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Suzuki Motorcycle Media Plan Report

Company/Brand Information Suzuki is a Japanese Motor Company that began operating in 1909. Michio Suzuki founded the multinational company at the age of 22 after constructing a pedal-driven loom for the silk industry. The company has been famous for its motorcycles, but has also entered the automobiles’ field. After the 1950 financial crisis that resulted in labor difficulties, the company entered the motor vehicle field; it launched the Power Free 36cc, 2-cylce motorized bicycle in 1952 and Diamond Free 600cc in 1953. Suzuki Motor Company joined the US market in 1964; it exported and distributed over 6,000 Suzuki motorcycles. With the manufacturing of technologically advanced touring motorcycles, the company has been able to meet the needs of the wealthy class in the US market. The Hispanic population in the United Sates remains the largest minority population having a percentage of 17% of the national population as of July 2012 (Humphreys, 2012). Just like other companies, Suzuki Motorcycle also felt the effects of the 2008/2009 global financial meltdown. The motor industry has come up with new models of motorcycles, and has laid strong marketing strategies to reach the Hispanic population in the US. In order to ensure close follow-up within the US, the multinational automotive company had set up the American headquarters in California. The state of California is projected to have more Hispanics than whites by March 2014. The American headquarter, therefore, is a strategic point for the company to engage the Hispanic population. The media plan outlines how the motor company intends to maneuver in the current dynamic market and outshine its competitors like Honda, Kawasaki, Yamaha, and Harley Davidson in marketing its motorcycle brands to the Hispanic population in the US. The aftermath of the Second World War saw the company begin to manufacture bicycle engines to aid in transporting products to different location; the new mode of transport in the country was affordable. Suzuki mostly targeted the middle-income civilians who needed small, comfortable, and cost effective locomotives. In 2011, Suzuki assumed the 10th position among multinationals dealing in the manufacture, assembly, and sale of automobiles. In 2013, Japan Automobile Manufacturers Association (JAMA) rated Suzuki, as the country’s second greatest producer and distributor of automobiles (Global Suzuki, n.d.). Suzuki’s ownership is a family affair considering that its current Chief Executive Officer is Osamu Suzuki. Marketing Mix (4P’s) – Products Suzuki motorcycles have been common for two uses: sporting and commuting. The sport/sport touring segment in the United States has different motorcycles brands, such as TU250X, GS500F, GSR750, INAZUMA 250, and GLADIUS. Suzuki Inazuma 250 is fuel-efficient and is capable of close to 85 mpg; the model has wide range of genuine accessories and has a semi-double cradle frame with the 248cc engine. Get your 100% original paper on any topic done in as little as 3 hours Learn More (Global Suzuki, n.d.) In the commuting segment, there is the Suzuki SFV650. The bike has a seat height slightly less than 31 inches. SFV650 has an extremely accessible size, and provides plenty of confidence to those who prefer low-speed driving. Users of SFV650 agree that the bike is smooth and has an energetic commuter since it has a smooth handling. There is also the 2010 Suzuki DR650; this bike is available in the US market. This model has the ability to move in ragged regions and other potentials that other models lack. It has the ability to maneuver through rocky areas, as it uses limited fuel and can access both urban and suburban areas. In targeting the Hispanic population in the US, the company will have to manufacture affordable products so that they target market can purchase. There are also Suzuki Cruisers, Suzuki Dirt Bikes, Suzuki ATVs, and Suzuki Scooters. Suzuki Hayabusa gained entry into the market in 1999, and is the fastest sport-bike model of the Suzuki Company. This sport-bike has a speed of 186mph, and in 10 seconds, it can accelerate within a quarter mile. This model was meant to compete the Kawasaki Ninja ZX-12, currently referred to as ZX-14 and the outdated Honda CBR1100XX Blackbird. (Global Suzuki, n.d.) Place The company has its global headquarter in Minamu-ku, Hamamatsu, Shizuoka, Japan; it also has another