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University of Central Missouri Lockheed Martin Corporation Report

University of Central Missouri Lockheed Martin Corporation Report.

write about Lockheed Martin company paper should be 2-3 pages, paragraphs, and full sentences.In your report, you can plan on answering the following. Note: Some of the following questions you might not have an answer.IntroWho and what is this company?Chapter 10Who is their target market?Chapter 11What is their presence on social media? Are they active? Follow the airline currently on their social media. Pick a date/time and report on what you have seen through their format of social media that the airline posted. (1 page)Chapter 13Air Cargo – What type of Cargo does your company carry? (people, products, supplies, etc.) Describe and explain.
University of Central Missouri Lockheed Martin Corporation Report

Introduction Marketing is essential to the success of a business, as it helps to attract new customers and achieve a larger market share. For Squatty Potty, a comprehensive marketing strategy would also assist in developing brand awareness and enhancing potential customers’ knowledge about its products. Squatty Potty offers a range of bathroom accessories, such as toilet stools, sprays, and brushes. Toilet stools are the key product offered by the company. However, one specific issue faced by the company is that people are unaware of the necessity of this tool and the benefits of its use. Marketing would help to generate awareness, thus improving the product’s popularity among the public. The present paper will consider the target market, positioning, and different marketing strategies that Squatty Potty could use to achieve success. Target Market Identifying the target market assists in the development of effective marketing strategies. According to Cespedes et al. (2013), defining target customers helps to manage business development opportunities more effectively (54). In the case of Squatty Potty, it would be best to define the target customer in terms of geographical and demographic characteristics, as well as interests and values. First of all, Squatty Potty is based in the United States and does not offer international shipping, which positions the company in the American market. Secondly, the company’s products target adults aged 35-60 years. This group of customers is more likely to be interested in Squatty Potty products, as they usually value health and practicality. Hence, this age group could appreciate the health benefits of toilet stools, as well as the usefulness of other bathroom accessories offered by the company. Specifically, parents with children and working professionals who are interested in a healthy lifestyle should be the target market of Squatty Potty. Positioning Positioning a brand in a particular market is essential because it helps to define marketing goals and map the competitive landscape. In order to assist in positioning, it would be useful to use a twofold approach where a brand is defined in terms of novelty and product price. The first aspect represents whether the brand is traditional or innovative based on its products, services, or strategies. Squatty Potty is largely based on innovation since toilet stools designed to ensure healthy posture during elimination is a relatively new product. Other products offered by the company, such as the invisible toilet brush, are also rather innovative. Hence competitive landscape of Squatty Potty is rather vacant as there are no other companies that sell specialized toilet stools and similar accessories in America. It can be said that Squatty Potty has occupied a very particular market niche, which will positively impact its future development (Lerner and Sahlman 118). In the second aspect, brands are distinguished by the level of luxury or value they provide. Most of the products sold by Squatty Potty are under $50, with several more expensive toilet stool models with a more elegant design. Service costs, such as shipping, are also relatively low for the Contiguous United States. Thus, the brand offers value for price instead of focusing on luxury items and services. Based on the above information, Squatty potty should be positioned as an innovative brand that offers high-quality products at a good value. Get your 100% original paper on any topic done in as little as 3 hours Learn More However, to establish this position in the market, it will require a combination of traditional marketing and Internet marketing. Traditional marketing can help to raise awareness about the company and its products through advertisements. Internet marketing, on the other hand, can use different tools to show Squatty Potty ads to potentially interested customers. For instance, Google Ads could show Squatty Potty advertisements to people who have been researching health issues, such as constipation or hemorrhoids, because toilet stools are said to improve elimination. Being active on Facebook and Twitter could also help to attract customers by providing more information about products (Malhotra et al. 2013). Therefore, different strategies in traditional and Internet marketing would complement one another rather than compete. This will help the company to achieve and maintain its position in the market. Guerrilla Marketing Graffiti Guerrilla marketing is the strategy of making grand marketing gestures without spending too much money. Examples of this marketing strategy include various installations and other art forms. Thus, graffiti would be a useful guerrilla marketing activity for Squatty Potty. The company could pay street artists to produce large, high-quality graffiti with various historical or artistic figures sitting on the toilet with a toilet stool. Graffiti should be located in legal tagging sites to avoid lawsuits or negative press. This strategy would not require significant investments, but it will attract the attention of target customers through social networks or news media. It fits the characteristics of guerrilla marketing due to its scope, potential effect, and costs. Installations Installations are also popular in guerrilla marketing, as they help to attract attention and can be created on a tight budget. Squatty Potty could create an installation depicting figures using its products. For instance, the company could take inspiration from Rodin’s famous statue of The Thinker and make a figure of a man sitting on the toilet and using a toilet stool. It