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The History Of Tata Nano Marketing Essay

Although China and India will continue to be the most populous countries in 2020 with 1.4 billion and 1.3 billion people respectively, their receptiveness to low-cost vehicles differs. The more rapid increase in disposable income in China, combined with an aging population and a historical preference for larger vehicles, lead to the conclusion that India and the rest of Asia (excluding China) will be the most promising ultra-low-cost car markets, accounting for perhaps 60 percent of the estimated global market potential. This is not to say that China should be neglected. The size of the Chinese market in 2020, estimated at 2.6 million units, will contribute significantly to the rise in overall vehicle production and, ultimately, to the profitable production of low-cost vehicles.” (ATKearney, 2012) In 2012 the demand for automobiles worldwide will be at 17.5 million vehicles. Emerging markets like India, China and Asia will contribute to the overall successful production and profitable sales of Low Cost and Ultra-Low Cost Cars. Maruti Suzuki with its Maruti 800 car dominated the low cost car market in India. Current competitors in the low cost car market to Tata Nano are the Maruti 800, Maruti Alto and the Hyndai Santro king. Several manufacturers have announced ultra low cost (ULCC) cars most prominently being, Bajaj motors whose ULCC car RE60 is already in production and on the road competing with Nano within the Indian market. Bajaj primarily manufactures two and three wheelers for the Indian market and its business is directly impacted by Nano. Other ULCC car projects that were announced for the indian markets are, cars by Maruti Suzuki (Cervo model), Renault-Nissan and Chrysler. Other competitors in the market for Nano at the same price segment will be the three wheeler passenger carrier (Auto rickshaws) and two wheeler motorbikes. Tata motors encourage innovation and this innovation drives growth at Tata motors. Tata Motors developed and targeted the innovative Nano car within the ultra-low-cost (ULCC) category catering to the poor and middle-class of India, primarily the low income group, first time car buyers and the two wheeler motorbike owners. plans are to introduce this car in other emerging and developed markets utilizing the concept of reverse innovation, by innovating and developing the Nano, Tata motors has shown the automobile industry that a ultra-low cost vehicle market exists catering to the basic transportation necessities of the poor and middle class, this is in direct defiance to popular auto analyst sentiments that such a car could not be conceived and be practical. Tata proved that innovative and “outside the box” innovative approach is important for companies to cater to the poor and the middle class in emerging markets as well as the developed markets. “The Indian automotive market was the fastest growing in Asia driven by India’s large population of 1.14 billion and a low car penetration of approximately eight cars per thousand people. Maruti Suzuki India Ltd. was the leader in the passenger vehicle segment with 47% market share. This segment was expected to grow at a compounded annual growth rate of 14.5% in the period from 2009 to 2013. The bulk of this growth was expected in the passenger car segment, especially the small car segment, on the back of the reviving Indian economy and shifting preference to fuel efficient, low maintenance cars. The UV and MPV segments were expected to grow because of reductions in taxes. The market was also witnessing a polarization with people’s preferences moving from sedans to small cars or utility vehicles. Exports were another growth area and India’s largest markets were Asia and Africa. As output quality improved, Europe was also gaining in importance.” ( Krishna Palepu, Bharat Anand, Rachna Tahilyani, (2011)) In the year 2006-07, Indian domestic passenger car market grew up by 20 percent, Majority of the growth is in the small car segment, The small car penetration in the Indian market is eight cars per thousand people. The automotive sector in India, specially the small car segment is being driven by several factors like improved economic growth and the resulting rising incomes of Indian consumers, preference for fuel efficient and low maintenance cars due to rise in gas prices, improved financing for autos at better interest rates, improved infrastructure like roads and other auto supplier and maintenance facilities and finally the Tax incentives provided by the Indian government. All these factors have made India into one of the fastest growing passenger car markets in the world. It is an attractive market for innovation and investments with a great probability of profitable returns on these investments (ROI). 2. Critique the evaluation of the Nano. Please start from the concept stage and end with the delivery stage. Highlight why this product could not have originated in the developed world. How was this process different from a typical automobile manufacturing process? Do you think that this product will be successful in the marketplace? If so why, and if not why? Nano was designed and innovated from scratch in five years by the research and development(R

American School of Business US Crime Rate Analysis PPT & IRP Summary

American School of Business US Crime Rate Analysis PPT & IRP Summary.

