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Relationship between Marketing Mix and Consumer Behaviour

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The primary idea of a marketing mix was introduced by Neil Borden in 1953 while describing the recipe that was needed to make a successful marketing campaign. The idea was then given the 4 P’s in 1960 by E. Jerome McCarthy. Marketing Mix is a combination of elements used in the sale of a specific product. The marketing elements that affect a products performance are seen in four distinct functions, also called the Four Ps of marketing. They include product, price, place (of distribution), and promotion. All these functions are considered in the process of planning a marketing strategy. Any one may be enhanced, deducted, or changed to some degree, depending on the market scenario, in order to create a strategy necessary to sell a product. A brief description of each of the aspects of the marketing mix is explained below. Product The physical product/service offered to the consumer. Product decisions include aspects such as function, appearance, aesthetics, post sale service, product warranty, etc. Promotion Promotion decisions are those related to telling or communicating to the target customer what the product has to offer. The duty involves luring a customer in for the sale and then finally completing the required sale. Promotions teams have a responsibility to selling to a new customer and increase the use of the product to encourage more sales. Since these costs often over shoot the products price, a break even analysis must be conducted when making promotion decisions. The promotions team decides to which kind of customers the product needs to be sold. This is also significant in the planning of the product cost and the type of promotion that would go into the promotion of the products. Promotion include advertising, public relations, media types, etc. Place This deals with the location or the place where the product is expected to be sold. The product has to reach the consumers through a series of distributors and retailers. It is associated with the distribution channels which all serve as the means for getting the product to the customers who pick it off a shelf or pay for it otherwise. The distribution system performs all the transactional, logistical, and facilitating functions between middle men and retailer which brings them the best deals and the most effective profit. Distribution decisions include market coverage, channel member selection, logistics, and levels of service. Price Pricing decisions should take into account to account for profit margins and competitors. Keeping up with competitor pricing and treatment of the product in the market brings in a great deal of strategy to the products life cycle. Pricing includes along with the marked list price, the discounts, financing, and more options such as leasing. The following section will deal with describing the effect of the various aspects and sections of the Marketing Mix with association with R
Targeting a specific audience has never been easy for any company; involving not only a thorough analysis of what the target audience can be hooked with, but also working on the development of the brand awareness and creating a positive legend which people can relate the product in question to. Considering the recent promotional campaign which Mountain Dew together with Pepsi Co. developed for their recent product, one will be able to draw certain conclusion concerning the efficiency of the methods which the companies have used. Because of the lack of focus on such segments of their target audience as the adults and the people of other cultures than the Latino and the African Americans, the beverage can possibly lose its popularity among the rest of the USA population. Considering the promotional campaign which Mountain Dew has developed, one must admit that the company has gone into great lengths to attract new clientele. Shifting the emphasis from the beverage qualities and the legend behind Mountain Dew, which used to concern any audience disregarding their national or cultural background, the company has started stressing the style of the beverage in the context of the Latin and African American culture, which might seem a touch unnatural. To be honest, one has to admit that the idea of touching upon the issue of national and racial minorities brought into an advertisement is actually a very interesting approach. Addressing not only the product marketing, but also several social issues, it captures the spirit of the today American society in a bottle, showing how diverse the latter is. Therefore, one of the greatest advantages of the campaign is its value in the light of the modern political correctness issue. Get your 100% original paper on any topic done in as little as 3 hours Learn More The campaign, however, also has its downsides, and, weirdly enough, some of these are merely the reverse side of the positive issues. To start with, the idea of focusing solely on the people of certain nationality does not seem politically correct enough. Even though Stanford claims that “The initial ad mixes in snowboarders and a country singer to keep the brand’s mainstream hooked in” (Stanford 2012), there is a threat to lose the rest of the USA population, who will not be interested in the product any longer as soon as it is marketed as the drink created for certain national minorities. In addition, the focus on the teen audience can result in losing the adult public, which could also contribute to the product popularity. Hence, it can be considered that, even though the promotional company which Mountain Dew and Pepsi Co. are following has its strong points, yet it is highly likely to backfire sooner or later. Judging by the above-mentioned example, one can come to the conclusion that the design of an advertisement campaign should be more universal and appealing towards not only the target audience, but also the rest of the population. To demonstrate the efficiency of the latter technique, one should consider the strategy offered below. For Mountain Dew to be more successful in its partnership with Pepsi Co. and appeal not only to the younger audience and the Latino and African Americans, but also to the rest of the population. For the given approach to work, it will be necessary to create the legend that will appeal to the people of any ethnicity and cultural background. For example, the key idea can revolve around being successful and “cool,” without attributing the idea of “coolness” to any of the existing subcultures. One of the most successful advertisements which Mountain Dew has ever produced, the 2006 commercial, could point in the right direction (herdivineshadow, 2006, August 21). Even though the commercial had a Black character as the lead, the focus of the legend was not the character’s culture, but the strength that the drink gives. Witty and fun, the commercial is a perfect example of how sensitive racial issue should be tackled. We will write a custom Research Paper on Advertizing Campaign: Mountain Dew Wants Some Street Creed specifically for you! Get your first paper with 15% OFF Learn More Therefore, the commercial which Mountain Dew and Pepsi Co. could go with now should develop the legend that the drink should have. For example, focusing on being fresh and full of ideas after drinking Mountain Dew, or Mountain Dew helping one to focus, should be considered first. Therefore, it is important to keep in mind that, no matter how hard the promotional campaign and try to attract new customers, it is essential to keep the old and loyal pones in their places. Since the recent advertisement campaign was aimed at the audience other that the people who make the bulk of Mountain Dew fans, there is a considerable threat to lose even more devoted fans for the sake of attracting new public who may possibly dislike the beverage after all. With such companies as Pepsi Co., the risks are quite low, however, since the drink already has a very long history and can hardly lose its key admirers even with a new promotional campaign; with such drinks as Mountain Dew, which are not as well-known among the USA population, the risks are higher. Once shifting from one type of target audience to another, the managers of the marketing department must not forget to make sure that the Reference List Herdivineshadow (2006, August 21). Mountain Dew ad. Retrieved from https://www.youtube.com/watch?v=elBx5lbnCe0 Stanford, D. (2012). Mountain Dew wants some street cred. Bloomberg Businessweek. Retrieved from EBSCOHost.
Government Price Controls. I’m stuck on a Economics question and need an explanation.

