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Resume and cover letter

Resume and cover letter. Paper details Building upon what you learned in this week’s first Apply Assignment, you now have the chance to personalize the experience by developing your own resume. You should once again refer to Chapter Four (pp. 148-155), to help guide the process. You may also want to reach out to your facilitator to provide feedback on your other Week 2 Apply assignment. In this assignment, you will need to design your own Cover Letter and Resume. You will need to choose a job (any job will do – though it would help to be familiar with the requirements of the job) which you will define in the “Objective” section of your resume. Both the cover letter and resume should address this job objective. Once you have chosen the job, create a Cover Letter and Resume as though you were applying for the job. You will need to choose one of the formats addressed in your text (e.g. chronological, functional, or psychological). Sometimes people struggle with laying out a resume. The following video will help you in the development of a good resume in Microsoft Word.Resume and cover letter
FIN 4970 Rasmussen Financial Statement Software Section of Technology Sector Essay.

An organization cannot effectively design or implement strategic
initiatives without an excellent understanding of their financial
health. This understanding can only be determined by properly analyzing
financial statements. In this assignment, you will evaluate the
financial health of three organizations by examining the organizations’
financial statements which document their assets, liabilities, equity,
revenues, and expenses.A company’s financial performance is broken down into four main performance categories:
profitability, liquidity, asset utilization, and debt/leverage. The
most effective way to analyze financial statements and measure
performance in these critical areas is to compute and interpret
financial ratios.InstructionsYou are a senior financial analyst for Capital Financial, a
fictitious investment firm based in Dallas, TX. Capital Financial would
like to allocate at least $500,000 of their capital to purchase shares
in a firm in the software section within the technology sector. As the
analyst, you must make an informed recommendation to the senior
leadership team in a report that addresses the following:Identify three similarly sized firms (small to mid-cap) in the software section of the technology sector.For each of the three firms, calculate three ratios from each of the
four performance categories (12 ratios for each company) and
incorporate them into the body of your report.Select the ratio from each performance category that you feel is
essential to use when comparing the firms. Use the ratio selected from
each category to create a bar chart that illustrates the firms’
performance relative to one another. Click here to see an example chart.Explain why the ratios you selected are the best for determining the strength of the three firms.Use your ratio computations to describe each firm’s level of strength in each performance category.Provide a final recommendation indicating which of the three firms Capital Financial should purchase shares in.
FIN 4970 Rasmussen Financial Statement Software Section of Technology Sector Essay

Examples Of Principle Of Comparative Advantage Economics Essay

Introduction Thousands of years ago, people used fabrics to change for foods in ancient China. Together with the development of society, supply and demand of goods rises steadily in both amount and variety so that trade becomes a more and more important part in people’s lives. Along with the great progress of trade, economics gradually becomes an independent subject which studies the production and consumption of goods and services and the commercial activities of a society. Therefore, close relationship are established between basic economic theories and trade. In the year of 1815, Robert Torrens described comparative advantage firstly in an essay on the Corn Laws while he concluded the trading between England and Portugal. Though has been developed for more than 190 years, comparative advantage is still one of the most significant principles in economic. Different from absolute advantage, comparative advantage is a vital concept to explain why people trade, how they can benefit from trade and why trade can make everyone better off. This assignment will start from the definition of comparative advantage with clear examples. After that, it will give adequate applications to explain its reasonableness and the profound influence on trade. Moreover, in the last part of this essay, limitations and deficiency of comparative advantage will be shown in order to have a better overall perspective of the principle. Definition People and countries become more and more interdependent in this era. More precisely, people rely on each other on goods and services much more than before