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The Infopreneur

The Infopreneur. Infopreneur Simple but, an infopreneur is a person that sells information (Chandler, 2007). The infopreneur creates an idea and provides information through the internet. An infopreneur gathers, organizing and disseminates information online as a venture or value added service. The infopreneur runs an information-based business and is available to users of the internet with ease. There is a clear route of disseminate – transform – profit/ value. Chandler also suggest that it is a relatively new buzz work that is creating waves as is opens doors for entrepreneurs to create new revenue streams. Entrepreneur Experts have different options of how they interrupt the entrepreneur. For Kirzner the entrepreneur is someone who is alert to profitable opportunities for exchange (Deakins, Freel, 2003). He see the individual acting more as the middle man but identifying customers as well as suppliers and taking action to bring to two together, anyone has the potential to be an entrepreneur. However Schumpeter has a contracting view, he sees the entrepreneur as an innovator. They bring about change but introduction something new. Nevertheless Peter Jones, a successful entrepreneur might agree with Kirzner, “Entureprenuer are not born, they are made” (Jones 2009). But Dr. Steve Gedeon of Ryerson University 2007, suggests that there are two types of entrepreneurs those whom start their own business venture and those whom Innovate within a corporate framework to add value to a company. By bring these views together it can be concluded that an entrepreneur is a person who undertakes, operates or proposes a new business venture. This usually takes place with an innovative mind set of introducing new or existing product/service into a new or existing market. It is usually found that an individual would not make this move without a significant befit. Infopreneur vs. Entrepreneur Just doing a simple search for “infopreneur” through the infopreneurial site of Google a user can find statement like: “everyone is an expert in something” “make money from what you know” on the other hand if a search is preformed regarding entrepreneurs you gain a list of famous entrepreneurs. There is no set of rules to follow to become a profitable entrepreneur. As Bill Gates states in recent article, The Internet makes the world simpler. For businesses, the Internet breaks down logistical barriers, offering greater flexibility and power in the way they do business. The language of the Internet is universal and easily grasped, any business can create products and services that make use of it. (Gates 2007) With the use of the internet escalating and becoming past of our day to day lives can the entrepreneur really survive? The following will discuss some of the challenges that both parties face: Old world rules vs. new world rules The entrepreneurs work with old world rules of business consisted of companies buying from suppliers, they create a physical product and sell these products through stores/outlets. Customers visit these to buy the products, this is governed by law. While the infopreneur has a new set of rules where by they present information that may not have to be purchased, it is a digital product that is on the internet. For example anyone can set up a blog and start to make money, Gina Garrubbo, executive vice president of BlogHer, “There are millions of dollars to be made,” (Shiels, 2008). Creating a blog if free, all the writer needs to do is to add an advertising service such as Google adsence, which displays targeted text and ads dependent on the blog context. The writer then receives money for reader click on the ads (Marshall, 2009). Customers never have to leave their home to access or buy the digital product/information, is some case the customer may ever set the price they wish to pay for the product. For example Jay Walkers invention of Priceline, invites users to name the price they want to pay for a variety of goods from hotels to airlines. (Price, 2000) Infopreneurs also benefit from the fact that the new world is not governed by heavy laws. It is clear to see that these rules matter when looking upon entrepreneurs and Infopreneurs as it can be seen that an entrepreneur plays to the old rules of business, added value by transforming a physical product and the infopreneur uses the new, business added value by transforming information. In the old world of business it is expected to see suppliers, customers, competitors and substitutes feeding into the business. For example Michael Dell an entrepreneur who revolutionized the personal computer industry but simple eliminating the middle man, has suppliers like Intel, competitors such as HP and Acer and rival substitutes of retail companies of PC world and Comet (Allen, 2002). However when looking upon the new world, not all exist in the business environment. It has been observed that suppliers are occasionally absent in the new world rules therefore making a dramatic impacted on the running cost. For example EBay simple acts as the middle man by bring customer and seller together, they have no suppliers (Price, 2000). Without suppliers the business has little to no out going cost leaving the business owner with considerable more income. The legal/Illegal battle In recent time it has been seen that the law is clamping down on cyberspace, for example Pirate bay is one of the most high profile file sharing web sites. It was set up in 2003 with millions of files being transferred everyday. The creators of the site have always denied breaking any copyright laws however they have just been sentenced to one