headquarter in Brea, California. The two headquarters realize high sales, offer good services to their customers, and coordinates the sales of all Suzuki motorcycles in the globe. We will write a custom Report on Suzuki Motorcycle Media Plan specifically for you! Get your first paper with 15% OFF Learn More With its entry into over 190 nations, the motor company has been the main distributor of the products. Apart from the American Suzuki Cooperation, there is Pakistani Suzuki Company Limited and Suzuki Canada Inc. In the US, Suzuki operates in many states targeting the people of color. The company must take into concern the activities of other competitors in the market. The company enjoys large presence in Europe and the US. Price Suzuki motorcycle models are comparatively cheaper than the Honda, Yamaha, and Harley-Davidson models. The Inazuma 250 ranges between $3,900 and $4, 990. This makes Suzuki motorcycles the fourth most expensive brands in the US market, which the media plan targets the Hispanic population. Suzuki Motorcycles Price Ranges (USD) Quad-Sport Z50 (LT-Z50) $2,500 – $2,800 Suzuki DR-Z70 $2,000-$2,500 Suzuki DR-Z400E $7,990 – $8,000 Suzuki DR650SE $7,500- $8,100 Suzuki Burgman 400 ABS (AN400A) $10,000 – $10,500 Suzuki GSX-R1000 $17,500 – $18,770 Suzuki GSX-R600 $14,000 – $15,000 Inazuma 250 $3,900 – $4,990 (Global Suzuki, n.d.) Promotions The company reaches its customers and others through many modes of advertisements. The company relies heavily on internet and network TV to reach the consumers. In the US, the use of internet-enabled gadgets will make it possible for Suzuki to remain in touch with the Hispanic population. In the print media, there are motorcycle magazines, entertainment magazines, sport magazines, men magazines, and other outdoor cycle magazines like cycle guides. After reviewing their best selling model, Hayate, the company invested 6 – 8% of the total turnover in promotions in 2013 (Global Suzuki, n.d.). Suzuki has been supporting sporting activities since the 90’s. This provides it with the requisite exposure for brand positioning of its products. In addition, it posts advertisements around stadia during sporting events. The company advertises on newspapers and television stations across the globe as well. Its most successful advert increased the purchase of Suzuki Hayate (Global Suzuki, n.d.). In other occasions, different sponsors often support events organized by Suzuki. Suzuki equally uses social media to reach out to audiences on Facebook, Twitter, and LinkedIn among other avenues. Just like the cars’ slogan “Small Cars for a Big Future,” the motorcycle company has focused on the American market with honest, realistic, and inspired advertisement tone about their products. Not sure if you can write a paper on Suzuki Motorcycle Media Plan by yourself? We can help you for only $16.05 $11/page Learn More Industry Information According to Kochhar, Fry, and Taylor (2013), there is stiff competition in the motorcycle industry. An analysis on the sales from 1992 to 2012 shows the growth in sales up to 2008/2009. The decline was due to the economic recession. An approximate 450,000 motorcycles were sold in 2010. Suzuki belongs to the manufacturing industry. It deals in the design, assembly, and marketing of automobiles in its 23 subsidiaries across the world (Global Suzuki, n.d.). Many external factors influencing sales in the automobile sector include politics, economics, technology, and competitor information. Politics A stable political platform provides an opportunity for companies to thrive. Politics influence relations between countries and citizens. This influences the exchange rates of currencies in the targeted countries. Latin America has an unstable political ground. Investors in these countries need to develop risk measurement policies in their media plans in order to develop solutions to business stability even when wars occur. Economics In the past three years, Suzuki engaged in extensive financial training of individuals in the US. The company realized that financial illiteracy makes it difficult for consumers to make wise decisions before purchasing products or services. This will help Suzuki in attracting several Hispanics who will have interest in Suzuki stocks due to its speed. However, other financial factors such as inflation are beyond the control of Suzuki, Honda, Kawasaki, and Yamaha among other players in the market. When recession occurs, it