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SOC 480 Grand Canyon University Christian Worldview on Poverty Paper

SOC 480 Grand Canyon University Christian Worldview on Poverty Paper.

The final Research Proposal assignment for this course contains multiple parts that are due at different intervals in the course, with the final assignment due in Topic 8. Access and read the “Research Proposal Assignment Criteria” to understand each section of the assignment.
Using your selected social problem, you are to approach it through the lens of the Christian worldview (CWV).

Part V: The Christian Worldview Essay
Using your selected social issue, you are to approach it through the lens of the Christian Worldview (CWV):
Example: alcoholism I PICKED POVERTY
Analyze how the CWV could influence prevention or evidence-based treatment strategies for clients dealing with the alcoholism.
Now, following the example, use your selected social issue to address the prompts:
In an essay (750-1,000 words), address the following:

Access and read the “GCU Statement on the Integration of Faith and Work” document. GCU believes that the work of the Christian should focus on helping people deal with social issues so that the human condition can flourish.
Explain how the Christian worldview could influence prevention and treatment strategies for clients dealing with the selected social issue.
Explain how a social worker with a Christian worldview could assist a client struggling with the selected social issue.
Explain how a social worker with the CWV can help alleviate the problems of a client living with the social issue you selected.

SOC 480 Grand Canyon University Christian Worldview on Poverty Paper

Introduction The United States common tradition did not rule out the use or acquisition of any alcoholic drink. However, the Eighteenth Amendment proscribed the shipping, rummage sale, and production of alcohol. The devoted faction strived to support the control of alcohol purchase and consumption based on several reasons. In fact, the group discerned the direct association amid the inconsiderate social conducts and alcohol. The faction believed that domestic violence and child abuse transpired from the uncontrolled alcohol consumption. According to Shay (2004), the pessimistic crash on the US labor output resulted from hysterical alcoholism (p.67). The dilemma of alcoholism was thus tossed into an act following the emotion of Anti-German. This occurred during the Second World War. This paper describes and analyzes the account of the eighteenth amendment. Main Body The asylum seekers from Germany alias alien enemies controlled most of the United States breweries. The feeling of the Anti-German was not to manufacture alcohol but to feed the military using fashioned grain. Conversely, some other groups such as the NPR (National Prohibition Reforms) and AAPA (Association against the Prohibition Amendment) battled the growth of this project. At the onset of the fiscal 1919, the Eighteenth Amendment got ratification from the Congress in spite of the attempts of anti-Prohibition factions. The prohibition of transporting, importing, exporting, selling, and manufacturing alcoholic drinks came into effect in the year 1920. The Amendment augmented when nearly twenty nations (65%) countrywide had banished alcohol. The already stored wine cellar had to bother less since the Amendment had put a stop to the crouch of individual exploitation and ownership of alcohol. Therefore, the US central government grabbed the aptitude to enforce the ban through the Act of National Prohibition. The vital Amendment delineated the extent of intoxicating alcohol, usage exceptions, and penalties against the violation of law. The officially authorized and utmost value of alcohol in any drink was 0.50% percent (Shay 61). Ratification of the 18th Amendment The achievement of the Eighteenth Amendment approval occurred in early January of the fiscal 1919. The ratification cropped up after three hundred and ninety four days in over three quarters of the US nations. Ten days prior to the ratification, a formal certification by the stand-in Secretary of State ensued. Besides, there was a time limit for the ratification following the necessitated number of states by the 18th Amendment. The Amendment could not come into effect provided few nations had ratified the Act in a period of seven years. Historically, there was a challenge on the legality of the Act with the inclusion of time bounds in the proposed constitutional amendment for the first time. In the mid 1921, the Supreme Court of the United States upheld the constitutionality of the Eighteenth Amendment (Wheeler 91). Get your 100% original paper on any topic done in as little as 3 hours Learn More The 18th Amendment had three sections with the first and second sections proving to be the relevant part for the implementation and proscription of alcohol. The first section prohibited the exportation, importation, transportation, and production of alcohol for drinking purpose in the US or any territory under jurisdiction. In order to enforce the Amendment through suitable legislation, the second section provided for the states and Congress to possess powers that concurred. In the last section, the editorial provided that if the parliament endorsed the revision in seven years founded on the legal requirements form, the submission date by the senate would make it out of order. Thus far, the specificity of the amendment and its enforcement did not come clear in the statements of this article (Blocker 1237). The enabling legislation (1919 Act of National Prohibition) provided a resolution to the itching issues of alcoholism. According to Wheeler (1919), the Act was famous as Volstead Andrew who sponsored the legislation and chaired the committee on Senate Judiciary (p.45). Besides, the Congress superseded the President’s veto after he alluded to the constitutional and moral objections in October 1919. The official entitlement of the Volstead Act strived to endorse scientific research and indemnify abundant supply and usage of alcohol in industries, drying, and energy growth. The Act aspired to control the sale and usage of high proof alcohol, production, and manufacture of spirits. The Amendment commonly aimed at forbidding the intoxicating drinks. Even though the 18th Amendment seemed short, its implementation was not easy as it was confusing and intricate in interpretation. The effects of 18th Amendment The implementation of the Amendment