year prison sentences and ordered to pay £3 m in damages (BBC, 2009). The creator’s ague that the site dose nothing more that Google dose and simply directs users to location where information/files can be found. The story of Pirate bay could be a starting block of the way the internet could be governed in the future. Cyberlaws could crash the industry for some Infopreneurs. For example, Bloggers could now face publicising laws if they refuse to publish correctly, it will affect anyone who post or publish anything on the internet. Secretary of State for Justice Jack Straw said ‘Existing defamation law needs to be updated so it is fit for the modern age, and it is important we listen to views on the best way to achieve this. ‘Freedom to hold and express opinions is a right that is vital to democracy, as is respect for the rights and freedoms of others. How these principles are balanced in the fast-changing internet age is a fascinating debate.’ Infopreneurs may think twice before entering the new world of the internet age, with big organization like these and also Yahoo facing court tribunals, A French judge has ruled that the US Internet Service Provider Yahoo! Inc must make it impossible for French users to access sites auctioning race hate memorabilia (BBC, 2000). Plus Web search giant Google faces a court case in Switzerland because of privacy concerns over its Street View service (BBC, 2009) It may not be a matter of if but when more cyberlaws come in to action as these governing bodies show there power to direct the future of the internet. The internet age The Internet has a revolutionary impact–individuals and businesses can overcome geographical, cultural and logistical barriers and improve the way they live and work. (Gates, 2007) as Bill Gates state the internet has open doors to us all. Business can be set up with just a few clicks of a mouse and customers never have to leave the comfort of their homes to access products and services online. This is now a well know term as the internet age. The world never sleeps and trading taking place online 24/7 within the global market of anytime anyplace anywhere (Louise Proddow 2000). September figures show that there is a staggering 1,733,993,741of internet user’s world wide (Internet Usage Statistics, 2009). As the use of the internet ever increasing the infopreneur business is growing as they are able utilize this every expanding market. The old world business of the entrepreneur has to significantly innovation to serve in the internet age. For example existing and well established entrepreneurs from the TV show Dragons Den, access new revenue streams by investing in innovative entrepreneur s and Infopreneurs, mentoring and acting as the middle man then benefit from the return on investment. There are using there knowledge to teach other on how to be a successful entrepreneur by doing this enforcing the options of Kirzner. The internet ages appeals to the business nature of the infopreneur by offering a global customer base with very little investment needed. If you already have a computer and word processing program, biggest investment is likely to be your time (Chandler, 2007). A few clicks the infopreneur has a global business however it could take a number of years for the entrepreneur to gain global visibility. In a recent article a BBC writer discussed how the internet could kill the high street, with smaller overheads than its High Street rivals. Internet businesses may have a better chance of surviving a deep recession than some of the big retail names. Shops selling electronic goods, books and music will find it ever harder to compete. The economics of “the long tail”, where web operators can make money by offering a vast selection of goods that no single store can accommodate, may now prove irresistible. Google tallering services to the end user…. The online retail industry body reported that this year there was a 34 per cent increase in online shopping last year. Conclusion People from all ages and backgrounds have the opportunity to set up and run a successful online business. (Pickell, 2009) As stated previously, entrepreneurs need extensive amounts of funding but in contrast, infopreneur have virtually no risk or endless amounts of set up costs they can setup and start running a business in just a few clicks on a mouse. The infopreneur business is also nondependent on graphical location, their website is visible to the world but it could be aguwed that a entrepreneurs However it needs to be considered where the internet is going. As Kevin Kelly states at the 2007 EG conference, the world wide wed is only 5,000 days olds how can we predict what will happen in the next 5,000 days? Infopreneur are almost depend on entrepreneurs to dictate this as with out entrepreneurs like Tim Berners-Lee (the inventor of the WWW) and Bill Gates there would be no market place for Infopreneurs to function in. There are no laws that govern online activities yet they are rule to govern physical business that are set up by entrepreneurs. References Peter Jones 2009 [online] ‘Entrepreneurs are not born, they are taught’ The skills needed to turn ideas into commercial successes must be taught in school says the Dragons’ Den’s Peter Jones Comments (1) Buzz up! Digg it Peter Jones The Guardian, Tuesday 6 October 2009 Dr. Steve Gedeon of Ryerson University 2007 [online] KIMBALL, Ralph and ROSS, Margy (2002). The data warehouse toolkit: the complete guide to dimensional modeling. 2nd ed., New York, Wiley. DEAKINS, David and FREEL, Mark (2003) Entrepreneurship and Small Firms. 3rd ed., McGraw-Hill Education, UK The Infopreneur
College of Wilmington Restaurant Menu in Java Project.

