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SWOT Analysis of E-Commerce Opportunity

Description and Market Potential Description Introduction: Describe what an e-commerce opportunity is. Cite sources. The current system was developed as part of an internal intranet define terms clearly with sources. This allows staff to set up alerts based on requests by existing clients or through new clients brought in by sales. This process could be automated into a website that allowed clients to review, purchase and setup their own alerts for their company without the need for manual processes by internal employees. This model favours a higher volume of sales at a lower cost with the potential to access new B2B what is this? sales outside of the current high value business clients. The single unit of sales for the site is an alert. A single alert covers: A number of twitter users to follow, these can be defined and grouped by the user for management convenience. A key area of the product will be pre-defined groups maintained by social360 that identify the influential journalists, bloggers and social media commentators from specific business sectors and geographical areas. Limitations are imposed on the user for numbers of “influencers”not yet defined per alert or group depending on the package selected and price The keywords the customer wants to follow. This requires an easy to understand process that defines the words to match or exclude and the logic that joins them together, either AND or OR. The people that the user sets up to alert, these can be managed as groups that can be shared across alerts or as individuals. Process requiring that the intended recipient is invited and accepts the receipt of alerts and can manage their subscription to alerts is required to avoid the sending of unsolicited email. SWOT Analysis (what are you analysing – Social 360? You have not yet identified your product or service for your proposed e-commerce activity – state your service idea clearly at the beginning – paragraph 2) Strengths Already tested as a concept. Good feedback from clients using the existing service. Few competitors offering similar services. Low running costs. No stock or inventory, a digital product. Weaknesses Reliant on suppliers of data services, rapidly changing marketplace. Requires proprietary software which could increase development time. Opportunities Potentially large market unlimited by import/export taxes. Possibility of licensing to agencies in the future. Good expansion possibilities, creation of new products/services. Application can be localised for international sales. Threats Competitors offer limited services for free, need to focus on our differences. Services require high-availability service interruption must be avoided. Time to market is key in fast moving sector. Cost reduction devalues product for high value clients. PESTEL Analysis Political Changes in State and European law could affect service providers and their ability to provide the basic services required for the product. Economic Scalability of costs what is this? from suppliers needs to be assessed. Internal limits on staffing requirements and costs. Social Modern social landscape online provides potential customers interested in marketing, brand analysis and monitoring. Trends towards greater public sharing of data and opinions. New Public Relations in corporations moving from print media towards social media. Technological Fast moving changes in licensing of data from social media platforms could disrupt data suppliers Reliability of product is key, technology must be selected to provide continuity in services as missed content is unlikely to be tolerated. Use of freely available APIs provided by social media platforms should be exploited to improve informational content behind core services. Environmental Low general environmental impact. Data centres are the most significant use of energy, possibility of researching most efficient providers. Legal Must adhere to the data protection act concerning customer information Must be aware of requirements outlined in the e-commerce regulations act of 2002 Must be aware Suppliers terms and conditions Strategy/Vision The primary e-commerce strategy is to exploit new markets that are not currently reachable through traditional sales methods. Designing a system that is configurable through a public facing website removes the need for company employees to configure and administer alerts. When combined with a package selection process and payment system this creates a product with a sales process that removes a significant portion of the cost. Reducing the cost and improving the scalability of a virtual package selling allows for smaller businesses in a larger marketplace to to become targets for the product. Another significant factor is being able to pay minimal costs to translate and localise the interface into regional versions that can reach markets that would traditionally need sales staff who potentially need to speak the language and reside within the timezone. Objectives Vision Create a product of value to anyone marketing a brand or product or requiring social media tracking of a subject relating to their organisation. Provide a satisfying and intuitive user experience throughout all aspects of the site. Achieve levels of reliability befitting of a service for use in times of organisational crisis and for sending critical information. Produce alerts of social media content matching the client’s needs delivered in a timely and reliable way to the organisational members that need it. Maintain the privacy and security of users of the site. Goals Primary initial objective is to produce a working and testable “beta” version of the site within 4 months this entails: Research market potential of the product, assess competitors offerings. 1 week. Analysis of the current system used internally to identify it’s strengths and weaknesses, proposing areas for improvement specifically in usability. 