Get help from the best in academic writing.

Value of Online Fundraising, communications homework help

Value of Online Fundraising, communications homework help.

Your nonprofit organization’s leadership has never conducted any form of online fundraising nor have they used social media to promote their organization. You have been asked by the CEO to research the values of online fundraising and the use of social media and share your findings with your boss. Write a memo to CEO explaining the donor development strategies your organization could be using. Your paper must also adhere to the following standards:Be two -to three pages in length, excluding the title or reference pages.Properly cite at least three scholarly sources.apa format
Value of Online Fundraising, communications homework help

ECON 201 SEU Implications of Saudi Arabias Ministry of Human Resources Questions.

Q1: Saudi Arabia’s Ministry of Human Resources recently announced an increase to the monthly minimum wage from 3000 SAR to 4000 SAR for full-time Saudi workers in April 2021, and introduced a Labor Reform Initiative (LRI) scheduled to take effect on 14th March 2021. Discuss the implications of the above topic. Will this impact unemployment in the country? How?: Three students have each saved $1,000. Each has an investment opportunity in which he or she can invest up to $2,000. Here are the rates of return on the students’ investment projects:
ECON 201 SEU Implications of Saudi Arabias Ministry of Human Resources Questions

CHAPTER 3 STATISTICAL ANALYSIS As in the previous chapter there was the theoretical and empirical literature review of impact of tourism on employment. This chapter will focus on the statistical analysis of tourism sector and employment. 3.1 Overview of Tourism sector in Mauritius Tourism sector is considered as the main pillar in the Mauritian economy. Mauritius has been experiencing rapid growth during the last few decades. The tourism sector is supervised by theMinistry of Tourism and Leisure, theMauritius Tourism Promotion Authority(MTPA) promotes Mauritius locally and internationally. The Mauritian economy has been continually changing and growing during the last ten years. As the Mauritian economy was dominated by the agriculture of sugarcane and then by the textile industry, the Mauritian economy now positions itself towards flourishing sectors such as tourism. Tourist arrivals in Mauritius have been increasing drastically during the last few years. This increased in tourist’s arrival has generated a lot of employment opportunities for the local people. Mauritius has experienced an increase of 3.7% of the number of tourist arrivals in the month of January 2014 compared to the month of January 2013 according to the statistic of Mauritius. The Tourism Authority is responsible for regulating, licensing and supervising the activities of tourists enterprises. The Association des Hôteliers et Restaurateurs de l’île Maurice (AHRIM) is a non-profitable organization was set up in 1973 to represent and develop the interests of hotels and restaurants in Mauritius 3.2 Tourism Flows Mauritius was a late starter in competing for international tourist. In 1968 only 15,553 tourists visited Mauritius. The government provided initiatives for developing the tourism economy by improving the infrastructural road and by providing facilities at the international airport. In the first ten years of independence, there has been significant increase in tourist arrivals reaching 108,322 in 1978 and it reached 128,360 in year 1979. However, in year 1983 tourist arrival had decreased to 124,000. Since 1983 there has been a consistent increase in arrivals of tourist and 374,639 tourists were recorded in 1993. Tourism has benefited from an increasing proportion of credit from commercial banks during this period. Government has been consistently investing in the tourist industry by improving and expanding transport , harbour facilities, modernising the airport and the provision of education and training for hotel and catering industry. Tourists arrivals increased by 177,599 over the period 1994 to 1999 from 400,526 to 578,085. Thus from year 2000 to year 2013 tourist arrivals has been increasing year by year as Mauritius has been able to compete with its competitors and is becoming the dynamic industry for Mauritius 3.3 Trend of tourism in Mauritius Trend in Mauritius tourism is considered as a flourishing industry in the island. There is no denying fact that tourist arrival in Mauritius has been increasing year by year as Mauritius is considered as a paradise island which attract numerous tourist in the island. figure 3.3 From figure 3.3 it can be noted that during the year 2010 till the year of 2013, there has been a continuous increased in tourist arrival in Mauritius. From the year 2013 till the month of February 2014, there has been a significant increase of 300,000 tourist arrival in the economy. The statistics from the beginning of the nine months in the year 2013 has recorded that there has been a decrease of 2.3 % in the arrival of tourists from European countries. However in the other hand, Mauritius has experienced an increased in its arrival of tourist from other countries such as Malaysia (48.9%), china (97.1%), Singapore (12.9%), Japan (3.3%), Hong Kong (16.6), Africa (2.9%) and Unite Arab Emirates (63.8%). Thus it can be deduced that there is an increase trend of tourist arrival in Mauritius. These figures clearly show the global tourism trend and most of the arrival of tourist in Mauritius was from the Asian market. The statistics estimated an increased in the tourist arrival in the year 2014 as Asian market seems to become a prominent market for Mauritius. The statistician of Mauritius predicted that the figure of increased tourist arrival will be around 1.03 million. The Mauritius statistics data revealed that particularly Asia and china seem to be dynamic tourism for the Mauritian economy. The Mauritius tourism promotion authority is promoting Mauritius abroad as a tourist destination by doing more and advertising campaigns and by participating in tourism fairs and it is making promotional expedition and activities in Mauritius and