Java. Use classes and objects.This is a restaurant menu. Let a customer chose a menu (breakfast, lunch, and dinner), chose a payment type (cash, credit), and display what he chose, price, tax, and total.Please, use 3 methods. For example, order(), pay() and something else.Please, use 3 constructors for breakfast, lunch, and dinner (not a large selection of food is OK).Make sure you set all the fields of the Order object either in the constructor or using set() methods. Allow the user to enter the data. You will need to use a Scanner to get the data into the program. Also, add a toString() method to the class definition and use that to print the information.
College of Wilmington Restaurant Menu in Java Project

HIST 1302 Tarrant County College African American Minister After Slavery Discussion.

The PBS show Finding Your Roots takes a famous figure or celebrity and traces their family tree
throughout events in history. You will see a set of links that go with the appropriate reflection (#1, #2, or
#3). This includes a selection of video, as well as a corresponding worksheet. Choose just one topic, view
the video, then answer the questions on the worksheet related to the video. Questions need to be
answered in complete sentences. Please place a heading with the subject at the top, list the number of
the question, and your answer. There is no need to re-state the questions.
HIST 1302 Tarrant County College African American Minister After Slavery Discussion

Discussion post and peer reviews. I’m trying to study for my Business course and I need some help to understand this question.

Many of you may believe that you have never worked in project management, but in reality, most of you have already at some point in your life. Think back to a time when you organized a key event (e.g., birthday parties, weddings, yard projects, house renovations, family vacations, projects at work) that meets the definition of a project.

Describe the event you planned.
Summarize the things that went well and / or things that went wrong.
Be sure to reference some of the key skills covered from the chapter.

Hey, Professor Dr. William Stieber and my fellow classmates,
The only thing that I can think of as of right now is when I planned my wedding and it turned out the great just like I wanted it to, even though it was a small wedding with just family and a few friends. The food was great and everything just turned out so great, as well! I had to send out the invitations and everything, which turned out fine and then we all had to do the ceremony, too, which turned out amazing, as well! Plus, I had to order the cake and it sure was a fine cake, too! The wedding was not a wedding that had a lot planning and such things that usually go with a wedding because it was basically walking down the aisle, and saying our vows to one another, as well. It was just a plain and small wedding as I have stated before.
Also, there is something that should be known about project management and that is when you are doing project management, there is a difference between everyday tasks and routine operations, as well. I made this statement because in the discussion question it states to reference some key skills from the chapter. Understanding why project management is so crucial in the real world is also important, as well, and there are also stages in the project management cycle, too. You also have to be able to manage the technical parts that come with project management, as well, and if you do not then you will not be that successful when it comes to doing project management. Lawyers, accountants, administrators, scientists, contractors, public health officials, community advocates, and teachers all do not have the titles of project managers, but they all can manage and handle project management quite well, though. This is what the webtext for this class states, as well, and I would have to say that I agree with it, too. I also agree with the statement that the webtext says about project management not being a title, but a job requirement, though because you have to be able to handle and manage things like this in the real world no matter what your job title is.
Have a nice and blessed rest of week number one and God bless! Thank you all a lot for reading!

I recently finished a project at work that launched this past Friday. I am off from work until Wednesday, so I am eager to see how it is going when I return. My project was to create a new efficient process for pharmacists in North Carolina to apply for credentials with Blue Cross Blue Shield of North Carolina for them to become an approved medical provider for the third-party insurance plan. Managing this process is already part of the day-to-day operations that I support. However, the reason why this was different and considered a project is because when my project reached completion, a new process existed. The existing process is antiquated and tedious, so I needed to make some process improvements to improve communications and reduce the overall time utilized operationally on this portfolio in the future. Furthermore, I utilized resources beyond the typical resources necessary for standard operations. I think overall the project went well, but there was one road bump along the way that was unexpected. Some of the wins, I was able to successfully work cross-functionally to develop the plan and receive the support from others involved. I learned to use new technology in my workplace. The road bump I mentioned that I experienced was related to the time budget I had. Since I needed the program to be ready to launch for this past Friday, I was expecting to work on the majority of the tasks during Christmas week and New Year’s week because we typically expect those days to be slow for our day-to-day operations due to so many people both internal and external taking time out of work for holiday and travel. However, we were very busy on Christmas Eve and I didn’t have the opportunity to work on my project as I expected, which set me back a day. I was worried about not meeting my timeline, but I was able to flexibly move my schedule around to make up for the time lost and the project still launched on time.

