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View Into The Global Electronics Company Lg Electronics Marketing Essay

LG Electronics is a global electronics company headquartered in Yeouido, Seoul, South Korea. LG Electronics is the world’s second largest manufacturer of Television sets and third-largest producer of mobile phone. It is the lead company of LG Group, a multinational corporation that excels at producing and selling electronic products. LG was founded in 1947 as Lucky Chemical Industrial Corporation (LCIC) and established an electronic company called GoldStar in 1958. GoldStar experienced high growth and profit with the help of the active support from the Korean government. However, GoldStar’s sales volume was affected by the energy crisis in the early 1980s but was soon able to overcome the crisis by reaching sales volume exceeding 1.29 trillion. After experiencing this, GoldStar changed its effective business strategies and focused on product diversification and strengthened national sales in Korea. Also, the company started to focus on diversifying export structure in international sales [1] . However, in the late 1980s, the Korean government lowered tax barriers which allowed foreign competition to enter the Korean market. This harmed the sales of GoldStar and other relevant domestic companies. The company was able to challenge foreign competition by restructuring the organization structure and adopting a decentralized structure for a new management style. From the early 1990s, GoldStar focused on ‘creating value for customers’ which emphasized the company’s founding principle to aim for maximum customer satisfaction. This strategy was successful and the company’s export exceeded US$ 2.56 billion in 1993. As a whole, LGE’s long term strategy is to “maximize cash flow through sustained growth of cash cow business.” Since all four sections have differentiated overseas strategies, this paper will focus specifically on the Mobile Communications sector for the sake of deeper analysis. The LG Electronics Mobile Communication Company is a global leader and innovator in mobile electronics, providing customers with unique experiences and stylish designs with its smart phones and handsets. The mobile communications division of LG Electronics sold 116.7 million mobile phones in 2010, holding a market share of 8.4%. Currently it has 20 new smart phones and aims to become one of the leading manufactories in this sector by 2012. The Mobile Communications Division is responsible for the sales of CDMA and GSM (Global System for Mobile Communications-2G mobile phone system) handsets. LGE launched its CDMA handset operations in 1996 and its GMA operations in 2002. Also, the company is rapidly building a global presence in the 3G handsets. LGE reached global sales of US$ 9.9 billion and was ranked fourth after Nokia, Motorola, and Samsung in 2009 [4] . Annual Sales Growth Comparison 2005 2006 2006 2008 2009 Total Units (million units) 54.9 64.4 80.5 100.8 117.9 Total sales (billion USD) 7.3 7.3 8.5 11.8 13.4 Growth Rate by Unit (%) 24 17.3 25 25.2 17.0 Operating Margin (%) 4.3 1.1 8.5 11.0 7.3 Global Configuration and Coordination Overseas sales are extremely important for the company and accounts for 88 percent of its overall sales. This is much higher than the rate for its competing manufacturers (Sony: 74 percent, Panasonic: 47 percent) because the domestic market is not large enough [5] . Therefore, implementing appropriate global strategy is crucial for the operation of LGE. For the global strategy of the mobile communication division, LGE adopted the Blue Ocean Management to outrun its competitors. The Blue Ocean strategy is to focus on high end products and enter into new regions or emerging markets like China, India, Middle East, and Africa to create an uncontested marketplace. The main strategy is to maximize efficiency of management by developing a blue ocean area which does not have competition to create more profit. With strong technology leadership in this industry, LGE is competing in the market of new products in the smart devices with technologically advanced features such as multi-core processors, 3D, bright and clear displays, and 4G LTE (Long Term Evolution) [6] . Through such innovations, LGE aims to enhance the customer value and satisfaction and design the future of the global mobile phone industry. When a company such as LGE operates internationally, it is important not only to spread value activities across various countries, but also find efficient ways of linking those value activities together. The issue of where and how many places in the world to disperse various activities relates to configuration. The issue of coordination deals with integrating those activities. The following will describe the various aspects of global configuration and coordination, and how LGE specifically in the mobile phone and tablet division, is performing in these areas. Configuration contains the issue of international cost differences, which means is that difference in wage rates, and worker productivity can vary between different countries. Many companies will try to find employees in countries with large labor forces because often they can pay them less. LGE Mobile Communications Company has a very impressive global network. The company has more than 80,000 employees, working in over 115 different operations around the world [7] . As of May 2011, the average salary for a managerial job in LGE Mobile Communications is USD $67,000 [8] . Due to international cost differences however, average salaries can vary depending on the industry, and location. An LGE managerial position may have a lower salary, if located in a less developed country than the United States for example. A business environment also affects the decision of where and how to locate global activities. Currently, the key point that managers are concerned with, is that their chosen business environment must be knowledge-intensive, and technologically enabled. LGE has subsidiaries in different parts of the world such as the United States of America, United Kingdom, Germany Japan, and France [9] . All of these countries are some of the most innovative in the world. Each has leading-edge technologies, significant organizational and operational capabilities, and excellent institutional performances. It is clear that LGE wants to operate in the most efficient countries. Conducting business globally can lead to high transaction costs. This is the issue of logistics, which says that companies should minimize exchange expenses by efficiently configuring the location of value activities. For example, it can be costly for LGE to find necessary materials for the mobile phones, and tablet devices in one country, ship them to another country for production, and then ship it to a third country for distribution. Currently, LGE has many production subsidiaries in China, but products must be sent overseas to North America