could also use silhouettes from other famous works of art and depict figures using its products, such as the shower shelf or toilet spray. This strategy can be applied in two different ways. First, Squatty Potty could install a few extensive installations in prominent locations, which would attract the attention of the media. Secondly, the company could produce a series of smaller installations and place them in large shopping centers, parks, or other public places. Installations can be created from cheap materials, so they would not require any significant investment. This strategy would attract the attention of target customers who see installations, as well as those in other locations via social media or news outlets. Therefore, this option also fits the characteristics of guerrilla marketing. Stealth Marketing Brand Pushers Stealth marketing is characterized by spreading a message using somewhat covert methods. Brand pushers are people who are paid by the company to disseminate information about its products and promote them through “word of mouth” advertisement (Kaikati and Kaikati 9). In the case of Squatty Potty, brand pushers can be internet users who comment about the company’s products on various forums or posts. For example, to promote its toilet stools, Squatty Potty could recruit Internet users to search online forums or sites where people post questions about constipation, hemorrhoids, and related health issues (e.g., Quora). Brand pushers could then leave positive comments about how Squatty Potty stools helped them to overcome these issues. This would help to create value for the customer, thus contributing to Squatty Potty’s value proposition (Eisenmann 1). This activity meets the characteristic of the stealth method as the users will not advertise the product openly or disclose their affiliation with the company. Instead, they would offer information as advice for people who are potentially interested in the product. We will write a custom Critical Writing on Squatty Potty Company: Entrepreneurial Marketing specifically for you! Get your first paper with 15% OFF Learn More Product Placement Product placement can also be used as a stealth marketing activity to raise awareness and attract customers’ attention. There are two options for product placement for Squatty Potty. The first option is to arrange product placement with popular TV shows, where a character would mention using a toilet stool. The second option is to arrange product placement with social media influencers, such as video bloggers, where the toilet stool would appear in some of their videos. However, in this case, the company might face difficulties with regards to working with independent contractors (Lagorio-Chafkin). Both options fit the criteria for stealth marketing, as the brand name and affiliation will not be disclosed to the public. Drawbacks The main drawback of all of the above strategies is that they do not provide enough information about the product for customers to buy it. Both guerrilla and stealth marketing activities will draw attention to the product and the company, but they are not informative. In relying on these strategies solely, Squatty Potty would miss the opportunity to define its value proposition. Brand pushers would describe the product’s benefits very briefly, but without more information, the customer value proposition would be incomplete. According to Hornblower and Rohan, “Ideas that are ‘nice to have’ are simply ideas, whereas an idea that is a ‘compelling must’ is an opportunity” (11). To establish the product as a must-have, Squatty Potty will need to provide more information about the science behind toilet stools, proven effectiveness against health issues, and more. Another significant drawback is that they could draw the attention of potential competitors to the new market, and cause Squatty Potty to use its favorable competitive position. As a result of improved awareness, people will become more interested in toilet stools and related products. This would mark an essential opportunity for competitors, especially if Squatty Potty were incapable of handling a significant increase in demand. It would be particularly threatening if low-cost alternatives were introduced into the market and sold in large stores, such as Wal-Mart or Target. Changes in the competitive landscape of the market could threaten the popularity of Squatty Potty and affect its financial performance. Finally, a possible negative outcome of these strategies is financial losses. It is possible that guerrilla and stealth marketing activities discussed above will not be effective in attracting new customers or raising brand awareness. In this case, Squatty Potty will lose the opportunity for promotion and suffer financial losses as a result of it. Conclusion All in all, Squatty Potty is a promising company that can become more prominent in the near future. The company has a favorable spot in its current market due to the lack of competitors, and thus successful marketing would help it to raise brand awareness and attract more customers. The present paper detailed four possible activities that Squatty Potty could use for guerrilla and stealth marketing. Although these strategies are likely to be successful, there are also several threats associated with their implementation. Therefore, the company should consider all options carefully and conduct market research to choose the best alternative. Works Cited Cespedes, Frank V., et al. “How to Identify the Best Customers for Your Business.” MIT Sloan Management Review, vol. 54, no. 2, 2013, pp. 53-59. Eisenmann, Thomas. “Business Model Analysis for Entrepreneurs.” Harvard Business School, 9-812-096, 2014, pp. 1-25. Not sure if you can write a paper on Squatty Potty Company: Entrepreneurial Marketing by yourself? We can help you for only $16.05 $11/page Learn More Kaikati, Andrew M., and Jack G. Kaikati. “Stealth Marketing: How to Reach Consumers Surreptitiously.” California Management Review, vol. 46, no. 4, 2004, pp. 6-22. Lagorio-Chafkin, Christine. “How to Manage an Independent Contractor.” Inc.. 2010. Web. Lerner, Josh, and William A. Sahlman. “Reviving Entrepreneurship.” Harvard Business Review. 2012, pp. 116-119. Malhotra, Arvind, et al. “How to Create Brand Engagement on Facebook.” MIT Sloan Management Review, vol. 54, no. 2, 2013, pp. 18-20. Rohan, Dennis, and Jocelyn Hornblower. “Identifying Venture Opportunities.” Stanford Graduate School of Business. 2008, pp. 1-14.