increases the cost of importing used Japanese motorcycles, and new ones; this would increase the price of the imported products, which could interfere with sales. Technology Product development at Suzuki requires sufficient technological input. Technology assists in research, marketing, online banking, and other cost effective activities. Suzuki needs to venture into a market that understands technology properly. It should have an advanced technological community that would carry out online transactions for shipment purposes. Business trends shifted towards online support systems in the 20th century (Katz, 1995), and Suzuki needs to ensure that the Latin market understands these concepts properly. Competitors’ Information The Suzuki motorcycles are facing stiff competition from Harley Davidson, Honda, Yamaha, and Kawasaki. In terms of market-share in the US, Suzuki ranks 5th after the listed motorcycle companies. Company Market Share Suzuki 12.46% Harley – Davidson 27.28% – Number One Honda 20.94% Yamaha 17.04% Kawasaki 13.78% (Suzuki Motorcycles, n.d.) Suzuki Harley-Davidson Honda Yamaha Kawasaki Market Share 12.46% 27.28% 20.94% 17.04% 13.78% Pricing range of products $3,000 – $15,000 $8,000 – $38,000 $4,000 – $24,000 $4,000 – $20,000 $4,000 – $20,000 Revenue (2011) $32,725 million $5,312 million $112,131 million $16,012 million $16,000 million Net Income (2011) $567 million $599 million $6,701 million $338 million $290.8 million Emphasis on Advertising Speed and friends Masculinity, mystery, and aggressive Nice and friendly people City, light, power, and music Youth, energy, and imagine Share of Voice 7% 58.9% 14.6% 12.2% 7.9% Media Spending Internet, Network TV Magazine, Internet, Cable TV Cable TV Magazines, Network TV Magazines, Internet (Suzuki Motorcycles, n.d.) External Information With the Suzuki media plan targeting the Hispanic population in the US, the report analyzes the Hispanic economical, political, social, and cultural trends. These parameters and trends affect the sales of motorcycles among the targeted population. Even though the Hispanic population is expected to surpass that of whites, their economic status is far much behind the rest of the nation. Household income, home ownership, and managerial occupations are some of the key indicators of economic status. According to the Pew Research Center analysis, the median wealth of Hispanic Households is 1/18 time that of white households (Humphreys, 2012). The median wealth table below shows the wealth ratios of the Hispanic population to the whites and whites to blacks. From the table, 2009 is the year that white-to-Hispanic ratio was much higher compared to other years since 1984. (Humphreys, 2012) By 2012, there were approximately 48 million Hispanics in the US. A study on the effects of the 2001/2002 recession indicated that Hispanics were hard hit. Averagely, the Hispanic population has a per capita income of about one third to that of whites. Despite the negative aspects of the recession, Hispanics’ buying-power continues to revitalize the consumer market. There has been a constant rise in their economic clouts since 1990. This makes it a good target for the Suzuki Motorcycle products. Between 2002 and 2007, for instance, Hispanic companies almost quadrupled the non-Hispanic companies by growing by 45% implying that they are experiencing increase in wealth ownership. Similarly, the Hispanic population lags behind in acquiring high school education and other educational attainments. Even though the targeted population is below the Native Americans in educational achievement, there has been an upward mobility in the number of those acquiring high school diplomas and bachelor degrees in recent years. Hispanics in the job market between 2000 and 2012 increased by 38%, representing nearly 6 million people (Humphreys, 2012). Since the American population has people of different culture, per capita income, demographics, and wealth, it is evident that the nature of Hispanic spending is not similar to that of the inhabitants. Hispanics families use-up less money on new automobiles, entertainment, and healthcare than the non-Hispanics population in the United States. From the cultural dimension, there has been a continuous progression of Baby Boomers among the Hispanic population; they have turned on motorcycles to recapture the youths. This has been evident with the increase in the number of accidents and reduction in motorcycle ownership. In 