where many distribution centers are. If LGE can minimize the expenses that come with these transactions, they will have a competitive advantage. Another key feature of configuration is the digitization of products and services. Digitization is really the conversion of analog information into digital information. We have seen that products like software and music have become digitized. LGE smart phones and tablet devices certainly carry this characteristic. For example, The LG Optimus 3D phone handles multi-tasking and multimedia at a very fast pace. It also lets users share 3D content with other compatible devices [10] . The LG Optimus Pad is the new tablet that offers users an immersive multimedia environment. LG’s tablet runs on a 1 GHz NVIDIA Tegra 2 dual core processor for superior performance. The tablet also comes equipped with a 3D camera, so users can capture 3D images4. Based on these advanced products by LG, its obvious that the company is digitizing information, and making it easy and enjoyable for consumers to use. When there is a decrease in the unit cost of production associated with an increase in total output, this is referred to as economies of scale. In 2007, according to Dr. Ravi Kalavakunta, the LG KU250, which was a new phone released during that year, was expected to provide economies of scale in manufacturing, logistics, and marketing [11] . This must mean, output increased in the areas of manufacturing, logistics, and marketing while also decreasing the unit costs of production. Meeting customer needs in different countries can be a challenging task, but it is important for LGE to keep all international customers satisfied. LGE needs to be ready to handle things such as after-sales service, customer complaints, and warranties. If a customer has an issue with either their phone or tablet device, there are places on the official LGE website, where customers can track warranties, ask about repair services, and speak to representatives [12] . Value activities can be configured across different parts of the world, but these activities should be coordinated so they are able to stay connected, and work towards the same ultimate goal. Coordination, the role of integrating value activities, also has several key features. International companies may face operational obstacles in communication, such as IT infrastructure. In 2005, LGE started a five-year project to implement an Oracle ERP system globally. When the ERP system is fully employed, the company expects to see major improvements in many different areas. These improvements include cutting reporting and analysis times, improved productivity, decreased maintenance costs, and having complete visibility into global inventory and sales and marketing costs [13] . Through this new enterprise resource planning system, LGE should be able to have better control over its global operations. It is important, that different perceptions be understood, so that each link in a value chain can meet a precise timetable. As mentioned earlier, in 2005 LGE was facing a problem with its ERP system. Many different systems were being used globally and this made it difficult to integrate data, and determine the accuracy of information7. Clearly, there was a problem in keeping all units of the value chain on the same timetable. Not having accurate and current information from all global operations can make differences in perceptions of timetables even more burdensome. However, the new ERP system being globally implemented should efficiently connect units; reducing the problem of not having accurate information. Currently, LGE is planning to expand mobile phone production in India, which will include smart phones [14] . India produced nearly 31 million mobile phones in 2007, at a value of about US$5 billion, according to a report by Gartner Inc [15] . India is a country, that has developed an expertise in the production of mobile phones, and it is a good idea for LGE to expand production there. Since India seems to be ahead of other countries in terms of production, LGE would be wise to learn their practices, and transfer them to other countries where they have production. This is essential when describing the learning curve, another key feature in coordination. The new ERP system mentioned earlier, will certainly make the transfer of knowledge easier. When information from global subsidiary networks come in late, and at different times, it can cause decision-making problems for LGE. It is crucial for knowledge to be up-to-date and transferred exactly when needed, so right decisions are made. With global subsidiaries staying better connected, coordination among the value chain will be achieved. LGE is planning on expanding production in India. While this is a good idea it would also be wise of LGE to learn from the Indian production processes and transfer them to other places where production operations are located. For example, LGE has production facilities, in North America, specifically in Mexico, but there currently only two. This is an incredibly small number compared to the number of production facilities located in Asia. LGE, should transfer production knowledge to North America. Since, there are many mobile phone and tablet users in North America, it would cut LGE expenses, such as transportation costs, if it could not only sell, but also produce in North America. Globalization vs. Localization-Case Study of LGE’s Transnational Strategy Transnational strategy is a strategy selected by a firm that has a business that has high pressure for both global integration and local responsiveness. LGE Mobile Communication Division (MCD) follows the transnational strategy to compete in the mobile communication market that needs to be global and customized at the same time. The following section focuses on several cases of LGE’s localization strategy in some countries and draws a conclusion to the common practices. Localization is a business strategy that considers weather, economic environment, and cultural difference of the target market and reflects them on panning out business activities. Putting it concretely, it is an adjusting process between the production and the foreign language, culture and mindset of the people living in the targeted region. This concept includes not only localization of economic resources but also adaption of management style to the market. Through this process, the firm can react actively to the changes and movement of the target and can achieve harmonious progress of the firm and the society [16] The core of LGE MCD’s strategy in China is thorough localization. In October, 1993, LGE started full-scale local management system, establishing a manufacture corporation in Heju, China. Now, they build ‘ locally self-sufficient management structure’ with local manufacture corporation and Research Corporation by continuous investment like foundation of holding company in China. They established Beijing R
Create A Vendor.

