UArizona Global Campus Wk 4 Consumer Reviews and External Factors Discussion.
Week 4 Discussion 1 – Consumer Reviews and External Factors
Learning Objectives Covered
LO 02.01 – Define digital media and electronic marketing and recognize their increasing importance in strategic planning.
LO 04.02 – Understand how competitive and economic factors affect and organization’s ability to compete and a customer’s ability and willingness to buy products.
As technology advances, so will the use of digital media and electronic marketing. These two terms have come together to create what is now known as digital marketing, a tool that has spiked in popularity as people are becoming more connected via their various devices. While marketers must be aware of digital marketing and how to best approach it, marketers must also realize that external factors, such as the competition or the economy, also contribute to whether or not a consumer ultimately purchases the product.
Digital Marketing in Today’s Modern World
Marketing has reached new heights as technology has advanced in the past several years. Simply put, digital media and electronic marketing (digital marketing) serves to identify consumers’ needs and wants, anticipate and allow consumers to research information and make purchases, and satisfy the consumer in terms of site usability, performance, customer service, and time it takes the product to reach the consumer (Chaffey, 2018).
There are five main areas where marketers can implement digital marketing strategies. First, things like websites or mobile apps can be accessed by consumers via digital devices, such as smartphones, computers, TVs, and gaming devices. Next, digital platforms like Instagram, YouTube, and LinkedIn allow for social interactions. Then, strategies such as advertising, email, and search engines fall under digital media, which is a group of channels that engages the audience through paid, owned, and earned communication. Also, digital data refers to the information businesses gather about their audiences and how the audience interacts with the business. Finally, digital technology refers to the marketing technology used by organizations to make consumers’ experiences on the organization’s website or app more interactive. Together, these areas make up digital marketing.
Now, the types of digital marketing are basically how digital marketing is accomplished. While the list of tools is constantly evolving and changing with the times, the following items are a few areas that you can leverage digital marketing to your advantage (Alexander, 2019):
Search Engine Optimization (SEO)
Social Media Marketing
Pay Per Click (PPC)
In marketing, many things besides just a smart strategy affect a campaign’s success. Many times, external factors have just as much weight in contributing to the campaign’s success.
Market Trends—As a marketer, you will regularly need to analyze the market to determine the audience’s willingness to purchase a given product. Of course, the future is unpredictable, but studying and applying these current trends can help you make decisions for the future.
Economy—When you look at the economy, you need to look at it from the local, national, and global levels. Analyzing one of these types of economies can be beneficial in predicting sales projections, but again, the economy can fluctuate from day to day. Additionally, other factors affect the economy, factors like consumer confidence, job creation, and others. These factors are out of your control, so keep in mind that while you plan for what trends dictate will happen, what happens may be different.
Competition—As the saying goes, keep your friends close and your enemies closer. Not that you want to be enemies with your competition, per se, but you do need to keep an eye on their marketing activities. Just understand they are doing the same to you. As you watch each other, you might decide to change your marketing materials’ designs or allocate advertising resources differently based on different marketing activities. Of course, they might throw you a curveball now and then that gains them a slight advantage, but don’t let that fool you. Keeping an eye on the competition is still valuable.
Laws—As a marketer, you will find that laws are constantly changing. This includes laws such as tax laws, shipping laws, packaging laws, and labor laws. Of course, you have zero control over these laws, but you do need to be aware of them as they change and how they can affect your marketing plans.
Resources and References
Alexander, L. (2019, September 23). What Is digital marketing? HubSpot.
Chaffey, D. (2018, August 7). What is digital marketing? A visual summary. Smart Insights. Retrieved from https://www.smartinsights.com/digital-marketing-strategy/what-is-digital-marketing/ (Links to an external site.)
Root, G. N. (2016, October 26). Uncontrollable external factors of marketing. Chron. Retrieved from https://smallbusiness.chron.com/uncontrollable-external-factors-marketing-20762.html (Links to an external site.)
Social media and blogs give customers the ability to create both positive and negative reflections of their experience without having to confront the business directly, which can be an external factor in gaining new business. Find a business that has typically good reviews and review their webpage. Describe the consumer behavior you see in the negative reviews. How does this passive type of expression impact your ability to market a product or service?
For your response, discuss another external factor that may contribute to or hinder a business from attracting new customers.
For your citation, you might use articles that show examples of how reviews can affect a business. You can also find articles from experts that suggest how companies can stay competitive despite external factors.
