History homework help
History homework help. This is a paper that is requires the students understanding of consumer motivation using consumer behavior aspects. The paper also provides additional information to use in the writing of the assignment paper. Below is the assessment description to follow:,Understanding of consumer motivation using consumer behavior aspects,Question Using your understanding of consumer motivation:,i) Analyse Duolingo’s efforts to appeal to its customers. 650 words,ii) Explain why consumers might choose Duolingo instead of Rosetta Stone. 350 words,Please consider the following aspects of Consumer Behavior,Consumer Motivation,Perception,Personality and the self,Market Segmentation,Duolingo Case Study,Duolingo is an award-winning free online language-learning platform that has grown to over 300 million users. It promotes fun, personalised and accessible education. According to the website, ‘Our free, bite-size lessons feel more like a game than a textbook.’ Learners lose a life when they get something wrong, and earn points when they complete a lesson. Rewards include virtual coins, new levels and fluency scores. The idea is that learning is easier when it is enjoyable. Various learning experiences are offered, including face-to-face local meetings, interactive stories and podcasts. Duolingo adapts to individual learning styles and tailors exercises accordingly.,Lessons focus on ‘real-life goals’, in other words, what users want to do with a language, such as be able to order from a restaurant. And because lessons are bite-sized, learners can take part any time on the go, for example on a commute or while waiting in line. Duolingo claims, ‘There are over 1.2 billion people learning a language and the majority are doing so to gain access to better opportunities. Unfortunately, learning a language is expensive and inaccessible to most. We created Duolingo so that everyone could have a chance.’ In a recent magazine review of the best language-learning software, Duolingo enjoyed first place, followed by Rosetta Stone, a relatively expensive subscription-based package. A pioneer in language-learning packages, Rosetta Stone has been used by well-known companies for over 25 years; one calls it ‘the gold standard of computer-based language learning’.,Attachments,Click Here To Download,History homework help
The History Of Tobacco History Essay
essay writing help The drought finally ended and Jamestown turned a corner. A new cash crop was introduced to Virginia which brought prosperity and a path into the future. John Rolfe is credited with being the man who introduced tobacco to America. Tobacco has a long history in the Americas. The Mayan Indians of Mexico carved drawings in stone showing tobacco use. These drawings date back to somewhere between 600 to 900 A.D. Tobacco was grown by American Indians before the Europeans came from England, Spain, France, and Italy to North America. Native Americans smoked tobacco through a pipe for special religious and medical purposes. Tobacco was the first crop grown for money in North America. In 1612 John Rolfe and the settlers of the first American colony in Jamestown, Virginia grew tobacco as a cash crop. It was their main source of money. Other cash crops were corn, cotton, wheat, sugar, and soya beans. Tobacco helped pay for the American Revolution against England. Also, the first President of the U.S. grew tobacco. Ralph Hamor, Secretary of Virginia, reported that Rolfe planted the first tobacco seeds that he obtained from somewhere in the Caribbean, “…I may not forget the gentleman worthie of much commendations, which first tooke the pains to make triall thereof, his name Mr. John Rolfe, Anno Domini 1612, partly for the love he hath a long time borne unto it, and partly to raise commodity to the adventurers”. He crossed the Caribbean breed with the indigenous tobacco to produce a plant well adapted to the local soil. Rolfe gave some tobacco from his crop to friends “to make triall of,” and they agreed that the new leaf had “smoked pleasant, sweete and strong. Rolfe’s first crop that was shipped to London compared favorably with the Spanish product. The colony prospered and called for women to come to Jamestown and marry the settlers. It became a boomtown and people come in droves to America. While tobacco brought the colonists prosperity, it had a dark side from the beginning. It required a great deal of labor and so created the conditions in which slavery would later flourish. Tobacco would determine Virginia’s future. John Rolfe was an earlier American settler. His date of birth is unknown, but he was baptized on 6 May 1585 and came to the Colonies in 1610. He was one of many settlers sent by the Virginia Company of London, charged with finding ways to make the New World profitable, and in this assignment Rolfe was wildly successful: The native Virginia variety of tobacco, Nicotiana rustica, had been deemed too bitter for English customers’ tastes, but in about 1612 Rolfe imported and began cultivating Caribbean tobacco, Nicotiana