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The Deliverables (you should submit your work answering all the question below)

Interim report 1

Your interim report should be turned in as a Word document. Interim report 1 should include the results of Steps 1 and 2 listed above:

● Two social media personas the client should try to reach the selected social media platform.

● A bar chart summarizing the size of the client’s existing audience on Facebook or Twitter (optional: Add Instagram or another platform.)

● A chart showing average likes, shares, comments and reactions per Facebook post.

Or

● A chart showing average number of tweets per day, and average likes and retweets per post.

● A line chart showing average engagement per post by week on Twitter or Facebook (for the full period of the data provided on D2L).

● Concise (3-5 sentences) answers to each of the following questions:

1. How did your secondary research inform the social media personas you created? Include citations for the reports you used for your secondary research (APA style strongly recommended, but not required).

2. List at least three insights you learned from the social media audit that might help you develop social media strategy.

3. What, if anything, are people saying about your client on social media?

Computing major (Information Technology, Computer Science, Software Engineering, Computer Engineering, Information Systems, CyberSecurity)

Computing major (Information Technology, Computer Science, Software Engineering, Computer Engineering, Information Systems, CyberSecurity).

Choose one computing major (Information Technology, Computer Science, Software Engineering, Computer Engineering, Information Systems, CyberSecurity) and identify a possible career path for this major.

List the most important subjects you have to know (check job sites e.g. indeed.com), number of jobs available and projected (check Bureau of Labor Statistics’ website), salary information, what sectors have the most jobs for that major. Use LinkedIn to find common career trajectories for your scenario.

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The Culture of Consumption: Consumption and Everyday Life

The Deliverables (you should submit your work answering all the question below) The Culture of Consumption: Consumption and Everyday Life.

 Description The Culture of Consumption: Essay Assessment 1 is an Essay: 2500-3000 words (including at least three images and an annotated bibliography) Submission: week 8, 22 November, by 3pm on Turnitin Weighting: 33% What we would like you to consider in this essay: In his book Consumption and Everyday Life, published by Routledge in 2006, Mark Paterson considers the idea that there are important links between ‘lifestyle, choice and identity as performed through the consumption and display of particular purchasable goods’ (Paterson, 2006: 49). What are the links between consumption (and identity) in relation to your design discipline and your own practices of consumption (or non-consumption)? The assessment is in part to prepare you for the dissertation next year and will focus on some key skills: Primary research Secondary research Writing an annotated bibliography Primary research in week 3 of the miniblock we will conduct a visit to a department store as an exercise in the gathering of primary research data. You do not have to use this in your essay, but you should consider it as an example of how to do primary research. In particular, we will focus on observations and analysis and material culture analysis. Secondary research crucial to this assignment will be secondary research (a review and discussion of academic literature). This will underpin your analysis with material from recognised academic sources (books, articles from academic journals and the databases held by the library). A library induction is offered in week 4 and is intended as a development on what you did at L4, so please ensure that you attend. For this assessment we expect you to use at least five academic sources. Of these, at least two should be journals. You should be consulting books and using the databases you were shown in library inductions. Please note, that if you do not use academic sources then your grade will be affected. (Please remind yourself of the CCS Grading Scheme which is on Weblearn.) Please include at least three images to support your analysis and which you should use as evidence to help make your points. That is, the images serve more than an illustrative purpose, but actually help you make your arguments.

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discussion post

Speculate as to why many practitioners (teachers or coaches) incorporate strategies that focus a beginner learner’s attention on the feelings associated with a movement in addition to the visual. Why would they use both?
A popular method of teaching a youngster how to swing a bat is to stand next to him/her and manually guide the batter through the movements. This technique, appropriately termed manual guidance, is also frequently used in a therapeutic setting. The idea of manual guidance is to move the learner through the desired pattern or range of motion so that he/she can experience the feeling associated with it. This technique, however, presents an inherent problem. Speculate as to what that problem might be. Try the strategy yourself prior to formulating your response. Based on your response, what conditions might you adhere to when employing this strategy? (Coker, 2018, p. 123)

Photo Credit: newtutorialslab.com M3 Integrated Marketing Upon successful completion of this module

Photo Credit: newtutorialslab.com

M3

Integrated Marketing

Upon successful completion of this module you will be able to:

Discuss the market(s) in which the business may operate.

Distinguish the right marketing mix for your potential customers.

Describe strategies to effectively sell to and service your customers.

M3 Chapter 4: Exploring Your Market

This chapter shows how marketing differs from selling.  In particular, this chapter aims to show how to learn about your customers:  who they are, what they want, and where they live.  Once you’ve learned this information, you can adapt your product to fit these discoveries.  Now you’re ready to get started learning how to write your business plan!