internationally. The government has expanded the SSR international airport so that it can accommodate more tourists so that tourism sector in Mauritius becomes a well recognised market in international level. Many countries consider tourism as an engine for future development offering diverse opportunities. Technological advances are making travel easier and increasing the number of people who are travelling annually to spend their holiday. For small and large enterprise, those searching for employment and communities wanting to promote their culture and tradition, tourism are an easy industry to enter. Table 3.3: percentage changed in tourist arrivals Country Tourist Arrivals Year 2012 Year 2013 % change France 256,929 244,752 -4.7 Reunion 144,340 143,114 -0.8 United Kingdom 87,648 98,017 11.8 S. Africa, Rep. of 89,058 94,208 5.8 Germany 55,186 60,530 9.7 India 55,197 57,255 3.7 People’s Rep. of China 20,885 41,913 100.7 Other countries 256,198 253,317 -1.1 Total 965,441 993,106 2.9 ( Source: CSO Mauritius) From the above table it can be deduced that Mauritius has experience a total increase of 2.9 % in year 2013 from the year 2012. It has received a significant increase of tourist arrival from China which is 100.7 %. Thus China is becoming a leading market for China. The government has increased the number of flights per week to china so that it can boost up the economy by receiving more tourists and this will generate economic growth in the country. In addition the government is also taking initiative to make Mauritius a platform for medical tourism. More and more tourists are coming to Mauritius for the medical purpose also. According to the Tourism Office of Mauritius, South Africa exceeded UK visitors in 2012 and 40,490 South Africans visited Mauritius in year 2013 in contrast with a total of tourists of 89,058 in 2012. Thus Africans are showing great interest towards Mauritius for holiday destination. The room occupancy rates in Mauritius experience an uneven trend during the review period. According to statistics of Mauritius the occupancy rate decreased from 68.0% in 2008 to 61.0% in 2009 as there was a decline in demand from European travellers due to the euro zone sovereign debt crisis. In year 2011 there was recovery as the occupancy rate raised to 65.0 %. However as there was an excessive increase in the supply of hotel rooms in 2012, the occupancy rate decreased again in year 2012 as it reached 62.0 %. According toStatistics Mauritius, total passenger arrivals to Mauritius in year 2011 were 1,294,387 and tourist arrivals for the year attained 964,642.In year 2012 emerging markets,Russian people andPeople from China, registered positive growths of 58.9% and 38.0% respectively. According to theBank of Mauritiusthe gross tourism receipts wasRs44 billion in 2012. The forecast number of tourist arrival for 2013 is 1 million that is there has been a continuous increase in the development of the tourist industry in Mauritius. 3.4 Table Actual Tourism receipt Year Gross receipts(MRU bn) % increased Revenue/tourist MRU 2007 40.7 27.4 45000 2008 41.2 1.3 44300 2009 35.7 -13.3 41000 2010 39.5 10.7 42400 2011 42.7 8.1 44300 2012 44.4 4 46000 2013 44.6 0 45500 Source: BOM statistics Table shows that revenue of tourist has been increasing year after year. However in year 2009 it has experienced a decreased of 13.3% from tourism revenue. Despite the decreased of tourism revenue in 2009 it has continue to increase which shows that more tourists has been spending their money in Mauritius and there has been an increased in tourist arrivals in the economy. The tourism industry of Mauritius has acquired a high level of excellence and international fame. It has also generated a large supply of foreign currency along with the creation of employment in relation to the tourism industry. 3.4 Trend of employment in Mauritius Table 3.5 Employment rate Q3 2012 Q2 2013 Q3 2013 Q3 2013 – Q3 2012 Q3 2013 – Q2 2013 Labour force 596,400 607,700 609,700 13,300 2,000 Employment 549,300 558,000 562,400 13,100 4,400 Unemployment 47,100 49,700 47,300 200 -2,400 Unemployment rate (%) 7.9 8.2 7.8 -0.1 -0.4 Seasonally adjusted unemployment rate (%) 8.1 7.8 8.0 -0.1 0.2 (source c.s.o) From table 3.5 it can be noted that compared with the corresponding quarter of 2012, there has been an increase in the labour force ( 13,300) with an increase in both employment ( 13,100) and in unemployment ( 200). Compared with the previous quarter, labour force showed an increase of 2,000 in year 2013 with an increase in employment ( 4,400) and a decrease in unemployment (-2,400). Thus there has been a positive trend in the employment in Mauritius as more and more people are being employed. According to travel and tourism economic impact 2013 Travel
Share this: Facebook Twitter Reddit LinkedIn WhatsApp Scenario 1 A patient is admitted to the ward with dehydration as shown by their low urinary output dry mouth and dry skin which has poor elasticity. Describe how homeostasis is normally maintained, regarding fluid balance, within the body and how giving oral fluid to this patient can correct this imbalance. According to Watson’s anatomy and physiology for nurses, the notion of homeostasis is fundamental in determining good health and physiology (Watson, 2018). The word ‘homeostasis’ stems from a Greek expression meaning ‘staying the same’. Throughout this assignment, I will be describing how nurses can maintain homeostasis with close regards to fluid balance. I will explain in detail my knowledge and understanding of the normal functioning of the urinary system, which will also include relevant issues and concepts around it. From there I will identify the relevant homeostatic mechanism’s and its associated anatomical and physiological components. The urinary system is a group of organs within the body that’s key functions are filtering out substances and other excess fluid from the bloodstream (Marieb, 2009). The system consists of; two bean-shaped organs called the kidneys, which are located in the superior dorsal abdominal cavity, two tubes called ‘ureters’ that help carry the urine from each one of the kidneys to the urinary bladder located in the inferior ventral