Tabacum. Ever since, tobacco has been the region’s dominant crop. His first wife died en route to the colonies, and Rolfe later married the Native Princess Pocahontas, who had been kidnapped and converted to Christianity. He returned to England with her, where they met with King James I and Sir Walter Raleigh and were greeted across England as celebrity-curiosities. Tragically, she contracted a disease for which she had no genetic immunity — smallpox, some say, or pneumonia — and died within months. Rolfe, now twice widowed, returned to Virginia where he served in several colonial administrative posts and married a third time. During a 1622 battle with Natives, his home was destroyed, and Rolfe is presumed to have perished, though his body was never found.Through Thomas Rolfe, his son with Pocahontas, Rolfe’s progeny extends through many generations of Virginia’s most prominent families, including the Bollings, Randolphs, and First Lady Edith Wilson. The social stature of these families necessitated the insertion of a specific clause in Virginia later laws against miscegeny, defining fourth- and subsequent generation descendants of Native Americans as legally White. Prices for tobacco began to drop because every person had their own farms in their backyards where they could’ve planted their own set of tobacco. Although military discipline almost certainly helped motivate the Jamestown settlers to work, tobacco is what eventually saved the colony. In 1612 an Englishman named John Rolfe introduced a mild strain of tobacco that was perfect for smoking. Suddenly the plant was in demand and could make huge profits, and this provided motivation for settlers to work. Unfortunately, the high profit margin encouraged many to grow tobacco for sale rather than plant food to feed the colony. One farmer could grow about one or two thousand plants, which made about five hundred pounds of tobacco. This brought a profit of between £25 and £200 per year (farmers in England earned about £3 profit per year). The promise of huge profits led to a flood of tobacco in the market. By 1629, the bottom dropped out of the tobacco market because of overproduction. The early years of tobacco production were challenging because labor was scarce in Jamestown, and tobacco was a very labor-intensive crop. Many people planted the crop by using sticks to make a small hole in the ground and placing seeds down the hole. Many settlers lived along rivers and streams so the harvested crop could be transported easily. Eventually, many planters recognized the need for an alternative source of labor for the crop in order to maximize profits. One solution for a desperately needed labor force was indentured servitude. Indentured servants usually received passage to the New World in exchange for four or five years of service, although this was later extended to seven years. At the end of service, servants were supposed to receive their freedom and a gift-usually clothes and tools and sometimes a small section of land. The “owners” of indentured servants did receive some benefits-specifically something called a headright (fifty acres of land for each “head” or servant bought) as well as cheap labor. Indentured servants could typically travel to Jamestown for less than £12 per servant. Those who needed laborers usually attempted to get English servants first, but the system was also extended to include the Irish, a group viewed as less civilized than the English and more like the “savage” American Indians. Common characteristics of indentured servants can be seen by viewing the population’s statistics. More men than women came to the New World as indentured servants. Women were outnumbered four to one and made up only 20 percent of the servant population. Women were not allowed to marry while a servant, so many became pregnant out of wedlock. Some pregnant women escaped servitude while others had to add two years to their term of service. There was almost no incentive to keep indentured servants well fed or healthy, so many servants were mistreated. Some owners bought and sold indentured servants even though this was illegal, and some servants complained of being treated as slaves. As the need for labor increased, many planters began to shift from working indentured servants to owning slaves. Slavery was introduced into Jamestown in 1619, when about twenty Africans were brought to Virginia, along with about ninety Englishwomen. According to the ship log, Africans were sold as “indentured servants” for food. The women on the ship were purchased with 120 pounds of tobacco and most quickly became settlers’ wives. Although the word “slave” was not used yet to refer to Africans, evidence shows that they were not allowed their freedom after a term of service as the European indentured servants were. Therefore, many historians consider these twenty Africans to be the first slaves in what later became the United States. Since there was no incentive to keep indentured servants well fed or healthy, the number of Europeans who would agree