The movie The Namesake (2007), is a wonderful story of how an Indian family tried to live their life in America despite the clash of cultures and beliefs. The movie was based on Jhumpa Lahiri’s Pulitzer Prize winning novel (Turner, 2006). The Indian couple Ashoke and Ashima, decided to start their family in America and give their children limitless opportunities. They have two children, Gogol and Sophia. The first born, Gogol, was named after his father’s favorite author Nikolai Gogol. The couple did not really intend that their child keep such name until he grows old.Such was given temporarily in order to comply with the birth certificate requirements. However, when the child was growing and his parents wanted him to change name, the child preferred to retain his old name. Gogol had no issue with his name until his namesake, the Russian author, became the subject in one of his classes. The discussion in class revealed that Gogol was a paranoid but genius author. Due to such revelation, he became the subject of jokes of his classmates thus, leading him to hate his name too.Gogol went through college and there met Maxine, the girl to whom he fell in love with. In verge of the emotions that he was feeling for the girl, he defied traditions and his parents wishes. His parents struggled to keep Indian values alive among their children but the influence of the outside world was so strong that they could hardly make their children retain Indian traditions and beliefs. Gogol preferred to stay with other people than with his family. He felt sick with the fact that his parents were doting immigrants.He even came to the point of telling his parents that he should have his name changed. Although his parents did not want to, they still allowed him to do as he wished. However, before Gogol could change his name, his father told him that aside from being his favorite author, Gogol also reminded him of his second life. He was reading a book of Gogol when the train to which he is in faced a mishap. Many died from the accident but he survived. He said that whenever he looks at Gogol, he remembers the miracle of life that was granted to him.The movie reflects how immigrants try to blend in the American populace while struggling to preserve the values and traditions that they were raised with. Immigrants, although they are already living in a foreign country, would still want to retain the culture and put it in practice. The movie somehow serves as an eye opener for the viewers, specially those who are born and raised in the United States. Many Americans may take for granted the opportunity that they give them.The movie is an excellent way of reminding them of the chances that they have. Unlike immigrants, they need not go to another country, sacrifice being away with their families and more importantly stress to their kids the importance of their traditions. It is very difficult to raise kids in a country where almost all the people practice a different belief. The beauty with this film is the emotions are deeply felt by the viewer even if there are only a few scenes which mirrored crying. The movie is emotional in a subtle way and beautiful way.Aside from the plot of the story, the scenery and the architecture that were presented were also amazing. The depiction of the Taj Mahal was so beautiful that it arouses a desire to visit the place. Moreover, the colors utilized by the director were also significantly attractive. They added more color and life to the story and the plot. The depiction of the Indian practices was also excellently done. Among those which were beautifully depicted were the marriage ceremony, the fabrics, and the sceneries.Although the movie did not show the best of India, it provided the audience on how a typical Indian family lives and how they are closely knit together. Works Cited Nair, Mira, dir. The Namesake. Perf. Irfan Khan, Kal Penn and Tabu. 2006. DVD. Fox Searchlight Pictures. 2007. The Namesake. Fox Searchlight Pictures. Turner, Matthew. (2006). The London Review. View London.
Essay on Marketing
Essay on Marketing.
Essay option 1
Explain the meaning of the term ‘social marketing’. What are the principal arguments in favour of adopting a social marketing approach to achieving beneficial social changes? What are the principal problems, challenges and criticisms that have been identified with respect to social marketing? Illustrate your answer by referring to the ‘Think!’ campaign (https://think.direct.gov.uk/) and the ‘change4life’ campaign (https://www.nhs.uk/change4life-beta).
Indicative reading list
Andreasen, A.R., (1994). Social marketing: Its definition and domain. Journal of Public Policy & Marketing, 13(1): 108-114.
Bloom, P.N. and Novelli, W.D., (1981). Problems and challenges in social marketing. The Journal of Marketing, 45(2): 79-88.
Dibb, S., (2014). Up, up and away: Social marketing breaks free. Journal of Marketing Management, 30(11-12): 1159-1185.
Grier, S. and Bryant, C.A., (2005). Social marketing in public health. Annual Review of Public Health, 26: 319-339.
Hastings, G. and Saren, M., (2003). The critical contribution of social marketing: theory and application. Marketing theory, 3(3): 305-322.
Kotler, P. and Zaltman, G., (1971). Social marketing: an approach to planned social change. The Journal of Marketing, 35(3): 3-12.
Essay option 2
Critically evaluate the rise and impact of postmodern ideas on marketing theory and practice. Where did the ideas come from? How have they affected the way in which we view the role of marketing in society and how we practice marketing? Do these ideas have value for marketers? Include examples of post-modern marketing campaigns in your answer and explain how they differ from more traditional or modernist campaigns.
Indicative reading list
Brown, S. (1993). Postmodern marketing? European Journal of Marketing, 27(4): 19-34.
Cova, B. (1996). What postmodernism means to marketing managers. European Management Journal, 14(5): 494-499.
Fuat Firat, A. (1992). Postmodernism and the marketing organisation. Journal of Organisational Change Management, 5(1): 79-83.
Fuat Firat, A., & Shultz II, C.J. (1997). From segmentation to fragmentation: Markets and marketing strategy in the postmodern era. European Journal of Marketing, 31(3/4): 183-207.
Simmons, G. (2008). Marketing to postmodern consumers: introducing the internet chameleon. European Journal of Marketing, 42(3/4): 299-310.
The title of the assignment: Essay on Contemporary Issues in Marketing
Purpose of the assessment, the task/topic:
The essay tests your insights, critical thinking and in-depth understanding of contemporary marketing issues as covered on the module.
Your Specific Instructions:
Please choose ONE essay from the optionsprovided. The essay options will be released online via StudyNet on Wednesday, 29th of March, 2017
Approach to the assignment:
Your answer should adopt the format of an academic piece of work. Write in fluent, formal English and clearly acknowledge all sources. Your work should draw on the academic sources used throughout the module, as well as others that will help to develop your argument and augment your work. Your work should contain marketing theory and/or conceptual marketing models, and will normally involve some critical assessment of ideas and their application in a range of contexts.
1. Writing and Presentation: For a first class piece of work: Assignment is clearly written and presented; articulate and fluid writing style; free from grammatical and typographical errors.
2. Referencing: First class piece of work: Assignment is properly referenced in all respects using the Harvard Referencing System.
3. Research and analysis: First class piece of work: Student has consulted, synthesised and properly evaluated a broad range of appropriate literature.
4. Criticality: First class piece of work: The Level of discussion/analysis/ critical evaluation & reflection is of an excellent standard, showing both insight and creative thinking.
5. Overall: The student has demonstrated considerable learning and development.
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