1993, 1 in 10 people owned a motorcycle, while in 2003 the rate reduced to 1 in about 4 (Suzuki Motorcycles, n.d.). In order to minimize the rampant deaths emanating from motorcycles, there is need to enforce stringent laws to end fatal crashes. The Suzuki Company can also set-up motorcycle riding schools across the US to attract more Hispanics, thus reducing the number of deaths resulting from careless riding. The US has a favorable political environment that supports business activities. Politics determine the inter-boundary relations between states. It also determines the relationship between a government and the citizens. Moreover, it exists in the relationship between rivals in a target market. When Suzuki invests in the US, it should assess the growth potential in the states by reviewing profiles of other competitors. There is a possibility that the progress of competitors such as Yamaha in the US could equally apply to Suzuki’s progress in the same place. According to Katz (1995), a politically stable country negotiates monetary exchange rates reasonably. It saves resources for public gain; this reduces the cost of taxation. Most states have unstable political grounds, which adversely affect businesses. Inflation influences major decisions in this industry. Following the 2009 to 2011 worldwide recession, companies developed media plans that had financial risk management measures. Inflation also influences exchange rates between countries. Considering it is an external factor, Suzuki cannot control it. Instead, it needs to develop a good strategic plan that will help it manage the unpredictable economic terrain in Latin America. Other economic factors that Suzuki needs to assess include the number of major and minor competitors in the target market. This will enable it establish showrooms in the most receptive states in the US. Product development at Suzuki requires sufficient technological input. Technology assists in research, marketing, online banking, and other cost effective activities. Suzuki needs to venture into a market that understands technology properly. It should have an advanced technological community that would carry out online transactions for shipment purposes. Business trends shifted towards online support systems in the 20th century (Katz, 1995), and Suzuki needs to ensure that the Latin market understands these concepts properly. Current Users After introducing TU250X, GS500F, GSR750, INAZUMA 250, Suzuki Scooters, Suzuki Hayabusa, and GLADIUS to the African and Indian markets, it was evident that the car suited middle-income earners who sought to reduce traffic and fuel consumption. A similar case applies to Latin America. Users of Suzuki motorcycles compliment its speed and ability to access various terrains (Global Suzuki, n.d.). In India and Africa, people use various models in both urban and suburban regions for commuting, racing, and fun events. The fact that it reduces congestion of public vehicles promotes its convenience to the suburban areas. People from such regions constantly seek markets in urban regions while acquiring resources from the rural areas. They choose these Suzuki models since it maneuvers through different terrains. The Suzuki motorcycles have many traits including affordability, which is a principal factor to consider. India and Africa have huge populations of low and medium-income earners (Global Suzuki, n.d.). They have huge differences between the rich and the poor. This contributes to high poverty levels making it possible for people to acquire the basics only. Following the introduction of varied motorcycles in this market, people displayed interest in ownership of motorcycles for commercial purposes. Indians and Africans like Suzuki motorcycles because of their low fuel consumption rate. A capacity of 60cc enables an individual to drive the commuter model for almost two weeks without refueling. This encourages most people to own such models. Further, its maintenance is easy because of locally available spare-parts in various markets. Suzuki Hayabusa and Hayeta provide services for light-users because of its size. However, it does not damage easily; this reduces the cost of maintenance (Global Suzuki, n.d.). Among those who plan to buy or lease a motorcycle in the next 12 months, the age group of 18-24 and 23-34 showed great potential, they have indexes of 180 and 123 (Kochhar, Fry,
Bethel Dollar General Corporation Organizational Analysis.

