Chapter 14. Customer Satisfaction and Customer Relationships.
Chapter 15. Marketing Research Tools.
Initial Postings: Read and reflect on the assigned readings for the week. Then post what you thought was the most important concept(s), method(s), term(s), and/or any other thing that you felt was worthy of your understanding in each assigned textbook chapter.Your initial post should be based upon the assigned reading for the week, so the textbook should be a source listed in your reference section and cited within the body of the text. Other sources are not required but feel free to use them if they aid in your discussion.
Also, provide a graduate-level response to each of the following questions:
Discuss how core factors, cues to quality, and interpersonal factors of a product influence your buying decisions. Discuss with supporting examples.
Imagine designing a conjoint for your b-school’s café. In particular, you’re in charge of the daily pizza orders. Pizzas are tricky—while they’re a simple food, they can be created in a zillion combinations. What factors should you test in terms of your fellow students’ likely preferences? Wheat crust vs. white, thick vs. thin, plain cheese vs. sausage vs. sausage and green pepper vs. vegetarian (you get the picture). Design a conjoint that would result in identifying 2 or 3 popular slices that your café managers could order every morning. The student body knows you’re responsible—how do you make most of them happy?
[Your post must be substantive and demonstrate insight gained from the course material. Postings must be in the student’s own words – do not provide quotes!]
[Your initial post should be at least 450+ words and in APA format (including Times New Roman with font size 12 and double spaced).
Submitting the Initial Posting:Your initial posting should be completed by Thursday, 11:59 p.m. EST.
Response to Other Student Postings: Respond substantively to the post of at least two peers, by Friday, 11:59 p.m. EST. A peer response such as “I agree with her,” or “I liked what he said about that” or similar comments are not considered substantive and will not be counted for course credit.
[Continue the discussion through Sunday,11:59 p.m. EST by highlighting differences between your postings and your colleagues’ postings. Provide additional insights or alternative perspectives]
Evaluation of posts and responses: Your initial posts and peer responses will be evaluated on the basis of the kind of critical thinking and engagement displayed. The grading rubric evaluates the content based on seven areas:
Content Knowledge & Structure, Critical Thinking, Clarity & Effective Communication, Integration of Knowledge & Articles, Presentation, Writing Mechanics, and Response to Other Students.
University of the Cumberlands Customer Relationship & Satisfaction Discussion Paper
Sample Businesses for Social Media and Strategic Branding (Choose one)Elizabeth Marsh – Candidate for Mayor of Middle South Miami.Little Royals VPK (Voluntary Pre-K) and childcare.Note: I will assign a demographic area for these businesses next week.AssignmentTake one of the sample businesses and develop 2 objectives. One must be a communication objective, one must be a business objective. These objectives must be SMART.You may use the template from the module, but it is not required if you are confident you are writing a SMART objective. If you use the template attach it with a word document that includes the two objectives and one KPI per objective. Note that your objective must in one sentence contain ALL the elements of SMART; if you use the template make sure you do not write 5 goals. If you want to see an example look back in the PowerPoint lecture for the module, or even better the goals vs objectives reading. Your KPIs must link to your objective, and they must include social media related metrics.S.M.A.R.T. Goals TemplateCrafting S.M.A.R.T. Goals are designed to help you identify if what you want to achieve is realistic and determine a deadline. When writing S.M.A.R.T. Goals use concise language, but include relevant information. These are designed to help you succeed, so be positive when answering the questions.Initial Goal (Write the goal you have in mind):_________________________________________________________________________________________________1. Specific (What do you want to accomplish? Who needs to be included? When do you want to do this? Why is this a goal?)_________________________________________________________________________________________________ __________________________________________________________________________________________________________________________________________________________________________________________________2. Measurable (How can you measure progress and know if you’ve successfully met your goal?):_________________________________________________________________________________________________ __________________________________________________________________________________________________________________________________________________________________________________________________3. Achievable (Do you have the skills required to achieve the goal? If not, can you obtain them? What is the motivation for this goal? Is the amount of effort required on par with what the goal will achieve?):_________________________________________________________________________________________________ __________________________________________________________________________________________________________________________________________________________________________________________________4. Relevant (Why am I setting this goal now? Is it aligned with overall objectives?):_________________________________________________________________________________________________ __________________________________________________________________________________________________________________________________________________________________________________________________5. Time-bound (What’s the deadline and is it realistic?):_________________________________________________________________________________________________ __________________________________________________________________________________________________________________________________________________________________________________________________S.M.A.R.T. Goal (Review what you have written, and craft a new goal statement based on what the answers to the questions above have revealed):_________________________________________________________________________________________________ __________________________________________________________________________________________________________________________________________________________________________________________________
Broward Community College SMART Objectives and KPIs Analysis Paper