pelvic cavity and finally the urethra, a tube that runs from the bladder to the outside of the body, ranging in length depending on gender. For males, it can be as long as 20cm and for females, it can range from approximately 4.8cm to 5.1cm (Kohler et al, 2008). The main purpose of the urinary system is to control the body’s fluid and electrolyte balance and remove waste products in the form of urine. There are three major regions of the kidney; the renal cortex, the renal medulla and renal pelvis (Watson, 2018). The renal cortex is made from the space between the outer capsule and the medulla. It is a rough tissue, and this is due to the presence of nephrons deeper within the renal pyramids of the medulla, that help the kidneys perform their main function. The cortex provides space for arterioles and venules from the renal artery and veins, as well as space for glomerular capillaries to help perfuse the nephrons of the kidney (Watson, 2018). The renal medulla contains a large number of nephrons and is the main functional component of the kidney that helps filter water, electrolytes and waste from the blood (Watson, 2018) It is located within the inner region of the ‘parenchyma’, the functional tissue of the organ. The medulla is made of up multiple pyramidal tissue masses, called the renal pyramids, which are triangular structures that contain a dense network of nephrons (Lumen, 2014). The renal pelvis connects the kidneys with the nervous and circulatory systems from other parts of the body. It contains the hilum, a concave part of the kidney that allows blood vessels and nerves to exit and enter the body. It is also a point of exit for the ureters that help empty the waste fluid into the bladder (Mitchell and Stephenson, 2019). The kidneys are supplied with blood through arteries that branch off from the abdominal aorta. The supply of blood from the arteries can vary from person to person, which results in some people having one or more arterial supplies to each kidney (Mitchell and Stephenson, 2019). The renal blood supply starts with renal arteries branching off from the abdominal aorta, each renal artery having their own name based on what region it enters the kidney (Watson, 2018). The renal arteries can carry up to a third of the total cardiac output, for the blood to be filtered by the kidneys. Which all ends by the blood exiting through the renal veins to enter the inferior vena cava (Gross Anatomy of the Kidney, 2018). When the blood enters the kidneys through the renal artery they split up into several different segmental arteries, which then splits into several different arterioles that branch into the glomerular capillaries. These glomerular capillaries enable fluid to transfer to the nephrons within the Bowman’s capsule and help take blood away from the glomerulus into the interlobular capillaries to provide oxygen to the functional tissue of the kidney (Watson, 2018). The renal veins drain blood from the venules that come from the interlobular capillaries and connects them to the inferior vena cava (Watson, 2018). Within the kidneys, the nephron is a functional component that helps regulate soluble and water substances in the blood through filtering, reabsorbing what it needs and excreting the rest as urine. The nephron is essential for maintaining homeostasis of blood volume, blood pressure and plasma osmolarity (Muthayya, 2010). The glomerulus is a network of capillaries that receives its blood supply from a particular arteriole within the renal circulation system (Muthayya, 2010). It is here that solutes and fluids are filtered out of the blood and transferred into the interstitial space between the glomerulus and the surrounding membrane of the Bowman’s capsule (Muthayya, 2010). The glomerulus is surrounded by the Bowman’s capsule. It is made up of visceral and parietal layers. Below the thickened glomerular basement membrane, the visceral layer lies (Jones, 2015). It only allows small molecules and fluid, like glucose and ions, to pass through to get into the nephron. Under normal circumstances, red blood cells and large proteins would not be able to pass through the glomerulus. However, in particular conditions, they may be able to pass through and cause blood and proteins to enter into the urine (Jones, 2015). The renal corpuscle is made up of two parts, the glomerulus and the Bowman’s capsule. It’s from here where glomerular filtrate leaves the renal corpuscle and enter the renal tubule to undergo filtration, reabsorption and secretion. The renal tubule is made up of three parts, The Proximal Convoluted Tubule (PCT), the Loop of Henle and the Distal Convoluted Tubule and Collecting Duct. Firstly, the proximal tubule is the first location of reabsorption, it is here where water reabsorbs back into the bloodstream and where a large amount of salt and water reabsorption takes place too. The water reabsorption takes place due to passive diffusion and active transport along the basolateral membrane (Grey, 2012). Water and glucose also follow sodium through the basolateral membrane by an osmotic gradient, which is a process called co-transport. Within the proximal convoluted tubule around 2/3rds of water and 100% of the glucose in the nephron is reabsorbed by co-transport (Grey, 2012). Secondly, the loop of Henle is a U-shaped tube that consists of an ascending limb and a descending limb. (Grey, 2012) It allows fluid to transfer from the proximal to the distal tubule. The ascending limb of Henle’s loop is impermeable to water, but it can be highly permeable to ions, this causes a large drop in the osmolarity of fluid passing through the loop, going from 1200 mOSm/L to 100 mOSm/L. On the other hand, the descending limb is highly permeable to water and completely impermeable to ions, which causes a large amount of water to be reabsorbed, increasing the osmolarity to around 1200 mOSm/L (Grey, 2012). Finally, the distal convoluted tubule and collecting duct is the final location of reabsorption within the nephron. Dissimilar to the other components of the nephron, the distal tubule is permeable to water and can vary depending on the hormone stimulus that enables the complex regulation of blood