Please respond to the following prompt:
In chapter 4 we learn about price floors and price ceilings. In the labor market, the minimum wage is a price floor. Like every price floor, the minimum wage causes a surplus. A surplus in the labor market is called “unemployment”. Those who are unemployed as a result of the minimum wage are represented on the supply curve (workers are sellers in the labor market) just to the left of the equilibrium quantity. Because of the price ceiling, this equilibrium is never reached… Please message me first before doing anything because I am willing to provide log-in details.
Government Price Controls

Malware Forensics. I’m stuck on a Computer Science question and need an explanation.

Project 2 Start Here
In the prior project, you used network forensics to inform an incident report detailing how you captured, recorded, and analyzed events that occurred on a network. Based on this analysis, you determined that there has been a breach of the network.
Gathering this information is only the first step. Next, you must use the network forensic evidence you gathered to understand how the attack was conducted to better understand exactly what took place during the attack. There are several ways to identify the source of attacks. One of the challenges with network forensics is making sense of the data, which often comes from multiple sources, not to mention the fact that incidents of interest may occur at different times.
In this project, you will analyze suspicious software in a virtualized environment to determine whether the code is in fact malware.
The final report will summarize how you used your knowledge and skills in malware forensics to analyze the attack and determine what occurred and when. It will also offer recommendations on ways to improve the organization’s defense posture and response.
This project consist of five steps:

Steps 1 through 4 consist of analyzing the network intrusion for a possible malware attack. As you proceed, document your research and findings.
In step 5, you will compile your analysis and findings to complete a comprehensive incident response report.

Now that you have an idea of the task ahead, review the scenario to get started.

Transcript
When you submit your project, your work will be evaluated using the competencies listed below. You can use the list below to self-check your work before submission.

5.6: Use of multiple digital forensic tools and techniques for imaging.
5.7: Use forensic tools and techniques to carry out an email investigation.
6.1: Perform report creation, affidavit creation, and preparation to testify.
6.2: Demonstrate ability to investigate mobile technology.

Malware Forensics

MDC Reconstructing the Nation Were the Black Codes Another Form of Slavery Ques

MDC Reconstructing the Nation Were the Black Codes Another Form of Slavery Ques.

