The article I’ve chosen for this assignment is titled “Forces Driving Change in 2011: From crowd-sourced shopping to accessories to new ways to get green: The 10 trends that will define opportunity next year. ” The article was published in Entrepreneur Magazine’s December 2010 issue (http://www. entrepreneur. com/trends/index. html) and was written by Jennifer Wang and Kara Ohngren. This article has several points to make, including the changes in demographics making baby boomers again the target of advertising and sales.
The most interesting trend though is sales through social networking. The social networking phenomenon grows and with it, opportunities for selling are limitless. Although many of us are still feeling the pinch of the recession, studies pursued by the National Bureau of Economic Research say that our economy has been in recovery mode since June 2009. A major reason this upturn hasn’t been as evident as one might expect is that approximately 71% of consumers and business owners are waiting for economic statistics to rise before they’re spend their hard earned money or hire more employees.
Eric Jackson, an innovation specialist and VP of research and development at Gap International, a global management consulting firm in Philadelphia thinks that this plan is imprudent. “The world is screaming for innovation, and companies can capitalize on the resources they already have to spark the next possibilities. ” The innovation that the world seems to be screaming for is online/digital stores. As the industry increasingly shifts online, opportunities are emerging.
For example, the app markets of both Apple and Android markets have proliferated from practically nil to billions of dollars in just a few years. The reason for this rapid success is that their customers, Smartphone owners, love having access to a multitude of Wi-Fi finders, flight status updaters, local restaurant finders, budget booking assistants, translators and more. It’s instant gratification and a tool that makes that person’s life easier and more organized in their eyes, so of course they jump on these markets.
Also, nearly half of the people in the United States are now part of an online social network. People who are online spend money and those on social networks spend more time online. This leads to bigger sales. The average in the first quarter of 2010 was $67 per person if the person was a heavy Facebook user. The first users of these sites for sales used a method of flash sales. They offered deep discounts for users and they depend on the conversations on the site to drive sales. Using the “recommended by a friend” approach works.
Many people follow companies, products, and brands online, Twitter being one social networking site mentioned. There are now collective buying sites such as Living Social and Groupon, which offers local deals online every day through email. This deal can be passed on to others through email and those social networking sites. These sites are in most major urban areas. This leads to one major issue. Companies no longer have complete control over their brands. This is now in the hands of the social networks and the people who use them.
While it can help build a brand, it can also create havoc for a company. Marketers need to understand the trends that social networking create. These sites can either help with marketing or they can damage the reputation of a company. The word spreads quickly and often is picked up by media for dissemination in the news. Knowing the power of the social network is knowing how to get up and running or improving the sales for a company, but it also means providing the customer service needed to maintain reputation.
Writing Question
Throughout the term, you will be writing a research paper that is worth up to 200 points of your final grade and will be graded according to the Final Research Paper Rubric. In-text source citations, as well as your reference list, should both be in alignment with APA 6th edition citation form and style.
Your challenge for your final research paper in this course is to present conflicting issues in our criminal justice system and ways how you can minimize/mitigate these issues. This conflict can be attributed to personnel, policies, procedures, training, etc. The essay must be written in a creative and meaningful (thoughtful) way that is demonstrative of critical thinking.
This 5- to 7-page (1000 to 1200 words) research paper should be formatted in an organized way. See the attachment for complete assignment instructions, outline suggestions, and rubric details.
** Please review the attachments which include the final research paper draft that was previously completed as you will need to go off of this for the final research paper. I am also attaching a photo of the book for this class for reference and research. You must have access to this book.
Please be sure to follow the Rubric
Final Research Paper Rubric
CriteriaRatingsPtsThis criterion is linked to a Learning OutcomeContent of Ideas
100 to >89.0 ptsExemplary
Paper exceeds all requirements for topic selection and is supported by three or more relevant sources.
89 to >69.0 ptsMeets Expectations
Paper meets all requirements for topic selection and is supported by two or more relevant sources.
69 to >20.0 ptsDeveloping
Paper nearly meets requirement for topic but one area is lacking such as support with literature and is supported by one relevant source.
20 to >0 ptsNovice
Paper does not clearly meet requirement and support for foundation paper and is not supported by relevant sources.
100 pts
This criterion is linked to a Learning OutcomeOrganization of ideas
60 to >48.0 ptsExemplary
Present ideas clearly and consistently, making effective use of specific and relevant evidence to support analysis. Exhibits logical organization of ideas and information to create a cohesive and coherent response. Establishes and maintains a formal style, using precise language and sound structure. Meets length requirement.
48 to >37.0 ptsMeets Expectations
Presents ideas sufficiently, making adequate use of relevant evidence to support analysis. Exhibits acceptable organization of ideas and information to create a coherent response. Establishes and maintains a formal style, using appropriate language and structure. Does not meet length requirement.
37 to >12.0 ptsDeveloping
Presents ideas inconsistently, inadequately, and/or inaccurately in an attempt to support analysis, making use of some evidence that may be irrelevant. Exhibits inconsistent organization of ideas and information, failing to create a coherent response. Lack a formal style, using language that is basic, inappropriate, or imprecise. Does not meet length requirement.
12 to >0 ptsNovice
Presents little or no evidence from the text. Exhibits little organization of ideas and information. Uses language that is predominantly incoherent, inappropriate, or copied directly from the task or text. Does not meet length requirement.
60 pts
This criterion is linked to a Learning OutcomeGrammar/Spelling
40 to >32.0 ptsExemplary
Paper has no grammar or spelling errors. Uses APA correctly.
32 to >24.0 ptsMeets Expectations
Paper has a few grammar/spelling errors no rewrite is needed, minor APA issues.
24 to >9.0 ptsDeveloping
Paper has little to no grammar or syntax errors. Limited use of APA.
9 to >0 ptsNovice
More than a few grammar/spelling errors, rewrite may be needed, major APA issues.
40 pts
Total Points: 200