osmolarity, pressure, volume and pH (Grey, 2012). Usually, the distal convoluted tubule is permeable to ions and impermeable to water, which the osmolarity of fluid even lower. However, the anti-diuretic hormone, which is produced and released from the pituitary gland as a part of homeostasis, will work on the distal convoluted tubule to help increase its permeability of the tubule to increase its reabsorption of water (Mitchell and Stephenson, 2019). This reabsorption will result in an increase in blood pressure and volume. Other hormones will also be introduced to help stimulate other important changes within the distal convoluted tubule that work with other homeostatic functions of the kidney (Mitchell and Stephenson, 2019). The collecting duct is quite similar to the function of the distal convoluted tubule and usually responds in the same way to hormones (William et al, 2014). On the other hand, however, it is different in terms of its histology. As the osmolarity of fluid through the distal convoluted tubule and collecting duct is highly changeable depending on the hormone stimulus (William et al, 2014). After passing through the collecting duct, the fluid is transferred into the ureter, where it leaves the kidney as urine. The urinary system works in sync with a number of different systems within the body to help maintain homeostasis. The kidneys are one of the main organs in the urinary system and the body that helps maintain the water/salt balance of the blood and acid-base balance (William et al, 2014). Water makes up the greater part of all bodily cells and bodily fluids, with around 60% of humans body weight consisting of water (Louden, 2015). This is advised to be maintained, in order to keep a homeostatic environment within the body. Within the makeup of this water, 70% of it is intracellular, meaning it is inside the body cells and the other 30% is extracellular, located in the body fluids; 10-15% forms the in the blood and the remaining 15-20% is in the interstitial spaces within the tissues (Louden, 2015), which bathes all the bodily cells. Each of these three forms of fluid is each separated by the cell walls, a thin semipermeable membrane and the capillary walls, which allows water to constantly pass through from one of these areas to another (Louden, 2015). Water within our bodies is not static. Freshwater will be taken in by the body every day and passed out by a number of different ways. The total water taken in and passed out must balance one another in order to maintain equilibrium within the body (Louden, 2015). On average a healthy person will intake around 1.5 L water and other fluids every day, as well as over 1 L of food. This is balanced by the body passing out around 400-500 mL of water vapour through the lungs, 500-600 mL by the skin through sweat, 1000-1500 mL as urine and a small amount of 100-150 mL passed out by faeces (Louden, 2015). When fluid volume decreases within our body, the concentration of sodium in the blood will increase, due to increased osmolarity, which will eventually stimulate the hypothalamus (Tortora and Grabowski, 2002). The hypothalamus is an osmoreceptor, which is a sensory end organ that reacts to the changes in osmotic pressure, which in turn has an effect of the pituitary gland (Mitchell and Stephenson, 2019). The pituitary gland reacts by producing an antidiuretic hormone called ‘Vasopressin’ also known as ADH, into the bloodstream, causing the kidneys to start retaining water. This will result in the urine becoming more concentrated and an increase in water being returned to the extracellular fluid (ECF), therefore correcting the volume depletion (Tortora and Grabowski, 2002) Electrolyte balance is also essential in maintaining fluid balance. It is the correct concentration of different ions within the body, usually magnesium, sodium and potassium (Butterworth et al, 2013). If there is too little or too much of these electrolytes this can cause a number of different problems, such as cardiac arrhythmias. The normal magnesium level should be around 0.6-1.0mg/dl; the normal serum sodium level should be around 135-145mg/dl and the normal potassium level should be around 3.5-4.5mg/dl within a patient (Butterworth et al, 2013). In our case the patient will need either oral rehydration or electrolyte and fluid replacement therapy, which will involve adult nurses being responsible for delivering and monitoring certain Intravenous (IV) fluids such as saline 0.9% solution or Hartmann’s solution. These would be the main recommended fluids as they remain in the ECF for longer and they match blood tonicity, which is the measurement of effective osmotic pressure gradient (Docherty and McIntyre, 2012). Issues like pulmonary oedema and hypotension can be created when using other colloid solutions as they move more easily into the intracellular fluid, making them less effective. Other issues that nurses should consider while they look after patient with fluid balance problems would include: the accurate monitoring and measurement of IV fluids over a 24-hour period, which also requires them to include correct documentation and prescription of fluids and what type of fluids they are being given (Mitchell and Stephenson, 2019). They have to look after the correct measurement of oral input and urine output; also, being aware of the patient’s electrolyte levels and the correct administration of elements that they are prescribed with (Mitchell and Stephenson, 2019). To conclude, this essay has demonstrated knowledge and understanding of the specific chosen scenario of the renal system, in specific relation to ‘fluid balance’. It has started off by describing how the chosen system functions and what issues and concepts that can come from it. The relevant homeostatic mechanism has been outlined, linking in with what relevant observations and treatment that can be done to aid in keeping the body in equilibrium. I feel that homeostasis is of the utmost importance when it comes to the human body. Without it the body would simply not be able to function and would become more vulnerable to certain conditions and diseases. Bibliography Butterworth, J, Mackey, D, Wasnick, J, Morgan, G, Mikhail, M,