1 week Research and planning; research available technology that can be used, specifically frameworks to assist with development and APIs relating to suppliers of data, email and payment services. 2 weeks Development of site to alpha version, unit, integration and component interface testing. 2 months System testing and deployment, acceptance testing. 1 month Market Research Applicable primary market research is based around feedback from existing clients using a similar product that fulfils the same function. Formulated questions and their responses can become part of account manager’s normal communication with client’s communications departments. This allows for the gathering of data from questionnaire style responses conducted in a telephone interview style without the need to mail drop the client with what could possibly be off-putting marketing material. For existing clients the specifications for current alert configurations contain valuable data about the market. Client’s can be separated into sectors showing their usage of the system based on the keywords, trends and influential people that they choose to follow. The marketing usage for these clients will allow for more targeted advertising to different business types. Possible selling points include: Brand management. Tracking social media conversation surrounding a brand or product. Product Launch. Analysing conversation on social media follow a product launch. Consumer Dissent. Providing data to help formulate response to criticism or protest. Political/Legislative. Tracking a core political issue or legislation change that affects the market place. Secondary research includes the use of publicly sourced data to understand the use of social media in the marketing and public relations departments of potential clients. This is a rapidly changing environment in marketing as companies realise the potential for using social media for marketing purposes and the need to monitor outlets that have influence. Social media marketing budgets will double over the next 5 years (Pam Dyer, 2013) From 2010 to 2012 the percentage of Americans following any brand on a social network increased from 16% to 33%. An increase of 106%. (Van Den Beld, B, 2012) Competitor analysis The closest competitor providing service of this nature is Yatterbox. Yatterbox provide a real time alert service limited by numbers of keywords and following fixed lists of influential accounts. SWOT analysis of yatterbox from the point of view of our product: Strengths Well maintained lists of influential social media commenters. Existing user base, current market leader. Good coverage of social media platforms. Graphical analysis of data history Weaknesses No provision for self maintained lists of influential sources. Limited number of search terms allowed on basic accounts. No real time alerts on basic accounts. Our Opportunities Provide greater control over lists of sources Allow user maintained lists Provide unlimited keyword search terms. Compete on price, offer limited free subscription to build user base. Offer real time and scheduled alerts Our Threats Not the first to market Comparison is inevitable, must compete on their strengths and highlight our own unique selling points. Competing on price doesn’t allow us to set our own pricing. Yatterbox Pricing Basic Professional Enterprise 5 Keywords Unlimited Keywords Unlimited Keywords Daily Alert Real Time Alerts Real Time Alerts £29 per month £99 per month £399 per month (Yatterbox, accessed 16 May 2014) 3.2 Systems Evaluation Service Providers A significant part of the product relies on services provided by third parties as a reliable platform for key functionality. The e-commerce part of the site also requires payment services to complete transactions. Data There are 2 main players in providing data streams from social media platforms who have licenses to provide social media data from a number of online platforms. Initially the main platform of concern is Twitter as this has been identified as the man driver of news within social media. Datasift and Gnip both provide APIs to allow for connection to streams of content based on rules to filter data. For our purposes we only require data from users accounts that are requested by users of our product. Streams can also be filtered by keywords but we intend to provide the setup for this within our own users accounts allowing them to decide what subjects are important to them. Main concerns affecting the choice are the ease of integration of the product, quality of documentation, reliability of the stream and cost. It may not be possible to completely asses these factors without trialling the services of both providers. Email The reliable delivery of email alerts is a critical factor in provision of the service. Usage of standard SMTP services within standard email accounts is unlikely to meet the requirements of sending large volumes of email due to concerns over spamming and unsolicited email. There are a number of services that are designed to provide a high volume email delivery platform. These also generally give better logging and information about delivery statuses and failures which we can transfer to the user to allow them to manage the recipients of their alerts. Providers include: Sendgrid Amazon SES Socketlabs Mailjet The relative advantages and disadvantages of each would have to be assessed using demo services and investigating the APIs in applicability to our own needs. At a first look Sengrid appears to be a good fit with clear documentation with examples of integration in a number of platforms, favourable independent reviews and a competitive pricing plan. Registrar/DNS services The main reason for the registrar is the registration of the required domain name for the website, but other concerns include the ability to manage DNS Explain meaning . This requires that the registrar used provides good online services for the administration of DNS records. Hosting For this type of project