Select a project with which you are familiar that involves procurement. Select one of the project´s vendors and create a communication plan designed to monitor vendor progress and communicate changes to the project’s objectives, schedule, budget, or other performance baseline elements. Explain how you – the project manager – would execute this plan on a weekly and monthly basis. What communication issues are most likely to arise and how would you handle them? What can you do to maintain a close relationship to this particular vendor? What are your legal and ethical boundaries when communicating with an outside contractor?Support your plan with minimum of five (5) resources. In addition to these specified resources, other appropriate scholarly resources, including older articles, may be included.Length: 3-4 pages, not including title and reference pages
Create A Vendor

Compose 400 words or more discussion to respond the following: Identify the male essential and accessory organs of reproduction. Describe the location, shape, and subdivisions of the perineum. Describe the location, the size and the shape of the testes. List two primary functions of the testes, and identify the cell type or structure involved in each function. List the general functions of testosterone. List, in sequence, the reproductive ducts sperm pass through from formation to ejaculation. What is the structural relationship between the prostate gland and urethra? What factors influence male fertility? What are the essential organs of the female reproductive system? List the major accessory organs of the female reproductive system. Describe the location of the ovaries? List the two major functions of the ovaries. Name the principal layers of the uterine wall. Describe the anatomical position of the uterus. How is it held in place? List the chief functions of the uterus. What are the functions of the uterine (fallopian) tubes? List three functions of the vagina. What is the difference between menstrual (endometrial) cycle and ovarian cycle? What is menopause? What causes menopause to occur?

Discussion: Medicine and Photographic “Evidence”

Discussion: Medicine and Photographic “Evidence”.

Requirements:Cite all sources in MLAUse examples from material provided in links to support your claimsProvide critical and thoughtful answers for responsesAnswers must be in full sentences.A minimum of one paragraph per answer is required.Full answer should be a short cohesive essayView all links given relating to materialPrompt: Answer the following questions after viewing these links.https://youtu.be/JefYnYIXY_8https://www.princeton.edu/~graphicarts/2012/07/visual_psychology_and_jean-mar.htmlhttps://remedianetwork.net/2017/01/16/the-backstage-of-hysteria-medicine-in-the-photographic-studio/1. Discuss how photography was specifically used to “document” cases of hysteria among female psychiatric patients. Why was photography seen as a useful tool within this application?2. Think critically about photography’s association with “truth” and “evidence” in these medical applications and discuss how photographic representations of women “hysterics” shaped cultural ideologies and supported constructed ideas about femininity and neurodiversity in biased ways. Think about the kinds of choices that went into taking/making these photographs — including aspects of form, style, and process — that ultimately produce images that shapes public perception and opinion instead of “truthfully” supplying “evidence.”
Discussion: Medicine and Photographic “Evidence”

NRS 428VN GCU What Are Social Determinants of Health Discussion

essay order NRS 428VN GCU What Are Social Determinants of Health Discussion.

