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Introduction ROZEE. PK’s latest survey, aimed at finding problems faced by the employed citizens of Pakistan due to load shedding, was initiated on 4th July 2012 and ended on 10th July, 2012. More than 3000 respondents hailing from 193 cities of Pakistan responded to this online survey and answered a total of 15 questions confessed their opinion regarding load shedding in their area. Demography of respondents 59% of the respondents belong to the age group between 18 and 29 while the rest represent those above the age of 30. 71% respondents are employed professional while

the rest were either unemployed or students. Copyright © 2012 Naseeb Online Services (Pvt) Ltd / ROZEE. PK Page 2 Load-Shedding in Pakistan Survey 2012 Respondents represented 193 cities and 70% hailed from Lahore, IslamabadRawalpindi, Karachi and Peshawar. 27% of respondents belong to Lahore, 20% to Islamabad-Rawalpindi, 5% to Peshawar, and 19% from Karachi. Survey Findings Magnitude of Load-shedding 76% of the respondents report that power outages have significantly increased during the last few months whereas a meager 1. 5% report they have decreased significantly

Copyright © 2012 Naseeb Online Services (Pvt) Ltd / ROZEE. PK Page 3 Load-Shedding in Pakistan Survey 2012 Load-shedding at home 41% of the respondents face 8-12 hours of load shedding at home per day. Load-shedding at workplace 42% employed professional face 4-8 hours of load shedding at workplace every day. Copyright © 2012 Naseeb Online Services (Pvt) Ltd / ROZEE. PK Page 4 Load-Shedding in Pakistan Survey 2012 City-wise load-shedding at home Respondents from Peshawar face the longest load-shedding period with 47% facing load shedding for more than 12 hours; Karachi the least affected among the other cities.

42% respondents claim to have no back up facility (uninterrupted power supply) at home; whereas 39% use UPS, 13% use a generator, and 6% use both. Copyright © 2012 Naseeb Online Services (Pvt) Ltd / ROZEE. PK Page 5 Load-Shedding in Pakistan Survey 2012 Of the employed sector, 37% working professionals do not have any back up power supply at home, whereas 43% make do with a UPS when load shedding occurs. City-wise load-shedding at workplace At workplace, the intensity of load shedding declines with the average falling to 4-8 hours in three of the major cities of Pakistan from 8-12 hours.

Copyright © 2012 Naseeb Online Services (Pvt) Ltd / ROZEE. PK Page 6 Load-Shedding in Pakistan Survey 2012 51% working professionals report to have continuous power at office through generators, 24% use both generator and UPS whereas 9% have no backup power supply to carry out their tasks. Productivity loss at workplace 64% employed respondents profess significant productivity loss in their work routine due to excessive load shedding at home, whereas only 8% feel their work productivity isn’t affected by load shedding. Copyright © 2012 Naseeb Online Services (Pvt) Ltd / ROZEE. PK

Page 7 Load-Shedding in Pakistan Survey 2012 14% employed respondents from Karachi do not feel any productivity loss at work due to load shedding at home; the rate being the highest when compared to employed respondents in other cities. Copyright © 2012 Naseeb Online Services (Pvt) Ltd / ROZEE. PK Page 8 Load-Shedding in Pakistan Survey 2012 Impact of load-shedding on employed respondents 66% employed respondents that do not possess any back up power at home report significant productivity loss due to load shedding compared to 61% who own a generator and 63% who use a UPS at home

Copyright © 2012 Naseeb Online Services (Pvt) Ltd / ROZEE. PK Page 9 Load-Shedding in Pakistan Survey 2012 61% employed respondents report no loss of power at their workplace due to uninterrupted power supply, where as 39% report there is an entire power shut down at workplace when load shedding occurs, and they are unable to work until the power comes back on. Of these, 53% prefer staying at office longer than going home. Copyright © 2012 Naseeb Online Services (Pvt) Ltd / ROZEE. PK Page 10 Load-Shedding in Pakistan Survey 2012

53% employed respondents from Peshawar, 32% from Lahore, 31% from Karachi and 37% from Islamabad-Rawalpindi report entire shut down of power at work. 57% employed respondents that face no loss of power at office from Lahore, 48% from Karachi and Islamabad-Rawalpindi and 50% from Peshawar prefer working at the office late than going home. 32% employed respondents in Lahore, 42% in Karachi, 37% in IslamabadRawalpindi and 34% in Peshawar have no backup power provision at home. Copyright © 2012 Naseeb Online Services (Pvt) Ltd / ROZEE. PK Page 11 Load-Shedding in Pakistan Survey 2012

Of those with no backup power provision at home, 66% from Lahore, 60% from Karachi, 62% from Islamabad-Rawalpindi and 56% from Peshawar prefer to stay at work longer than go home. Copyright © 2012 Naseeb Online Services (Pvt) Ltd / ROZEE. PK Page 12 Load-Shedding in Pakistan Survey 2012 Who is at fault? When asked who they ascribe this increase in load shedding, 79% of the respondents unanimously blamed President Zardari, and 39% blamed his party. Of those who chose to give in their own opinion to the rise on load shedding, 36% blamed the current governments’ lack of planning and managing resources.

18% unanimously blamed themselves for various reasons (voting for PPP, their own deeds, failure to take a stand against the excessive load shedding, bribing authorities for illegal access to power supply etc. ). Copyright © 2012 Naseeb Online Services (Pvt) Ltd / ROZEE. PK Page 13 Load-Shedding in Pakistan Survey 2012 Would you take a stand against load-shedding? When asked whether they will take a stand against the increase in load shedding in the form of protests, 85% replied in the affirmative, whereas 60% of these agreed only to attend rallies if they are peaceful.

64% from Lahore, 57% from Karachi, 61% from Islamabad-Rawalpindi and 53% from Peshawar admitted they would attend a peaceful rally to vent their frustration against the rise in load shedding. Copyright © 2012 Naseeb Online Services (Pvt) Ltd / ROZEE. PK Page 14 Load-Shedding in Pakistan Survey 2012 About ROZEE Research ROZEE Research is a market intelligence research division of Naseeb Online Services (Private) Limited, Pakistan’s leading Internet new media company.

The company’s management includes executives with over 60 years of combined experience running Internet businesses at companies such as AOL, eBay, Paypal, Excite, Cisco, Google and Intel. With access to Pakistan’s largest and fastest growing online professional community (ROZEE. PK), ROZEE Research is well positioned to provide customized business intelligence and marketing services. ROZEE Research is uniquely positioned to conduct custom surveys, analysis and marketing campaigns for this consumer segment. For inquiries, contact: ROZEE Research Division Naseeb Online Services (Pvt) Ltd. 46 B/II Main Gulberg

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