CNL 509 GCU Multicultural and Pluralistic Discussion

CNL 509 GCU Multicultural and Pluralistic Discussion.

The textbook uses the term persons of color. What is your reaction to this? Why do you think the author uses this term? Support your answer with at least one scholarly reference.
This discussion question is informed by the following CACREP Standard(s):
2.F.2.a. Multicultural and pluralistic characteristics within and among diverse groups nationally and internationally.
2.F.2.b. Theories and models of multicultural counseling, cultural identity development, and social justice and advocacy.
2.F.2.c. Multicultural counseling competencies.
Jones-Smith, E. (2019). Culturally diverse counseling: Theory and practice. Thousand Oaks, CA: Sage Publications Inc. ISBN-13: 9781483388267
CNL 509 GCU Multicultural and Pluralistic Discussion

Organizational Profile And Tesco Market Strategy

essay help online free Tesco plc is a British international grocery and general merchandising retail chain. It is the largest British retailer by both global sales and domestic market share, with profits exceeding £3 billion, and the third largest global retailer based on revenue, after Wal-Mart and Carrefour and second largest in profit behind Wal-Mart. In this assessment I would be trying to analyze Tesco business strategies in accordance to their market entry, PESTEL analysis, value chain, financial analysis and benchmark Tesco with their competitors Wal-Mart and Carrefour. Tesco PLC is a British international merchandising retail chain. It is the largest British retailer in global sales and domestic market share. Their profits exceeded £3 billion in 2009 and employ around 440,000 employees. It is the third largest global retailer based on revenue and second largest in profit Tesco operates 923 in national and international circuit, it gives them access to a population over 260 million across nine markets in different continents. Over the past five years, Tesco have expanded from a traditional UK supermarket into providing a variety products and services, including food, non-food business, personal finance and internet shopping. The increasing scale and globalization of their operations has provided significantly contributed to their efficiency and profitability. Even though it has been a very for consumer the company’s confidence has fallen as people worry about unemployment and are struggling to manage their household budgets. At Tesco there has been a shift in priorities of the customers Tesco constantly monitored their prices on their food items and changed their value chain strategy to cut cost , cater to the needs of the customers and eventually to make profits. TESCO MARKET ENTRY STRATEGY The plank of Tesco’s entry strategy has been the use of their own-brand product. These are divided into three categories PRODUCT RANGE Finest: High quality food with highest price rages Mid-range Tesco brand : Medium quality and average price range Low-price Value brand: Low quality products with lower price value These product ranges of items are available to the consumer market in their retail format stores Tesco Extra: These are significantly large out of town hypermarkets which stock all of Tesco’s product ranges; the minimum shop floor is of 119,000 sq feet.[‘ Tesco Superstores: They are standard supermarkets stocking primarily groceries and other smaller non food goods. Tesco Metro: They are stores which functions between superstores and express stores, they are mainly located in city centers and high-street, they cater ready to eat food, refrigerated food and deli food to working class consumers. Tesco Express: Tesco Express stores are neighborhood convenience shops, they stocking mainly food with particularly on higher-margin products. Tesco Direct: Tesco Direct is an online store, where consumers can purchase items online and can collect it from a store or choose to deliver at home. OBJECTIVES OF MARKET ENTRY STRATEGY To cater to variety of food products at different price level satisfying different income levels To operate at an economy of scale there by able to have a control over the price To be accessible in all levels of the geography To gain significant market share To be able to compete in the highly significant technological and infrastructural environment. BARRIERS OF ENTRY Market Structure The market in which Tesco operates are in daily grocery market. Although, this is a highly competitive segment Tesco holds a huge proportion of market share, This type of market structure is highly volatile, continuous development and innovation is required by Tesco to keep the market share. Threats of substitutes The fear of substitutes in the food retail industry is minimal, but with higher number of super markets and convenient stores people have variable option to choose their product from. Buyer power The buyer power is high in the industry because the consumer can easily choose between ASDA, Tesco Sainsbury etc. The importance is often which retailer is closest to the consumer. Since the buyer power is high the cost of switching is very low. Supplier power Supplier power is relatively weak because there are a large number of supermarkets and a small numbers of dominant buyers. But we must have in mind that large suppliers such as Proctor and Gamble or Unilever have countervailing power. Rivalry The rivalry is high in the industry because of a very competitive market industry. As seen in table, Tesco is the market leader in UK; however, the five largest players have a market share of 65.6 % which indicate that it is an oligopolistic market. It is a high capital industry and a new market challenger must have financial resources on a very high level. Because the food retail market in UK is a mature market, growth is achieved by taking market share from competitors. RETAILER MARCH 2008 MARCH 2009 Tesco 30.6% 31.2% Sainsbury 16% 16.4% Asda 16.3% 16.9% Morrisons 11.3% 11.1% Somerfield 4,0% 3.7% Waitrose 3.7% 2.9% Iceland 1.6% 1.6% Grocery market shares, 2008-2009 ANALYSIS The strategy used by Tesco in UK and Europe has been largely successful because of home territory advantage and supply chain control, the organization can control price of variable and change the price of food accordingly and this gives them a successful edge of other competitors like Asda and Sainsburry. With the plan of expansion significantly towards the east, Tesco has been struggling to gain momentum in these markets. The following are the recommendations for Tesco entering foreign markets Identify the market opportunities: Tesco has to understand the retail structure of the country and understand other elements such as suppliers, transport, home grown facilities. Market to enter: Which region to focus their market depending on their variables such as, competitors, standard of living Nature of food product: The variety of food product available within the company and international food supply. Understanding buying behavior: Understanding buying behavior is an psychological task, behavior has to be monitored and market research has to be setup to provide products that are best suited to consumer of that country. PESTEL ANALYSIS The analysis provides a framework for macro-environmental factors that used in the environmental scanning. It is a part for monitoring macro variable factors while understanding a strategic analysis. It is a useful strategic tool for understanding market growth or decline, business position, potential and direction for operations. PESTEL analysis for TESCO Political ( UK has a variety of important legislation and food laws. The FSA (The Food Safety Act) provides support for all food legislation in Great Britain. Some of these acts are: • Falsely describing or presenting food • Rendering food injurious to health • Selling food to a purchaser which is not of the substance or quality as demanded • Unsafe – unfit for human consumption The companies within the food industry must operate under the government’s regulations, such as, the employment laws. Tesco’s Impact Tesco employs over 250.000 people in UK which can be difficult to control. Also environmental regulations and trade restrictions and tariffs are something to be aware of. Political changes may affect the food industry if curtain restrictions appear in the future, for that reason companies need to be flexible and ready to change quickly. Tesco certainly is a company which has the power and knowledge to change when difficulties occur. Economical Even though inflation rose to a high level at 3 % and interest rates rising to 5.75 %, the UK economy is rising the fallen (, 2008) The economic growth is currently at 3,8 % (, 2009), unemployment has been falling and the UK housing market continues to be buoyant with rising house prices being a strong factor in maintaining consumer spending and confidence but retail companies in the UK are making record negligible profitability. It is important to have in mind that, with the American economy entering a harder economical phase because of housing bubble and large loans – UK economy is feeling is feeling the heat too. Companies in the food retail industry are