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Significance of Social Media in Business Operations Report

Significance of Social Media in Business Operations Report. Introduction Background to the study Contemporarily, change is one of the most constant elements that businesses have to take into account in the course of their operations. This assertion highlights why the past few decades have been characterized by profound social, economic, and technological transformations emanating from external market forces such as political, economic, technological, social, and legal environments. These changes have led to the emergence of a myriad of opportunities and threats within the business environment. Changes occurring in the macro-environment have led to an increment in the rate of invention and innovation. In addition, social and technological changes have motivated entrepreneurs to invest in new and continuous product development in the pursuit for economic sustainability. The Internet is categorised amongst the top innovations of the 21st century. Its development has led to the increment in the number of innovations that are being undertaken. The emergence of numerous web-based applications and platforms is one of the ways through which the Internet has been utilized. Internet development has led to the increment in the rate of connectivity amongst consumers. Its development has significantly influenced consumers’ behaviour. Moreover, the impact of the Internet can be felt through a myriad of applications in various market segments such as investing, shopping, banking, learning, and entertainment (Brunty et al. 2013). The trend with regard to technological innovation will continue into the future. Consequently, it is fundamental for businesses to embrace the emerging technological changes in order to achieve business continuity. Businesses should evaluate how they can utilize emerging changes in order to succeed. For example, organizations and entrepreneurs should take advantage of the technological innovations (Brunty et al. 2013). Social networks are one of the innovations that entrepreneurs can utilize in their quest to achieve their goals. Jadhav et al. (2009) define social network to include “a social structure made of nodes, which are usually individuals or organizations tied by one or more specific types of relations, such as financial exchange, friendship, trade and web links amongst others” (p. 49). Social networks have transformed communication in organizations significantly. Conventionally, the media was used to communicate to target population. Social media has transformed this form of communication. Currently, social media provides businesses with an opportunity to interact with existing and potential customers. Apart from marketing, businesses can also utilize social media in other areas of management, such as human resource management and research and development. Statement of the problem The high rate of innovation with regard to social networks has led to the emergence of a wide range of social media technologies. The social media that have been developed can be categorised into various classes, which include content communities, collaborative projects, virtual social worlds, social networking sites, and virtual game worlds. On the other hand, social technologies relate to emails, instant messaging, picture sharing, and blogs. Despite the numerous social media technologies that have been developed and their significance to business success, only a few businesses have integrated these technologies in their operation. The significance of social media technologies in enhancing competitive advantage and business continuity is highlighted by Thomas and Wasmund (2011) who posit that there is “not a business or an entrepreneur that should not be using social media in one way or another” (p. 16). Moreover, a study conducted by Optus in 2010 revealed that only 28% of small and medium-sized enterprises had integrated social media in their operation, which represents a relatively small proportion of all SMES. Despite this scenario, Waters (2013) posits that social media is here to stay; thus, it is imperative for entrepreneurs to evaluate how they will utilize social media in order to improve their competitive edge. Research objectives This research intends to achieve the following objectives. To evaluate how organisations and entrepreneurs can utilise social media in order to maximise profitability. To investigate the social media strategies that organisations can integrate in order to improve organisational performance and productivity. Research questions To achieve the above objectives, the following research questions will be taken into account. How can businesses utilize social media to maximize their profitability? What social media strategies can individuals and organizations integrate in order to improve their businesses’ performance and productivity Significance of the study Organizations cannot develop competitiveness by only being conscious of changes of occurring in the business environment. However, they have to align their operational strategies to market changes. Thomas and Wasmund (2011) are of the opinion that organizational change is a key element in firms’ effort to survive. Dealing with such change requires organizations to be agile and anticipate possible changes. This study will give organizations’ management teams insight on how they can utilize social media to develop their competitive edge. Some of the areas that will be evaluated relating to marketing, research and development, and human resource management. Analyzing how social media can be used in these areas will improve the likelihood of businesses adjusting their operational strategies accordingly; thus improving their business foundation. For example, using social media will improve the probability of achieving diverse business goals such as profitability and developing a strong human capital base. Literature review The evolution of existing technology and the emergence of new technology have led to transformation of the business environment. Hundreds of social networking sites have been developed over the Internet in the past few years. Increased research and development with regard to the Internet have culminated in the emergence of diverse social media platforms. Some of the common online social networking sites include Facebook, LinkedIn, Flickr, and MySpace. Social networking sites have undergone exponential growth due to increased investment in research and development. It is estimated that approximately 4 out of 5 citizens in the United States are developing, creating, and participating in social media. Leanne (2012) is of the opinion that social media has been integrated into the consumers’ everyday life, which underscores the importance of integrating emerging social media networks in business operations. Remenyi (2008) opines, “Social technologies are no longer a fad or something that will pass-by but will have a significant impact in every role, every kind of company and in all parts of the world” (p. 397). The impact of social media on business operations is something that requires business leaders should consider proactively. Remenyi (2008) further asserts that social media is increasingly becoming a key element in business operations. In a bid to benefit from the emerging social media trends, it is imperative for businesses to evaluate how they can best utilize social media. Various scholars have suggested a number of ways in which entrepreneurs can utilize social media. Marketing The emergence of social media has had a significant impact on the consumers’ behavior and experience. Millions of people across the world can access market information courtesy of social media via platforms like Facebook, Twitter, MySpace, and Linkedin, among others. Social media has increased the consumers’ power with regard to directing the conversation about a particular brand. Consumers do not only purchase products and remain contented. However, there has been an emergence of a trend whereby consumers are increasingly turning to various social media platforms for guidance with regard product brands. Moreover, social media has provided consumers with an opportunity to share their product experience with the online community. Surviving in such an environment requires businesses to adapt to changing consumer expectations and behavior. Failure to implement this strategy may adversely affect an organization’s brand. For example, failure to take into account what consumers are saying on social media may expose an organization’s failure in delivering the brand promise. Consequently, it is imperative for businesses to adjust their marketing strategies to change in consumer behavior (SweeneySignificance of Social Media in Business Operations Report