under certain exemptions existed as unlawful. In fact, particular illegitimate alcohol production industry substituted the legal businesses. Violence and murder engulfed between criminal gangs, organized criminals, and minor marketplace operators in rivalry over market rheostat. The consumers succumbed to painful fatalities, sightlessness, and paralysis given the haphazardly prepared bootleg drinks that contained creosote. In effect, the Prohibition made consumers to switch to unsafe stuffs like liquid heat, hair tonic, cocaine, and opium that had adverse effects on their lives. Similarly, the prohibition led to dishonesty as bootleggers and moonshiners paid off the custodians of Prohibition Bureau, sheriffs, and police in order to carry out shoddy business (Blocker 1237). The spread of corruption in most cities and towns generally facilitated disrespect for the rule of law. Further, assassination and hostility transpired given the failure to use bribes. On the other hand, the Amendment forced individuals to gulp alcohol given the obnoxious, intense, and infrequent consumption. The proscription saddled the taxpayer and depressed the returns generated by the government due to elevated confinement, courtyard, and decree enforcement operating costs. We will write a custom Research Paper on The Eighteenth Amendment specifically for you! Get your first paper with 15% OFF Learn More The involvement of prohibition touched almost 70% of the entire expenses of national government. Taft asserted that the disenchantment came with Prohibition over a period of five years (p. 55). Actually, he wrote that reverence for the law had shrunk instead of intensifying and the government expenditure was higher. Moreover, journalist engraved that there was no condensed amount of mental illness, transgression, and drunkenness in the entire nation given that they were even more. The Repeal of 18th Amendment The United States continually suffered from the bottlenecks of the Eighteenth Amendment with threats evident in welfare, financial system, ethics, security, and health sector. The prohibitionists emphasized on the possibilities of repealing the Amendment despite its ratification. Over the years, the tribulation of Prohibition augmented to increase antagonism from the populace. A call for the Repeal of this article ultimately came from the diverse supporters of the Act. Interestingly, a longevity abstainer called Rockefeller John felt the effect and consequences of the prohibition and supported the Repeal of this Amendment (Taft 61). The WTCU (Women’s Christian Temperance Union) was essential in national Prohibition since they coveted to guard kids, women, and families from the cruel consequences of alcoholism. Women supported the Repeal owing to the fact that Prohibition did not meet their endeavors. The command for Repeal from numerous organizations increased attributable to the discontent and disenchantment in the US. These associations encompassed VCL (Voluntary Committee of Lawyers), WMU (Women’s Modernization Union), URC (United Repeal Union), and AAPA (Association against the Prohibition Amendment). Nevertheless, specific organizations that supported the Prohibition were against the upsurge of Repeal. These included, the Temperance Strategy Board, World League against Alcoholism, and Methodist Board of Temperance. The plank of anti-Prohibition along with the year 1932 election guaranteed by President Roosevelt of the Democratic Party came from such prohibitions (Barry 72). Merely a solitary US nation opposed the Repeal while the citizens casted off the Prohibition by seventy four percent of the ballots in favor of Repeal against the opposing twenty six percent. In the year 1933, Repeal of the 18th Amendment occurred in December with the 21st Amendment. The Congress Act in the late 1935 saw the Repeal of the first and second sections of the Volstead Act. Separate Repeal of the laws of federal Prohibition took place in different provinces and localities. The Volstead Act reprieved the influential funding of the Congress by the 18th Amendment. As such, the Act turned out to be unenforceable and illogical according to the Supreme Court in the US. In general, discharge emerged from the infringement of the Volstead Act pending the verdict of certainty before the Repeal date (Barry 54). Conclusion After the Second World War, the temperance progress (neo-Prohibition) was latent and surfaced with fresh and customized ideologies as well as characteristics. Indeed, over the last quarter of the 20th century the consumption of spirits, wines and beer has radically begged off. Not sure if you can write a paper on The Eighteenth Amendment by yourself? We can help you for only $16.05 $11/page Learn More The supposition that people are not trustworthy when making suitable choices in their lives cuts across the rehabilitated progress. The government is likely to employ legislations that impose restrictions on the liberty of an individual to safeguard the public or citizens from their ingestion actions. Instead of ascertaining strict legal prohibition, the administration ought to exercise tactics such as marginalizing the alcohol consumers and making liquor less communally allowable. This is what the eighteenth amendment is intended to do. Works Cited Barry, James. The Noble Experiment, 1919-1933: The Eighteenth Amendment Prohibits Liquor in America, New York, Florida: Watts Press, 1972. Print. Blocker, Jack. “Shaping the Eighteenth Amendment.” Journal of American History, 82.3(1995): 1235-37. Shay, Gene. Amendment 18, Prohibition: Amendment 21, Repeal of Prohibition, Lawrenceville, NJ: Cambridge Educational, 2004. Print. Taft, William. The 18th Amendment, Detroit, MI: Henry Joy Press, 1930. Print. Wheeler, Wayne. The Eighteenth Amendment, Chicago, IL: National Conference of Social Work, 1919. Print.
The story of Cadbury Dairy Milk started way back in 1905 at Bournville, U.K., but the journey with chocolate lovers in India began in 1948. Cadbury began its operations in 1948 by importing chocolates and then re-packing them before distribution in the Indian market. After 59 years of existence, it today has five company-owned manufacturing facilities at Thane, Induri (Pune) and Malanpur (Gwalior), Bangalore and Baddi (Himachal Pradesh) and 4 sales offices (New Delhi, Mumbai, Kolkota and Chennai). The corporate office is in Mumbai The pure taste of Cadbury Dairy Milk is the taste most Indians crave for when they think of Cadbury Dairy Milk. The variants Fruit