and so as countries. For example, Tom, a common English, starts his typical day from breakfast-an fried egg from France and a cup of coffee which the beans come from Brazil. Then his turns on TV made in Korea, watching the latest news of Israel blocks ships to Turkey. After that, he uses his mobile phone which is designed in California and assembled in China to call his boss that he will be late for the meeting about investing a new factory in Malaysia. Before introducing the principle of comparative advantage, it is essential to explain other two important concepts- absolute advantage and opportunity cost. The reason why people become more interdependent is that they can be better off from trade. That is, everyone who takes part in trade can gain from the exchange. In order to measure how much one can gain from trade, cost and revenue are the main parts which should be considered. Imagine there are two farmers named Tom and Jack and both of them work 40 hours per week. Tom can produce 10 kilograms of potatoes while Jack can produce 8 kilograms in a week. Therefore, 1 kilogram of potatoes cost Tom 4hours and cost Jack 5 hours, in the other word, Tom has absolute advantage on growing potatoes because his cost is lower than Jack. If they have alternative choice to plant tomatoes, Tom can produce 10 kilograms and Jack can produce 20 kilograms, then it is easy to find out that Jack has absolute advantage on growing tomatoes. Moreover, if they can plant either potato or tomato, or both, one can be used as cost to measure the other. More specifically, potatoes can be used as cost to measure tomatoes and so as tomatoes. In this example, every kilogram of potatoes cost Tom 0.8 kilogram of tomatoes while that cost Jack 2 kilograms of tomatoes. In economics, whatever must be given up to obtain some item is called opportunity cost. (Mankiw, 2005) For example, Tom can use 30 hours to plant potatoes so that these hours cannot be used to produce tomatoes. When it comes back to the example above, Jack needs 5 hours to produce 1 kilogram of potatoes or 2.5 kilograms of tomatoes, which means, Jack’s opportunity cost of 1 kilogram of potatoes is 2.5 kilograms of tomatoes and his opportunity cost of 1 kilogram of tomatoes is 0.4 kilogram of potatoes. Comparative advantage is used to demonstrate two producer’s opportunity cost. If one has a lower opportunity cost on certain goods than the other, he or she has comparative advantage of producing that goods. “Comparative advantage shows relative opportunity cost. Only in case that two people have the same opportunity cost, one person will have a comparative advantage in one good, and the other will have comparative advantage in the other goods.” (Mankiw, 2005:54-55) Difference in opportunity cost leads comparative advantage which makes gain from trade. For instance, Tom can produce 5 kilograms of potatoes and tomatoes while Jack can produce 4 kilograms of potatoes and 10 kilograms of tomatoes if they use 20 hours to plant each of crops. It is easy to find out that Tom and Jack has a lower opportunity cost to produce potatoes and tomatoes, respectively. So Tom has relative advantage in planting potatoes while Jack has relative advantage in planting tomatoes. If they both cultivate what they are specialized in, in another word, that is what they have lower opportunity cost, the result is that Tom produces 10 kilograms of potatoes and Jack produces 20 kilograms of tomatoes. Moreover, if Jack exchanges 4.5 kilograms of potatoes for Tom’s 8 kilograms of tomatoes, Jack could have 5.5 kilograms of potatoes and 8 kilograms of tomatoes and Tom could have 4.5 kilograms of potatoes and 12 kilograms of tomatoes which are better than they produce these corns independently. When Tom and Jack focus on what planting what they have comparative advantage, they can share from the increase of total output. Consequently, Trade can benefit everyone in society because it allows people to specialize in activities in which they have a comparative advantage. As for countries, certain goods should be produced by the country which has lower opportunity cost or in another word, comparative advantage to produce that goods. (Mankiw, 2005) Moreover, both trade in services, such as offering financial services or computer software and goods are the concept of comparative advantage. (Brad, 2009) Applications The principle of comparative advantage explains why countries trade and how they can benefit from trade. Because exchange is everywhere in the world, the principle of comparative advantage has many applications. Here are two typical examples; one of them is fanciful while the other one is practical. The first application is that Ming Yao, an excellent basketball player with a height of 2.26m, is also good at some other activities, too. Suppose Ming Yao can paint walls and ceiling of his house in 1 hour, which is faster than anyone else and the hourly employee in the labor market can do this in 3 hours with a pay of $60. Ming