to the terms dropped significantly. Some owners bought and sold indentured servants, and some servants complained of being treated as slaves. Planters turned from servants to African slaves because fewer indentured servants would sign on to work for a full contract. Many indentured servants tried to escape before their term of service expired. By the year 1618, Virginia produced 20,000 pounds of tobacco. Nine years later they produced over 500,000 pounds of it, and then two more years after they produced over 1,500,000 pounds of it. Each Virginian got 50 acres for themselves whose passage they paid. Rolfe was a very smart guy, the reason I said this is because even though he promised them freedom dues after working over 5 to 7 years, deep down inside he knew that only 1 out of 10 of those slaves would outlive the contract. They were all forbidden to get married. Even though tobacco is what really had put Virginia on the map. By the 1800’s, many people had begun using small amounts of tobacco. Some chewed it. Others smoked it occasionally in a pipe, or they hand-rolled a cigarette or cigar. On the average, people smoked about 40 cigarettes a year. The first commercial cigarettes were made in 1865 by Washington Duke on his 300-acre farm in Raleigh, North Carolina. His hand-rolled cigarettes were sold to soldiers at the end of the Civil War. It was not until James Bonsack invented the cigarette-making machine in 1881 that cigarette smoking became widespread. Bonsack’s cigarette machine could make 120,000 cigarettes a day. He went into business with Washington Duke’s son, James “Buck” Duke. They built a factory and made 10 million cigarettes their first year and about one billion cigarettes five years later. The first brand of cigarettes were packaged in a box with baseball cards and were called Duke of Durham. Buck Duke and his father started the first tobacco company in the U.S. They named it the American Tobacco Company. The American Tobacco Company was the largest and most powerful tobacco company until the early 1900’s. Several companies were making cigarettes by the early 1900’s. In 1902 Philip Morris company came out with its Marlboro brand. They were selling their cigarettes mainly to men. Everything changed during World War I (1914-18) and World War II (1939-45). Soldiers overseas were given free cigarettes every day. At home production increased and cigarettes were being marketed to women too. More than any other war, World War II brought more independence for women. Many of them went to work and started smoking for the first time while their husbands were away. By 1944 cigarette production was up to 300 billion a year. Service men received about 75% of all cigarettes produced. The wars were good for the tobacco industry. Since WW II, there have been six giant cigarette companies in the U.S. They are Philip Morris, R.J. Reynolds, American Brands, Lorillard, Brown
Google Prepares Markets for Digital Economy Case Study
Google operates in a very competitive and technological industry. This firm has managed to maintain the market lead in the face of a stiff competition from other strong market leaders. Google has a market share of about 62 percent. Its closest rival is Yahoo, with about 26 percent of the market share. Other strong competitors of this firm include Microsoft, Ask, and AOL. In order to have a comprehensive understanding of this firm, the analysis tools such as SWOT and Porters Five Forces would be used. SWOT Analysis of the Firm To give a clear analysis of this firm as far as its suitability is concerned; a SWOT analysis would be helpful. The strength of this firm comes from various factors. Google has a very strong band in the market that is trusted by a huge base of customers. This has helped it maintain its customers. The search engine is the strongest and broadest in coverage, making it the most preferred search engine in this industry. The move by this firm to involve students and corporate bodies in the activities of this firm has increased the knowledge base and creativity of the firm. With a large capital base, this firm is able to conduct research on development of the firm. However, some weaknesses are threatening to derail this firm. The first weakness is the ability to satisfy all its customers in equal measure. Google would allow an individual to search anything in the internet. Get your 100% original paper on any topic done in as little as 3 hours Learn More The problem is that some of the sites contain information that is not appropriate for certain individual or age group. Some parents are weary of Google, as they believe that their children would access some information that may be for adults only. This lack of a technology that would enable it restricts some individuals from accessing certain sites may taint its image among some customers. The firm has some opportunities that further put it into the best position of maintaining its market lead. The fact that the emerging technologies are pushing more people to rely on computers and the internet is increasing