Discussion post and peer reviews

you will answer 1 history essay questions, and answer should be 1 typed page (No more & No less)

you will answer 1 history essay questions, and answer should be 1 typed page (No more & No less).

-1.5 space (not double spaced)-the answer should be 3 paragraphs all together: a brief (few sentence) opening paragraph, 1 big paragraph (the bulk of the response/answer to the
question), & a brief (few sentence) concluding paragraph-the text of your answer alone must
be 1 page in length (no more/no less), rewriting the question/your name/date/id# etc which do not count
towards that 1-page total-you can only use information from the video(, and use the attached PDF as the primary sources. NO other
outside sources of information are allowedQuestion: Use at least two primary sources that were assigned for the class and the presentation “Globalization in World History” to support your argument and answer the questions. How did ‘Globalization’ occur throughout early world history? What were two important changes to societies, processes, and/or human actions that increased interconnections between societies in Afro-Eurasia and America? (Do Not Forget to Give Citations)
you will answer 1 history essay questions, and answer should be 1 typed page (No more & No less)

Discussion – Gynecology Guidelines

online assignment help Discussion PromptDiscussion Question – Gynecology Guidelines Discuss Etiology, Epidemiology, Pathophysiology, Clinical Manifestations, Work-up, Nonpharmacological and Pharmacological management, Education,and Follow-up for a gynecology or pregnancy diagnosis or consideration. 500 words or less for the initial post. For peer posts and subsequent posts under the initial discussion board thread add in second and third line treatments and additional considerations (250 word maximum for responses). Example requirement, only evidence-based sources, such as AAFP, CDC, IDSA, ADA, JNC 8 etc. (textbook resources and internet sites affiliated with medical associations are considered credible sources to obtain the information on the most up to date guidelines). Add in the link to the guideline(s) within the discussion board for further reading by your peers. Expectations Initial Post Citations: At least one high-level scholarly reference in APA from within the last 5 years

ECO 2023 University of South Florida Vicks Launch in Germany International Culture Paper

ECO 2023 University of South Florida Vicks Launch in Germany International Culture Paper.

International Culture AssignmentThe purpose of this assignment is for
you to understand the importance of national culture on a global stage.
Please research and find a situation where a company either started
operating or introduced a new product into a new market and failed
because they did not take culture into consideration. For example,
Target entering the Canadian market, or Starbucks in Australia, or Home
Depot in China. To not just look for failed products, we are looking for
companies or products that failed because they did not pay attention to
cultural differences.If you use a religious example, please provide evidence as to why you would consider a religion culture. Follow the steps: Step 1: Search for a business case
where culture was not taken into consideration. Do not use an example
already mentioned in book or lecture. I would like you to find an unique
case to you. Step 2: Identify the company or the product, and describe the mistake they made.Step 3: Resolution _ Explain what you
would have done to resolve the issues if you were the manager in charge
of the product launch when this happened. Here you will come up with
solutions to fix the problem. Step 4: Prevention _ Explain how you
would have approached the situation in order to avoid the problem. Here
you will come up with suggestions to avoid the problem.* Be sure to cite your references. ** If you are not aware of any examples Google: International Business Blunders. *** Please remember that there is a 250 word minimum for all written assignments in this course. RUBRIC – Assignment worth 5 pointsIdentification – 1 pointSearch for a business case where the culture was not taken into
consideration, identify the company and/or product. The uniqueness of
the example will be taken into consideration.Situation Description – 1 pointYou need to provide a description of the situation and what error was made.Resolution – 1.5 pointsLooking to have you describe how you would have fixed the situation?
Mistakes will happen. However, it is not the mistake that defines you,
but more how you recover that will be remembered.Problem Prevention – 1.5 pointLooking to see what you would have done as a manager to make sure this did not happen in the first place.Be sure that
you reference the resolution and prevention sections separately to
ensure that you receive full marks for both components. Up to .5 points can be deducted for poor grammar, misspelling etc.
This may seem harsh, but I know many executives and company policies
that will not look at proposals or resumes with spelling errors. You
need to understand the importance of details now.Up to 1 point can be deducted for not properly referencing your work.
You need to reference where you found out about the company. If you are
found to have plagiarized your work then you will be given a 0.
ECO 2023 University of South Florida Vicks Launch in Germany International Culture Paper