The influence of organizational culture on attitudes toward organizational change

The risk of failure is greater as people are generally resistant to changes. For some, change may bring satisfaction, joy and advantages, while for others the same change may bring pain, stress and disadvantages. The change process in each organization is unique in each situation, due to the differences in the nature of the organization, the nature of the business, the work culture and values, management and leadership style, and also the behavior and attitude of the employees. 3 factors to be considered in implementing change processes, that is the technological, organizational and personal perspectives. People are the most important factor in making change; however, they are also the most difficult element to deal with. Managing the human part of the organization involves values, preferences, and attitudes toward a particular activity. Attitudes, for instance, are difficult to change as people are generally more comfortable with what they have learned or knew due to stereotyping, fear of taking risks, intolerance to ambiguity, and possibly the need to maintain tradition Attitude has 3 distinct components, which are cognitive, affective and behavioral tendencies. For any change to be effective, it is crucial to challenge and clarify people’s beliefs, assumptions, and attitudes because the most potent leverage for significant and sustainable change resides within the human system at the core of every business system. Few studies have investigated the relationship between attitudes toward organizational change and organizational outcome such as organizational commitment, job satisfaction and work ethic. For example: . The relationship between Islamic work ethics and attitudes of employee toward organizational change (Yousef, 2000); . Organizational commitment and attitudes toward organizational change (Iverson, 1996; Yousef, 2000); and . Job satisfaction and attitudes toward organizational change (Yousef, 2000). Besides changing the composition of the board of directors and the top management team, the new Technology Resources Industries Berhad (TRI) also changed its way of doing business, thus changing its values and culture. From this study, it is possible to enhance our understanding on how or what type of culture is more favourable to organizational change. The findings of this study also have potential implications to managers and consultants on the need to find appropriate organizational culture, consistent with the attitude toward organizational change. It is expected that certain types of culture might facilitate the change process while other types of culture might not. One major issue confronting organizations is to determine which type of organizational culture favors organizational change Strongly positive attitudes toward organizational change are dominated by organizations with mercenary culture (70.4 percent), and positive attitudes toward organizational change are dominated by organizations with networked culture (58.5 percent). If organizational culture promotes single-minded dedication to the organization’s mission and goals, quick response to changes in the environment, and an unwillingness to accept poor performance, people are much more receptive to change. Meanwhile, people are less tolerant to change if the organizational culture promotes a tolerance of poor performance on the part of friends, an “exaggerated concern for consensus” when friends are reluctant to disagree with or challenge or criticize one another, insufficient focus on mission, strategy, and goals. The results, therefore, showed that organizational culture plays an important role in the successfulness of the change process (Lorenzo, 1998; Ahmed, 1998; Pool, 2000). This result also supported Yousef’s (2000) assertion that certain patterns of organizational culture might facilitate the acceptance of change while others might not. The results showed that there is an association between organizational culture and the affective, cognitive, and behavioral tendency of attitudes toward organizational change. Certain types of organizational culture have an effect on attitudes toward potential changes in an organization The cultural typology was related associated with each type of attitudes toward change. This demonstrated the importance of each type of culture and level of acceptance on attitude toward change. Interrelating leadership behaviors, organizational socialization, and organizational culture http://www.emeraldinsight.com/journals.htm?issn=0143-7739