shared hosting (where servers are shared by a number of customers) is unlikely to provide the level of control and reliability required. Some of the processes we intend to setup on the server, such as the stream connections and management of email queues and processing, require a level of access that is generally limited or non-existent on shared servers. This leaves Cloud Computing service or Dedicated Servers as possible platforms for the services. For this project there are a number of unknowns that mean the usage of cloud computing is undesirable. Bandwidth, disk and memory usage and SQL storage costs are difficult to predict and can be expensive on cloud platforms. These are easier to assess as a known cost quantity on a dedicated system where it is possible to buy services with unlimited bandwidth and hardware more than capable of hosting the site for a reasonable length of time into it’s launch. The downside is reliability of a single point of failure in the hardware but this can be addresses by mirroring important services across colocated servers and using load balancing to route requests. SSL Certificate Most Service Providers who sell Secure Socket Layer certificates have a number of options ranging from basic encryption certificates that just offer the encryption required to secure data in transit to those offering users greater confidence through vetting processes to ensure the organisation using the certificate is who they say they are. The certificates offered are usually 1 one of four of 4 types: Simple SSL security, offering encryption services identified by the use of https protocol prefix in the browser address bar and the browser “padlock” symbol. Domain Validation SSL, same as the simple with added checks for the validity of the domain. Users can click on “Site Seal” icons to check the validity of the domain with the certificate issuer. Organisational Validation SSL, same checks as the domain with extra vetting process for more information on the organisation when clicking the “site seal” icon. Extended Validation SSL, the most stringent checks are carried out by the certificate issuing authority to validate legal, physical and operational existence of the organisation and that this information matches official records. This results in the browser displaying a highlighted green validation bar in the the address area with details of the verified company. (GlabalSign Ltd, accessed 19 May 2014) Whilst not all forms of payment integration described below strictly require the use of an SSL certificate any transfer of user information is best encrypted in this way and is essential if when hosting localised checkout pages. The use of encryption coupled with verification checks that can be performed by the user increases their confidence in the site, however I am unable to find any study or clear statistical evidence that there is an increase in user confidence or sales conversion rate through using Extended Valuation SSL over the simpler forms. Payment Gateway Considerations for payment gateways include: Charges imposed and how they scale with volume Applicability of the integration. Quality of the API and documentation Security Some payment gateways are linked to a merchant bank account and provide the possibility for a more seamless checkout experience with a greater level of customisation and control over the checkout experience. Sagepay, a popular UK payment provider has 4 possible levels of integration a serves as a good example of possible solutions: Form integration. No customer data is stored on site, entire checkout process handled by Sagepay. Simple and quick to integrate, shortest development time. No on-site security issues from storing customer data. Limited customisation, no control over checkout steps Limited opportunity for customer data recording. Server Integration. Customer transaction details can be stored locally, card details and payment pages handled by Sagepay. Card transactions simplified by sagepay. Advantages in storing customer transaction information, improve user experience on site. Limited customisation, no control over checkout steps. Increased security issues by handling customer data. Server inframe integration. Similar to the server integration but allows greater control through embedding the sagepay card payment step into and iframe in the checkout process. Card details handled by sagepay. Store customer transaction information locally. Full checkout customisation, only the card details step handled by sagepay. Greater opportunities for customer interaction during checkout. (help, chat, feedback etc) Increased development time, checkout steps need to be created and tested. Increased security issues through handling customer data. Direct integration. All aspects of the payment process are handled on site including customer card information, greatest level of control over the checkout and completely seamless as it only communicates with sagepay at the point of transaction processing from the local server. Greater control over customer checkout, data handling and checkout flow. No front-end considerations for integration, user experience entirely customisable. Longest development time, requires greatest consideration of implications. Greatest security risk. Requires PCI DSS certification (Payment Card Industry Data Security Standard) (Sagepay, accessed 15 May 2014) Other payment solutions do not require merchant accounts and can not be seamlessly integrated into the checkout flow. Systems such as PayPal offer solutions for easy integration that will always require that the user leaves the payment issuing site to go through the payment process (although PayPal does offer merchant account solutions as well), transaction reporting can be provided through call back systems such as PayPal Instant Payment Notification. There are advantages in using PayPal as it has a very large user base. This user base has become accustomed to the convenience of faster checkouts as there billing data and preferences are already stored and do not require re-entry during the checkout procedure helping to increase sales conversions for new customers. (PayPal, accessed 15 May 2014) Project Management/Version Control As with any software development version control is essential to manage the codebase. There are currently 2 main considerations for version control that are both open sourced and have online services to provide remote repositories for code. Git is a widely used Version Control System and can be hosted on github.com Mecurial provides similar functionality and can be hosted by bitbucket.org Other services go further than just version control by providing project management tools that fit in with software design methodologies such as Agile. These include: Assembla Basecamp