suffering the consequences. Therefore, profit are increasing because consumers are tending to be thrifty. Tesco’s Impact Even though with the financial turmoil Tesco’s has been able to hold an upper hand, the company uses its value product more efficiently to cater to their customers need and budgeting procurements. Higher interest rates and rising labor costs have adversely impact Tesco’s margins negatively Socio-cultural factors The annual income in UK has been increased since 2001 and is expected to increase even more in the future (, 2007) which is connected with an healthier economy predicted in UK. Another important factor is lifestyle changes, it has big impact on consumer habits and expenditure, some of these factors are weight loss and dieting, which increases focus on health products in the food retail industry. “It is not so much a question of developing new products but increasing dietary information and educating consumers on a healthy lifestyle in a way that is more actionable for them “The early adopters of this approach include British retailers like Sainsbury and Tesco, both of which have ‘diet’ ranges that do not include this word on packaging. Instead their ranges are branded as ‘healthy’, often emphasizing heart health, a major issue associated with obesity”. ( Also consumerism is central, it is linked to consumer expenditure, as you see below the forecast is showing increasing spending in the UK from 2006-2013, which is essential to the food retail industry Year 2007 2008 2009 2010 2011 2012 Million Pounds 68954,57 69207,54 69697,93 69518,95 69252,81 70118,77 CONSUMNER EXPENDITURE TREND FOR FOOD WWW.EUROMONITOR.COM Tesco’s Impact Tesco has been analyzing variety of consumers through their market research campaign; the stores have catered not only to consumer’s income levels but their diversities. Tesco’s has special aisles dedicated to Chinese and Indian consumers. Technological UK government spent approximately 22bn on technology in 2005 ( which is double as much as ex. Germany. It indicates that UK is willing to spend a large amount on the future within the technology area. The speed of the technology transfer in the UK rises while internet users increase every year, see forecast below Tesco’s Impact The technological development in Tesco and other retail industry is emerging. New technologies such as self-service technology are becoming popular. The dependence on human services in Tesco retail is fast reduced by machines, this help the company reduce the prices of goods and cut operational cost. The technology gives the consumer the possibility to check-out by them self and it gives the retailers cost advantage because of less till employees – it is a win-win situation. Environmental The green issue is becoming more and more relevant in society. Especially businesses needs to take part in the future of recycling and waste programs set up by the government. The framework of this is: (, 2007) Tesco’s Impact • Phase out the use of free disposable bags in store and bag free delivery from the online shop. ( • Reduce food packaging – use in-store devices to deliver product information instead. (Retail Week, 2007) • The Business Resource Efficiency and Waste program -Tesco advises and help other businesses on how to reduce and recycle their waste, with £4 saved by business for each £1 of government money. Legal Retail companies like Tesco needs to be aware of commercial and consumer laws like Sale of Goods Act 1979 which regulates contracts in which goods are sold and bought , food safety laws mentioned before and consumer protection laws, which protect the consumer against unfair and deceptive practices. Also fair trading which makes markets work well for consumers ex. The Office of Fair Trading ( These laws and acts can have a negative effect if not researched or taken into consideration. Tesco’s Impact Over the years Tesco has aided legal laws regarding consumer behavior including government legislations the company follows their own set of standard rules and regulations which enhance customer satisfaction. VALUE CHAIN ANALYSIS AT TESCO (using Potters principals) Inbound Logistics The inbound logistics is of critical importance in the Tesco value chain, because of the strong bond between Tesco and its suppliers. Tesco needs to make sure that the stores get the right products at the right price, the right quality, the right quantity and of course at the right time. Balance between these elements is central, so at the end, the consumers get what they want. The inbound logistics is one of Tesco’s competitive advantages and deals with reception of products, staff scheduling, facilities planning, stock control and storing. Operations The operation within the Tesco organization is in fact all the different products arriving to the store and placed in-store. Tesco buy large amounts of groceries, clothes, electronics etc. so they get the advantage of economies of scale, then they increase the price and sell it direct to the consumer with a positive margin. That is very simplified how Tesco’s operation works, of course there are things to be done before they sell it, like packaging, machining, testing of products, assembling, till operations and store operations. Outbound Logistics The outbound logistics is a smaller area in the organisation because Tesco do not have to send things out of their stores; customers come into the store and pick up their groceries, pay at the till and go out again. However, queuing management is important, so the customer gets a quick and efficient check-out. The location of the store and the car park outside the store is also central and linked closely to the consumer when they leave the store. Customer management is essential for the reason that Tesco is customer driving and the company needs all the information they can get about their customers to develop customer relations. Marketing and Sales Because of Tesco’s size, the company uses many marketing tools like Public Relations, advertising, promotion and in-store layout which “hit” the consumer on all senses when they shop. Tesco also have many in-store sales techniques, from different price schemes like expensive, less expensive and cheap areas in the store, in addition to price comparison with ASDA and J. Sainsbury etc. They do everything there is to capture the customer while they shop at Tesco’s and try their best to make sure people will come back. Another marketing scheme is their vouchers, you can actually use an ASDA voucher in the Tesco store and that is a perfect example of the sales techniques and Tesco’s willingness to capture customers. Service Tesco has many employees working all around the store, if you cannot find a special article at the store and asks an employee, they will either show you where it is or find somebody who knows about the article. Another service is when people check out and pay the employee at the till always asks the costumer if they need any help with packaging. Service outside the store is provided by the effective where people can buy groceries, clothes and electronics online. Furthermore Tesco has a service and repair group who concentrates on everything that evolves service and repairs of product. Support activities – Firm Infrastructure When a company grows as big as Tesco, the management structure will be divided into several areas as they do not only operate in their domestic market but are a global company. That is why Tesco now has a manager in all the major areas. The organizational structure is centralized at Tesco because it gives greater control, better goal congruence and greater expertise. In addition, Tesco has a multidivisional organization structure which is clear because they have so many different directors working in different divisions around the organization. Tesco also has a large legal department where they focus on the treatment of new suppliers. Human Resource management Tesco employs over 250.000 in the UK only, so dealing with recruiting the right people and developing the right teams in the stores has a huge impact on the firm. Tesco educate the employees by sending them to employment-training programs and some of the managers to management and leadership courses, to prepare them for the problems that often occur in the company and in the stores. Technology Development Tesco make use of many technological tools like information systems and use IT for stock control. They have IT systems about customer satisfaction and databases with information about the club card holders. To develop check-out satisfaction they use self check-out tills. The internet is becoming more and more important and is a good example of another technology initiative which has become a success since they launched their online shopping service in 1997. Procurement Tesco deals with a lot of procurement like the buildings they operate their stores in, the IT equipment and buying tills for the stores. Things people do not think about when shopping at Tesco’s like the lightning in the store, air-conditioning, ovens for the bakery and the take-away food, cleaning machines etc. A huge corporation like