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1.Create a market segmentation map using the hotels on the Las Vegas Strip. Follow the link to Wikipedia. Map them on a graph. In 1-2 pages, describe the characteristics you used and explain the clusters you created. At least 1 of the 2 characteristics should be related to the project.
Wikipedia list of Las Vegas Strip Hotels (Links to an external site.)
If you have chosen a restaurant Wikipedia does not give a list so feel free to use the internet, personal knowledge and any other resource to create your map with restaurants on the Las Vegas Strip.
This section is worth 8 points
2.Now, choose 4 that are you believe are in the same competitive set and explain in 1-2 pages using industry research to justify your selection.
This section is worth 7 points
3.Finally, complete a brief SWOT analysis of one of the competitive sets you identified. Narrow your set down to 4 hotels. Then, identify the weaknesses from their online customer reviews on TripAdvisor and explain what they can do to prevent having this same weakness in the future. Finally, describe the strengths and determine if any of the hotels appear to have a unique competitive advantage or if they have similar strengths.
To determine this, use the following criteria:
Go to TripAdvisor and search for each hotel.
Compare the star ratings and the number of reviews.
Create a chart in Word with the top 4 competitors. Column 1: Name of the Hotel. Column 2: Average star rating. Column 3: Number of reviews. Column 4: Strengths mentioned in 5-star reviews. Column 5: Weaknesses mentioned in 1 and 2-star reviews.
Note: For TripAdvisor, the author should be TripAdvisor, not the author of the review. Just cite the page for each hotel and not the individual reviews.
This section is worth 15 points.
4.Please use research for this assignment and make sure you cite your references using APA style. This means you must have a list of references at the end of your homework in alphabetical order AND you must have in-text citations. An in-text citation looks like this: Previous research suggests that consumers value the relationship they built with hosts while staying at an Airbnb-style accommodation (Belarmino, Whalen, Koh,