In completing this chapter, you will be able to:

Discriminate between marketing and selling.

Summarize how market research prepares you for success.

Choose your market segment and research it.

Position your product or service within your market.

M3 Chapter 5: Who are Your Customers?

This chapter focuses on clearly identifying your product and identifying it as a brand. Introduction to not-for-profit organizations and charitable contributions is introduced as cause- related marketing that can attract additional customers to your cause and product.  Breakeven analysis is introduced and the importance of knowing your fixed costs is covered in order to find a profit.

In completing this chapter, you will be able to:

Combine the four Ps—product, price, place, and promotion— into a marketing mix.

Choose the attributes of your product or service.

Price your products for success.

Find the best location for maximum efficiency and effective distribution.

Select the mix of promotion to use for your business.

Add the fifth P, philanthropy, to your business.

Recognize the importance of a marketing plan.

Apply breakeven analysis to evaluate your marketing plan.

M3 Chapter 6: Smart Selling and Effective Customer Service

This chapter helps the students understand the importance of planning and evaluating your sales approach.  In addition, the importance of customer service to gaining and maintaining business is discussed and methods for monitoring and improving this are provided.

In completing this chapter, you will be able to:

Explain the importance of selling based on benefits.

Demonstrate principles of selling to prepare effective sales calls.

Plan successful sales calls.

Analyze and improve sales calls.

Recognize and arrange excellent customer service.

Define customer relationship management and interpret its value.

M3. Written Assignment #1: Russell Simmons, Hip-Hop Entrepreneur

Written Assignment: Chapter 4, Page 154 – Case Study Analysis – Russell Simmons, Hip-Hop Entrepreneur Respond in detail to the following questions, in an essay type paper that is no more than 2 pages in length, written in APA format.

1. Why do you think Russell Simmons has been successful?

2. Describe the target market that Simmons is trying to appeal to in all his business ventures. What does this target market value?

3. Simmons grew up surrounded by hip-hop music and culture. In what ways did this give him an advantage in the marketplace? How might his insider’s knowledge also function as a limitation?

4. Russell Simmons invested $5,000 to start Def Jam and then sold his business to Polygram records for $100 million. Calculate Simmons’ return on investment (ROI).

Before beginning your assignment, please refresh your memory by rereading the:

Internet & Research Resources.

Library Resources and My Expectations.

M3. Written Assignment #2:The Four P’s of the Marketing Mix

This written assignment looks at the Four P’s of a marketing mix.  In an essay paper written in APA format, not to exceed two pages of essay, answer the follow questions on these important tools.  

In the course of your paper, answer the follow questions:

1.  Describe the Four P’s and how they support the marketing mix of the organization.

2.  If the entrepreneur changes one of the Four P’s, would there be corresponding changes in the other P’s.  Describe your thought process in your paper. 

Before beginning your assignment, please refresh your memory by rereading the:

Internet & Research Resources.

Library Resources and My Expectations.

M3. Discussion – A Successful Customer Experience

Reflect and Respond

One of ways an entrepreneur succeeds is by producing a product or service that the customer wants or desires.   Diego Piacentini, Senior VP of International Retail for Amazon, one of the leading companies in giving the customer what he or she  may want or need, provides very informative insights on how Amazon works to enhance that customer experience.  In these discussion videos, Mr. Piacentini provides insights regarding that customer experience, adhering to core values and maximizing experimentation for starters. 

Please view these videos from Stanford University’s Entrepreneurship Corner:

1.  Work Backwards from the Customer; Diego Placentini, Amazon [4 mins]

2.  The-Myth-of-Best-Practices, Diego Placentini, Amazon [3 mins]

Use the videos and consider the following questions to drive the discussion:

What does it mean to work backwards from the customer?

What are the important lessons in best practices?

Please post one original post and respond to two others. No late discussions will be graded.

Photo Credit: coindesk.com

M4

Organizing and Managing the Venture

Weeks 8, 9, 10

Upon successful completion of this module you will be able to:

Compare and contrast start-up, fixed and variable costs.

Use financial statements as a business guide.

Describe the concept of cash flow and those financial considerations related to taxation of the business.

Explain the different methods of financing a business to achieve success.

M4. Chapter 7: Understanding and Managing Start-Up, Fixed, and Variable Costs

Being aware of the many costs associated with starting, running, and maintaining a business is crucial to the sustainability of the business.  This chapter makes the student aware of the start-up costs, the many obvious costs, the possible surprise costs, and ways to keep up with these costs. The chapter puts these costs into categories of fixed and variable costs and demonstrates the proper accounting methods and systems that are universally accepted.

