Marketing plays an essential role in managing and growing a firm. To gain an in-depth perspective on marketing as it relates to entrepreneurship, complete the following instructions: Write a 1,050 to 1,250 word paper addressing marketing and branding a heath care related product or service. Select an existing health care related product or service and include the following in your paper:Target MarketWhat is a target market?What is the target market of the product or service selected?What is the importance of selecting a target market?What issues and questions must be considered when selecting and managing a target market?BrandingWhat is a brand?Why is branding important?After selecting a current, common health care brand, address the following:What images or thoughts do you relate to that brand?Does the branding appeal to the market? Do those images influence consumers’ decisions to buy or use that brand?Is the product successful?What is the profitability of the product and what is the effect on the bottom line?If this were your product or service, what might you do differently?Cite 3 peer-reviewed, scholarly, or similar references to support your paper.Format your assignment according to APA guidelines.
UCLA ?Marketing And Branding Esssay
To prepare for this Assignment:Review the Video Field Notes Guide in the Learning Resources for this week and use this guide to help you create your field notes for your video observation.Review the Scholar of Change Video #3 found in the Learning Resources for this week. Note: You will have to view this video several times.For this Assignment:Download the transcript of the video found in the My Media Player for the video and save it to the “Video Transcripts” folder you created. Label the transcript clearly based on the name of the video.Observe the Walden Scholar of Change Video #3 and use the Video Field Notes Guide to take field notes.Save your notes in your Video Transcripts folder with a name that clearly connects the transcript to your notes for this video.
Cuyahoga Community College Scholar of Change Videos Worksheet
SOC1 University of California Breaching Experiment Social Behavior Essay
SOC1 University of California Breaching Experiment Social Behavior Essay.
As I mentioned in class today, you will have a choice of two essaypossibilities for this next week. Please choose one of the followingtwo:****OPTION A: EXAMINATION OF A SOCIAL NORM****This writing assignment asks you to identify some kind of social normand then examine that norm based on the criteria we talked about duringlecture. Here are those criteria:1. To what extent is the norm known and recognized?2. What is the mode of transmission? How do we learn about the norm?3. How much and how often do we conform to the norm?4. Does the norm apply equally to all groups?5. Is the norm severely or lightly enforced?6. What is the mode and consistency of enforcement?Please be clear about what specific norm you have identified and thenexamine that norm along each of those criteria. Your write up should bebetween 700-900 words. Submit your finished documents to Canvas before9am, Friday, October 18th.****OPTION B: BREACHING EXPERIMENT****This writing assignment requires you to conduct a breaching experimentand write up your findings.The written document you submit must have two parts:For the first part, I want you to describe your breach in as muchhard-boiled detail as you can. This is the “who, what, where, when” partof your assignment. Who did what? What happened? Where did it happen?When did it happen?For the second part, I want you to answer these questions: What was theunwritten “social rule” you violated? How did others sanction you — ornot? What kinds of tactics did others use to let you know your behaviorwas “out of line”? Why do you think they used those tactics and notothers?Make sure your response includes both parts. Total length of thisassignment = 700-900 words. Submit your finished documents to Canvasbefore 9am, Friday, October 18th.Here is a link to an article that provides a tidy summary about themethods and goals of breaching experiments:http://wiredcosmos.com/2012/06/07/sociology-in-action-the-breaching-experimentFor the breaching experiment, you can work with a partner. One of youcan be the person who conducts the breach, and the other person canrecord people’s reactions to the breach. If you are working with apartner who is also enrolled in this class, make sure you indicate thatfact in your written response. You can work with only one other partner,and both of you must individually submit the essay.**Remember, if you decide to conduct a breaching experiment, do not doanything illegal. That is critically important, because a good breachdoes not hurt anybody or do damage to property, etc, etc. Breaches aredone in the spirit of “serious play.”****I also encourage you to review the assigned readings by Peter Berger’s”Sociology as an Individual Pastime” and Harold Garfinkel’s “Studies ofthe Routine Grounds for Everyday Activities.”**Please choose either Option A or B and make sure to specify whichessay option (either A or B) you have chosen. Write “Option A” or”Option B” in the header or title.
SOC1 University of California Breaching Experiment Social Behavior Essay
Ethical Implications of Cultural Abuse
best assignment help Ethical Implications of Cultural Abuse.