Yao can choose to do it himself or take part in an advertisement for the revenue of $10000 in 1 hour. Though Ming Yao has absolute advantage in painting his walls and ceiling because he can do it in less time, according to the principle of comparative advantage, hourly employee has comparative advantage in it for the reason that Ming Yao’s opportunity cost of 1 hour is $10000 while that of the hourly employee is 20. Therefore, Ming Yao gets $10000 through participating in the advertisement and then pays $60 for the hourly employee; both of them are benefit from trade. People can benefit from trade, so can countries. The second application is trade of soybean and laptops between China and America. Because of the high technology production line and mechanization of agriculture, America has absolute advantage in both goods. Suppose that in a week, 1 worker can produce 1 ton of soybeans or 100 laptops in China and 5 tons of soybeans or 200 laptops in America. It is obvious that the opportunity cost for 1 ton of soybeans is 100 laptops in China while that is 40 laptops in America. America has a lower opportunity cost in soybeans so that it should produce more soybeans than it is needed and export them to China exchange for laptops. At the same time, having a comparative advantage of laptops, China should produce more and then export redundant laptops and import soybeans from America. After trade, both countries can have more soybeans and laptops than produce them independently. In the other word, both countries are better off through trade according to the principle of comparative advantage. Though the real trade among countries is far more complicated than in the application and sometimes trade makes some people worse off such as the soybean farmers in China in the application above, comparative advantage makes the countries, as a whole, better off from international trade. Past

The Sound Systems Of Language English Language Essay

order essay cheap Phonology is one of the core fields that compose the discipline of linguistics, which is defined as the scientific study of language structure. One way to understand what the subject matter of phonology is, to contrast it with other fields within linguistics. A very brief explanation is that phonology is the study of sound structure in language, which is different from the study of sentence structure (syntax) or word structure (morphology), or how languages change over time (historical linguistics). A common characterization of the different between phonetics and phonology is that phonetics deals with “actual” physical sounds as they are manifested in human speech, and concentrates on acoustic waveforms, formant values, measurements of duration measured in milliseconds, of amplitude and frequency, or in the physical principles underlying the production of sounds. On the other hand, phonology is an abstract cognitive system dealing with rules in a mental grammar: principles of subconscious “thought” as they relate to language sound. CONCERNS OF PHONOLOGY: The most important to appreciate at this moment is that the “sound” which phonology is concerned with is symbolic sounds- there are cognitive abstractions which represent but are not the same as physical sounds THE SOUNDS OF A LANGUAGE: One expect of phonology considers what the “sounds” of a language are. We would want to take note in a description of the phonology of English that we lack a particular vowel that exists in German in words like schon ‘beautiful’, a vowel which is also found. In French (Spelled eu, as in jeune ‘Young’) or Norwegian (beer). Similarly, the consonant spelled the in English thing, path does exist in English as well as in Icelandic where it is spelled with the letter p, or Modern Greek where it is spelled with O, or Saami where it is spelled ) but his sound doesn’t occur in German or French and it is not used in Latin American Spanish, although it does occur in continental Spanish in words such as cerveza ‘beer,’ where by the spelling conventions of Spanish, the letters c and z represent the same sound as the one spelled the (in English) RULES FOR COMBINING SOUNDS: Another aspect of language sound which is phonological analysis would take account of is that in any given language, certain combinations of sounds are allowed, but other combinations are systematically impossible. The fact that English has the words brick, break, bridge, bread is a clear indication that there is no restriction against having words begin with the consonant sequence br; besides these words one can think of many more words beginning with br such as bribe, brow and so on. Similarly, there are many words which begin with bl, such as blue, blatant, blast, blend, blink, showing that there is no rule against words beginning with bl. It is also a fact that there is no words “blink” in English, even though the similar words blink, brick do exit. The nonexistence of blick is English is accidental, the exclusion from English of many other