the size of the market. Furthermore, there has been a steady increase in the number of leaning institutions, which have introduced electronic learning, which means that they would be prospective customers of Google. Despite the above positivity, there are threats that this firm has to overcome in order to manage the competition posed by other firms that are also strategizing to win the market share. The first threat is the competition in the market. There are various other firms, which have put spirited fight in order to win the market share. Some of these firms, like the yahoo, have the structure that would help them compete properly in the market. A further analysis of this firm, and specifically its ability to maintain its market lead, can be done through PESTEL Analysis. We will write a custom Case Study on Google Prepares Markets for Digital Economy specifically for you! Get your first paper with 15% OFF Learn More PESTEL Analysis Google can be given a detailed analysis through PESTEL analysis. This analysis would help give a detailed analysis of the external environment within which this firm operates. These attributes would be very important in making the decision on how to confront this environment in coming up with policies of how to manage the market. The PESTEL analysis technique has been used in an effort to analyze some of these factors. The PESTEL model usually covers the political, economic, social, technological, legal, and environmental factors that are likely to influence the decision-making processes. When developing strategic plans for the firm, some of these factors might result in various changes being made in the planning process (Charantimath 2006, p. 85). Political Factors Google’s main market is in the US. This country has the most stable governments in the world. The leadership of this country has encouraged development in various fronts, especially the infrastructure. The government has also been supportive towards creativity and innovation in the entire country. The government has put much effort in making sure that the politically calm in order to sustain business in the local market. other major markets in Europe, south America and even Africa have enjoyed relatively calm political environment which have made them be able to work normally, and therefore be able to use this site. Other than China that tempted to restrict operations of this firm in the country, other nations have not made any restrictions to this firm on their operations. Economic Factors The world economy has been witnessing instability in the recent past. The United States is one of the countries that were heavily affected by the recent world economic recession. This has put a lot of pressure on the country’s national budget, especially due to the subsequent inflation. The inflation rates have been constantly rising across many nations. This has posed a challenge to the firm in its quest to increase its market share. Most of the customers would be locked out of the market, as they would consider accessing the internet a luxury. Not sure if you can write a paper on Google Prepares Markets for Digital Economy by yourself? We can help you for only $16.05 $11/page Learn More They would prefer not access this site and use the resources in other activities, a fact that would be a blow to this firm. However, the recent economic recovery of economy in many is good news, as the market size would be expected to expand (Daft 2009, p. 67). Social Factors This society highly values entertainment as a form of leisure. The internet, especially the internet games and the social media form one of the most common leisure in the world today. The popularity of social media has been growing at a very high rate across the globe especially among the young and middle-aged population. Given that the world has very many young and middle age people, the firm is likely to become a great success, as more people would be using it to access various entertainments that would make them loyal customers of the firm (Evans 2010, p. 47). The society also appreciates the rights of individuals and this makes expand its products without the fear of intimidation from some quarters of the society. Technological Factors The emerging technologies have redefined the way things are done in various facets. The United States, and the world at large, has generally embraced technological advancements in almost every sector. This has been advantageous, as technology has made it easy for individuals to understand the importance of search engines like Google. In the hospitality industry for instance, hotel bookings have been made easier and less expensive as they can be done online. Most of them have ultra-modern facilities high-speed internet connections and satellite dishes. All these have made service delivery effective, convenient, and even entertaining, as they also make Google and other search engines for that matter, very relevant in this market. The increasing market for personal computers, especially the laptops, has increased