I’m working on a nursing writing question and need an explanation to help me study.

What are social determinants of health ? Explain how social determinants of health contribute to the development of disease. Describe the fundamental idea that the communicable disease chain model is designed to represent. Give an example of the steps a nurse can take to break the link within the communicable disease chain. Resources within your text covering International /global health, and the websites in the tople materials , will assist you in answering this discussion question
NRS 428VN GCU What Are Social Determinants of Health Discussion

Miami Dade College Macro Poland Recovering From a Recession Discussion Response

Miami Dade College Macro Poland Recovering From a Recession Discussion Response.

Macropoland is currently experiencing a recession–consumption and investment are very sluggish, and unemployment is quite high at 9%. Currently, inflation is very low at 0.4% (the historical average rate of inflation is about 2%). The Macropolish President has just hired you as her economic advisor. Your job is to prescribe policy that would enable the economy to recover from the recession. Explain how you could use the standard tools of expansionary monetary policy and expansionary fiscal policy to stimulate this economy towards economic growth.
Develop a response that includes examples and evidence to support your ideas, and which clearly communicates the required message to your audience. 
Miami Dade College Macro Poland Recovering From a Recession Discussion Response

UIW God Evil & Suffering Article Review Why There Is Suffering in The World Discussion

UIW God Evil & Suffering Article Review Why There Is Suffering in The World Discussion.

I’m working on a cultural studies writing question and need support to help me understand better.

Write an article review on God, Evil, and Suffering. Choose only one article from Howard-Snyder, Fitzpartick et al., or Strickland (see attached articles)he purpose of this assignment is not for you to judge whether the article is a good or bad one but to examine and evaluate the strengths and weaknesses of an article. As such, your review of your selected article should be a concise, thoughtful discussion of the main features of the article (seek out the main points, ideas, claims, and general information presented in the article).God – Evil- Suffering – Howard-Snyder-1.pdfPerspectives on Human Suffering- Fitzpratrick-1.pdfThe problem of Religious Evil – Strickland-1.pdfSummarize the ArticleDefine/Discuss the positive aspects/ points — identify the strong aspects, ideas, and insightful observations the author has made.Find the gaps —- determine whether or not the author has any contradictions, gaps, or inconsistencies in the article and evaluate whether or not he or she used a sufficient amount of arguments and information to support his or her ideas.Identify unanswered questions — finally, identify if there are any questions left unanswered after reading the piece.Your written review will be approximately 3-4 double-spaced typed pages, using size 12 Times New Roman font, 1-inch margins.Detailed Review Guidelines (These are not new guidelines but they are details of the above).Write the citationof the article in APA (American Psychological Association) format at the top of your paper.Example:Bargas-Avila, J.A., Orsini, S., Piosczyk, H., Urwyler, D., & Opwis, K. (2011). Enhancing online forms: Use format specifications for fields with format restrictions to help respondents. Interacting with Computers, 23(1), 33-39.Write an introduction paragraphthat informs the reader that you intend to review an. Tell the reader the reason why you selected that particular article to review. The purpose of the introduction paragraph is to prepare the reader for what is to follow in your review.Make an effort to cover the following points. It may require more than one paragraph to cover them.State the overall purpose of the article. What was the main theme of the article?What new ideas or information were communicated in the article?Why was it important to publish these ideas?Given that you are dealing with an opinion article, where did the author get the information to formulate his or her opinions? Are the opinions trustworthy?Give your impressions of the usefulness of the article. Give your reasons for your opinions. Write about your opinions of the strengthsand weaknesses of the article in separate paragraphs.In your opinion, what were the strengths and weaknesses of the article? Be sure to think about your impressions and the reasons for them. Listing what the author wrote as limitations is not the same thing as forming your own opinions and justifying them to the reader.Make an effort to go beyond commenting only about the organization and layout of the article.Were the conclusions strong or weak? Do you agree with the conclusions?Write a conclusion paragraphthat briefly informs the reader what you wrote about in your review and your overall evaluation. A conclusion paragraph provides intellectual closure for the reader. Don’t leave it out. There is some redundancy in a conclusion paragraph, but it still is essential to provide closure in a skillfully written review.
UIW God Evil & Suffering Article Review Why There Is Suffering in The World Discussion