imaginable but nonexistent words is based on a principled restriction of the languages. VARATIONS IN PRONOUNCIAITON In addition to providing an account of possible versus impossible words in a language, a phonological analysis will explain other general patterns in the pronunciation of words. For example, there is a very general rule of English phonology which dictates that the plural suffix on nouns will be pronounced as (iz), represented in spelling as es, when the preceding consonant is one of the certain set of consonants including (S) spelled (sh) as in bushes, (c) (spelled as ch) as in churches, and (j) (spelled j, ge, dge) as in cages, bridge. This pattern of pronunciation is not limited to the plural, so despite the difference in spelling, the possessive suffix s2 is also subject to the same rules of pronunciation: thus, plural bushes is pronounced as same as the possessive bush’s and plural churches is pronounced same as the possessive church’s. This is the sense in which phonology is about the sound of the language. From the phonological perspective, a “sound” is a specific unit which combines with other such specific units and which represent physical sounds. PHONETICS Phonetics is about the concrete, instrumentally measurable physical properties and production of these cognitive speech sounds. The two basic aspects of speech sounds as there are studied in phonetics, namely acoustics which is the study of the properties of the physical sounds wave that we hear, and articulation, which is the study of how to modify the shape of vocal tract, thereby producing a certain acoustic output(sound) ACOUSTICS A “sound” is a complex pattern of rapid variation in air pressure, travelling from a sound source and striking the ear, which causes a series of neural signals to be received in the brain: this is true of speech, music and random noices. WAVEFORMS A concrete way to visually represent a sound is with an acoustic waveform. A number of computer programs allow one to record sounds into a file and display the results on the screen. This means one can visually inspect a representation of the physical pattern of the variation in air pressure since we are interested in the part which makes this two words sound different, we might get a clearer picture of the physical difference by expanding the scale and looking just at a part of the vowel. Vowels are periodic, which means that the pattern of their wave form repeats over time. A portion of the vowels from the middle of the words seed and Sid, involving around 30 milliseconds (ms) of each of the words. We can indeed see that there is a pattern which is repeated. Though there are visible differences between the waveforms, the basis for distinguishing these vowels remain unclear. SOUND SPECTRA: All sound waves are definably, namely in terms of three properties that characterize a sine wave familiar from trigonometry, namely frequency measure in cycles per second also known as Hertz (Hz), amplitude measure in decibels and phase measured in the angular measure radians. These characteristics suffice to define any sine wave, which is the analytic basis of sounds. The property phase, which describe how far into the infinite cycle of repetition a particular sine wave is, turns out to be unimportant for the study of speech sounds, so it can be ignored. Simple sine waves (termed “pure tones” when speaking of sounds) made up of a single frequency are not commonly encountered in the real worlds, but can be created by a tuning fork or by electronic equipment. Speech sounds (indeed all sounds) are complex wave forms which are virtually impossible to describe with intuitive description of what they “look like”. Fortunately, complex wave can be mathematically relate to a series of simple waves which have different amplitudes at different frequencies, so that we can say that complex wave from is “build from” asset of simple waves. Inaccuracy in spectral data has three main sources. Half of the information in the original signal, phase, has been discarded. Frequency information is only approximate and it’s related to how much speech is analyzed. Finally, a spectrum assumes that sound properties are constant during the period being analyzed. If too large a piece of speech is taking for analysis, a misrepresentative blending of a continuously changing signal results. SPECTROGRAM: The spectrogram shows both frequency and amplitude properties as they change over time, by adding a third dimension of information to the display. A spectrogram can be made by a mechanical spectrograph, which uses an adjustable filter to select different frequency ranges and display the changes in amplitude at each frequency ranges; or, it can be created by a computer program, which use fouler analysis to determine these component amplitudes. A spectrogram is a reasonably informative accurate display of properties of sound. It is less accurate than the spectrum at a single point. Spectrograms are created either by special