STEP 1
Review the customer survey results attached.
Customer Survey Result for Brand X-1-1.pptx Download Customer Survey Result for Brand X-1-1.pptx
STEP 2
You will need to use the following Powerpoint document as a template:
Brand X Presentation_Template.pptx Download Brand X Presentation_Template.pptx
Create a presentation using the data points from the Customer Survey Results to tell a story about the Brand X customer.
You will include data visualizations on each slide in the form of bar charts, graphs, line graphs, etc. based on the survey results provided.
Be creative, feel free to separate and rearrange data as needed to create a narrative that the digital marketing team could use to help with their marketing plan.
STEP 3:
Answer the questions within the template provided in STEP 2
Feel free to add more slides if needed
Each slide must have at least one graph/chart that represents the customer survey data. Ex: Bar charts, Line graphs, combination charts, etc.
Tip: some survey questions allow a customer to choose multiple options, this means that if you add up all the %’s, they will be over 100% so I recommend NOT using a pie chart for this type of survey question. Ideally a pie chart should have no more than 5 slices otherwise it might be difficult to interpret.
This report shouldn’t involve any research other than the information provided to you within the Customer Survey Results document. However, if you happen to use any photos or information from sources outside of this class, they must be cited.
MATERIALS NEEDED
Powerpoint template provided
Rubric:
Look