Amber Alert: Introducing in China Term Paper

Introduction Amber Alert (Child Abduction Emergency, CAE) is a system that alerts its users about a child being abducted. It was developed in the United States in 1996 after the abduction of a nine-year-old girl, Amber Rene Hagerman, in Arlington, Texas. The girl was unfortunately found diseased not far from the abduction site, which prompted her parents to push the program to help other children not to be stolen and killed. Initially, the Amber Alert system worked with the help of radio: notifications were made manually and delivered to the public as soon as possible. The first fully automated notification solution was developed in 1998 due to the high demand for the service. Today, all of the fifty American states use the Amber Alert system, and the technology has become so advanced that notifications are sent automatically to people’s smartphones. Canada, Mexico, Australia, Malaysia, and Ecuador, as well as many European countries, have started investing in child abduction alerts in order to protect their communities. The purpose of introducing Amber Alert in China is to help the public and law enforcement to speed up the process of recovering lost and abducted children. The service will be integrated into users’ smartphones to achieve ease the use and the wide reach of potential users. Therefore, irrespective of the dangers that Chinese society faces when it comes to missing children, it is expected that the Amber Alert solution will bring parents the confidence and support they need at times of emergency. Identification of Global Business Opportunities The introduction of the Amber Alert system in China holds numerous opportunities. The country has shown high rates of children getting abducted, with around 70,000 of them being kidnapped and sold to the black market each year (Bai). This presents a serious social problem that requires the increased awareness of the public along with the more effective efforts of law enforcement to solve it. According to the article by Bai, only “0.1% of lost children in China are found by their parents.” Since the risks of children not being discovered after being abducted, a comprehensive solution is needed. Apprehending criminals is another opportunity for the introduction of Amber Alert in China. According to the criminal laws in the country, the minimum sentence for abduction is five years coupled with a financial penalty. However, if a person committed a more serious crime such as murder or child trafficking, the sentence can reach the death penalty. Several global business opportunities should be noted in regard to introducing Amber Alert in China. First, due to the high rates of abductions, the likelihood of millions of families registering their children is also high. This means that the system must be prepared for a large inflow of registrations. Second, the high technological integration of the region means that the population is well-versed in the use of portable devices to which Amber Alerts can be sent. Developing advanced solutions that will be targeted to the Chinese market is an imperative component of a successful business endeavor. Third, the increased integration of China on a global scale can be achieved through Amber Alert integration. The unified efforts of the international society on preventing and managing child abductions will put China on the same level as the United States in terms of monitoring the levels of abduction-associated crimes. Get your 100% original paper on any topic done in as little as 3 hours Learn More Analysis of International Competitors Since Amber Alert was the first solution developed to notify communities about the abduction of a child, there are almost no competitors on both national and international levels. The system is famous for its revolutionary approach toward engaging communities in the social problem of child abductions. The creation of a worldwide child abduction system does not imply the competition between companies responsible for its integration. Rather, it is the collaboration between institutions responsible for Information Technologies, social media, governments, and local communities that will bring the best possible outcomes. The fact that Amber Alert does not have any competition in the market presents several opportunities. First, the solution will gain wide coverage in the media due to its uniqueness, thus facilitating the increased awareness of the public. Second, the absence of rapid emergency child alert systems will prompt the immediate response from the public since the problem of child abductions is high on the agenda. Third, non-profit organizations and law enforcement agencies will have a solid partner for collaboration when it comes to solving child abductions and disappearances. Assessment of Economic-Geographical Environment The population of China according to the 2016 estimate is 1,379 billion people who reside in the area encompassing 3,705,407 square miles (9,596,961 square kilometers) (Briney). By area, the country is third in the world and is the first in terms of population. China is a developing nation that has a capitalist economy, controlled by a communist government. Since the Chinese civilization got its start more than five thousand years ago, the country played a very important role in world history development and continues to influence it to this day. In recent decades, the economy of the country has changed dramatically. In the twentieth century, China focused on international relations and trade. After the 1970s, this began to change, with today’s country being more economically tied to other countries. The orientation of the economy is differentiated into 43% agricultural, 25% industrial, and 32% service-related (Briney). The agriculture of the country has developed due to its climate and geographical location, which varies and thus allows for the growing of such crops as tea, rice, wheat, and potatoes. Assessment of