Tesco operates so many machines and spends millions on procurement which needs to be controlled by the management. FINANCIAL STATEMENTS Good financial management and being the leader in market positions has served Tesco well during the year to face the challenges of consumer environment. The objective of the organization is to continue the pursue long-term strategy which would help the management to be in a much stronger position once the markets emerge from the economic meltdown. BALANCE SHEET ANALYSIS From the balance sheet we can understand the development of Tesco over the years; the company has increased their fixed asset by increasing their level of plant and property. This is largely due to the new hypermarkets and supermarket which Tesco guaranteed to provide by the end of 2008. Investment and joint ventures decreased of the company, last year the company recognized a joint venture in India with Tata group to support a retail store under the brand name “STAR-BAZAR”, this was one of Tesco’s entry strategy to method to flag ship the Indian market. Loans and advances to customers increase, this was result to “pay back later” strategy issued by Tesco in their retail format. INCOME STATEMENT ANALYSIS Revenue for Tesco has increased over the past years, even with impact of recession but the profit was marginal. Along with the revenue, the cost of sales has increased too. Tesco over the year used certain promotional activities to increase revenue, one of their tactical methods was issuing promotional coupons but a part of the revenue mentioned includes unredeemed coupons. CASHFLOW STATEMENT Tesco derives most of their cash from their operating activities; their core business involves a lot of inflow and outflow of cash. Most of the cash flow out flow is for purchase of building, equipment and purchase of land, Tesco has significantly increased their joint ventures as a technique to capitalize international market. FINANCIAL ANALYSIS The operating profit of the firm has reduced marginally from 5.9% in 2008 to 5.4 percent in 2009. It shows that the firm has been controlling their cost in generating profit from sales especially at the times of recession; this also resulted in the fall of net profit margin. The first quarter improvement in 2010 has proved the company has got out of recession and growing into greater strengths and better economic times await the firm. BENCHMARKING Tesco is second largest retail in Europe in terms of revenue, with the company growing rapidly it is a growing threat for other large retailers. Wal-Mart and CarreFour have strategically emerged into global leaders, the variable factors which these company focused to grow big are Location: Wal-Mart and CarreFour has a total of 7,262 and 5643 stores respectively worldwide. Each and every store that Wal-Mart and CarreFour have opened in the past have been strategically assessed through the stages of macro location. The choice of a supermarket location is considered to be the single most important decision a retail organization has to make and is critical factor of success include Mobility and Time constraints Access to infrastructure Convenience for customers, suppliers and employees Tesco should understand location will impact on sales and distribution costs and competitive intensity may vary if there are strong local competitors in some regions. By implementing their location in apt geographic location the management can take advantage of lower distribution, assembly, raw materials or energy costs, and institutional factors such as government regulations. Cost may outweigh the benefits of owning a store in certain locations. Store Layout: Store design is a vital role to any successful retailing company around the world. There are three factors that come into play when you analyze store design through the customer’s point of view. The essential idea of store design is to make all customers feel comfortable and enjoy the area they shop in. The three important factors of store design are: Ambient dimension Social dimension Design dimension The above factors can be used to analyse in which way Wal-mart, Carrefour and Tesco operate with their own store design, focusing on their pacific target audience. Another way to analyse both Wal-mart and Tesco is by using the Mehrabian-Russell Model (1974). ” Mehrabian-Russell Model (1974) introduces the concepts of approach (positive) and avoidance (negative) behaviour, as well as pleasure and arousal.” (retail marketing by Malcolm Sullivan and Dennis Adcock) Marketing Performance: According to Nielson Media Research, Tesco Spent £62.9m on marketing which includes marketing for their own brand products as well. Wal-Mart spent £34.8m on advertising; their marketing performance is commonly reflected by their ability to promote their own-brand as best as possible to increase the customer retention and not disappointing the shopper. They usually aim to get the customers in the stores by advertising well-known brand names and then focus the customer’s attention on own-brand goods. They attempt to attract the customers interest the moment they and to point-of-sale (PoS) as it’s a very cost effective way to promote own-brand products at a minimal cost. Overall the advantage of Wal-Mart and Tesco operating own-brand products allows the retailers to have larger profit margins compared to selling brand products as well as allows the retailers to enforce the relationship between them and the shopper. Own brands offer a point of difference to the competition, which can increase store reputation and customer loyalty. However the problem with own brand product is that many shoppers and influenced by brand goods and unwilling to buy own-brand goods as they can be seen as an inferior product. Nevertheless during an unstable economic climate such as the current recession, own brand goods are less vulnerable to the fluctuations of economical factors such as currency rates and inflation Customers: Tesco’s USP is it knowledge about their customers. Tesco has signed up 12 million of their customers for their Club card program, providing members discounts in exchange for their name’s, address and other personal information. The data collected let’s Tesco give tailor made promotions for consumer and decide quickly new innovations initiatives employed are working. The Club-card has helped Tesco boost market share in groceries up to 31% double the 16% to Wal-Mart in the Uk. On the other hand Wal-Mart influences their customers by their strategy of low prices preferred over being personally influenced CONCLUSION Talking about Tesco’s strategic fit in the UK it is clear that they fit excellent. The indicators of this fit are as mentioned before; they are market leaders with a strong brand and because of their size they have competitive advantage over suppliers with economies of scale. As the UK is their domestic market they got the experience, know-how and knowledge of the environmental issues in the country and the food retail industry in general. The largest threats in the industry is the rivalry of the nearest competitors, however Tesco seems to have it under control because their market shares keeps rising and the competitors is still left behind. The second largest threat is the power of the consumer, however Tesco probably has the best consumer knowledge and customer management in the business, which allows them to implement new innovative food product and other investments which the consumer eventually obeys to. Tesco’s got the strategy to become even more powerful in UK and to increase the market share. In order to do so, I believe Tesco should focus even more on private label product because the margins are much higher than branded product (30 %). One of Tesco’s success factors is the private label area and Tesco generates high levels of loyalty which gives them the advantage to increase private label sales. In addition, Tesco’s ability to match products to customer needs from sophisticated scanning and loyalty schemes has become a strong opportunity and strength in their marketing strategy. Although Tesco has plenty of strengths and opportunities in UK, they are now focusing even more on areas outside the food retail industry. Because of the partly mature food market in UK they focus on international expenditure, online sale and non-food industry. Since the future is pointing in other directions for profit, it is therefore important that Tesco keeps a fine balance between the UK market and their new areas. The UK market still earns Tesco the highest profit which is used to expand in all the new areas. As Tesco is so heavily dependent of the UK market it is a threat if the UK economy decreases – if the interest rates goes up, inflation raises, housing bubble bursts and of course if consumers expenditure decreases. All these assumptions can be negative towards Tesco’s future profit. “As leading grocery experts observe, supermarkets in general and Tesco in particular will have to demonstrate – continuously – that they truly have consumer interests at heart, and that they are not abusing their enormous power just to enrich themselves” (Seth