machinery or specials computer programs, which are not always available. It is therefore quite impractical and also unnecessary to base the scientific study of languages sound systems exclusively on spectrograms. CONCLUSION: Phonetics and phonology both study language sounds. Phonology examines language sound as a mental unit, and encapsulated symbolically for example as (ae) or (g) and focus on how these unit function in grammars. Phonetics examines how symbolic sounds are manifested as a continuous physical object. The conversion from physically continues event to symbolic representation requires focusing on the information that is important, which is possible because not all physical properties of speech sounds are cognitively important. One of the goals of phonology is than to discover exactly what these cognately important properties are how they function in expressing Regularities about languages. CHAPTER TWO PHONETIC TRANSCRIPTIONS PREVIEW: This chapter gives an overview of phonetic transcriptions. It: Gives the important transcriptional symbols Introduces the two major schemes of phonetic transcriptions Present the main articulators classification of sounds Surveys the main variations in phonetic properties exploited by the languages Further develops the relevance of phonetics for the study of phonology INTRODUCTION: In phonetic transcription, speech is represented a small set of symbols with a standard interpretation. This chapter looks at the different systems for phonetic transcription. They are two major schemes, the informal American schemes used in especially North America, sometime known as APA (American Phonetic Alphabet), and the IPA (International Phonetic Alphabet) promulgated by the international Phonetics association. VOWELS: The first division in speech sound is made between vowels and consonants. Symbols for vowels will be considered first because they are fewer vowels than consonant. Some dialects English make no distinction in the pronunciation of the words cot and caught; even among speakers who distinguish the pronunciation of cot and caught, the precise pronunciation of the two vowels differs considerable. An important point is that the transcriptional symbols are approximations representing a range of similar values, and that symbols do not always have absolute universal phonetic values. CONSONANT: There are many more consonant than vowels, English only has a fraction of the full range of possible consonants, so illustration of many of these symbols involve more extensive consideration of languages other than English. Consonants symbols are treat as the place of articulation where the major constriction occurs as one axis, and treating properties such as voicing, being a continuant, or nasality as the other axis. Eleven places of articulation for consonants are usually recognized: bilabial, labiodentals, dental, alveolar, alveopalatal, retroflex, palatal, velar, uvular, pharyngeal and laryngeal, and arrangement which proceeds from the furthest forward to furthest back points of the vocal tract. MANNER OF ARTICULATION: largely independent of the place where a consonant constriction is formed, the manner in which the constriction is formed can be manipulated in various ways. If a constriction is formed which completely blocks the flow of air, the resulting sound, such as t, is called a stop? A consonant can be produced by forming a narrow constriction which still allows air to pass through the vocal tract, resulting in noise in at the constriction, and such consonants, for example s and v are called fricatives. A combination of complete constriction followed by a period of partial constriction is termed an affricate. SYLLABICITY A phonetic property of consonants that may be transcribed is whether the consonant is syllabic. There is a phonetic difference between the n of American English cotton and that of con: the n of cotton is syllabi, where as the n of con is no syllabic. A syllabic consonant is indicated by placing a vertical tick under the consonant, so cotton is transcript (Ka? n) and con is transcribed (Kan). The main phonetic correlate of the distinction between syllabic and no syllabic consonant is duration, where syllabic consonants are generally longer than their no syllabic counterparts. Especially in tone languages, syllabic consonants can have distinctive tone. SYMMENTRY IN CONSONANTS The symmetrical universal table consonants were we to list all the consonants found in human languages. In some instances, the gap reflects physiological impossibility, such as the fact that one cannot produce a nasal pharyngeal, analogous to velar nasal but at a pharyngeal place of articulation. A nasal involves making a complete obstruction at a given point of articulation and also requires air to flow through the velum. In order to make a pharyngeal nasal, it would be necessary to make a complete constriction at the pharynx. But since the pharynx lies below the velum, no air can flow through the