Assignment 2: Ethical Implications of Cultural AbuseAfter addressing the challenges leaders and managers face regarding diversity in M6: Assignment 1, let us focus on how leaders and managers might abuse power in dealing with a diverse workforce. Consider the role cultural stigmas play regarding how leaders and managers communicate with and react to a diverse workforce. Consider the importance of diversity training for leaders, managers, and employees. Further, consider how sociocultural factors related to leaders, managers, and employees help or hinder functionally effective communications. Finally, there is the ethical consideration of determining whether a leader or manager’s use of power to gain compliance is acceptable.Using the module readings and the Argosy University online library resources, research the ethical implication of cultural abuse. Based on your research, respond to the following:Explain the ethical implications of cultural abuse of leader/manager power. Your response should not simply state whether cultural abuse of power is ethical or unethical but also include the underlying theoretical premise that justifies your position as well as personal experiential examples.Briefly discuss how diversity might influence (hinder or aid) such abuse.Research your textbook as well as appropriate trade journals and academic peer-reviewed journals to support your arguments.Write a 3–4-page paper in Word format. Note: The title page, references, and appendices are not included in the page count.Apply APA standards to citation of sources. Click here to download the APA Guide. Use this guide to format your assignment.Write your responses in a clear, concise, and organized manner; demonstrate ethical scholarship in accurate representation and attribution of sources; display accurate spelling, grammar, and punctuation per APA (6th edition) standards.
Ethical Implications of Cultural Abuse
BUS 210 Pima Medical Institute Tucson Health Care Costs Discussion
BUS 210 Pima Medical Institute Tucson Health Care Costs Discussion.
To prepare for this discussion make sure you watch Steven Brill’s 3-minute video on rising medical costs. Then, explore the related infographic “What Makes Health Care So Expensive.” Finally, review the section on Cost Containment (p. 8-9) in the Summary of the Affordable Care Act prepared by the Kaiser Family Foundation ( links to all of these can be found within this lesson).For your first post, choose one of the possible solutions to rising health care costs proposed in section 3 of the infographic – or describe a solution that you would suggest – and, based on the information in this lesson, discuss the rationale for your choice. The possible solutions cited in the infographic include:
Control prescription drug costs (save $94 billion)Regulate hospital costs and/or tax their profits (save $84 billion)Reduce duplicate or excessive tests and procedures (save $74 billion)Regulate fees and/or tax the profits of outpatient clinics and labs owned by doctors (save $50 billion)Bring gross margins of medical device makers down to 50% (save $30 billion)Use comparative-effectiveness evaluations to guide decision-making for prescription drugs, tests and medical devices (save $28 billion)Finally, respond to two of your classmates’ posts, commenting on both the pros and cons of the solutions they have proposed, and how their solutions may be impacted by the ACA.https://healthland.time.com/2013/02/20/what-makes-…http://repo.pmi.edu/online/Master_Documents/BUS380_Marketing/Lesson_5/ACA_Summary_%20Kaiser_Family_Foundation.pdfhttps://www.nytimes.com/2013/05/08/business/hospit…
BUS 210 Pima Medical Institute Tucson Health Care Costs Discussion
Ethical Issues in Food Agricultural and Apparel Industries Research Paper
Ethical Issues in Food Agricultural and Apparel Industries Research Paper.
