Market Research Plan
Discussion: Ethics
With the relationship between a market researcher and the client for which they are gathering the data, there are contractual rules and parameters that are established prior to the engagement. These rules and parameters are in place to protect both sides. Research two examples where ethical violation issues arose from this pact and describe what caused the violations. How could these have been prevented?
Suggested length is 1-2 pages, double spaced. APA 7th Edition
Paper: Market Research Plan Assignment: Would you be willing to invest in my idea if I tell you I am certain in my mind that my idea is a guaranteed winner? Probably not — unfortunately for me. You would insist on more qualitative and quantitative evidence prior to giving me money. Smart choice.
Take your previous idea for your final presentation later in the course that has been approved and create a marketing research plan associated with the idea. Use both primary and secondary research for the assignment.
Why do this? So your data will be able to paint the picture of whether or not your idea is market viable.
With a new or enhanced product find out if there is interest for your idea.
Learn about the possibility of having a profitable business for your idea.
Need to define if there is a problem that your idea will solve.
This is an initial pass at refining your idea prior to formally presenting.
Assignment details: Analyze and assign in which quadrant your idea from the proposal fits in the supply and demand matrix below and explain why. The details describing the matrix sections are found here: https://www.entrepreneurshipinabox.com/11899/use-s… APA 7th edition, suggested pages 4-5 pages including references. Attachment is for APA Guide.