A Market Opportunity Analysis Term Paper

A Market Opportunity Analysis Term Paper. The seven-step process to assess market opportunity Rayport and Jaworski (2003) argue that the key to the success of a business depends hugely on the ability of management to ascertain the business opportunities accurately. This can be made possible by conducting a market opportunity analysis, which is usually done on seven-step processes. A market opportunity analysis according to Rayport and Jaworski (2003) begins by analysis the environment of customers. This analysis aims at understanding the unmet needs of customers and the market they occupy. Understanding the unmet needs and underserved customers is critical because it forms the basis of market segmentation, which leads to a better understanding of consumers that the company may seek to serve in a given market. Once the unmet needs of customers have been assessed, the management is then tasked with the responsibility of analyzing the technology environment. This analysis seeks to ascertain how ready a given technology is as well as if an alternative technology may be required for the firm’s offerings (Rayport and Jaworski, 2003). Thirdly, managers are required to analyze the competition that other firms in the same industry may offer the company. This involves gathering information on competitors both at individual and industry level (Rayport and Jaworski, 2003). Once managers have understood how competitive the market might be, the next process of the analysis entails assessing the resources and technologies that the company might need to deliver the offering benefits. Rayport and Jaworski (2003) note that understanding the resources and technology required for an offering is vital since it influences and determines the rationale of a company for success in its area of operations. Once the resource and technology have been ascertained, managers are then required to analyze the readiness of the market to the technology the company intends to introduce. This process entails assessing the trend of technology, and whether there are enough infrastructures to enable customers adopt the technology with ease (Rayport and Jaworski, 2003). In addition, managers will also assess the penetration requirement to make the company’s offering viable, as well as the likelihood that customers will use the new technology being introduced. Once all these have been done, the management is now expected to have a clear understanding of the market opportunity. Therefore, the sixth process now involves specifying the opportunity in actual terms by designing the opportunity story. This is followed by the last process, which involves developing a business plan, which will contain information pertaining to market segmentation, value proposition, resources needed, how to counter competition, financial requirements, and the overall benefit of the system to both the company and society (Rayport and Jaworski, 2003). Analysis of steps Amazon is using in its branding process Below are steps followed by Amazon in its branding process: Firstly, Amazon’s branding involved the identification of its target audience. Since online audience is large, segmentation becomes easy since it focuses on everyone using an online resource. The second step involved analysis of the target audience so as to have a better understanding on their needs and behaviors. Having a better understanding of customers need made it possible for Amazon to build a brand that all audience can easily differentiate from those of competitors such as Yahoo and Google among others (Clifton, 2010). The third step of Amazon’s branding involved the analysis of the company’s customer interface, product prices, and other levers, which could motivate customers to consume the company’s products. In this regard, Amazon introduced unique brand features that helped in drawing customers to its product. The fourth step involved analysis of its customer’s brands with the aim of understanding how best to beat its compactors by developing a user-friendly brand. It is then that Amazon designed its compelling and entire brand intent (Clifton, 2010). After the development of the brand, Amazon did not just stop there, rather obtained feedback from its customers by developing a feedback system. Amazon used customer’s feedbacks to make adjustments on areas that had shortcomings. The final step involved patenting the brand to prevent other companies or unscrupulous and malicious people from using the brand for their personal gains (Clifton, 2010). Comparison between Amazon’s website marketing approaches to the traditional methods Amazon’s website is among the top online websites visited by millions of people daily. This is attributed to its unique marketing approach. For instance, unlike traditional methods, which only focused on group customer segment, Amazon adopts a new approach, which involves using the crowd to develop a single segment. This strategy focuses on an individual customer in relation to his or her specific online behavior and needs. For instance, the company’s website provides suggestions for various products such as movies, books and many other products based on a customer’s buying history and pattern of shopping (Mordkovich, Mordkovich, 2005). Unlike the traditional methods, Amazon has created numerous contents, which it has stored on Google Index. Currently, there are about 248,000,000 contents in Google, which makes it easy for customers to find the company’s products irrespective of the search engine used. In this regard, a customer does not need to go to Amazon’s website to find a product; instead, the customers can just do a search on Google (Mordkovich, Mordkovich, 2005). References Clifton, R. (2010). Brands and Branding. New York, NY: Profile Books. Mordkovich, B.,A Market Opportunity Analysis Term Paper