You may pick from the following list of Possible films to watch-Please watch one of the following movies for each paper:Bananas! 2009Farmageddon 2011Sweet Misery: A Poisoned World 2004We Feed the World 2005Colony 2009Super Size Me 2004Deconstructing Supper 2002Fresh 2009King Corn 2007Plastic Planet 2009A River of Waste: The Hazardous Truth 2009Vanishing of the BeesThe Dust Bowl by Ken Burns (See left Dust Bowl Tab)Food MattersGenetically Modified Food 2005Food Inc. 2008Bad Seed: The Truth About Our Food 2005Eating AlaskaThe ShrimpFed UpDam NationEvery Three SecondsForgotten Planet: Abandoned AmericaInside ChipolteFat Sick and Nearly DeadKiller at Large: Why Obesity is America’s Greatest ThreatSeed of DeathColonyIngredientsQueen of the SunDivePoisoned WatersA Place at the TableFlowBlue GoldWorld Water WarsBananasBlack GoldThe Human ExperimentI AmThe Beautiful TruthFood ChainsGMO-OMGHungry for ChangeMore than HoneyFat Sick and Nearly Dead 2 In each film there are many ethical theory concerns that you can write about.These films can be found in libraries, some on the internet, Netflix, or order online.Paper requirements-1,200+ word minimum APA (Times Roman, 12 point, double spaced, one inch margins, cover page, running head, page #, no abstract page, and reference page all in APA). Ethical theories listed below can be used in your papers. I am not looking for your opinion; I am looking for an ethical viewpoint. You can include any relevant personal experiences, graphs, charts, and any other information that may help you describe your moral dilemma. Be sure to include a minimum of 6 total sources (one of the six is your book) and include them in your references and citings to help you highlight your topic. Writing is expected to include critical thinking about how ethical theory and information from your references relate to each assignment topic.Papers must have a minimum of three ethical theory subheadings (Level One Headings). Ethical theories that can be used includes the following: Hedonism, Desire Theory, Divine Command Theory, Natural Law, Ethical Egoism (Psychological Egoism is NOT an ethical theory), Consequentialism, Kantian Ethics, Social Contract Theory, Ethical Relativism (Ethical Subjectivism and Cultural Relativism) and Emotivism. Make sure when you apply an ethical theory, it actually is an ethical theory and not just a component of a theory.Papers must also have an Introduction subheading (Level One Heading) and a Conclusion section with a subheading (Level One Heading).In your paper, when you apply each of your three ethical theories, you should:a. Specifically name the theory you are applyingb. Explain/Define the theory using 2 separate credible sourcesc. Step by step explain how or why the issue you are discussing accepts or rejects the theory you are applying and refer back to the definition to make sure the connection is cleari. Don’t just “label” an issue with a theory nameii. Don’t assume the link/connection is clear. Please make the connection clear even if it seems obvious.iii. Use examples if necessary to further elaborated. Saying something is moral or immoral is NOT applying ethical theoryAll papers must be grammatically correct and all spelling must be correct (proofread).When quoting the slides— Include the Pp title and slide number in your citations inside your assignment or paper.The following are some additional paper guidelines:You need 5 sentences minimum for a paragraph. When quoting you need page number or slide number. Example: When quoting (Smith, 2007, p. 2). According to Smith (2007) “__________” (p.2). Try an outline before writing. Same font needed for references. References need to be in APA. The citing throughout the paper needs to be in APA format. No need to list the title of the documentary or article in the paper. Proofread and break up your paragraphs. Introduction should list and introduce all ethical theories discussed. Conclusion needs some detail. Do not start sentences with “and, but, or because”. How to cite and reference a documentary:For Reference:Robin, M.M., (Director). (2008). The world according to Monsanto [Documentary]. Canada: Productions Thalie, The National Film Board of Canada and WDR. Retrieved Date, from htttp://In text you would cite:(Robin, 2008(1)) the (1) would be part 1. Change this according to which part you are citing.Use “Google Scholarly” or the “Library Database” for additional sources (See Library Research Tab on the Left in Bb). Do not use Wikipedia, dictionary, or a website (points will be taken off).When quoting the slides— Include the Pp title and slide number in your citations inside your discussions or paper.Quick Review of Things to Know to be successful:1. You MUST read the required textbook and use them in your papers.2. You MUST follow the RUBRICs when completing papers and weekly assignments.3. Papers MUST follow APA format for paper format and citing your sources. It must have a cover page, running head, page #, double spaced, 12 pt font, Times Roman font, 1 in margins, reference page (no abstract required). It should have a heading for the:a. Intro (level one heading)b. Conclusion (level one heading)c. Each Ethical Theory used (at least 3 different level one headings)4. In your paper, when you apply each of your three ethical theories, you should:a. Specifically name the theory you are applyingb. Explain/Define the theory using 2 separate credible sourcesc. Step by step explain how or why the issue you are discussing accepts or rejects the theory you are applying and refer back to the definition to make sure the connection is clear5. Don’t just “label” an issue with a theory name6. Don’t assume the link/connection is clear. Please make the connection clear even if it seems obvious.Book Link : http://makhavan.ir/wp-content/uploads/2016/06/The-…
Ethical Issues in Food Agricultural and Apparel Industries Research Paper