UArizona Global Campus Wk 4 Consumer Reviews and External Factors Discussion
The vulnerability to climate change is considered to be high in developing countries due to social, economic and environmental conditions that amplify susceptibility to negative impacts and contribute to low capacity to cope with and adapt to climate hazards. In addition, projected impacts of climate change generally are more adverse for low latitudes, where most developing countries are located, than for higher latitudes. The developing countries face many challenges – poverty, a high disease burden, rapid population growth, food insecurity, and limited water access. Climate change is likely to drive the majority of the population into destitution, as assets are lost and resources are diverted to deal with emergencies, instead of being used for development. Historically, the earth has experienced periods of cooling and warming, with mean temperatures remaining relatively stable. These changes were due to the energy balance between land, sea and atmosphere. However, human activities such as burning fossil fuels and deforestation have contributed to the increase in greenhouse gases (GHG) in the atmosphere. These trap much of the heat that would otherwise escape from the earth, leading to a generally warmer world. An agricultural expansion seems unlikely and increases in agricultural productivity are needed in order to avoid additional people being forced into poverty and hunger (Cline 2007). Current climate hazards and the impacts of projected climate change threaten human development (African Development Bank et al, 2003). Climate is linked to all the Millennium Development Goals, but is most directly relevant to the goals to eradicate extreme poverty and hunger, reduce child mortality, combat disease, and ensure environmental sustainability (Martin-Hurtado et al, 2002). Agriculture, which is highly sensitive to climate and which is projected to be negatively impacted by climate change in much of the tropics and sub-tropics, is the direct or indirect source of livelihood for about two-thirds of the population of developing countries and is a substantial contributor to their national incomes. About 70% of the world’s poor live in rural areas. Management of climate hazards and climate change impacts in the agriculture sector and rural communities will be critical for success. Climate change threatens the basic elements of life for people around the world – access to water, food, health, and use of land and the environment. The vulnerability of people to food insecurity, which accompanies poverty, is increased due to the degradation of the natural environment and the products (e.g. fruits, fish, water and range-fed livestock) and services (e.g. regulating climate) that it provides (Biggs et. al., 2004). Degradation is due to a number of trends including climate change, soil erosion, the conversion of ecosystems into croplands, overgrazing and urban expansion, among other factors (Biggs et. al., 2004). Climate change poses a serious threat to ecosystems in the developing countries in both the medium and long term. Increases in temperature will lead, not only to an increase in the frequency of extreme events, but also to severe degradation of biodiversity and the loss of water resources that are already scarce (Biggs et. al., 2004). Sub-Saharan Africa is the region most vulnerable to the impacts of change because of widespread poverty and low levels of technical development which limits adaptation capabilities. There is considerable evidence that climate change is already affecting Africa’s people and its environment to the greater extend than any other region of the world in terms of their livelihoods (Lindsay, et al 2009). The impacts of climate change are predicted to affect the livelihoods of most people in developing countries and most especially in Africa in many ways. By 2020, between 75 and 250 million people are predicted to be exposed to increased water stress due to climate change. By 2020, yields from rain-fed agriculture in some countries could be reduced by up to 50 percent, increasing food insecurity and hunger. By 2080, an increase of 5 to 8 percent of arid and semi-arid land in Africa is projected. Climate change is likely to affect the distribution patterns of infectious diseases; for example, there is likely to be an increase in mosquitoes which spread dengue and yellow fever. Sea levels are projected to rise by around 25cm by 2050; Africa’s coastal areas are already experiencing environmental problems including coastal erosion, flooding and subsidence. (Said Kolawole et al 2009). Alessandra Giannini, et al, 2008, reviews the evidence that connects drought and desertification in the Sahel with climate change past, present and future in the sub-region. Their study concludes that there is a correlation between the desertification and climate change in the Sahel region of Africa. The African Sahel provides the most dramatic example of multi-decadal climate variability that has been quantitatively and directly measured. Annual rainfall across this region fell by between 20 and 30 per cent between the decades leading up to political independence for the Sahelian nations (1930s to 1950s) and the decades since (1970s to 1990s). Lindsay, et al 2009, further throws more light on the impacts of climate change, drought and desertification and how they are closely interlinked, and most acutely experienced by populations whose livelihoods depend principally on natural resources. Their paper examines three interlinked drivers of adaptation; climate change, desertification and drought, assessing the extent to which international and national policy supports local adaptive strategies. 2. Problem Statement The unimpeded growth of greenhouse gas emissions is raising the earth’s temperature. The consequences include melting glaciers, more precipitation, more and more extreme weather events, and shifting seasons. The accelerating pace of climate change, combined with global population and income growth, threatens food security everywhere. Agriculture is extremely vulnerable to climate change. Higher temperatures eventually reduce yields of desirable crops while encouraging weed and pest proliferation. Changes in precipitation patterns increase the likelihood of short-run crop failures and long-run production declines. Although there will be gains in some crops in some regions of the world, the overall impacts of climate change on agriculture are expected to be negative, threatening global food security. Populations in the developing world, which are already vulnerable and food insecure, are likely to be the most seriously affected. In 2005, nearly half of the economically active population in developing countries-2.5 billion people-relied on agriculture for its livelihood. Today, 75 percent of the world’s poor live in rural areas. (Gerald C. et al 2009). Climate change issues require multiple stakeholders, global challenges and social sustainability issues. This is because there are varying debates on the causes, impacts of climate, adaptation and mitigation issues when identifying sustainable solutions on the topic. The presence of significant uncertainties has led researchers to emphasize the analysis of regional and national effects (Mendelsohn
Answer the following questions of organizational behaviour
Answer the following questions of organizational behaviour.