In this Independent Research Project (IRP), students provide a business decision recommendation using SAS primarily and Excel as needed to obtain real-world data. The student will create and submit a business report that clearly communicates a recommendation based on their analysis of the data set that includes an analysis of different courses of action using weighted factors. The students will also create a PowerPoint presentation that summarizes their IRP and present their analysis live, via video-teleconference or as a recorded video presentation. The student will also answer questions about their presentation. Note: The IRP should involve either conducting an ANOVA or Regression Analysis using SAS and submitting the complete results including Tables, P value, Pr value, R-square, and graphics to prove you conducted the required SAS analysis. The IRP project should involve your research question findings as previously specified in your “IRP Research Questions and Data Set” exercise. You must also discuss the P, Pr, R-square values and their meaning and why they led to your decision.As in previous DAX exercises, you must also attach the Summary Descriptive Statistics Table along with the ANOVA Results Table or Regression Results Table.
American School of Business US Crime Rate Analysis PPT & IRP Summary

Taiwan Taxi System: Cloud Computing Proposal

term paper help Taiwan Taxi System: Cloud Computing Proposal. Introduction: Taiwan Taxi, the Company Driven by innovation In the realm of the 21st century, introducing information technologies into the process of services delivery is a must for any major company. Taiwan Taxi, a company that has been known for its innovational approaches, has recently integrated cloud computing into the set of its information processing strategies in order to improve the quality of its services. Taiwan Taxi’s Mission: Sped, Comfort and Quality According to the official statement made by the company, Taiwan Taxi is aimed at helping its customers get to the point of destination in an as expeditious and comfortable manner as possible. Taiwan Taxi’s Vision: Putting Information Technology to Use As it has been stressed above, Taiwan taxi incorporates the latest technology into its core processes; consequently, its vision concerns the use of information technology for the retrieval of the data that will help satisfy the clients’ demands. Research Question: Efficacy of Cloud Computing for Organisation and Security of Business Processes In what way can cloud computing assist the Taiwan Taxi Company in improving the quality of its services and the efficacy of its performance, and how high the net profit of the company will increase with the adoption of cloud computing? Literature Review: The Potential of Cloud Computing Could computing, which is traditionally defined as “a model for enabling ubiquitous, convenient, on-demand network access to a shared pool of configurable computing resources” (Mell, 2011, p. 3), is not new. Allowing users to view computing as a utility (Armburst et al., 2009, p. 1), it opens a variety of opportunities for companies in terms of information acquisition, processing and storage (SubashiniTaiwan Taxi System: Cloud Computing Proposal