Engineering homework help

professional essay writers Engineering homework help. This is a paper that focuses on the Analysis of the Effects of Population Growth. The paper also describes the guidelines to writing the paper.,Analysis of the Effects of Population Growth,Assignment 1: Analysis of the Effects of Population Growth,Imagine you have been hired as a consultant for the United Nations. You have been asked to write an analysis of how global population growth has caused the following problem and how it affects climate change or population growth in a developing country of your choosing:,A growing global population that consumes natural resources is partially to blame for the release of greenhouse gases since human consumption patterns lead to deforestation, soil erosion, and farming (overturned dirt releases CO2). However, the critical issue is the burning of fossil fuels (hydrocarbons) such as coal, oil, and natural gas to produce energy that is used for things such as electricity production, and vehicle, heating, and also cooking fuels., The UN has asked that you choose a developing country from this list: ,,., The UN has also given you the following guidelines., Content, The UN has asked that your paper contain three sections. It has asked that each section be one page (or approximately 300 words) in length and also answer specific questions, identified in the outline below. The UN also asks that you use examples from your developing country when answering the questions.,Analysis of the Effects of Population Growth,Introduction, Provide an introduction (a half-page minimum) that addresses points a-e below., a.      Firstly, explains the problem the UN has asked you to address in your own words;, b.       Secondly, identifies the three sections your paper will cover;, c.        Thirdly, identifies the developing country you will consider;, d.       Fourthly, tells the UN which causes of greenhouse gases you will explore; and, e.        Also, provides a one-sentence statement of your solutions at the end of your introduction paragraph.,Section I. Background, a.        What are greenhouse gases?, b.       How do greenhouse gases contribute to global warming?,Section II. How Emissions Cause Problems for the Developing World, 1.       Firstly, which countries produce the most greenhouse gases?, 2.       Secondly, what are the economic challenges of these emissions (include examples from your chosen country)?, 3.       Thirdly, what are the security challenges of these emissions (include examples from your chosen country)?, 4.       Also, what are the political challenges of these emissions (include examples from your chosen country)?,Section III. Causes of Greenhouse Gases and Solutions to the Problems Greenhouse Gases Cause, a.        Name two causes of greenhouse gases., b.       What are the potential solutions that address each of the causes you identified?, c.        What is the relationship between population control and greenhouse gas emissions?,Attachments,Click Here To Download,Engineering homework help

Crj 101 Legal Law

Crj 101 Legal Law.

I’m working on a criminal justice writing question and need guidance to help me understand better.

Identify the problem. Be sure to narrow your problem enough to allow a focused examination.Describe the individual, social, and criminal justice system implications of this problem. Discussion of implications should be supported by accurate research data.Summarize what experts say about the problem.Explain what you, as a society, have done to remedy this problem. Consider public policies and other, less formal responses.Analyze to what extent public policies and other, less formal responses are effective in addressing this problem.Propose an alternative solution to the problem.Analyze why the alternative is, or can be, an effective response to the problem. Remember to consider negative consequences of the alternative response.Conclude with your thoughts about your chosen social problem. This is a good place to include personal opinions, assuming you wish to share them in a research paper.
Crj 101 Legal Law

Saint Leo Law Enforcement Officers & Prosecutors in Sexual Assault Evidence Report

Saint Leo Law Enforcement Officers & Prosecutors in Sexual Assault Evidence Report.

