Submit a media flowchart (using the template attachment) for your chosen brand. (McDonalds)
You must include at least two media/tactics in each of the three categories. Specifically, you must include TWO “traditional” tactics, TWO digital/social tactics, and TWO alternative tactics
Please include one short paragraph in the same document explaining the overall “strategy” behind the chosen media, meaning: 1) why you choose to place media during the timeframe, and 2) why the particular set of tactics was chosen.
NOTE: There is a placeholder in the Excel Doc itself for this short paragraph.