you have an autographed CD by Drake and put it up for sale on eBay. So far, the highest bid

you have an autographed CD by Drake and put it up for sale on eBay. So far, the highest bid is $74.50. A friend has offered you $100 for the CD, commenting that he could get $150 for it on eBay in a year. You know this is highly unlikely. Should you sell your friend the CD for what he offered ($100)? Do you have an obligation to tell your friend you have listed your CD on eBay? 

American Military University Promotion of Health Exercise and the Body Paper

American Military University Promotion of Health Exercise and the Body Paper.

(Great English is a must!! No grammar errors!)(Paraphrase the paper attached)(Nothing more needs to be done, only paraphrase the document)(NO grammar errors or incoherne senteces)(The document is attached,APA Format)(The number of words should stay close to the original file)File Name :Exercise and Body——————————–Task: The document is fully retrieved from external sources due to that it has a high plagiarism percentage. Your purpose is to reprhase each question in order to reduce the plagiarism to under 6% ( make it passable through Turnitin).Other information: DO NOT USE ANY PARAPHRASING SOFTWARES. I already tried them and they fail doing their job. The plagiarism still remains high and the final version is incoherent. Please focus on maintaining the coherency of the document attached. Providing a work which is not coherent will result in a refund.Format:APA FormatNo plagiarism is acceptedNo Grammar errors ( refunds will be asked for incoherent/ full of grammar errors papers)*** The work will be checked for plagiarism through Turnitin by the professor. It is essential for everything to be free of plagiarism otherwise sanctions will be imposed***——–Thank you for your support
American Military University Promotion of Health Exercise and the Body Paper