For maximum points, you must post at least 3 times to this board. The first post should be in response to the initial discussion question and must be at least (250 words) by Wednesday night. You will then post two additional posts to your peers (75 words) by Sunday night. Please use complete sentences and proper grammar in all postings. Cite your work according to the proper APA style of writing and add at least two scholarly resources from the Bethel library which includes any information you obtain from the textbook. See the syllabus for the discussion grading rubric.
Bethel Dollar General Corporation Organizational Analysis

Developing a Treaty Framework for the Creation of the Nonaligned Movement in the Perspective of the Union of Burma The Union of Burma has a reputation of being a quintessential nonaligned political entity due to its experiences in the path towards British decolonization and political independence. Also, the Union expresses its extreme opposition to the external policies of the United States’ government. Currently, Burma (Myanmar) is seeking support from other political players for maintaining its economic, political, and social sustainability while opposing communism and neo-colonial capitalism. Despite the fact that the Union of Burma separated from the nonaligned movement back in September 1979, the current situation in the country points to the need to reevaluate its views on the matter (Misra, 2007). The purpose of the nonaligned movement is to ensure the independence of member-nations, their geographic integrity, and military security. At the moment, there is a list of issues that Myanmar is facing and for which its government deserves some criticism. For instance, the Rohingya refugee crisis has captured worldwide attention because of the mistreatment of the Muslim ethnic minority in Myanmar. This is likely to be fixed through negotiations between the Rohingya minority group and the government, as well as the involvement of independent stakeholders (possible members of the nonaligned movement). Also, the ‘return’ of the American government to engage in East Asian affairs means that Myanmar is expected to find itself in the center of political opposition between the US and China (Fiori
CD 129 Cuymaca Supporting Communication of Children Literature Environmental Plan.