Motivation in Adults and Young Learners Research Paper

Adult Learners and Children When It Comes to Motivation Motivation is one of the most important factors affecting academic performance. The learner has to want to acquire new skills to make this acquisition effective and long-term. Adult and young learners differ in many ways, and especially they differ when it comes to motivation. Educational theories can help educators understand these differences and foster motivation for both groups. First, it is important to outline the major differences between motivation in adult and young learners. Adult learners are often motivated to achieve particular results, as they know perfectly well why they are trying to acquire this or that skill (Ormrod, 2008). For instance, in many cases, adult learners acquire some knowledge to pursue some goals in their careers or private life. However, children (especially young ones) often lack this kind of understanding and determination. They need additional motivation (Fischer

PU Global Business Communication Overcoming the Liability of Foreignness Discussion

assignment helper PU Global Business Communication Overcoming the Liability of Foreignness Discussion.

Key Assignment DraftComplete a preliminary draft of your Key Assignment, which includes the following:Global Business Philosophy ◦Identify your global business philosophy, and describe your perceptions of the global workforce, customers, and vendors.Global Leader Job Description ◦Provide an overview of the roles and responsibilities that are necessary for a global leader.Ethical and Cultural Dilemmas Presentation ◦This should be a PowerPoint presentation of 8-10 slides with speaker notes designed to train new or emerging leaders on ethical and cultural dilemmas in global organizations.Global Communication Plan ◦Provide the successful forms of global communications, such as business memos, e-mail, phone, face-to-face, or via virtual meeting software, and provide 2 examples of successful communications as well as 2 examples of poor communication.Outline: 6-8 pages; PowerPoint: 8–10 slidesAPA formatbelow are some potential resources
PU Global Business Communication Overcoming the Liability of Foreignness Discussion

JNTU Cyber Security Planning Creation of A National Security Culture Discussion

JNTU Cyber Security Planning Creation of A National Security Culture Discussion.

Hello , answer below 3 questions in a separate WORD DocCyber Security Planning:DiscussionIn 500 words, what would you do to help create a national “security culture,” in which everyone is more knowledgeable and proactive about threats to information security? Use APA format and add 3 cliclable reference at end2)Final Project:Project Title: Creating Company E-mail and WIFI / Internet Use Policies Attached you will find a description of your final project assignment. .Please refer Attached document regarding this task.————————————————-Network Security:Discussion:In no less than 250 words, explain the different security measures that each version of SNMP uses. What is the difference between SNMPv1, v2c, and v3? Use APA format and add 2 clickable reference at end
JNTU Cyber Security Planning Creation of A National Security Culture Discussion

ECO4451 Troy University Recommendation on ExxonMobil

ECO4451 Troy University Recommendation on ExxonMobil.

Use the following information to create a set of recommendations. You or your group are members of the upper management team at ExxonMobil a large multinational corporation currently listed on the New York Stock Exchange (NYSE).(Hint: publically traded company) You report directly to the CEO and the board of directors. Recently, an investor has purchased 5% of the outstanding stock in the company, and corporate rules this gives the investor the right to call a proxy vote for control of the company (the company takes this seriously).This investor is extremely concerned the company is importing and export goods in the same sector, particularly they are importing crude oil and exporting refined petroleum products. Why not just produce the finished products where the crude oil is located?There were legal reasons the company does not export crude oil; however, these rules have changed, and this investor is concerned the company is losing money. A consulting economist has given the management team tools to help management make their recommendation to the CEO. https://atlas.media.mit.edu/en/ https://www.worldatlas.com/articles/the-world-s-largest-oil-reserves-by-country.html https://rentar.com/best-crude-oil-world-crude-oils-better-others/ https://www.iea.org/statistics/ https://www.statista.com/statistics/273579/countries-with-the-largest-oil-refinery-capacity/ Your CEO has tasked you with writing a short response to the investor’s concerns about importing and exporting within the same industry.Note your response should include: the profit increasing nature of petroleum (finished products more profitable), security concerns, location of corporate structure (ie USA company wants dollar profits, European company want euro profits), location of the specialized equipment and cost of new equipment.
ECO4451 Troy University Recommendation on ExxonMobil