Socio-Cultural and Legal-Political Environment China is a country with a rich history, and there are several socio-cultural aspects that should be considered when introducing Amber Alert in China. First, its society is relationship-oriented, which means that interactions are vital to fostering positive business connections. Chinese people prefer to deal with those whom they trust and know, which means that relationships are created not only between companies but between workers of those companies. Second, Confucianism (social and ethical philosophy) directly influences relations in Chinese society. It implies respect for age, educational background, and seniority. Third, the culture of collectivism means that group values are honored more in comparison with the individual. This means that Chinese people are into teamwork and information sharing when it comes to human relations. China is governed by the Communist Party (CPC), which means that it is a single-party state. Despite the criticism foreigners have for this political system, it has worked for China for decades and contributed to its political prosperity (“Political and Legal Systems of China”). It is believed that when the country is governed by one ruling party, its citizens can be more effective in organizing themselves and react efficiently to the global economic and political trends. Under its legal system, corruption remains the main problem despite the efforts to eliminate it. China has become infamous for the variety of cases of improper treatment of workers and the establishment of sweatshops. Although there have been multiple launches of anti-corruption campaigns by the CPC, the problem persists. We will write a custom Term Paper on Amber Alert: Introducing in China specifically for you! Get your first paper with 15% OFF Learn More Global Company Structure The creation of the Amber Alert system in China will imply the development of the global functional division structure, which is one of the types of global organizational structure. The company will be governed by its CEO, who will be responsible for overseeing the work of the operations, finance, marketing, and human resources. Each of the departments will be further divided on a regional basis to account for the better integration of Amber Alert in the entire country. Such an organizational structure will take advantage of each functional division while also facilitating centralized control over the application. There are multiple advantages of the proposed company structure for introducing Amber Alerts in China. First, the business endeavor will get the benefits of a greater focus on functional expertise and the lean managerial staff: only those areas that require managing will be governed. Second, high levels of centralized control will ensure the company has a distinct goal in mind and moves in its direction. Third, the structure will allow for the better regional orientation of all managers involved in the process. Financing Sources Similar to the method in which Amber Alert was established in the United States as well as other countries, the initial funding for the service’s introduction in China should be received from governmental as well as private donations. The present business plan can be used as the source that potential investors can use for getting information about the benefits of Amber Alert and learn how whether the business opportunity can be beneficial in the context of China. After the application has been introduced to the market, the management of the company can look for other investors, including companies that can post their advertisements, to sustain its development and ensure a positive integration of the application throughout the entire country. Global Management Information System The establishment of a global management Information System (GMIS) is necessary for guiding the operations of an Information Technology (IT) company. It includes such processes as the generation of sales leads, reporting and sales tracking, project management of all processes ranging from the initial kickoff to the delivery of service to customers, as well as resource management for the following stages: The hiring of personnel; Project allocation; The release of resources; Internal and external transfers; Financial information requests. For Amber Alert targeting the public of China, GMIS is especially relevant because of the necessity to locate and optimize resources optimally to enhance performance. This means that adequate IT systems and infrastructures should be guaranteed within Amber Alert operations because the solution requires the best quality of sources to enhance the service delivered to the public. Identification of Human Resources for Global Business Activities In the selection of appropriate human resources for ensuring the success of Amber Alert in China, the company should be especially careful. The best project team will ensure the reduction of costs, risks, and its overall duration. Software developers make up the most important group for the business activity of Amber Alert in China. Human Resource managers responsible for the hiring of the personnel will seek out professional software developers that have had experience working in reputable organizations. Marketing managers will also be included in the team of Amber Alert software introduction to the Chinese market because of the need to increase the public awareness of the issue of abducted children. Financial specialists will make up the third important group in the business endeavor because of the social complexity of the solution. Evaluation of International Finance and Business Risks In the context of China, being aware of possible financial and business risks is imperative for introducing a new service to the market. There is a persistent issue of poor labor laws history, which allowed business managers to take advantage of under-developed regulation. On the bright side, the increased social pressure