Health Assessment

assignment writer Health Assessment. Can you help me understand this Nursing question?

Discussion Question:
The CDC and Healthy People 2020 continue to educate on the importance, the improved ease of access and insurance coverage for screenings and vaccinations. It is the responsibility of nurses to engage our aging adults in self-advocating for services that benefit the individual and community health. How can you, as a registered nurse, impact older adults to encourage routine vaccination? What impact does this have on the community as a whole?
Your initial posting should be at least 400 words in length and utilize at least one scholarly source other than the textbook. Please reply to at least two classmates. Replies to classmates should be at least 200 words in length.
Health Assessment

Make ethical decisions and solve problems, assignment help

Make ethical decisions and solve problems, assignment help.

Marketing researchers must become highly skilled at developing survey questions used in the construction of a data collection form. In this Assignment, you will demonstrate your ability to create a viable research study questionnaire using the knowledge you attain from Chapters 12 and 13 in your textbook. Be sure to conduct additional research to learn best practices used in marketing research questionnaire development. In this Assignment, you will also engage in developing the following professional competency:Make ethical decisions and solve problems.Remember, it’s essential that you consider the ethics behind every question you develop. Always consider the validity of your questions before making them ready for data collection.Directions for completing this AssignmentComplete the five-step exercise to develop a questionnaire:Step 1: Read the example Case study and questionnaire called “School of Business”Step 2: Develop survey questions based on the case study listed below:E-Food and the Online Grocery CompetitionStep 3: Locate a free online survey tool to use in preparing your 10-question survey. The most popular survey building tool on the Internet is Survey Monkey©. Go to the website and create a free account.Step 4: Based on the topic of the case study, formulate a research problem that can be studied in a marketing research project. Design a 10-question market research survey using the free survey building tool that will help you collect viable data to inform your research study. You must prepare open-ended, closed-ended, and scaled response questions in your survey. Save and publish the survey. Copy the link. Post the link in the Webliography section of the course room. Review a minimum of two surveys created by your fellow learners. Using the email tool in the course, send a private email communication letting your fellow learners know how they might improve their questions.Step 5: In a Microsoft Word document, provide the following information and submit it to the Dropbox for grading:Provide a brief explanation of the research problem you formulated based on the case study.Provide a link to the survey you developed using the free survey tool.Explain the validity of each question you developed. Use research to support your explanation.
Make ethical decisions and solve problems, assignment help