This essay will look at Post-traumatic stress disorder; Specific reference will be made to the Diagnosis, Epidemiology, Treatment, Stress- Diathesis Model and PTSD on other disorders. According to Grohol (2010) he stated that Post-traumatic- Stress disorder also known as PTSD forms part of anxiety disorder, being a weakening condition follows a horrifying, and traumatic event. The point after the event usually leads a person to recall the horrifying event of memory and can start becoming emotionally frozen with those they were once close too. A traumatic experience can be anything from mugging, attacks, witnessing an event that can be scarring, rape, natural disasters etc… different people experience different events more traumatizing then others therefore it is hard to pin point exactly what specific event are traumatizing, as some children may experience a divorce as a traumatic event. 2. Diagnosis According to the National institution for mental health (NIMH) (2009) they looked at the signs and symptoms of PTSD and stated that it should always be a good starting point when looking at the possibility of someone having PTSD. NIMH (2009) stated that there are three specific seen as the main symptoms: ‘Re-experiencing symptoms’, ‘Avoidance symptoms’ and ‘hyper arousal symptoms’. The Re-experiencing symptoms are stuff such as scary thought, nightmares and recurrences. Carlson and Ruzek (2010) stated that some of the symptoms could be getting upset, flashbacks of the ordeal, Bad dreams, Getting upset when reminded, Anxiety or fear build up, Anger or aggressive, problem controlling emotions, issues thinking clearly . She went on saying that physical responses also noticed such has, unable to fall asleep, become shaky or sweaty, heavy breathing, always being on the lookout, not eating and heavy heart rate. Avoidance symptoms are depression, demotivated, emotionless, disconnected etc… and lastly hyper arousal is tension and troubles sleeping. Re-experiencing the event can cause issues in one’s everyday life, avoidance can cause personal drifting from family and friends and hyper arousal makes a person become disinterested therefore their occupation starts paying the prices. Can (2006) looked at different aspects of avoidance in PTSD: Avoiding conversations, Trouble recalling parts of ordeal, Emotionless, Becomes affectionless, Find reality unreal, Feeling constantly weird, Feeling physically numb, Not feeling pain or other sensations and Losing interest in actives they once enjoyed. Simple material like this can provide a therapist with a clear base of diagnosis, therefore then looking further into the disorder by looking at the DSM-IV-TR. The national center for PTSD (2007) stated that the American Psychiatric Association in 2000 reviewed the PTSD diagnostic criteria in the fourth edition of its Diagnostic and Statistical Manual of Mental Disorders (DSM-IV-TR) and made some brush ups. According to the DSM-IV-TR there are six criteria that a practitioner needs to focuses on when diagnosing someone with PTSD. According to the DSM-IV (2000): Criteria A: stressor The individual experienced traumatic events in which both are present: 1) Experienced, witnessed, or confronted with an event or events that involve threatened death or serious injury. 2) The person’s reaction occupied complex fear, helplessness, or horror. In children: expressed by disorganized behavior. Criterion B: intrusive recollection The disturbing incident is insistently being re-experienced in at least one (or more) of the following ways: 1) Persistent and unpleasant recollections of the event, including images, thoughts, or perceptions. In children: recurring play themes connecting to event. 2) Recurrent dreams of the event. In children: nightmare without conscious awareness of content. 3) Behaving or feeling that event will be repeated e.g., flashes, illusions, memories induced due to intoxication etc…in children: trauma-specific reenactment may occur. 4) Powerful psychological distress at exposure (internal or external cues) that signify or look like an aspect of the event. 5) physiological reactivity upon exposure to number 4. Criterion C: avoidant/numbing Constant abstention of stimuli linked with the trauma, Three (or more) of the following should be present: 1) Attempts to avoid recalling or speaking about the trauma. 2) They keep away from behaviors, residences, or individuals that can bring about the reappearing of the trauma. 3) Cannot remember a significant part about the event. 4) Reduced interest in certain activities. 5) Sense of disconnection or alienation from people. 6) Loss of affection 7) feels the future shall be a nightmare. Criterion D: hyper-arousal Constant stimulation that occurs that was not present before the trauma, at lease two (or more) of the following should be noticed: 1) Trouble sleeping. 2) Irregular anger moods. 3) Lack of awareness. 4) Being constantly tense. 