from the international community pushes China to develop improved labor laws. From the financial perspective, the economy of the country has grown 6.9% in 2017, which topped the official objectives along with its growth in 2016 (“Country Risk of China: Economy”). This growth is supported by such sectors as e-commerce and online financial services. Not sure if you can write a paper on Amber Alert: Introducing in China by yourself? We can help you for only $16.05 $11/page Learn More China’s financial risks have been building up for years and have developed to become more sudden and hazardous. By the end of 2016, the external debt of the country reached 260% of the economy’s size (up from 162% in 2008) (“How China Is Getting Serious About Financial Risk”). After the worldwide financial crisis, China has accumulated such a large debt by increasing its credit for avoiding the economic instability that affected the United States and Europe. This risk is important because banks are starting to show signs of loan stress, which means that the region will have to address its debt as soon as possible. From a business perspective, several risks should be mentioned. As stated earlier, bribery and corruption in business are extremely high on the agenda for China. Despite the efforts to eliminate it, many overseas companies that want to do business in China face this issue. Also, the problem of intellectual property (IP) rights enforcement is another business risk that a company can encounter in China. Such issues as counterfeiting continue to exist, resulting in up to 20% or more on financial losses for products while software can suffer a 90% loss (“Risks of Doing Business in China”). Therefore, there is a high risk of other Chinese companies developing replicas of the Amber Alert software. Product and Target Market Planning When introducing the Amber Alert system in China, it is imperative to consider the solution’s target audience and plan for the integration of the product into the market. Families with children aged between two and eighteen years old. They are most likely to invest in a solution that will notify the population about the disappearance of their children. On a national level, the entire population of China is the target audience of the Amber Alert system due to the need for agencies and relevant organizations to collaborate in finding lost or abducted children. This means that law enforcement agencies in Chine must be included in the list of the system’s target audience because they can redistribute the information among communities. Since the message about missing children will come predominantly from mobile devices and networks, it is forecasted that the target audience of the Amber Alert service will use smartphones on a regular basis. Amber Alert notifications predominantly work with the help of Apple devices. This means that the product should be developed in a way to suit other operational systems and not only Apple iOS. In the third quarter of 2018, the sales of Apple products in Greater China reached 9.55 billion U.S. dollars, which is 6.38 billion more compared to the rest of Asia Pacific (Statista). Regardless of the fact that Apple phones are very common in China, it is still necessary to develop the Amber Alert solution for Android devices to account for users of other devices. Targeting the Amber Alert notification system to the Chinese market will imply its immaculate translation into the foreign language, preferably with the inclusion of regional dialect variations. Notifications should be adjustable and modifiable to customers’ preferences. Chinese social media policies present a unique challenge for Amber Alerts because of the government’s ban on the use of multiple websites. According to the Foreign Brief article by John Milo, the Cybersecurity Administration of China imposed severe restrictions on such platforms as all Google services, Facebook, YouTube, Yahoo, Wikipedia, Twitter, Blogspot, Instagram, Pinterest, and many others. This means that the usual methods of sharing information about missing children popular in the West will not work in the context of China. The following social media platforms can be used to make the target audience interested in the service: WeChat, Sina Weibo, Tencent QQ, Toudou Youku, Baidu Tieba. Designing a Global Distribution Strategy Since the Amber Alert solution is not a physical product but rather a service, it cannot be distributed with the help of traditional strategies. Because of this, its distribution channels will imply the collaboration with Apple Application Store for iOS users and Google Play Market for Android customers. Amber Alert should be available for both platforms in order to ensure that customers can use the solution regardless of the type of their devices. In order to ensure that customers receive all the benefits of the applications without compromising, the distribution strategy for the Chinese market will imply crafting a compelling presentation of the solution in the region. Therefore, software developers should create a well-designed page of the Amber Alert app both for iOS and Play Market and include all relevant information about the service to ensure its wide distribution across China. Global Promotion Strategy In order to promote the newly-introduced Amber Alert system in China, it is necessary to account for the common advertising methods in the country. Since the region has its peculiarities regarding the marketing of products, several aspects should be considered. First, digital ads should be the focus of the promotion strategy because of the high investment of the country’s businesses into innovation. Digital advertisement spending is increasing each year, with the revenues in 2020 expected to reach over $80 billion (“Our Chinese Advertising Guide”). Second, China’s advertising eco-system is unique, and the Amber Alert system should consider it. Each advertisement platform in the country has its unique