Dove and Axe Campaigns Controversy

Unilever: Axe / Dove Controversy Unilever is a leading multinational corporation which was formed by Anglo-Dutch cooperation in 1930 as a result of merging the Soap maker Lever brother and Dutch company Margarine Unie. The merger resulted to a large export of palm oil product which promoted the growth of the company. The Company has expanded since then opening branches all over the world. It has so many outlets in the world and has a large share of het world consumer product market with several brands in the catalog. The company also owns foods and beverage brands, cleaning brands and other personal care brands. The company has a large work force of more than 180,000 people in the world with revenue of more that US$58 billion. The company was established from Roternd and London companies which also act as the mother companies for all other branches in the world. (Unilever, 2008b) Recently the company has been engulfed in one of the most heated controversy in the history of business world arising from its advertisement. The company has been engaged in a various criticisms before but the recent one seems to have attracted the attention of unlikely quarters from politicians to the human reign activists. It has become a subject to social conversation all over the world due to its mode of advertisement. There have been many blogs in the internet that have been used against the company and its advertisement strategy especially the recent one Axe/dove advertisement which has attracted most criticism even before they make their impact on the market. The market of the two brands Axe and Dove have attracted the advocacy groups who have been campaigning for the need to have commercial-free childhood advertisements. The campaign has in form of writing several letters to the company in order to force it to withdraw the advertisement from the market. What is in the controversy about these products? The dove product advertisement has been used as a marketing strategy that is said to be promoting real beauty. In the advertisement there is a dove that is promising the girls a good care if they use the products. In this regard no one can understand how a dove can promise the girl a good care. The company has however described the advertisement as showing the need to have real beauty rather than acting as an advisement to encourage girls to use the products and has therefore started a campaign that is aimed at funning projects for girl child. But this is contradicted by another advertisement of its products Axe deodorant which has been described as having an effect of ‘epitomizing the sexist and degrading making that has been undermining girls’. This has been shone to be a potential harm to the health development of grid as contradicted to the other advertisement of the Dove which promotes health self-image for all women. (Newman, 2007) The company has been on the defense saying that the Dove brand is meant to show women the need of feel beautiful always which has been expressed by wide way in the today’s stereotyping of beauty and it is meant to inspire women to be taking car of them. For this reason the company has created Dove Self-Esteem Fund that is meant to educate and act as inspiration to girls. On the other hand the Axe campaign shows ‘the mating game’ and expressed the desire of men to get noticed by women. (High, 2007) The above advertisement has been causign a lot of criticisms for the company not only from the civil activists but also from political arena. It has been descried as the higher hypocrisy in marketing and there have been threat of taking of civil action by not allowing the Dove Fund to take seminars to school unless the Axe advertisement is changed. Let us analyze the effect of the advertisement and the impact they may have on the company and its businesses. SWOT analysis of the advertisement Being a large multinational company, there are several advantages that the company can enjoy amid such a criticism of the advertisement. At the same time there are some weakness in the controversy that may make the company lose its credibility in the market and therefore loss of sales. Let us look closely at the SWOT analyze of ht advertisement and their implications. Strengths Unilever is a large multinational company that has been in the market for along time now. In this regard, the company has been able to establish its operation in all the markets ands therefore it has a world wide appeal. Due to the fact that is has been able to operate in many countries, the controversy may not cause any effect on it sales. This is due to the fact that the company is known for famous brands that have been satisfying the needs of the consumers. Therefore there may not be many customers who will be affected by the controversy and who are likely to change their preference of its brands due to the controversy. Therefore the current controversy may not affect its international market though it may affect some of the regions where this campaign is concentrated. Those who are involved in the criticism may not be able to reach all the regions of the world. With such wide of brands in the market, the company sales may not be affected even if it withdraws just one brand in the market. (Pandya, 2001) The company has been able to cut a niche in the market and therefore no any amount of criticism that may destroy its images. There has been a new trend in the market where the value of a product is not evaluated by the level of criticism on the level of support that the products receive but by the level of individual satisfaction on the brand. For this reason a lot of people may not be looking at the controversy that has been created around the brands but they would rather focus on the effect fullness for the brands. Since there has not been any criticism about the product to the consumers, there is likelihood that it will not have effect on the marketing of the product. All the consumers of the brands have not presented any complain to the company about the effectfulnes of the brand and therefore they are likely to ignore any call not to use the brand. There could have been a negative effect on the marketing of the brand if there have been reported physical effects on the users. But the controversy is surrounding the advertisements and therefore it is not likely to have any effect on the marketing. In most cases the marketing of a product is affected by the effects of the particular product to the consumers. If the criticism is based on the health effect of the brands, it may have raised serious concerns about the marketing of the product but the controversy is centered about ‘hypocrisy’ which does not attract the attention for the uses of the products. Another strength that the company has on the position of the brand is in the target consumers. The company is targeting the young people who are likely to be influenced most by the advertisement. The specific target of ‘the mating game’ is one of the most influential things that are likely to attract many young people to the product. It should be understood that these young people do not understand the effects of what you can argue all day on ethics in advisement. They are simply attracted to what they can relate with and what makes them feel like others. Therefore they are not likely to change their perception about the product based on the criticism on the advertisement. (Georges, 1999) Most of those