nasal passages if the pharynx is totally constricted. However a nasalized pharyngeal continuant, i.e. the consonant produced with simultaneous nasal airflow, would not be a physical impossibility, since that consonant doesn’t not require complete constriction of the pharynx. In other cases the gap indicates that no such sound has been found, but there is no immutable physical reason for such a sound not to exist. Thus bilabial affricated not seem to be attested, nor to plain no affricated alvepalatal stops, nor do nasalized pharyngeal fricatives. Similarly, while pharyngeal zed consonant exist and rounded consonants exist, there are apparently no cased of consonants which are both rounded and pharyngeal zed, though such segments are not logically impossible. These lacunae may be an indication of a deeper constraint on sound systems however; it is also possible that these segments do exist in some languages which have not been studied yet, since there are many languages in the world which remain uninvestigated. PLACE OF ARTICULATION The place of articulation of consonants is divided into primarily place of articulation – something that every consonant has – and secondary place of articulation-something some consonants may add to primary place of articulation. LINGUAL CONSONANTS: The tip or blade of the tongue is the active articulators in the production of many consonants, including dental, alveolar, alveopalatal, retroflex and palatal consonants. These consonants form constrictions involving the tongue and an appropriate place on the teeth, or hard or soft palates. The contract is with the teeth in the case of dentals, on the hard palate behind the teeth in the case of alveolar, behind the alveolar ridge in the case of alveopalatals and retroflex consonants, and with the blade of the tongue at the boundary between the hard and soft palate in the case of palatals. In many traditional organization in segments, retroflex consonants are classified as a separate place of articulation from alveolar and alveopalatals. This traditional concept of place of articulation combines properties with both active articulators and a passive articulator- the target towards which an active articulator moves. What unifies that various kinds of retroflex consonants across languages is not the specific location of the constriction on the hard palate, but rather the manner in which just the tongue tip approaches the palate. SECONDARY ARTICULATIONS: Consonants may have more than one point of constriction: generally, one of these constrictions is the major (most radical) constriction and other constrictions are less radical – more vowels like in nature. CONCLUSION: Phonology views speech sounds symbolically, knowledge of the system of symbols for representing speech is a prerequisite to doing a phonological analysis. It is also vital to know the phonetic parameters for describing the sounds of human languages which have been presented here. The main characteristic of vowels involve fronting of the tongue (front, central and back), rounding, and vowel height (high, mid and low, with tense and lax variant of high and mid vowels. Other properties of vowels include stress, tone and the phonation type’s creaky and breathy voice. Primary consonantal places of articulation include bilabial, labiodentals, alveolar, alveopalatal, retroflex, palatal, velar, uvular, pharyngeal and laryngeal. These may be supplemented by vowel like secondary articulations including palatalization, valorization, and pharyngealization and rounding. Consonant may be produced with a number of constrictions and release types, and is stops. Fricatives or nasals and stop consonants may be unreleased or released, the later type allowing plain versus affricate release. Differences in the laryngeal component for consonants include voicing and aspiration. And the distinction between ejectives and implosives. Vowels and consonant may also exploit differences in nasalization and length.

Workplace Law and Public Safety

Workplace Law and Public Safety. I don’t understand this Health & Medical question and need help to study.

Upon completion of the Required Readings, write a thorough, well-planned narrative answer to the following discussion question.Rely on your Required Readings and the Lecture and Research Update for specific information to answer the discussion question, but turn to your original thoughts when asked to apply, evaluate, analyze, or synthesize the information.Your Discussion Question response should be both grammatically and mechanically correct, and formatted in the same fashion as the question itself.If there is a Part A, your response should identify a Part A, etc.In addition, you must appropriately cite all resources used in your responses and document in a bibliography using APA style. 1 ½ page is required.
Discussion Question 1 (50 points)
Discuss at least four (4) responsibilities of a health care professional when disclosing and reporting communicable diseases.
