The layout in The Sun is structured and broken up into two parts. The first part catches the audience on the front page, this is due to the headline being in bold, with a picture of the girl that has survived after being wounded and the subtitle underlined underneath. This is all positioned in the bottom right hand corner. It is effective as it stands out and catches the eye of the reader. The article then continues on page seven where it takes up the whole page to explain in more detail what happened.
The same picture is used again, only larger, as its main picture on page seven. This same picture is also used in The Times, but on a smaller scale, and the picture that they use as their main picture, The Sun uses on a smaller scale. Both articles use the same material but have prioritised the two images differently. The Sun uses the image of the girl in large which with the headline shocks the audience and makes them feel sorry for the girl as she looks like a down to earth young woman. It makes you feel sympathy that this horrific event has appened to her and it shows that it could have happened to anyone. The Times uses the image of the house being tapped off with a police van and officer stood outside, with the headline it shows the audience reading that they have the situation under control, and makes you feel safe that they are there if a situation like this were to happen. Unlike the sun, The Times do not have this article on its front page; instead the whole piece is on page three. The layout of the article only covers about 60% of the page.
It is ordered with its headline along the top of the page in a medium sized font with a large picture centred below and the text surrounding it. On the left hand side the same picture that is used in big in The Sun is used in small and positioned half way down. The Sun is structured in a way where the title is in large and positioned to the top right hand corner of the newspaper with its subtitle in a smaller font underneath, this covers about 40% of the page. ‘Newspaper readers begin their reading by following the banner headline across the page and continuing down the right-hand side of the page’ (tpub. om, ND). Below there are three pictures, the main one is centred at the lower bottom of the page and next it that on the right there are two half its size. The layout of The Times overall is very simple and basic, where as The Sun is very bold and dramatic, and its layout is very eye catching to the reader. The Sun because of its dramatic wording and layout is aimed more towards 18-30 year olds; these are generally working and lower class people who are interested in knowing the current affairs that are going on around them.
While The Times is simple but to the point, it targets its audience towards more intellectual people who are aged 25+ and who also wish to stay up to date with news and current affairs. The NMA readership confirms this as 15-24 year olds are in the 200,000s and the 25+ year olds readerships are up in the 300,000s and 400,000s. In addition The Times is aimed more towards a higher class as the additional advertisement on the page is for Tiffany & Co. ‘Since 1837, Tiffany & Co. has been the world’s premier jeweler and America’s house of design’ (Tiffany & Co. 2012).
Whereas on The Sun it advertises ? 6 off at Tesco. ‘We are over 500,000 people in 14 countries dedicated to bringing the best value, choice and service to our millions of customers each week’ (Tesco, 2012). This showing that The Sun is read more by the average middle, lower class person whereas The Times is read more by the upper class that have more money. The ads accompanying each of the articles endorse and back up the information that the readership shows from the NMA. Both articles when you use SMOG test to calculate the readability level of each one, came out at a readability level of sixteen.
This is not always an accurate way of testing as you can have a short sentence with a variety of complex words within it. The Sun uses more jargon, such as ‘crazed’ and ‘blasted’ (The Sun, 3rd January 2012), these words are used to shock the audience as well as draw them in. The Sun uses sentences that are shorter, so that it is easy for most people to understand. The Times is a more complex article as although the readability level was the same, its language, sentence and word length on average was longer. The articles are very sad due to the loss of lives.
They are equally very informative however The Sun portrays the shooting in such a way as to make it more shocking, using the word ‘massacre’, which builds up tension for the reader, drawing them in, also making them think at the same time because it could happen to them. The Times author manages to keep this article very factual of the events that have happened on the lead up to the shooting. Both of the articles give detailed information of the cabbies past and his licences for holding firearms even though he was thought, by friends and family to have been suffering from depression.