In completing this chapter, you will be able to:

Calculate the investment required for business start-up.

Assess the variable costs of starting a business.

Analyze your fixed operating costs and calculate gross profit.

Select financial record keeping for your business.

Describe what a feasibility analysis is and choose when to create one.

M4. Chapter 8: Using Financial Statements to Guide a Business

In this chapter, students learn about the three basic financial statements that show the health of a business at a glance.  They will learn what these statements are and what they mean.  A breakdown of the parts of each statement will be presented and explained.

In completing this chapter, you will be able to:

Understand an income statement.

Examine a balance sheet to determine a business’s financing strategy.

Use the balance sheet equation for analysis.

Perform a financial ratio analysis on an income statement.

Calculate return on investment (ROI).

Perform “common-sized” analysis of an income statement.

Use quick, current, and debt ratios to analyze a balance sheet.

M4. Chapter 9: Cash Flow and Taxes

This chapter teaches students how important knowledge of money is in a business.  It is important to keep good and accurate account of the finances of the business.  In this chapter, students learn about cash flow statements, i.e., what they mean and how to use them.  The end of the chapter teaches about business taxes and how to keep track of them.

In completing this chapter, you will be able to:

Understand the importance of cash flow management.

Know the difference between cash and profits.

Read a cash flow statement.

Create a cash budget.

Recognize appropriate tax filing information.

M4. Chapter 10: Financing Strategy & Tactics

This chapter raises the issue of whether to start a business with or without external financing. The different types of financing that are available are presented and the advantages and disadvantages of each are discussed.  The definitions of debt and equity are also presented, as is an introduction to stocks and bonds.

In completing this chapter, you will be able to:

Assess your financing preferences.

Compare the types of business financing.

Evaluate the pros and cons of debt and equity financing.

Identify sources of capital for your business.

Appraise stocks and bonds as investment alternatives

Outline the importance of cash flow management.

M4. Case Analysis – Gentle Rest Slumber LLC

This assignment asks you to complete the case study on “Gentle Rest Slumber, LLC” on page 276 of the text (the end of Chapter 8).  In completing this assignment, you are asked to answer the following questions, found on page 276 of the text under Case Study Analysis: 8-25, 8-26, 8-27 and 8-28.

In preparing a case, it is recommended that your first reading/viewing be a relatively quick one. Read the case and watch the video once, and make some notes: Who and what are involved here? What seems to be the major questions or issues?

Then, take a second and more thorough reading of the case, testing your preliminary conclusions from the first reading concerning the major problems and key players.

Next, begin shifting through the facts in the case and sorting them out in terms that are useful to you in analyzing and resolving the major issues. Keep in mind that case facts are presented in a more orderly fashion than they tend to be in the real world, but you should not assume that they are all equally useful, or that they are properly and fully related as presented in the case.

Finally, write a clear, concise, and thorough report of your analysis and recommendations. Each case study is a minimum of two pages and a maximum of three pages in length (not including the cover page, any abstract, and references) and professional in appearance.  Case study assignments should be in APA format.  Margins should all be 1″ and the font should be no larger than 12. It should be set at 1.5 spacing.

Before beginning your assignment, please refresh your memory by rereading the:

Internet & Research Resources.

Library Resources and My Expectations.

 M4. Discussion – Financing an Entrepreneurial Venture

Reflect and Respond

One of ways an entrepreneur can finance his or her venture, is to use Venture Capital.  Dana Mead, a partner at Kleiner Perkins Caufield & Byers, supports entrepreneurs and innovators who are seeking to make major impacts in our society through their ventures.  In these discussion videos, Mr. Mead provides insights about California’s Silicon Valley and his life as a venture capitalist.

Please view the following videos from Stanford University’s Entrepreneurship Corner:

1. Where Does the Capital Come From?; Dana Mead, KPCB [3 mins]

2. Finding Your First Money; Dana Mead, KPCB [2 mins]

Use these videos and consider the following questions to drive the discussion:

Would you consider using Venture Capital in a venture that you develop? Why or why not?

Are you surprised by the source of Venture Capital? Why or why not?

Please post one original post and respond to two others. No late discussions will be graded.

Managing Information systems

Managing Information systems.

This assignment needs to have the following: • A cover page (includes student’s name, date, class title, and assignment title) • The paper needs to be 1-2 pages (minimum 1 full-page), 12 point font, double spaced, and writing is grammatically correct • A reference page (If you are referencing information from a textbook or other source, then an APA formatted citation and reference page are necessary)

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