer loyalty strategies and programs15 pointsProposes a strategy and incorporates the strategy, program, or programs within company goals and marketing strategy; requirements and processes are clearly stated; meets the requirements of effective loyalty programs; recommendation includes a database generating real-time customer analytics used by multiple channels.10 pointsProposes a strategy and incorporates the strategy, program, or programs within company goals and marketing strategy; requirements and processes are stated; most of the requirements of effective loyalty programs are met.0 pointsDoes not propose a strategy for the program or programs; does not incorporate company goals and marketing strategy; requirements and processes are not clearly stated; does not meet the requirements of effective loyalty programs.Differentiation of customers by loyalty segments15 pointsCustomer service redesign and loyalty program design include loyalty differentiation categories; appropriate categories are included in the design; clear analysis presented that interprets customer data; customers are compared, contrasted, distinguished, and classified; differentiation is applied to the design of the new processes.10 pointsCustomer service redesign and loyalty program design include classification of customers by loyalty categories; categories are correct, but there is not a clear analysis as to how the customers are differentiated and assigned to the categories.0 pointsCustomer service redesign (step 2 above) and loyalty program design (step 3 above) do not include classification of customers by loyalty categories, or the differentiations are poorly executed or poorly explainedEvaluate technology-related tools15 pointsTasks and criteria are very clearly stated; three CRM systems are chosen as possible candidates, and the description of each of the tools’ purposes is clearly described; an in-depth evaluation is performed to assess each system’s ability to meet each of the requirements; evaluation concludes with a determination that one of the systems is the best match and a demonstration of how the system meets the stated requirements.10 pointsTasks and criteria are stated; three systems are identified; purpose is described; systems are evaluated, but evaluation lacks depth or scope; there is a selection; it is unclear as to how the selected system meets all of the requirements.0 pointsTasks and criteria are not clearly stated; fewer than three systems are identified; purpose is not described or is poorly described; systems are not evaluated, or the evaluation is poorly executed; conclusion is unclear; no demonstration of how the selected system meets the stated requirementsApply the metrics that will measure success15 pointsThree sets of metrics commonly used to show the value of customer service and loyalty programs are exhibited; there is an illustration of how each would be used to measure success; costs and break-even points are included for each.10 pointsMetrics that are commonly used are included and properly exhibited; they illustrate how they would be used to measure success; costs are shown; fewer than three sets of metrics are demonstrated.0 pointsMetrics commonly used to show the value of customer service and loyalty programs are not included, or are not properly exhibited.Adhere to readability, style, and mechanics requirements10 pointsThe tone and style are appropriate for the audience.There are no noticeable proofreading or grammatical errors.Sentence structure and diction are effective and diverse.Submission requirements are fully met.An appropriate writing style guide has been used and consistently applied.7 pointsFor the most part, tone and style are appropriate for the audience, with some weaknesses noted, such as the following:There are noticeable proofreading and/or grammatical errors that somewhat detract from the readability of the paper.Sentence structure may be rigid and unvarying.Appropriate writing style guide use.0 pointsThere are several problems with the paper, which may include:Tone and/or style are not appropriate for the audience.Proofreading and/or grammatical errors detract from readability.There are major problems in sentence structure.An academic writing style guide is not used or consistently applied.Submission requirements have not been met.Overall ScoreLevel 323 or moreLevel 215 or moreLevel 10 or more
Incorporate customer relationship management in the business’s overall strategy and operations.