how are involved in the criticism are not within age bracket of the target customers of the products. Most of those who are involve in the criticism of the product are not young and even if they coordinate comparing to send letters to the company not many young people are likely to send their letters. Therefore the strength that the company has on this advertisement is that the target customers are not the one who are involved in the criticism and are not likely to change their perception of the products. This is not likely to have a negative effect on marketing of both brands to the target customers. (Unilever, 2007a) It has also been observed that not all people are in crisis of the campaign. Some have descried it as a genius market strategic that is likely to lead to high sales for the product. Therefore the company is likely to get positive support from those how do not see it in negative view. Weaknesses At the same time that are some weakness that are linked to the criticism that the company has been receiving. There is likelihood that the conflict will affect the image of the product in the market. The strength of the brand in the market depends on the positive notes that it receives from thee market. Positive notes are likely to affect the perception for the brand in the market by all consumers. It has been shown that bad perception on products is likely to have a negative impact on the sales. Therefore the more positive comment that a products receives from the market, the more positive impact it is likely to get from the market. In this regard, the criticism is likely to have negative impacts on the perception of the company in the market. In this sense the customers are likely to change their perception about the products of the company in the market. The company has been enjoying a good perception in the market based on the quality of products that it has been offering to the consumer. However this is changing with time as the consumer become more aware of their rights. one of the characteristic of modern consumers is that they have become more powerful in the market and are likely to have an impact on the way a company makes its sales. Therefore the current criticism of the company may impose a consumer led campaign that is likely to tarnish the name of the company. In this regard, the company is likely to lose a lot in case the consumers change their perception. (Golin, 2007) There is also a likelihood that the current controversy is likely to affect the sales of the product due to the influence the civil activists may have on the company. Most of those who are criticizing the company are parents who have a lot of influence on their children. As such they are likely to influence their children depending on the comments that they make about the products. In this regard they are likely to influence their children not to buy the products with the fact that most of them especially the females are unlikely to buy it. In this regard the brands are unlikely to acquire new customers. The survival of brand in the market depends on the way it attracts, and retains new consumers. With such criticism, the brands are not likely to attract new customers which may have an effect of reducing the overall consumption of the brand. (McManis, 2007) The criticism on the brand may extend it on other brands on the company. Once the costumers changes there perception about the company, they are likely to change their overall perception of the products of the company. In this sense the company may start recording low sales even on other brands. The increased use of information technology and the posting of the comments about the products in the internet are likely to attract the attention of more people which is likely to have damage on the reputation of the product in the market. In this regard there is likelihood of having a worldwide customer changed perception on the brands which is likely to affect their sales all over the world. The ‘onslaught’ videos that have been released on the crisis are likely to affect the operation of the company. Already there is a threat by civil groups that they will stop the Dove-Fund from holding seminars in schools and other area whether the company targets the young people. This is likely to have a negative effect on the programs of the company and in a way may lead to disruption of is normal flow of programs of a failure of the whole program all together. Opportunity There are a lot of opportunities that the company can still exploit in order to market its brand in the market. Already the company has clarified on the intention of the advertisements as being to encourage beauty and give women a reason to be more beautiful and the other being to show mating game and the desire for men to be also clean and attracted to women. In this regard the company has an opportunity to prove its critics wrong by appealing more to the target customer who may be affected by the controversy. The company has already started the Dove-Fund which is taking care of the education for girl. This is one of the opportunities which the company can use in order to clear the air about its products and the criticism that it is getting from the activists. This is because under the program the company would be making a direct appeal tot the consumer rather than the activists. The company should also start the same fund for men in order to embrace the youth. Through close interaction with the youth, the company is likely to presence the brands in the market and helps them to defy criticism of the brands. (Gillete, 2007) There is also an opportunity of the company to change the name of the brand or to change the whole advertising strategy before the brand has devastating effect in the market. In this regard the company can the name of the brand in the market or change the advertising strategies if it sees that the brands are likely to cause negative effects in the market. This will give the company a time to preserve the brands in the market and also preserve the name of the company in face of the rising criticism. The company can also produce another advertisement which contradicts the first ones and which gives a positive message as claimed by the activists. This would be in line with contradicting the issues that have been raised by the activists and to showing the genuinely of the company rather than the hypocrisy as has been expressed by the activists. This will help to save the company from the onslaught by the activists. Threats There are many threats the company may be facing as a result of the advertisements. First it is to be understood that this is no the first criticism of the company and it has been criticized on other areas of being unethical in business. For example the company has been criticized of buying palm oil from dealers who have been destructing forest cover. Therefore there is a threat of the current conflict attracting the attention of the consumer on all other conflicts that have been there about the company. This is likely to have a damaging effect on the name of the company especially at this time when the concept of ethics in business has taken root in consumers. (Moore, 2008) There is a threat of he company making loses on the brand and withdrawing them from the market which may affect the operation of the company not only in the domestic market but also in the international market.

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