Examining a business failure: Tyco International Ltd. Essay

Tyco International was established in 1960 by Arthur Rosenberg, as a research laboratory that dealt with experiment for the United States government, later changing into manufacturing industrial products. However in 2002, Tyco was in crisis amid revelation of corruption mainly within top management, which led to the resignation of the then CEO, Dennis Kozlowiski. At that time, the conglomerate was at risk of bankruptcy. Tyco had over 240,000 employees, thus being a major player in the economy. Despite Tyco registering large profit in the past years mainly through mergers and acquisitions, it was however revealed that its large earnings were because of fraud and accounting tricks. This proved that Tyco was led by fraud, greed, and criminal activities that camouflaged as hard work, allegedly leading to the company’s success. In May 2002, a criminal investigation was opened to investigate the actions of the CEO, Kozlowiski, which included avoidance to pay income tax, and the transportation of $13million in terms of art in to the company’s headquarters, New Hampshire, as a means to escape over $1million sales tax. Tyco absorbed many companies as it rose to a conglomerate, in which it would pay these companies; but, rather than indicating this cost as an expense, it would report it as a reduction in earnings. Therefore, the company absorbed massive amounts of goodwill to about $35billion. In addition, many companies were affected by the crisis of Tyco, since they had invested in the company’s shares, (Kay, 2002). Organizational -behavior theories that could have predicted or explained the company’s failure Culture of an organization determines the type of leadership involved within the organization, as it determines the degree of motivation present in a firm, which results to performance, satisfaction, and development of an employee. Organizational behavior involves people’s behavior in an organization and the way their behavior affects the organization’s performance. According to Cole (2001, p.6), management theory involves goal setting, leadership, employee motivation, teamwork and coordination. An organization is made up of management and employees, with the management duty being to co-ordinate, direct and assign task to employees, who in return tackle the tasks to their best capability. It is however evident that the management of Tyco used employees to perform unethical tasks, like altering financial records and engaging in fraud, actions that are clearly unethical for the organization. Indeed, management fraud can go unnoticed for a long time, as the management has the absolute control of the organization, hence it can engage in any activities as it pleases. Get your 100% original paper on any topic done in as little as 3 hours Learn More When management is irresponsible, there is a possibility for a calamity in the future, which could result to bankrupts; however, Tyco was lucky, as its case did not result to bankruptcy, despite the executive having stolen close to $600 for their personal gain. According to Thoreen (2008, p.28), fraud is committed sometimes as a means of rewarding oneself due to their hard work, a similar case in Tyco where the top management rewarded themselves in term of bonuses without the stakeholders’ knowledge. Nevertheless, if the internal controls were keenly monitored, it could have been easier for auditors to discover malpractices in Tyco in earlier stages. It is however evident that the top executive ordered their employees to commit fraud on their behalf by altering the financial records and offsetting imaginary costs. Sometimes, employees are left with no choice other than adhering to their seniors’ orders, in order to keep their jobs. Compare and contrast how leadership, management, and organizational structures contributed to the failure Management skills determine effective and ineffective managers, whereby, skills are the key to achieving goals. According to Proust (n.d, p.7), Mintzberg’s managerial roles include being a figurehead, whereby a manager is required to perform a number of legal duties, and he is responsible for motivating and directing employee. However, the CEO of Tyco acted contrary to his role and led the company down the drain, as he led in overstating the company’s operating income. Kozlowiski and his management team failed to disclose millions of compensations to the senior management. A manager’s duty is to direct his employees, however, Tyco management failed on this area when it encouraged its employees to engage in illicit payments to foreign individuals as a way of retaining business for the company. The ineffective leadership at Tyco, led by Kozlowski, contributed greatly to the collapse of the once booming conglomerate. Kozlowiski was mainly concerned with his personal interest, as he applied million of dollars for personal interests. We will write a custom Essay on Examining a business failure: Tyco International Ltd. specifically for you! Get your first paper with 15% OFF Learn More This act of greed inconvenienced approximately 240,000 employees who would lose their jobs incase the company was rendered bankrupt. Nevertheless, the millions used for his court cases were at the cost of the company; therefore, he acted contrary to his managerial and leadership ethics and put many shareholders and employees at risk of losing everything. Kozlowiski portrayed characteristics of a selfish, greedy, and unethical leader, who tarnished his image for those who admired him as a role model over the years. Despite Kozlowski having big ambitions for Tyco, he preferred unethical practices in handling the activities, other that hard work, and determination. Kozlowski, Swartz and Belnick, were accused of stealing from the company, in terms of unapproved bonuses and loans, whereby, they would give themselves low-interest loans or interest-free, which they would camouflage them as bonuses. Nevertheless, poor strategic decisions, overexpansion of acquisitions, dominant CEO, greed, and desire for more power were the key factors that led to the business failure at Tyco. The poor leadership by Kozlowiski and his management team resulted in fraud practices at the expense of employees and stakeholders. The CEO managed to get away with his actions as he had backup of some members in the board of directors. Kozlowski was a goal achiever in the way he led Tyco, however, he would go to any lengths to accomplish those goals, thus hurting the company in the end. Nevertheless, Kozlowski can be defined as a derailed leader who never gave anyone an opportunity to question him, thus decisions made were poor and final. Conclusion Management of any firm should first concentrate on ethics and then profitability, since a company may be booming but on unethical practices, which when discovered lead a firm in to crisis and in the verge of loosing almost everything. However, if an organization is run on pure ethics, all its operations are genuine and free from fraud, therefore, all the profits it accumulates are based on hard work and integrity. Nevertheless, in case of fraud concerning big entities like Tyco, the government uses a lot of tax money for investigations. In addition, if the firm has to close down, many families suffer, as the employees loose their jobs. Secondly, potential foreign investors lose faith in countries whose companies are associated with fraud, thus affecting the country’s whole economy. Ethics starts from the management down to the employees, however, if the management entertains unethical practices, the employees eventually follow suit. Not sure if you can write a paper on Examining a business failure: Tyco International Ltd. by yourself? We can help you for only $16.05 $11/page Learn More References Cole, G. (2001). Organizational Behavior; Lets Higher Education List Series. OH: Cengage Learning EMEA Publisher. Kay, J. (2002). Tyco: US conglomerate falls amid revelations of greed and corruption. World socialist website. ICFI publishers. Retrieved from Proust, M. (N.d). What is organizational behavior? Chapter1. (Attached material). Thoreen, T. and Jakobsen, A. (2008). Greed at the Top: Fraud and the Failure of Oversight at Adelphia Communications Corporation and Tyco International Ltd. Norwegian School of Economics and Business Administration. Web.

Writer’s Choice

Writer’s Choice. Paper details As Liberty is a Christian university, part of your educational journey is to consider the social work competencies in light of scripture. For the first part of this discussion board, you are to post two examples from the Bible where structures oppressed, marginalized, alienated, or created or enhanced privilege and power. After each example, cite the associated Bible verses and discuss the context of the situation. Next, explain how differences influenced the life experiences of these individuals, families, or communities. For the second part of the discussion post, please consider the present day and discuss two examples of structural oppression, marginalization, alienation, and the creation or enhancement of privilege and power. Please support each of your examples with research. Next, explain how differences influenced the life experiences of these individuals, families, or communities.Writer’s Choice