Workplace Law and Public Safety

Mandarin oriental hotel group

1) Introduction 1.1 Company profile and history Mandarin Oriental Singapore belongs to the Mandarin Oriental Hotel Group which is the award-winning owner and operator of some world’s luxurious hotels, resorts and residences. The hotel first opened in Singapore in 1987 with the original name “The Oriental” and it was re-opened its door on 1 December 2004 after a multi-million-dollar renovation (The Center for Hospitality Research 2004). The Oriental was renamed as “Mandarin Oriental” on 25 September 2007 (Travel and Tourism Industry News 2007). The Mandarin Oriental Hotel Group (MOHG) is a hotel management company which is a part of Jardine Matheson Holdings Limited. They also include some companies such as Jardine Pacific and Hong Kong Land (Appendices 1). Its headquarters is located in Hong Kong (Jardine Matheson Limited 2009). The company was listed on the Hong Kong Stock Exchange from 1987 to 1995 under the name “Mandarin Oriental International Limited” and on the Singapore Exchange on 20 February 1991 (Absolute Astronomy.com. 2009). 1.2 Report focusing The report focuses to analyze the Singapore hospitality and tourism market which has a lot of opportunities for Mandarin Oriental Hotel upon the time two Integrated Resorts: Maria Bay Sands and Resort World Sentosa open. 2) Strategic Analysis 2.1 Internal Environment 2.1.1 Vision, Mission Statement and Objective The Vision Statement relates to what the organization would like to achieve in the future state and visible to outside world. It should be held by possible improvement paths or employee development programmers. The Mission Statement is the chosen activities what will enable the organization to be successful. It must be different from its competitors and define the business that the firm wants to be in. Company’s Objective is specific kinds of performance and the result that the company try to produce (Appendices 2) (Thompson and Martin 2005). Mandarin Oriental The Hotel Group’s vision is ‘being recognized as the world’s best luxury hotel group’ and its objective is to ‘increasing the number of rooms under operation to 10,000 rooms’ (Ettedgui 2009). Their mission is to ‘completely delight and satisfy their guests. They committed to making a difference every day and continually getting better in order to keep them be the best’ (MOHG 2009). 2.1.2 Hotel Resource Understanding the firm’s resources will help to identify its strengths and weaknesses therefore the organization can have a suitable strategy to achieve its objectives. These resources include the financial resources and intangibles which is an important element for the hospitality industry. In the service sector, value depends on the “goodwill” that is built by brand name and reputation (Dobson and Starkey 1993). Mandarin Oriental the Hotel Group has a good reputation. Its intangible asset rose rapidly from US $22 million dollars to US $232.3 million dollars within 6 years from the year 2002 to 2008 (MOHG 2009). 2.1.3 Hotel Development The MOHG has 41 hotels (operated and under development). There are 17 hotels in Asia, 14 in The Americas and 10 in Europe and North Africa and other 13 Residencesaround 25 countries. Its growth strategy is to successfully operate 10,000 rooms around the world and continuing to seek opportunities for globalization. (MOHG 2009). 2.2 External Environment 2.2.1 PESTEL Analysis A. Political Factors The cornerstone of any national Tourism and Hospitality policy is the requirement for political stability because of safety of hoteliers or other investors and tourists (Chon and Ph.D 2000). Singapore enjoyed a reputation for political stability. Government of Singapore also provides social welfare service for hotel industry by establishing the Singapore Hotel Association so that their members will have a discount access to all equipment and products, informed of new trends. Mandarin Oriental Hotel is its membership so that the hotel has a strong support from the SHA (SHA 2007). B. Economic Factors Economic factors concern the nature and direction of the economy in which a firm operates such as Business Cycles, Exchange Rate or Disposable income. Number of business traveler will decline in the recession. Disposable income also has influence on hotels occupancy such as leisure guests of five stars hotel may raise because of some discount promotions. Especially for international chain hotel – its profit may be impacted when convert from Singapore dollar to the currency set by head quarter in Hong Kong. Occupancy is also fluctuated relative to currency exchange rate. For instance, when the US dollar is low, it helps to keep Americans at home to avoid the loss on currency exchange (Chon and Ph.D 2000). Understanding the situation, the hotel chooses its target market is leisure guests (Ettedgui 2009). Exchange rate difference is hugely important to profit. Varying exchange rates mean that profits will fluctuate but it will not vary over time because the profit made on one day may become a different sum when transported to the home country of the company (Brotherton 2003) C. Sociocultural Factors The social and cultural environment consists of broad societal trends which affect hotel organization. The most profound social changes in recent years have been the entry of a large number of women into the labor market. Women are earning more money than the past and are remaining single longer. And they may travel more for all business and leisure purposes. It has created or greatly expanded the