I’m working on a writing question and need guidance to help me understand better.

Your Language and Literature Environmental Plan – L&L Environmental Plan 3After reading chapter 2 and the content pages this week I want you to come up with an environmental plan for language and literacy. Discuss and describe what your environment would look like to support the area of language and literacy development. Explain how you would update the language and literacy content in your environment as children go though the developmental stages of infancy, toddler and preschool.
CD 129 Cuymaca Supporting Communication of Children Literature Environmental Plan

HSCO 506 Liberty Psychology, Theology & Spirituality in Christian Counseling Book Analysis

HSCO 506 Liberty Psychology, Theology & Spirituality in Christian Counseling Book Analysis.

You will complete a book review of Psychology, Theology, and Spirituality in Christian Counseling by McMinn that consists of 4 sections, each with a current APA heading. Use the provided template which has a correct title page, headings, and examples of in-text citations, and reference page (McMinn listed as the reference). You will not use any additional sources for this paper. Summary (25 points) The McMinn book can be divided into 2 broad “parts.” The first part comprises chapters 1–2 and in those chapters, McMinn lays down a foundation for the rest of the book. In your summary of the first 2 chapters, explain the essential elements in McMinn’s approach to the integration of psychology, theology, and spirituality into counseling. If you had to identify the most important concepts in McMinn’s foundation, what would they be? Present your points clearly, with ideas organized by paragraphs. The second part of the book comprises the application chapters (chapters 3–8). In your summary of these chapters, identify the most important elements of each chapter that best characterize McMinn’s approach to integration. Consider using a separate paragraph for the summary points from each of the chapters. For length, the first section of your paper should be the longest section (1–2+ pages suggested). Personal Reflection (10 points) We often remember what speaks to us personally. Pick out a few concepts from McMinn that most resonated with you and tell us why they touched you personally. Make sure you provide a clear tie-in to a main point from McMinn. Do not just tell a personal story prompted by secondary points – stick to the main ideas. Make this section approximately 1 page. Analysis (10 points) What did you find truly unique about McMinn’s approach? What was most helpful? What suggestions from McMinn will be most difficult to utilize in your own counseling? In this section, pick out 3–5 unique ideas (generally not found in every other book on Christian counseling) and explain why you found them unique, or difficult, absolutely essential, or impossible to apply, etc. Highlight the 3–5 unique points to make them obvious to the reader and make this section approximately 1 page. What you write in this section must exhibit that you read this book thoughtfully. Application (25 points) Think of how you would apply concepts from this book to your work as a human services counselor. First, briefly describe the setting in which you will most likely work (or presently do work)—community services agency, hospital, adoption agency, church counseling center, probation office, etc. Then for your particular agency, list at least 5 important concepts from McMinn that you most likely will apply in your work on that setting. Briefly explain how you would apply McMinn’s concepts. Why did you choose those particular concepts? You could also explain the challenges you might face as you seek to integrate psychology/theology/spirituality into your human services counseling. In this section, provide a numbered list of concepts. This section should be approximately 1 or more pages. Keep in mind that while the template with correct and current APA formatting is provided, you must present your ideas using professional (graduate level) writing. Writing quality and APA will count for 30 points of your total. Note that page length is suggested; you will not be penalized for going over the suggested length unless the longer length reveals poor writing. Sections shorter than the suggested length may indicate inadequate content. McMinn Book Review is due by 11:59 p.m. (ET) on Sunday of Module/Week 7.
HSCO 506 Liberty Psychology, Theology & Spirituality in Christian Counseling Book Analysis