Discussion #2: Reconstructing the Nation
The Civil War ended on April 9, 1865, and the original goal of the North to preserve the Union was accomplished. The task that lay before Lincoln and Congress was to reintegrate the rebellious Southern states into the Union. For many white southerners “Reconstruction was a vicious and destructive experience – a period when vindictive Northerners inflicted humiliation and revenge on a pro-state South.”
In order to prepare for this discussion forum:

Review and identify the relevant sections of Chapters 17  and 18 that support your discussion.
Review and identify relevant information on the linked PBS American Experience site, Reconstruction The Second Civil War

White Men Unite
State by State: Reconstruction timeline

This link will direct you to the full transcript of the Wade-Davis Bill.  What does it suggest about the prevailing Reconstruction sentiments in Congress? 
Read the section in Chapter 17 which discusses the Black Codes, and the linked site on the Black Codes. 
Read the linked document, a selection from The Ills of the South, written by Charles H. Okten, a Mississippi Baptist preacher, and schoolteacher, in which he describes conditions for Black Americans under the sharecropping and crop-lien system.                                                                                                                                                                            After you have completed your readings, post your response to ONE of the following questions:

Were the Black Codes another form of slavery?   
Based on Okten’s statements, discuss how the sharecropping/crop lien system created a vicious cycle.  Was this system simply another version of slavery?  Why or why not.   
Consider the following statement:  “The persistence of racism in both the North and the South lay at the heart of Reconstruction’s failure.” Agree or disagree, and explain your position.

MDC Reconstructing the Nation Were the Black Codes Another Form of Slavery Ques

Lynn University Journal 2 Scientific Communication Essay

java assignment help Lynn University Journal 2 Scientific Communication Essay.

Journal 2 Instructions The student will compose a brief essay comparing and contrasting scientific communication, including the role science plays in contemporary society (DSL 200.1), distinguishing between science and pseudoscience, and identifying when science is misrepresented in the media (DSL 200.3). The scientific data must be from reputable source(s) and must be accurately interpreted and cited (DSL 200.4). Additional reliable sources may be referred to, as needed or required.The journal includes the following processes and requirements:Start with an engaging attention getter, identifying the observation/problem addressed by the media communication and in the scientific communication;Identify the media communication as a media communication/secondary source and the scientific communication as a scientific communication/primary sourceWrite a valid hypothesis statement which is addressed by the research in the scientific article and explain if the hypothesis is presented correctly in the media source;Identify additional parts to the scientific method including research methods, results, and research conclusions comparing what is stated in the media source and the scientific source;End the journal definitively;Use paraphrased information, examples, and evidence to support all points;Properly organize information within and between paragraphs;Format layout, citations, and references in correct APA style.How to Complete Your JournalBelow are attached a scientific study written by a group of scientists and a news article written by a journalist about the scientific study. You will evaluate how well the news article covers the scientific study. See Journal Instructions for more information on how to construct your journal.Articles you must use:Addictive Cheese Article 1.pdf Addictive Cheese Article 2.PDF
Lynn University Journal 2 Scientific Communication Essay

BUAD209 Okanagan College Understanding of Business Law Theories Exam

BUAD209 Okanagan College Understanding of Business Law Theories Exam.

This assignment consists of two elements:
Your responses to questions (as listed below) taken from Chapters 1 to 9 in the text; and

Your responses to questions relating to case based questions (as listed below) taken from Chapters 1 to 9 in the text.
This assignment will require you to submit a formal report of your responses to the questions as a Word document submitted through the Assignment 1 Turn It In drop box on the course Moodle site. Do not repeat the questions in your submission but make sure that you number your responses consistent with the assignment.There is no formal minimum or maximum length for your reports but you should expect that a minimally satisfactory response for each question will be at least 150 words and at least 250 words for each case based question.You may exceed this minimum but a minimally satisfactory response is not likely to be less than the minimums stated above. Make sure you reference any external sources you use in your responses.the doc file will be the question sheet, and the powerpoint will be the resource. i will post more ppt to provide more information.
BUAD209 Okanagan College Understanding of Business Law Theories Exam

Moraine Valley Community College Community Scavenger Hunt Essay

Moraine Valley Community College Community Scavenger Hunt Essay.

I have already completed the questions and paper it just needs to be in APA format and gone more into depth. can give you my paper and the project we are reflecting on.1. Reflection papers should be typed, using APA format, and should be 2-3 pages in length. The following should be included: Discuss your overall experience completing the scavenger hunt: a. What did you find to be the most challenging or frustrating? What obstacles did you encounter? What did you find to be the easiest? 2. Provide a reflection on the services offered in the Joliet area: a. What do you feel are the strengths of the services offered in the Joliet area? b. What gaps can you identify in terms of services offered in the Joliet area? c. What are your observations about how agencies and government entities in the Joliet area are responding to COVID19? 3. Put yourself in the role of a consumer/client: a. If you were a consumer trying to access services in the Joliet area under the current COVID19 circumstances, reflect on how easy or difficult it would be to find and access appropriate services. b. How did completing this assignment help you empathize with client experiences? 4. Put yourself in the role of a social worker: a. What concerns might social workers have for their clients under the current circumstances? How might social workers respond in crisis situations to continue supporting their clients?
Moraine Valley Community College Community Scavenger Hunt Essay