demand for a wide range of hotel products and services necessitated by their absence from home such as hotel with spa treatment and fitting room. This factor has a positive impact on Mandarin Oriental because it has a chance to increase their revenue through up selling its product: spa programs and yoga class (Chon and Ph.D 2000). D. Technology Singapore government is focusing on technological effort though the Tourism Technology Fund which is the program established by Singapore Tourism Board what aims to accelerate technology innovation and adoption in the industry by providing financial support to technology project that would enhance visitors experience or improve business efficiency (Singapore Tourism Board 2008). The hospitality firm should take note of technology change to avoid obsolescence by technological forecasting and investment (Knowles 1996). As well as The Mandarin Oriental Hotel has strong support from Hotel Technology Next Generation (HTNG) organization. The reason is that the Mandarin Oriental Group is the Corporate Hospitality Member of HTNG (HTNG 2009). E. Legal Hotel Employment Law covering the Salary, Annual Leave Public Holidays and Rest Days, Medical Leave Medical Attention, Working Hours, Overtime, Transport, Duty Meals, Uniforms and Laundry, Bonus. Hotel Health and Safety are the bathroom safety, bedroom safety, Health and Fitness center, Fire Safety. The hotel need to pay a lot of attention to follow health and safety standard in order to protect all its guest and employees. Because if there is any accident happens, the hotel reputation will be impacted for long period and it is not easy to build it up again (Gray and Liguori 1990). F. Environmental The hotel should be participated in Waste Disposal Campaign in order to protect the environment and saving the operating cost and increase the profit margin (National Environment Agency 2002). Reducing energy costs while continuing to meet the diverse requirements of customers is challenging in the hotel industry. The Mandarin Oriental should pay attention to reduce the electricity consumption, especially in the low occupancy period. 2.2.2 Porter’s Five Forces The nature and degree of competition included five forces: the threat of new entrants, the bargaining power of customers, the bargaining power of suppliers, the threat of substitute products or services and the rivalry among the firms. The strength of each force varies in different industry and depends on the firm’s economy of scale (Peace II and JR 1991). 2.2.2.1 Threat of new entrants The new entrants of hospitality industry need high fix cost to invest in the location and heavy marketing costs for advertising and promotion as well as overcome the barrier of the local government policy to get the licensing. The strong new entrants of Mandarin Oriental are the two IRs where may attract all the travelers into the casino. However, this is also a chance of the hotel to corporate with them in case their occupancy is overload. 2.2.2.2 Bargaining power of suppliers National and regional firms like Mandarin Oriental are able to reduce the bargaining power of the large supplier because of their large volume buying. There are three major of suppliers – raw material, capital market and labor market. 2.2.2.3 Bargaining power of buyers In the hospitality industry, buyers tend to force down price and receive more service because they have more options from other competitors. Majority of individual buyer are less powerful than the travel agency whom book with the large volume annually. 2.2.2.4. Threat of substitute Firm in the hospitality face a lot of kind of substitute that depend on the market segment they compete and the weather of economy such as the occupancy of budget hotel is higher than the five star hotels in the recession period when the entire traveler try to cut down the cost. 2.2.2.5 Direct competitors There are four competitors around the hotel. In this case the supply has already exceeded the demand. The hotel should try to keep the loyalty guest through promotion campaign or develop a new product for new target market. 3) SWOT Analysis Strengths Established brand Award – winning Great location Nice view Weaknesses Franchise Capital-Intensive Business High variable costs of food and beverage department Lack of coordinating and communication Opportunities Five restaurants and one bar: Improve revenue Thirteen meeting rooms: attractive business traveler New target markets Labor intensive Threats Hotel accommodation sales is interdependent Supply exceeds demand 3.1 Strengths The hotel group is well known for its legendary service and exquisite facilities. The hotel brand is already identified with good reputation because the hotel itself and majority of its sister hotels always achieve so many award-winnings from Condé Nast Traveler UK and Travel Leisure USA (Ettedgui 2009). Moreover, its location is in Marina Centre linked to Marina Square Shopping Mall – within walking distance of Asia Pacific’s largest convention centers and only a short drive to the Integrate Resort Marina Bay Sands. Hotel Guests are also provided nice views of city, harbor and ocean. 3.2 Weaknesses Mandarin Oriental Hotel is under chain management, the hotel also needs to follow the rules and regulations of the hotel group. The line of authority is so high so that decision making process also takes a long time. The diversity in hotel departments is a trouble resulting in a lack communication or cooperation between them such as housekeeping and front office about room status. For the F