In which pair do both compounds exhibit predominantly ionic bonding?

essay order In which pair do both compounds exhibit predominantly ionic bonding?.

In which pair do both compounds exhibit predominantly ionic bonding?Select one:a. RbCl and CaOb. PCI5 and HFc. KI and O3d. Na2SO3 and BH3
In which pair do both compounds exhibit predominantly ionic bonding?

College of Central Florida Spirit of Inquiry & Nursing Practices Discussion

College of Central Florida Spirit of Inquiry & Nursing Practices Discussion.

I’m working on a nursing discussion question and need support to help me learn.

In the article Igniting a Spirit of Inquiry, the authors discuss and share examples of nursing practices based on tradition versus evidence. Think about your clinical practice and things that you frequently do as part of your routine nursing care. Identify 2 common nursing practices in your clinical setting. Address the questions: “Why do we do it this way? Are these practices based on tradition or are they research and evidenced based?” 1. Select one nursing practice that you are confident that there is evidence to support. 2. Select a second practice that you think might be more “tradition” based and discuss why.
College of Central Florida Spirit of Inquiry & Nursing Practices Discussion


Research Background Despite the fact that Saudi Arabia has a favorable climate for business ventures, the share of the small and medium businesses (SME) in the Saudi economy has not been particularly large (Zamberi Ahmad 218). SMEs play a pivotal role in any state’s economy as they provide a variety of workplaces for local communities and add value by pioneering innovative spheres of activity (Wonglimpiyarat 295). Due to their flexibility and adaptability to change, SMEs act as a supporting chain in the network of domestic and international trade, which reinforces the resilience of the economy. Thus, their development is the key to national prosperity. There is a variety of factors influencing SME growth and quantity many of which stem from the business environment created under the influence of state and other business. As such, Doh and Kim note that the level of governmental support for SMEs has a major influence on the sustainability of small and medium business ventures (1557). On the other hand, Wonglimpiyarat argues that the experience of developing countries such as China demonstrates the insufficiency of governmental support as a measure to sustain the growth and development of SMEs (295). In addition to that, the state’s interference in the economy and trade could also be an important factor (Jenna and Baharudin 69-70). A recent study on 177 Saudi Arabia SMEs demonstrated that among the challenges facing small businesses is the presence of bureaucracy, lack of credit opportunities, and business environment constraints (Zamberi 217). Despite the fact that the problems of SMEs are well-researched on the global and local levels, Riyadh’s business climate and SME factors have been largely understudied. Zamberi notes that their study needs additional research follow-up data to strengthen the evidence they received (230-231). Therefore, apart from practical relevance, the study of factors affecting Riyadh’s SME’s success has vast theoretical underpinnings. Research Statement Aim The research undertakes to explore the perceptions of local Riyadh SME owners and executives to capture the perceived factors that hinder their development. The previous research did a broad overview of small business challenges in Saudi Arabia, yet, the percentage of Riyadh SMEs in the sample was relatively small, which substantiates further, more focused study. Objectives Uncover major factors that affect SME success in Riyadh Determine the relative weight of each factor in the eyes of entrepreneurs Establish a preliminary action plan on how the situation could be improved Research Question In light of present and past research in the sphere, there following questions have been formulated: What are the major factors affecting SME success in Riyadh? Which factors are the most influential for small and medium business owners? What actions could be performed to ameliorate the situation? Study Data The study data will include primary and secondary sources of information. Secondary sources will be used to substantiate the research, ensure its groundedness in theory and cohesiveness with prior studies. In addition, the findings of scholars worldwide will be used to craft an appropriate methodological basis for the study. Primary data will be used for exploring the topic of SMEs in Riyadh. It will be collected from business owners and executives and analyzed qualitatively to achieve the study aims and answer research questions. Research Hypothesis Based on the research results obtained by Zamberi, the first hypothesis will be as follows: Get your 100% original paper on any topic done in as little as 3 hours Learn More H1:The major barrier towards SME success in Riyadh is a challenging procedure of receiving financial support Sub-hypothesis 1: there is a bureaucratic mechanism that diverts business owners from attempting to receive financial support The second hypothesis is based on the premise that the credit options in Saudi Arabia for small and medium businesses are limited (Zamberi 295). H2: There is insufficient flexibility of credit policy established in Saudi banks, which discourages the establishment of new small and medium enterprises. Sub-H2: Owners and executives believe that credit should be given to SMEs at lower rates Sub-H2: Owners and executives believe that credit options should be extended to a longer period. Research Methodology Quantitative research will be selected as the main study design. Since the research aims are to explore the factors that hinder SME success in Riyadh, assess and rank their importance, the quantitative methodology will assist in deep and thorough analysis. The quantitative study also allows for capturing individual perceptions to create a more detailed profile of a problem. Data Collection Under such a design questionnaire will be chosen as the main data collection method. A carefully designed questionnaire with a Likert scale will allow for narrowing down the factors that have the most influence on SME success. To establish the face validity of the designed tool, a consultation with a research assistant and a professor will be held. This measure will help assess the questionnaire on the subject of its accuracy in gathering the required data (Bryman and Bell 170). The reliability will be guaranteed by ensuring the tool will be administered at least two times thus testing its stability. To account for internal reliability, Cronbach’s alpha will be calculated as it captures the consistency of measurements on separate indicators. The sample will consist of 100 top managers or owners of SMEs in Riyadh. The size of the sample appears to be realistic due to the limited resources of the research authors. It also seems sufficient to allow for comparison and evaluation of the most influential factor affecting SME success. The participants will be approached by email with an invitation to take part in an anonymous survey. No personal details will be gathered to control for objectivity and ethical standards of research. Non-probability sampling technique will be employed as the study requires participants to occupy a specific position within an organization. The timeframe for the study will be three months, two of which will be allocated to data collection as a gathering of participants may be challenging due to the tight schedule of the latter. As for the place, the questionnaire will be delivered online, so no physical presence will be required. Data Analysis Analyzing data gathered from a large number of participants may benefit from the utilization of computer-assisted tools such as SPSS statistics by IBM. It provides a wide array of measurements and data evaluation mechanisms, as well as user, interfaces for navigation. Descriptive statistics such as mean, median, and standard deviation will be used to capture the frequency of certain answers. Due to the hypothesis-driven approach and the existence of knowledge of the SME factors in Saudi Arabia, a deductive approach will be chosen for information interpretation. Possible Limitations Due to the peculiarities of the chosen data collection tool, some factors of SME success may elude capturing. To control for that issue, open-ended items will be added to a survey so that participants may write in factors they did not find among the choices given. This will benefit the breadth of research. Generalizability can also be undermined by the peculiarity of the sample location. Yet, the study results will be representative of a particular region of Saudi Arabia, which allows for adding theoretical value to the field. Works Cited Bryman, Alan, and Emma Bell. Business Research Methods. 4th ed., Oxford University Press, 2015. We will write a custom Proposal on Small

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