5) Overstressed frighten reaction. Criterion E: duration If symptoms in B, C, and D are longer than one month. Criterion F: functional significance If the event causes impairment in social, work and other significant function for a person. Stipulate if: Acute: if period of symptoms is less than three months. Chronic: if length of symptoms is three months or longer. Therefore for a person to be diagnosed they need to have the symptoms above present for at least a month or longer after the traumatic incident has occurred. The reason for these specific criteria is so that a mental disorder can be diagnosed correctly instead of their being a normal unhappy period so to say that causes general stress levels, which last for a week or so that could resemble PTSD but in actuality it is not. Griez et al (2001) said that there are 6 specific varieties of PTSD that the diagnosis root can follow:1) Borderline personality disorder, 2) Behavioral hyperactivity, 3) Dissociative disorders, 4) Somatoform, 5) Post-traumatic personality change or disorder and lastly the commonly know one 6) Post-traumatic stress disorder. Can (2006) said that there are common secondary and associated posttraumatic symptoms. Secondary symptoms: are issues that develop because of the re-experiencing and avoidance symptoms of PTSD. For example, one is avoiding communication about event therefore cutting family off and becoming a loner instead. Associated symptoms: Do not come straight from being frozen with fear; they happen because of other things that were going on at the time of the trauma. For example, a person who is mentally traumatized in a car accident might have physically gotten hurt and cannot do the things they use to therefore becoming or developing depression. Can (2006) listed some of the secondary or associated trauma symptoms: Depression, Aggression, Despair, hopelessness, shame, guilt, self-blame, interpersonal issues, detachment, loss of interest, identity issues, lower self-esteem, eating irregularity, alcohol and drug abuse etc… 3. Epidemiology According to Barlow and Durand (2009) briefly stated that epidemiology is a researching process examining the disturbance, prevalence (number of people exhibiting the specific disorder) and disadvantages of having a specific disorder in the population. Gradus (2011) went on looking at the prevalence in connection with PTSD. To further expand on what prevalence is, it is the study of a percentage of people in a population that have a specific disorder at a specific period, therefore indicating the current cause of the disorder. This looks at a person age, gender, how long the disorder shall last, when the disorder will change etc…Looking at prevalence in PTSD Gradus (2011) said that no exact studies looked evaluated the prevalence among children; instead, it looked at the children that have a low threshold for developing the disorder. Schnurr, Friedman and Bernardy (2002) went on giving statistical prevalence’s for the different genders. They said that males are 10 percent more likely then females to experience a traumatic event, for every 20 percent of females that are more likely to develop post- traumatic stress disorder only 8 percent of males are likely to develop it. They continued saying that females are four times more liable in developing PTSD then males, also when it comes to races those that are non- white according to Schnurr et al (2002) are at higher risk of obtaining PTSD as appose to white. Lastly they mentioned that younger and little educated people also get PTSD quicker because they did not have the correct social support needed after experiencing a dramatic event. Griez et al. (2001) said that Epidemology of PTSD can also be describes by three specific aspects, one being the Demographics and Risk Factors, secondly the Comorbidity and lastly Natural Course of PTSD: The demographic and risk factors they stated as showing how widows and ladies that have gotten divorced show a high variability to getting PTSD. They are few characteristics that effect PTSD and can be the cause dude to demographic and the easier risk factor, stressor and exposure (re-experiencing the event), Gender ( Females usually more weaker to PTSD), Age ( Younger are at more risk), Developmental (if experienced in childhood usually becomes chronic), psychiatric history (other disorders such as depression) , family characteristics (whether is runs in the family) and cultural factors ( Specific culture group and religion and there view on PTSD can cause the internal and external expression). What Griez et al. (2001) picked up about Comorbidity is that 88.3 percent of males and 79 percent of females who have a present disorder and then exposed to a traumatic event can evidently develop lifetime PTSD. Lastly what Griez (2001) and his fellow collogues mention was Natural course; they briefly mentioned that more than one-third of individuals with a pilot incident of PTSD neglected to improve even after many years, hence becoming chronic. Griez et al (2001) went on explaining that a study was done to back up the statement that the increase of PTSD is starting to become lifelong. An analysis of 61 Vietnam combat veterans with PTSD disclosed that onset of symptoms typically occurred at the time of acquaintance to combat trauma in Vietnam and enhanced rapidly during the first few years after the war, Symptoms increased therefore becoming chronic. 