the market share of the firm. Given the current trend in the increasing technologies in the global market, Google has the ability to increase its market share base. Environmental Factors Environmental factors may have both positive and negative effects on the firm. Various environmental conservation agents have criticized the computer age very heavily. They argue that computers have adverse effect on the environment, especially when it comes to the disposal of the old computers. They have made efforts to ensure that production of the computers is closely regulated. However, the recent move by some companies and organization of collecting the electronic wastes and safely disposing them may be a ray of light, as this would eliminate the feeling that computers are harmful to the environment. Legal Factors Law and order is one of the most important aspects on the social welfare of a given society. Giddens (2009, p. 42) explains that the community that lacks clearly stated laws and regulations cannot make it through successfully on various fronts. On the legal front, laws have been enacted to enhance environmental conservation and minimize pollution activities. There is also a clear law that helps in the regulation of market competition and how competitors should relate in the market. The law protects firms in this industry from any form of external aggression or uneconomic competition that may jeopardize the position of one or more firms (Kabani 2009, p. 32). The law is also very tough on those who breach the right of others either socially, economically or in whichever front. Recommendations Google operates in a highly competitive market. Kurtz (2008, p. 83) argues that this firm must take care of several technological factors in order to remain competitive in the market. Being the market leader, this firm is faced with a number of challenges that it must address in order to retain its lead in the market. The biggest threats for this firm are emerging technologies and the competitors. To the emerging technologies, this firm must be very keen to monitor how new technologies may have effect on its normal operations. It is a good move that the firm has made in creating a contest that brings together students, clients, and investors. This would help the firm in being innovative in the market (Page 2010, p. 39). The employees of this firm should be encouraged to monitor keenly the changing technology in the environment, especially the social media. They should know the technologies to implement and those to avoid. This is because not all emerging technologies are beneficial to the firm. In general, the employees should ensure that the firm remains enthusiastic about emerging technologies. Google must also take into consideration the fact that it takes a lot of effort to remain the market leader in the industry. Google should study the activities of other industry players and determine the possible consequences that it may undergo if these players change their approach in the market. It should also assess the effect that the social media has on its profitability. If the research proves that the effect is negative, the management of Google should immediately consider the social media as a competitor. Consequently, measures should be taken to ensure that such competitors are put under check. List of References Charantimath, 2006, Total Quality Management, Pearson Education, New Delhi. Daft, R 2009, Organization Theory and Design, Cengage Learning, New York. Evans, D 2010, Social Media Marketing An Hour a Day, Wiley Publishing, Inc. Indianapolis. Giddens, A 2009, The consequences of modernity, Blackwell Publishers, Malden. Kabani, S 2009, the Zen of social media: An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue, BenBella Books, Inc. Dallas. Kurtz, D 2008, Contemporary Marketing: Designing Customer Oriented marketing Strategy, Cengage Learning. Page, S 2010, The Power of Business Process Improvement: 10 Simple Steps to Increase Effectiveness, Efficiency and Adaptability, AMACOM, New York.
California State Fullerton Understanding Rhetoric A Graphic Guide to Writing Worksheet
California State Fullerton Understanding Rhetoric A Graphic Guide to Writing Worksheet.
“What Can I do with this Major” website“Writing Identity” from Understanding RhetoricHowever, you may also journal about a reading of your choice if you prefer it. Open a clean word.doc and copy the formatting from below, and proceed to complete your journal. You will upload this document to Blackboard. As CSUDH students, you have FREE access to Microsoft Word through mycsudh portal. Use Microsoft Word to complete this assignment. Copy the format below for your reading journal:Write the title, author, and date of publicationWrite a 3-5 sentence summary of the textQuote/PassageResponse/InterpretationQuote 1Answer the questions from the attached promptQuote 2Answer the questions from the attached promptQuote 3Answer the questions from the attached prompt
California State Fullerton Understanding Rhetoric A Graphic Guide to Writing Worksheet