This effects the reader as it shows that people that you are with, in day to day life can turn from how you think they are and become like a stranger and go out and do something so horrific like this. Together these tones are relevant for the issue being discussed as it is a death related topic. It needs to be informative about the events that have happened. The unpleasant incident was a shock to the family and friends, and brought sad times to the surviving family and friends in addition to others that were affected by the traumatic episode, so the article needs to show these emotions through its tone.
The Times give a balanced view of events as it gives information from a variety of sources and views which equal on both sides. It makes you feel sympathy for the surviving victim Laura McGoldrick as she has lost her mother, auntie and cousin, all in one vicious attack. It also makes you feel anger that no one realised sooner that Michael Atherton needed help for his depression. One friend suggests that they had a ‘volatile relationship and separated briefly last year’. However this information is not quoted so it is not 100% true hat they had a volatile relationship, but as the paper has written this, people will believe to think that they lead such a relationship. In The Sun Atherton’s brothers tried to portray Michael and his wife Susan as a normal couple with normal ups and downs. This may be to protect his family name as the friends and family that have been left behind still have to work and go about their day to day life and they do not want to have a bad name against them for knowing Michael Atherton. His taxi driver friend has also said that everyone at the cab firm was shocked and had said that Michael was a quiet man who must have just flipped.
These comments show that this incidence was uncharacteristic of Michael. Because of this it makes the article biased towards it being an abnormal series of events. The Times interviews Steve Patterson; a family friend, that said that he had talked to Mr Atherton’s brother on New Year’s Day. He had said that Michael had not been doing too well and had been suffering from depression. He also added that he had said that he was unhappy with the way his life was going. He thought this had started after his operation on his heart in 2011.
They also interviewed Kirsty Pearce who was a college friend of Laura, who said that she knew that Laura’s mum had a lot of problems with Michael and violence. The Sun interviews Susan’s brothers and a taxi driver friend. Susan’s brothers, from their comments, were not aware of any problems which would suggest that this horrific event would take place. A taxi driver friend also shocked believed Michael to be a quiet man and said that he must have just flipped. These comments lead you to believe that Michael was acting out of character and that this was not his usual self.
Tab Quantitative Analysis
Tab 1: Data—completed a datasheet Tab 2: Excel Summary Stats Tab 3: Graphs—Charts Tab 4: Histogram Tab 5: Sorted Data Quantitative Analysis I need help with the five questions and a short essay. 1. From the created histogram, it appears that a large share of employees have a salary between $61,000–$140,000 or $141,000–$190,000. This may indicate a reasonable promotion rate for new employees. Is this distribution unimodal or bimodal? Please explain. 2. The line chart, as detailed in your “Graph Charts” Excel spreadsheet, shows sales generally increasing over the years, although sales in the first two years were notably lower. Assuming that the sales are linear, please use the Forecast tool to find projected sales for 2019 and 2020. Hint: An easy way to do this is to highlight the sales from the data page and apply the Forecast tool to this data. Your output will be a chart and a new sheet with projected sales for average, upper, and lower range growth. 3. The standard deviation provides insight into the distribution of values around the mean. If the standard deviation is small, the more narrow the range between the lowest and highest value. That is, values will cluster close to the mean. From your descriptive statistics, describe your standard deviations. What does this tell you about the variables? 4. The company has a keen interest in the educational, race, and gender makeup of its workforce. Its emphasis is on a diverse, dynamic workforce. From your “Graph Charts” spreadsheet, describe your pie chart findings for these characteristics of the workforce. Describe how you would determine if the company was meeting expectations on these characteristics. 5. The company is conducting an analysis on how many positions to create to keep up with demand. Specifically, it wants to know an estimate of the number of positions per job title. From your Excel chart, identify the mode of the job title distribution. Describe your findings. FINAL ESSAY: Write a short three- to a four-paragraph summary of your analysis. 1 Write a one-paragraph narrative summary of your findings, describing patterns of interest. Provide an explanation of the potential relevance of such patterns. Provide a description of how you would investigate further to determine if your results are “good or bad” for the company. Simply expand the text box on the first tab to accommodate the essay and other answers.)
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