Please answers the following 3 questions for your individual assignment1.Select an organization of your choice and discuss any one of the challenges that it faces currently. Explain the ways in which you will try to overcome the challenge if you are appointed as the manager. Justify your answer with relevant details.2.Choose any two perceptual errors from the textbook or from your extra research. Describe an incident/circumstance that has taken place in your life /experience that matches each of those perceptual errors.3.Please click on the link below and try the Big 5 personality test. Discuss your results on each dimension of Big 5 and explain how it will affect in your work place.https://my-personality-test.com/big-5IMPORTANT Points1.Format (follow the APA style,7th edition guidelines)2.Assignment a. Title pageb. Give a short introduction and conclusion to each question.c. The body of each answer should have a detailed explanationd. No need to write the question, write the answers with the corresponding question numbers (Writing the questions will increase the similarity score)e. References from outside (minimum five) + course textbook = Total 63.Word limit: maximum 2000 words (From title page to references)
Answer the following questions of organizational behaviour
English As An Additional Language
java assignment help Over the past decade, there has been much discussion and research into factors affecting the performance of pupils with English as an Additional Language (EAL) in mainstream secondary schools in the United Kingdom. Recent studies in the UK have focused on the relationship between factors such as gender, ethnicity, pupil mobility, parental occupation, entitlement to free school meals and educational achievement. Nevertheless socio-economic status (SES) continues to be the most important single determinant of educational and social outcomes. The nature of the relationship between socioeconomic status and student achievement has been the point of argument for years, with the most influential arguments appearing in Equality of Educational Opportunity (Coleman, et al., 1968) and Inequality (Jencks, et al., 1973) in the United States of America, and a number of commissioned inquiries in Australia (Commission of Inquiry into Poverty, 1976; Karmel, 1973). How SES influences student achievement is not clear, and there have been many theories to explain the relationship. In one scenario, school students from low-SES homes are at a disadvantage in schools because they lack an academic home environment, which influences their academic success at school. Another scenario argues that school and neighbourhood environments influence academic success, so that low-SES schools are generally lower-performing, and that only extremely resilient young people can escape the ‘fate’ of low academic achievement. How governments interpret the SES-achievement debate influences education policies designed to ameliorate educational disadvantage, so it is important to point out the contribution SES makes to achievement at both student and school level. This study seeks to find out what level of performances EAL pupils have achieved in recent years and what are the overriding factors that determine their achievement in Modern Foreign Languages (MFL). A central characteristic of provision for EAL students in mainstream classrooms in the English context is that it can best be described as “patchy and varied” (Bourne, 2007; Leung, 2002; Leung
Produsage and Participatory Culture
M024610021 – Grégoire Lesene Second Response Essay for The Audience in Media and Communications course Produsage: Towards a Broader Framework for User-Led Content Creation – Axel Bruns Summary: In Produsage: Towards a Broader Framework for User-Led Content Creation, Dr. Axel Bruns defines the concept of produsage, coined by the scholar himself after the terms “production” and “usage” (Wikipedia), so as to characterize today’s user led content environments. According to Bruns, produsage is “the collaborative and continuous building and extending of existing content in pursuit of further improvement.” (Bruns 2). This notion is linked with the emergence of the so-called “social software” and “Web 2.0” environments, and illustrates the phenomenon of users or consumers playing the roles of producers in various virtual settings such as social networking (with sites such as Facebook, Myspace or LinkedIn), knowledge management (Wikipedia or Google Earth), creative practice (Flickr, YouTube or ccMixter), multi-user online gaming (as gamers are being more and more involved in the development of games, with the example of The Sims, where 90% of the game’s content being made by consumers rather than the developer Maxis), citizen journalism (Indymedia or Slashdot, having an impact on political processes in several countries (Bruns 3)), collaborative filtering (Amazon’s recommendations or Google’s PageRank) and open source software development (Linux or LibreOffice). The author informs us the phenomenon of users being involved in content creation is far from being new, as the term “prosumer” was already coined four decades ago by American writer and futurist Alvin Toffler so as to describe “more informed, more involved consumer of goods who would need to be addressed by allowing for a greater customisability and individualisability of products” (Bruns 3). The concept of “pro-am” was also approached by Charles Leadbeater to describe a “joint effort of producers and consumers in developing new and improved commercial goods.” (Bruns 3). It is mentioned by the author that the above-mentioned models sustain however a traditional industrial production chain, as the split into three parts is still present (producer, distributor and consumer). Author Alex Bruns states the concept of produsage can be defined following four characteristics, which are: 1) shifts from producers to wide communities of participants, 2) flowing movement between produsers’ roles, 3) unfinished products that are subjects to constant evolutions and modifications, 4) produsers recognize and value authorship and merit