Examination of TestimonyWhen appearing before a judge and jury, law enforcement and forensic scientists must give an accurate statement of the crime scene investigation and clearly explain how evidence was processed and examined. To promote fairness and justice, there cannot be constitutional violations or ethical violations when framing prosecutorial charges against an accused. Such false accusations and reliance upon misstated evidentiary findings can result in the wrongful conviction of an innocent person. Topic examples: sexual assault, domestic violence, child abuse, child neglect, robbery It goes without saying that the hard work of both law enforcement and forensic scientists goes a long way to protect our society by successfully capturing and prosecuting criminals who would otherwise continue to commit deviant acts. Still, failure to adhere to professional standards or engage in questionable conduct that taints procured evidence circumvents our notion of one receiving a fair trial and thus, undermines our entire criminal justice system.Forensic Testimony in Court Errors may occur within the chain of custody and handling of evidence; forensic examiners and officers must be held to the highest of standards within their profession. When evidence is mishandled in any way, there are legal implications with the prosecution of a suspected criminal. Therefore, ethics plays a significant role in forensic science and law enforcement criminal investigations.Write a paper identifying current issues that are impacting the presentation of evidence procured by law enforcement and analyzed by forensic scientists within a criminal trial setting. In addition, include your responses to the following:Discuss the role of a law enforcement officer at a crime scene and the need for scene integrity in the search for the truth. (you can pick the crime you are investigating…just follow this crime throughout your paper).When investigating the crime scene discuss the factors that affect the credibility of a good witnessAddress the concerns associated by a prosecutor regarding bringing the case to trial and any possible mishandling of evidence in a trialYour paper should be written at college level in APA format. 1200 words and support your paper with at least three (3) scholarly resources. In addition to these specified resources, other appropriate scholarly resources, including older articles, may be included.Your paper should demonstrate thoughtful consideration of the ideas and concepts that are presented in the course and provide new thoughts and insights relating directly to this topic. Your response should reflect scholarly writing and current APA standards. Be sure to adhere to Saint Leo University’s Academic Integrity Policy.Research Paper. Each student will complete a research paper related to a criminal investigative topic that was reviewed in class and pre-approved by the Professor. The instructor will provide a list of approved topics if you do not have one of your own. No more than 20% of the written assignment in this course may be attributed to referenced sources and no more than 2 quotes allowed. Furthermore, this paper shall contain a minimum length of 1200 words (excluding the title page, abstract and references) and must be written in APA style and formatted in a manner consistent with the most recent APA guidelines. The paper must include a running head, page numbers, cover page, abstract, introduction, body, summary of findings, conclusion, and reference page. References must be cited (in-text) using the APA format. A minimum of three (3) references are required, with at least TWO being a scholarly journal. Do not use Wikipedia references in your paper OR blogs. Additional grading criteria will include clarity of presentation, quality of content, mastery of content, care and attention to detail, organization, originality of presentation, and the value and interest of the presentation, as well as proper grammar and punctuation. Paper MUST include ANY Saint Leo core value and how it relates to your topic. Failure to provide a Saint Leo core value will result in a 10 point deduction.The assignment must be your original work. You are required to use no more than 15% of others quoted work when completing any assignments within this course of study. Your research paper must therefore be 85% original. No previously submitted papers, articles, reports, or projects, in whole or in part, to any university or college will be accepted. Your presentation should demonstrate thoughtful consideration of the ideas and concepts that are presented in the course and provide new thoughts and insights relating directly to this topic. Your response should reflect scholarly writing and current APA standards. Be sure to adhere to Saint Leo University’s Academic Integrity Policy.Only ONE reference from a website. Use journals, books, etc. If you fail to use at least three different references in your research assignment or if you fail to identity in the body of your research assignment all of the references you have listed in your reference section there will be a significant reduction in your final grade.Use of proper grammar, spelling punctuation and numeration of pates per APA guidelines will be strictly enforced.You must cite any information that is not your ideas or thoughts. You must cite references correctly within the text. APA resources describe how to cite many different types of sources such as government document, pamphlets, websites, etc.Rating: Exceptional corresponds to an A- to A (90-100). Performance is outstanding; significantly above the usual expectations.Proficient corresponds to a grade of B- to B+ (80-89%). Skills and standards are at the level of expectation. Basic corresponds to a C to C+ (70-79%). Skills and standards are acceptable but improvements are needed to meet expectations well.Novice corresponds to a D to C- (50-69%). Performance is weak; the skills or standards are not sufficiently demonstrated at this time. 0 This criterion is missing or not in evidence.CriteriaRatings0NoviceBasicProficientExceptionalThe paper extensively covers the Exclusionary Rule and presents scholarly arguments on both sides of the topic0-201-56-1011-1516-20The paper makes a connection between the topic and the core value of Integrity, with appropriate analysis0-201-56-1011-1516-20Clearly identifies and logically analyzes selected position0-201-56-1011-1516-20Grammar, spelling, and syntax are appropriate to the college level0-201-56-1011-1516-20Typed in a double-spaced APA format with citations, references and acceptable scholarly references.0-201-56-1011-1516-20Maximum Possible Score – 100%
Saint Leo Law Enforcement Officers & Prosecutors in Sexual Assault Evidence Report

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