The U.S. Commercial Service prepares a series of reports titled the “Country Commercial Guide” for each country of interest to U.S. investors. Utilize this guide to gather information on Brazil or on the country you selected in your group project. Imagine that your company produces electronic security equipment and is considering entering this country. Select the most appropriate entry method, supporting your decision with the information collected from the commercial guide and submit a short report. Your report should be a maximum of 1 page, double-spaced, Word or PDF document. However, you can have unlimited number of exhibits that should be put in an Appendix in the same file.Hint:Go to the Export.gov website. Select Brazil Country Commercial Guide.From Brazil’s commercial guide read especially the chapter on Leading Sectors for U.S. Export and Investment
Week 2 Activity 2: Research Activity
The Textile Industry of Pakistan
Pakistan is the world’s 4th largest producer and 3rd largest consumer of cotton. Because of its plentiful, indigenous cotton supply, the textile industry is central to the Pakistani economy and is both a source of employment and a source of exports. Pakistan’s industrialization began in the 1950s with the textile industry at its center. The Textile and Clothing Industry has been the main driver of the economy for the last 50 years in terms of foreign currency earnings and jobs creation. The Textile and Clothing Industry will continue to be an important engine for future growth of the economy; there is no alternative industry or service sector that has the potential to benefit the economy with foreign currency earnings and new job creation, especially if synergy is developed amongst different subâ€sectors and efforts are made to aggressively grow the Readyâ€Made Clothing Sector. Pakistan’s Textile Industry had proved its strength in global market during the last four decades. It has proved its strength even in post quota era by not only sustaining its position but, also showing growth during 2005 to 2007, but declined to $11.1 billion in 2008 due to financial and economic meltâ€down globally. Capacity of Pakistan’s Textile Industry: Following is an analysis of the textile industry of Pakistan. Contribution to Gdp: Contribution to Employment: Industry Growth: Contribution to Exports: Textile industry contributes a large share to Pakistan’s export and thus is a major source for foreign currency earnings. The exports of Pakistan of various years for Textile sector are as under The exports of textile industry have shown a growing trend however they have declined in 2007 and 2008 due to global financial crisis and country’s internal problems. These factors are discussed in other sections of the report. Textile exports share in total export of Pakistan has declined from 67% in 1997 to 55% in 2008. SWOT Analysis: The SWOT analysis of textile industry of Pakistan is as under STRENGTHS: Raw Material: Pakistan has high self sufficiency in raw materials and is the 4th largest cotton producing country in the world. Labor: Cheap labor has always been the backbone of the economy of Pakistan. Cheap and ample supply of labor strength both the industrial and agricultural sector. Around 39 % of the labor force works in textile industry. This low cost of labor leads to low cost of production which gives a competitive advantage to the textile industry of Pakistan. RICH Heritage: Due to cultural diversity and rich heritage designers come up with new different and attractive designs which are appreciated worldwide. Our culture comprises of Punjabi, Balochi, Sindhi and Pashto values. We are also influenced by Indian and other foreign cultures such as India, USA etc through media exposure which gives Pakistani designers an inspiration and tastes of new designs and fusion of these designs, to give their best in terms of style creativity and designs. Domestic market: The trend of urbanization has increased income levels, coupled with increase in population the domestic demand has increased, which means more population more demand and labor. WEAKNESSES: Research and Development: Developed countries are using biotechnology and genetic engineering to increase the quality and quantity of their cotton production. They are able to grow colored cotton, organic cotton and several different varieties cotton to add value to the textile chain. In Pakistan, there is some research done on small scale by private companies to invent modified cotton fibers. Practically no efforts are being made by the APTMA in the R
East Los Angeles College Geology Mineral Uses Treasure Hunt
essay writer East Los Angeles College Geology Mineral Uses Treasure Hunt.
The homework is another fillable PDF. This week, there aren’t any graphs or diagrams for you to do — the entire assignment consists of matching and fill-in-the-blank questions.Here’s the PDF: Mineral uses.pdf.As always, as you fill out the homework, save often. When you’re done, save one last time, and then close the file and quit Acrobat Reader (or whatever app you’re using to fill in the PDF). Then, reopen the file, to see if your answers are still there! Hopefully the bug in some PDF’s won’t hit you (if it does, you’ll have to “flatten” your PDF so your answers stick).When you do the homework, you’ll need to look at some web sites. For the first page, use both of these web sites:http://www.minerals.net/minerals/a.aspx This is an on-line mineral encyclopedia. Click on the name of each mineral to learn about it. Scroll down to find out about uses.http://www.mineralseducationcoalition.org/mineralsFor the second page, use this web site:https://pubs.usgs.gov/gip/0167/gip167.pdfEnjoy learning about mineral uses! If you have questions, just let me know!
East Los Angeles College Geology Mineral Uses Treasure Hunt
Creating a Language-Rich Environment – Graphic Organizer
Creating a Language-Rich Environment – Graphic Organizer. Help me study for my Sociology class. I’m stuck and don’t understand.
Create a graphic organizer, or complete the table attached, to identify and describe oral, reading, and writing strategies appropriate for each ELL proficiency level. You may use strategies from your required readings or your research. Include a justification as to why each strategy is applicable to the specific ELL proficiency label, citing references.
While APA format is not required for the body of this assignment, solid academic writing is expected, and in-text citations and references should be presented using APA documentation guidelines, which can be found in the APA Style Guide, located in the Student Success Center.
Creating a Language-Rich Environment – Graphic Organizer
Week 2 Fake News Evaluation
Week 2 Fake News Evaluation.
The Research Process Please respond to one (1) of the following:
you ever read something that you suspected was fake news? How can you
use what you’ve learned about the research process when you evaluate
information outside of this course?
this week’s Strayer Story, Tamara Mose showed us how she used
observational (field) research and intensive interviewing to gather data
about a Caribbean nanny community. Which one of the five major
sociological research methods (existing data, content analysis, survey,
experiments, or observation (field) research) interests you the most?
Explain why you’re interested in that research method and describe how
you might use it to research a different topic.
Week 2 Fake News Evaluation