infrastructure and services. Before choosing the right platforms, it is recommended to estimate the return on investment (ROI) and cost for implementation as well as understand the demographics of key platforms. Those that have the most diverse demographics should be chosen. Third, as traditional media continues declining in China, mobile advertisements have come to the forefront. It is expected that by 2021, up to “60% of all media expenditures and 84% of digital advertisements will be associated with the use of mobile devices” (“Our Chinese Advertising Guide”). This means that the advertisement content should be optimized for the population who uses mobile phones to access content ‘on the go’ (“Our Chinese Advertising Guide”). In terms of mobile advertising, Amber Alert ads should follow the following rules: The platform should be developed for mobile devices in China; Ads should be appealing to users who impulsively click on them while being on the go; The increased attention to content exposure and engagement (more interactions) should be a priority. International Pricing Strategy Amber Alert is expected to be free when used by the population because it is a public service targeted at finding lost or abducted children. It will be unethical to charge the population for the system, which is why the revenue should come from advertisers. The application will charge companies for posting the advertisements for their products or services only in case if such ads are appropriate and do not take away from the key purpose of Amber Alerts. Overall, the pricing strategy will not be associated with making customers pay; rather, the investment into the development of the Amber Alert application will be covered by internal ads for other Chinese companies. Organizational Financial Results The financial results of introducing Amber Alert in China will not be the main priority. This measurement is subjective and points to the way in which a firm can use its assets for generating revenue. Amber Alert will use its financial results for determining its overall financial health and evaluating the gaps in performance. In the first year, it is expected that the company’s revenue will not be enough to cover the expenses. Because of this, the support of governmental and charitable organizations in China will be needed to sustain the development of Amber Alert. In the second year, when the company will start attracting other businesses for the purpose of non-invasive but informative advertisements, Amber Alert is expected to generate revenue. However, because of the lack of stability in the market due to the financial debt of China, it is possible that the company will cover its expenses third year of its operations or later. Measuring International Business Success When Amber Alert will be introduced to the public to the Chinese market, the company will measure whether the endeavor will be imperative. The first measurement will be associated with identifying the number of people registered in the Amber Alert system. Regional peculiarities should be considered to determine which areas in the country have been more active in the registration of their youth. This will prompt the targeting of the advertisement of the system to a specific region. The second measurement will be associated with the number of cases solved with the help of Amber Alert notifications. The law enforcement serving the communities of China will be encouraged to keep track of the total cases of abducted children as well as the rates of the potential abductions being solved. It is important to differentiate between children who were lost and just could not find their homes and children who were abducted. Both rates are imperative to measure because they will be useful for analyzing the purpose of the Amber Alert system. The third measurement should be associated with determining the public’s awareness of Amber Alert. Exposure is important to identify because it will point to the popularity of the solution and find gaps in the public’s awareness. Several tools can be used for measuring exposure. For instance, surveying random samples of people in different regions across the country can be beneficial. Also, looking at the traffic can show how whether the population has been interested in the solution. Social listings, search volume data, mentions on social media, as well as reach can all be beneficial in determining the exposure of Amber Alert in the Chinese context. At the first stages of Amber Alert’s introduction to China, financial outcomes will not be important. This is explained by the fact that the key objective of the system is its social purpose – decreasing the rate of occurrence of child abduction cases by notifying the public about the disappearance of minors. The company responsible for the operational excellence of Amber Alert in China will be challenged by the possible financial instabilities, which is why the support of governmental organizations will be needed. Overall, the opportunities for the child abduction notification system are vast in the context of China, and the introduction of the solution in the country will be the first step toward addressing the problem of lost and abducted children. Works Cited Bai, Fan. “China’s Stolen Children – Why Babies Are Booming Business.” What’s On the Weibo. 2015. Web. Briney, Amanda. “The Geography and Modern History of China.” ThoughtCo. 2018. Web. “Country Risk of China: Economy.” Import-Export. Web. “How China Is Getting Serious About Financial Risk.” Bloomberg. 2018. Web. Milo, John. “China to Introduce New Social Media Regulations.” Foreign Brief. 2017. Web. “Our Chinese Advertising Guide.” Marketing to China. Web. “Political and Legal Systems of China.” Your International Guide. Web. “Risks of Doing Business in China.” Asialink Business. Web. Statista. “Revenue of Apple by Country/Region from the First Quarter of 2012 to the Third Quarter of 2018 (in Billion U.S. Dollars).” Statista, 2018. Web.