while forbidding unauthorized commercial usage so as to promote constant improvement of products. Detailing commercial approaches of the produsage (i.e.: crowdsourcing), scholar Bruns points out the possible issues of this model, among which the problem of legal concept of copyright which needs to be reconsidered (Bruns 7), and states that if such a trend keeps on working, it should be considered as a fundamental paradigm change with deep involvements. Evaluation: Based on “the affordances of the technosocial framework of the networked environments” (Snurb 1), produsage allows amateurs and professionals alike to work hand in hand in order to create and share information or products with the rest of the world. This collaboration brings several benefits, among which the sharing of knowledge, such as website Wikipedia.org, which allows anyone free access and content to an Internet encyclopedia. In this era of “participatory culture”, time and money are less of an obstacle than it used to be. For instance number one’s global crowdfunding platform Kickstarter enables individuals to bring a project to life, using public fundraising to bring projects such as video games, music albums, inventions, movies etc. to completion if minimum funding goals are attained. Using the example of the video game industry, where traditionally large publishing companies have an impact on the original ideas and visions of video game developers, rendering at times a piece of work unfinished or oftentimes bugged that necessitates patching afterwards (with for instance the example of computer game Fallout 2, which was rendered fully playable due to an unofficial patching by fans), crowdfunding platforms such as Kickstarter nowadays allow developers to fully conceive their work of art the way they want it to be without any boundaries. Therefore in such cases, the intervention of the public, the involvement of consumers in the production of contents is seen as beneficial, as constraints of the past are now overcome. Although produsage appear to have a positive impact in certain areas, the concept has its limitations in some fields, among which in the domain of education. As media expert and MIT Professor Henry Jenkins states, there is “a huge gap between what you can do when you’ve got unlimited access to broadband in your home and what you can do when your only access is through the public library, where there are often time limits on how long you can work, when there are already federally mandated filters blocking access to certain sites, when there are limits on your ability to store and upload material, and so forth.” (Jenkins 1). Two other deficiencies of the concept of participatory culture are also pointed out by Henry Jenkins, what he calls the “transparency problem” and the “ethics challenge”. For Jenkins, the “transparency problem” is the issue young people are confronted with while learning as media change perceptions of the world. As a matter of fact, we cannot deny that our ability to elucidate the veracity of certain information is at times challenged due to the tremendous amount of information available. The other issue named the “ethics challenge” is defined as “the breakdown of traditional forms of professional training and socialization that might prepare young people for their increasingly public roles as media makers and community participants.” (Norris 1). Taking the rise of citizen journalism to illustrate this point, almost everyone can pretend to be a journalist to date, while this career is traditionally tied with a certain education, rules and techniques. Elaboration: Following the reading of this journal along with various articles linked with the concepts of produsage and participatory culture, we have learnt the involvement of produsers is beneficial and detrimental at the same time. The goal of produsers is to provide freely to individuals without any form of rewards. However the risk might occurs that companies may take advantage of such contents to benefit themselves. Subsequently we cannot help but wonder about the continuity on the long-term of such practices, as eventually contributors might be tempted to earn something in return for their hardwork. Produsage content is nowadays undeniably part of our daily lives and it is somewhat difficult to imagine how we would be able to do without this amount of accessible knowledge to us. Because of produsage, we can have access to unlimited forms of learning such as YouTube tutorials for instance, and Wikipedia has become a student’s staple for dealing with assignment or as a decent if not reliable source of knowledge for plenty of individuals (despite the fact we fundamentally know such affirmations on this website should be treated with caution). Therefore did produsage and participatory culture help us broaden our criticism, view and understanding of our daily surroundings or did they simply worsen these skills? As online communities seem to favor more and more virtual realities such as the game The Sims, does produsage create loneliness and antisocial, reclusive living habits, far away from real human contact? References: Bruns, A., (2007). Produsage: Towards a Broader Framework for User-Led Content Creation.Proceedings Creativity
Experience and Motivation of a Customer Service Representative Presentation
Experience and Motivation of a Customer Service Representative Presentation.
Research the customer service representative job description using the O*Net Database and create a PowerPoint presentation of at least 4 slides (with 200-250 words of speaker notes per slide) plus title and reference slide that addresses the following:Describe 5 qualifications that should be found in a customer service representative job description.What level of education should be necessary for a customer service representative, and why?What kinds of job experience should the customer service representative have, and why?What skills should the customer service representative demonstrate to be successful in the position?
Experience and Motivation of a Customer Service Representative Presentation