4. Treatment Bennett (2003) closely looked at various treatment options for those suffering from PTSD. He stated that one way to prevent PTSD is by ‘psychological debriefing’. A psychological debriefing a typical therapeutic session, which is one-on-one with the client, this is best straight after the traumatic experience has occurred. By going for therapy straight after an event, it better helps the client cope with their build up emotions and therefore express and manage it in a suitable way that shall not cause future impairment or emotional numbness. According to Griez, Faravelli, Nutt and Zohar (2001) they showed that a study was conducted on victims of confirmed child abuse and neglect were evaluated and matched with a group of paralleled non-abused and non-neglected children and followed into adulthood. Victims of child abuse (sexual and physical) and neglect were found to be at a more critical threat of developing PTSD. This concluded how important therapy can be after a traumatic incident. Bennett (2003) went on looking at three alternative treatment options, namely ‘exposure technique’, ‘Eye movement desensitization and reprocessing (EMDR)’ and ‘Pharmacological interventions’. Exposure techniques are re-exposing an individual to that memory of the event and all the emotions and feeling connected to that event. This should be done in a control and safe environment for the client and CBT (cognitive- behavioral therapy) can be useful and relaxation techniques such as meditation or deep breathing. Shapiro discovered EMDR in 1990 by accident, Shapiro (1995) stated that one occasion when she was having a stroll in the woods her troubling thought began slowly vanishing, and when she had extracted the memories, again it was not as distressing as pervious occasions. She concluded that this happened because of her spontaneous eye movement that was moving rapidly back and forward and the up diagonally. Bennett (2003) went on explaining the EMDR treatment which is having an individual recall the central trauma with a negative though in mind, then the client should find strengthening emotions to comeback the negative emotion. While this occurs the counsellor tell them to trace his/her finger moving back and forth, each minute the finger speed increases, usually occurs in 24 movements then the client need to stop and let go. The process is repeated until progress is seen of a weakening of the stress level toward the specific event. The last treatment option Bennett (2003) looked at was Pharmacological interventions, which in short is prescribing various types of medication to the client; the most popular form of drug that is given is antidepressant. Smith and Segal (2011) added two other types of treatment roots that one could follow namely ‘Trauma-focused cognitive-behavioral therapy’ and ‘Family therapy’. ‘Trauma-focused cognitive-behavioral therapy’ is CBT (Cognitive-behavioral therapy) for patients with PTSD and trauma includes wisely and slowly “exposing” oneself to mental, emotional, and conditions that recap the trauma. This is effective because it helps tame the irrational thinking and bring back that rational thought and showing the person there is in fact life after this event to look forward to. ‘Family therapy’, Smith and Segal (2011) said that seeing as PTSD effects not only the person experiencing it but also has an impact on the persons immediate family/surrounding this therapist journey should be considered. This aids family in gaining knowledge into the persons feeling and let them walk in those with PTSD shoes, there is also room for providing better interpersonal communication between the members of the family, forming a stronger support system for the client who has been exposed to that life changing event. Smith and Segal (2011) said that it’s important for a person with PTSD to implement self-help regulations in their life such as, avoiding alcohol, seeking out help, educated oneself about disorder and look at the advantages and disadvantages and aiming at converting those disadvantages to help benefit oneself. The Therapeutic databases involve relaxation, useful in the case of high levels of emotional arousal, avoided Situations or imaginings related to the trauma, and cognitive therapy. As stipulated by Griez et al (2001) six approaches have been intended: 1. Systematic desensitization – showing the dreaded agitations under relaxed environment. 2. Exposure in imagination- adjusting the patient to the repelled stimulus, by decreasing irregular reactivity and avoidance. 3. Stress management enforcing ways to help maintain anxiety levels and keep relaxed. 4. Cognitive therapy- similar to stress management and helping them deal internally. 5. Eye Movement Desensitization and Reprocessing (EMDR)- which was discussed above. 6. Debriefing- Also discussed above about seeking out therapy in the early stages of when the event was experienced. When it comes to treating children, the task becomes a little different, van As and Naidoo (2006) said that when a child has become traumatized its important for not just the child to seek out counselling but also the primary care-giver mainly because it helps the care-give implement specific steps to help the child cope. The care-giver should enforce a safe environment, be supportive and gain better knowledge about how the child is feeling and how to react to that. The child on the other hand should be able to recall the story in a safe environment apart from their house, ensuring the child that they are not the cause of whatever has happened to them, as children love blaming themselves and just having a supportive figure through this rough time. They went on saying that the best root of treatment is in fact therapy, whether it is long term or short term. According to NIMH (2009) there are three main medication roots: 1. Benzodiazepines: for relaxing and sleep, negative: memory issues or become addicted medication. 2. Antipsychotics. For Control reaction, Negative: weight gain higher risk of getting heart disease and diabetes. 3. Antidepressants: Feel less tense or upset. Can (2006) said that there three basic line of medication, first line, second line and third line, she jotted down a list of medication that falls under each line for example: First-line Fluoxetine, paroxetine, sertraline etc… Second-line Fluvoxamine, mirtazapine, risperidone, olanzapine etc… Third-line Amitriptyline, imipramine, escitalopram Adjunctive: carbamazepine, gabapentin, valproate, clonidine, etc… Cole (n.d.) concurred that using CBT and EMBR is on of the effect roots of treating PTSD; he specifically looked at three people in his center called The York stress and trauma center (YSTC) that personally underwent therapy in those two areas and have concluded that it was a great success. He looked at the cases of Emma, Steve and Trevor. Emma was a married mother of two, at 49 years of ages she had a full time position that expected her to drive a lot. June last year she was in a terrible car accident, she managed to make it out safely. Since this event has occurred she has be utterly afraid of driving or being driven. She began having nightmares and became anxious when she had to be in a car, after 6 months has passed she finally sought out therapy. Steve on the other hand was a Royal Marine sergeant, while serving out his duty; he was blown up by a mortar. 20 years had passed yet he still experienced minor post trauma symptoms. He developed severe PTSD when yet again he was blown up by a mortar in one of his training program. Lastly, Trevor as a child was sexually abused by a family relative, he was able to marry but his childhood trauma returned when they decided they wanted to start a family. What concerned him most was that the childhood event would destroy his relationship with his family or cripple him in starting a loving one. Cole and the York stress and trauma center (YSTC) Implemented CBT and EMDR into the therapeutic process and they saw results, within 6 sessions they where able to help Emma get rid of her fear of driving, Steve and Trevor took little more time to help overcome their trauma but in the end they did. Steve began duty again and Trevor started a family without the fear of his childhood experience. 5. PTSD on other disorders and Diathesis- Stress Model Friedman and Schustack (2009) explained that the Diathesis- Stress model is a predisposition, usually seen as heredity, of the body to a specific disease or disorder. They went on saying that this bring in the debate of the Nurture/ nature, they are not too sure whether the predisposition comes from a persons inheritance or their up bring. Barlow and Durand (2009) added to the explanation of the model saying that people inherit tendencies to express specific traits or behaviors under particular stressful conditions. Schnurr et al. (2002) said that researcher and therapist quarreled that the DSM-IV criteria does not fully portray sufficiently the symptoms that people with that traumatic background experience. They said that there are mutual ones such as ‘Complex PTSD’ or ‘Disorder of extreme stress’ (DES) that could also be part of PTSD. Vals (2005) said that when it comes to PTSD there could be many other disorders that have similar appearance such as acute stress disorder, Adjustment Disorder, Depersonalization Disorder, Dissociative Identity Disorder (DID), Panic Disorder and Generalized Anxiety Disorder (GAD). Acute stress disorder: is an anxiety disorder that matures within one month after a harsh traumatic event. Adjustment Disorder: is an abnormal reaction to a life stressor e.g. Divorce. Depersonalization Disorder: is where a person scrutinizes his or her own physical actions or cognitive processes. Dissociative Identity Disorder (DID): is serious and chronic and may lead to disability and incapacity, seen to have a high suicide rate. Panic Disorder: makes the person trust that they are either seriously ill or going to die. This can become serious they can develop Agoraphobia (fear and avoidance of situations). Generalized Anxiety Disorder (GAD): constant worry and anxiety about your well-being, employment, wealth or personal life, last usually atleast six months. Yager (2007) when on concurring Vals statement and agreed that people with PTSD are vulnerable in getting more disorder on top of that. Meaning that it suggest that the great majority of individuals with PTSD intersect criteria for at least one other psychiatric disorder. Wenar and Kerig (2000) looked at the comorbidity of PTSD and said that usually four different aspects have common conditions of PTSD; the common four are drugs, alcohol, panic and depression. Drug, alcohol and PTSD are similar in the sense of the symptoms, those who are abusing alcohol and drugs can been seen to have a behavior change, starts leading to severe health problems, become withdraw, have work and family problems and start loosing their interpersonal skill, all similar trait of PTSD. When it comes to depression and PTSD they are similar mainly because a person with depression sees their selves as hopeless, they loose interest and focus, they become emotionless and usually suffer with insomnia. Panic and PTSD are similar in the sense that Panic disorder the individually usually finds it hard to catch their breath, they become shaken and sweaty and irritable easily and start avoiding places in an attempt to avoid a panic attack. Griez (2001) jotted down percentages of areas that can effect PTSD and the percentages are as followed: “Affective disorders (almost 50% of cases for major depression, 20% for dysthymia), other Anxiety disorders (16% GAD, 9% panic disorder, 30% specific phobia, 28% social phobia, 19% agoraphobia, Substance use disorders (52% alcohol and 34% drugs in men, 28% alcohol and 27% drugs in women) and Conduct disorder (43% in men and 15% in women) and Somatisation (the exact percentage unknown)(Griez et al., 2001, p.18).” 6. Conclusion PTSD is becoming a big disorder in the 21st century due to the increase of crime, natural disasters, bombing etc… The currency is increasing each day and people do not have the money to seek out immediate therapy after a traumatic event has occurred and what has been discussed on the top is that instant therapy shall help intervention for the persons to not develop PTSD. With that said self-help is also important and avoiding alcohol and drug abuse can also prevent this disorder from developing, having a good support system enforced and always remembering that life doesn’t end after something traumatic, it just makes one wiser in life. This essay has looked at Post-traumatic stress disorder; Specific reference was made to the Diagnosis, Epidemiology, Treatment, Stress- Diathesis Model and PTSD on other disorders.
University of North Alabama Joint Ventures in International Business Essay Question.

Please answer the following question below in essay format.There is no word limit. Please write as if you were writing to the President or Board of Directors of your company. Please make sure that you have addressed at least 10 separate points. Please do not provide me a mere list of points. Your answers need to be substantiated and arguments supported. Please answer in complete sentences.Your answers should include, but by no means be limited to, discussion regarding the following: market factors (ie. identify major supporting industries and resources relevant; identify primary relevant imports and exports; identify currency, tax, customs, trade and legal issues; identify past and current market-related events of potential impact to your decision making. Provide analysis of the above in your answers.Question: What is the best form of entry into international markets: a joint venture with a local foreign partner in their country; a distribution with a local foreign company in their country; an acquisition of a local company already established in the market in their country compatible with your own goods or services; or establishing a branch office of your own company there. Please discuss and justify your decision.Previous
University of North Alabama Joint Ventures in International Business Essay Question

Sociology homework help

Sociology homework help. So, you’ve got your father’s blonde hair and your mother’s brown eyes – these are genetic traits. You and your family are also very good at sport. Is it your genes or your environment that’s responsible for your sporting ability?,You’ve got your father’s blonde hair and your mother’s brown eyes,So, you’ve got your father’s blonde hair and your mother’s brown eyes – these are genetic traits. You and your family are also very good at sport. Is it your genes or your environment that’s responsible for your sporting ability?,Assignment 1: Reflective writing responses UCYP,PLEASE REFERENCE THE TEXTBOOK, Berk, L. (2013). Child development (9th Ed.). Boston: Pearson Education., Berk, L. (2009). Child development (8th Ed.). Boston: Pearson Education, Berk, L. Child development (7th Ed.). Boston: Pearson Education,Description of the assessment, Reflective learning responses are a polished piece of writing to communicate your understanding of knowledge and their implications for your learning and teaching. Reflection is a common feature of both teacher education and the everyday practice of teachers.,Reflective writing response Assessment 1 requires you to consider the following statement, and then, with reference to the readings and study guide, write a response in 400 words that demonstrates your understanding of the concepts and principals involved in the topic.,So, you’ve got your father’s blonde hair and your mother’s brown eyes – these are genetic traits. You and your family are also very good at sport. Is it your ,genes, or your environment that’s responsible for your sporting ability?,Marking criteria, Students must obtain a copy of the marking criteria sheet available from the Blackboard site and familiarise themselves with the criteria for this assessment item. The reflective learning responses will be assessed on:,Firstly,  A clear response to the reflective prompt that demonstrates understanding of the concepts and principals involved in this topic.,Secondly, Demonstrated evidence of analysis and interpretation, using readings and other credible sources,Lastly,  Academic writing skills (spelling, punctuation, grammar, paragraph structure, APA 6th referencing style), ,Guide to writing Reflective Learning Responses,Base your writing style for this assignment on SCU’s Reflective Writing Guide., Your approach to writing the Reflective learning responses can be either of the following ways. The important point in either case is that your opinion must be clearly linked to theory, in order to demonstrate that you have understood the topic sufficiently.,Method 1:, Firstly, State the reflection/opinion and give explanation and an interpretation about that reflection,Secondly,  Provide a theoretical justification for the interpretation. This adds credibility to the interpretation,Lastly, Draw a logical conclusion.,OR,Method 2, • State and explain the theory to provide the basis for the subsequent opinion,You may also like to view this Epigenetic Infograph, from Harvard University’s Center on the Developing Child, if you would like to extend your engagement with this particular assignment to include the emerging field of epigenetics.,Attachments,Click Here To Download,Sociology homework help

FNU Nurse Practitioners Source for Primary Care Discussion

assignment writing services FNU Nurse Practitioners Source for Primary Care Discussion.

I’m working on a nursing discussion question and need support to help me learn.

” Roles and Responsibilities”1-Family Nurse Practitioners are becoming more widely recognized by the public as a source for primary care, and can perform many of the same services as physicians. According to U.S. News & World Report, a nurse practitioner (NP) is the seventh-best job overall and the fifth-best career in health care. what’s behind the prominent standing, meaning what makes the NP role an outstanding career? As a future NP, please describe the roles and responsibilities of the FNP?2- The ANCC Family Nurse Practitioner board certification examination is a competency based examination that provides a valid and reliable assessment of the entry-level clinical knowledge and skills of nurse practitioners. This certification aligns with the Consensus Model for APRN Regulation: Licensure, Accreditation, Certification and Education. Click and review the following link :https://www.nursingworld.org/our-certifications/family-nurse-practitioner/. What is the eligibility for the FNP certification?.Please remember to use references to support your answer.
FNU Nurse Practitioners Source for Primary Care Discussion

UC Learning Visual Importance for Graphic Designs and Data Visualizations Discussion

UC Learning Visual Importance for Graphic Designs and Data Visualizations Discussion.

Assessment:Start by identifying all the interactive features deployed, listing them under the headers of either data or presentation adjustments.How suitable are the choices and deployment of these interactive features? If they are not, what do you think they should have been?Go through the set of ‘Influencing factors’ from the latter section of the book’s chapter to help shape your assessment and to possibly inform how you might tackle this design layer differently.Also, considering the range of potential interactive features and functions, what would you do differently or additionally?Instructions:Need minimum 500 wordsNeed minimum 2 APA References
UC Learning Visual Importance for Graphic Designs and Data Visualizations Discussion

Disadvantages of Using Musical Notation in Engaged Listening Experiences Discussion

Disadvantages of Using Musical Notation in Engaged Listening Experiences Discussion.

“Engaged Listening is the active participation by a listener in some extent of music-making while the recorded (or live) music is sounding.” (Campbell 91) In this chapter, the author postulates the importance of “participatory consciousness” in learning music. This idea is taken from the field of ethnomusicology that has long considered that participating in a musical culture is the best way to learn about it. For children, participating in the music they hear is particularly valuable as a learning style that can engage them in multiple ways, through singing, dancing, clapping, and so on. 
Question: Discuss two advantages and two disadvantages of using musical notation in the engaged listening experiences. 
Disadvantages of Using Musical Notation in Engaged Listening Experiences Discussion

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