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Read the passage below and answer the question. Woodrow Wilson… recognized that the Constitution is best understood not as a machine at all but as a living thing. What he did not add was that it’s a

Woodrow Wilson… recognized that the Constitution is best understood not as a machine at all but as a living thing. What he did not add was that it’s a living thing with no body or mind, no moving parts or organs or spirit separate from the bodies and minds and spirits of the people themselves, people whose constant vigilance—and I noticed when I was coming into the building [National Archives] that statement “Eternal vigilance is the price of liberty,” appropriate to have on the archives – people whose constant vigilance is the lifeblood of Constitutional survival. Explain in about 50 words what the passage means.
Saint Marys University Social Psychological Studies Discussion.

Brief Written AssignmentThis brief video https://www.youtube.com/watch?v=OSsPfbup0ac depicts scenarios that are similar to those enacted in well-known social psychological studies of bystander intervention. Watch the video, and briefly (e.g., in one or two paragraphs) discuss how it demonstrates the psychological factors that contribute to the action or inaction of bystanders in a potential emergency situation. In your answer, refer specifically to at least 3 of the 5 steps on Latané and Darley’s (1970) “decision tree” describing the stages of helping (or not) in an emergency (see Figure 10.4 in the e-book).
Saint Marys University Social Psychological Studies Discussion

Acadia University Human Sensation and Perception of Sounds Questions.

please answer the following questions. In your discussion post, please type:1. (a) answer (b) answeretc.1. (a) Please describe a situation where you (or someone else; can be from pop culture as well) has sensed but not perceived. (note: please use different examples not discussed in lecture)(b) How do we know that the person did sense it? (hint: did sensory transduction occur? which sense was it? hint: lecture slides 6-8)(c) How do we know that the person did not perceive it? (hint: did the person “notice” it?)2. (a) Please describe a situation where you (or someone else; can be from pop culture as well) has perceived but not sensed. (note: please use different examples not discussed in lecture)(b) How do we know that the person did not sense it? (hint: did sensory transduction occur? which sense was it? hint: lecture slides 6-8)(c) How do we know that the person did perceive it? (hint: did the person “notice” it?)
Acadia University Human Sensation and Perception of Sounds Questions

Information System has different types as mentioned above. They are Transaction processing system, Management Information Systems(MIS), Office Automation Systems (OAS), Document Management System (DMS), Decision Support System(DSS), Executive Support System(ESS), Expert System(ES), Knowledge Work System(KWS), Acquiring Information System, Information System Security and Control, Impacts of Information System etc., These types is related to different departments in an organisation such as Operational Manager, Data worker, Middle Manager, Senior Manager etc,. The below diagram shows how the types supports different departments in an organisation. The manager, who maintains, controls and improves the activities in an organisation for better services and goods to customers. The manager checks day to day operations and with the results they will take certain activities. One of the major day to day activities is Transaction processing system. This Transaction Processing is a type in information system. The transaction process is a set of information that may be order, payment, scanned information etc., through computer and need to be updated in a database and database must sent conformation at same time for the request. Transaction process contains two types of processes they are Batch Transaction Process and Real Time Transaction Process. The batch transaction means it collects the data and stored in Database and doesn’t respond immediately during process. The best example of BTP is mobile invoices, Bank statements, checks etc. The Real Time Transaction Process means it collects the data and responds immediately for the process and saves the records in database. The best example of RTP is Withdrawal money, Deposit money, and Scanned payment results in retail stores. Any business that may be online or offline runs under these two processes works. The below diagram show the basic transaction process which involves user, purpose and the type of process Ref: Board of studies NSW, Stage 6 Information Processes and Technology, Preliminary and HSC Courses (2007, page 14) Data Workers: The persons who work for the company are known as data workers. The best example for data workers are employees. The information system types comes under this department are Knowledge management system (KMS) and Office automation system (OAS). In any organisation KMS is used to capture, organise and create business processes in efficient and innovative way. To get the right information we collect data and apply knowledge. The organisation success depends upon the knowledge. All the employees in an organisation must share their thoughts for the organisation goal. The professional people who works for the KMS acts as advisors and give assistance for both Top level and Middle level management. These People develop new knowledge for the organisation and integrated it with existing knowledge which is nothing but updating the system. Example for KMS is the banks say that deposit money in banks for protection. In addition to that the knowledge they use to increase the customers is if you deposit the money for more than a year we will give an additional 5% for the money which means if you deposit $100 then at the end of the year you own $105. OAS is an additional tool to make the process easy in the organisation. A computer system which allows variety of application such as Microsoft word, Emails, Calender and even sharing resources each other through a connected network. This is used mainly by office workers who supports managers at all levels. The best example for OAS is Microsoft word. This application is of user interface which helps to make the documents more easy and has additional facilities like spell correction, word count etc. Middle Manager: This is one of the department/layer in an organisation. The major role is to monitor subordinates like data workers, operational manager before reporting to upper manager. The Information system types that involve in this department are Management Information System (MIS), Decision Support System (DSS), and Intelligent Support System (ISS). Manage information tells manager how to manage information for a particular situation. This information is managed in accurate, timely and relevant for situations. System is a combination of different levels in an organisation. MIS is defined as combination of different layers in organisation, people and documents to know the organisation problems and provide appropriate information for the problem. Accessing, Organising, Summarizing and displayed information for supporting routine decision making in the functional areas. The four types of MIS are TPS, OIS, DCS and Expert Systems. The example for MIS is for an online bank bill payment, the account holder has an option to transfer the amount for a particular date in each month. The bank transfers money each month on that date and send a email with information about how much money is detected, time of transfer and date of transfer. DSS is a system used to make decision with the help of wide range of resources. This system interacts with the people by using range of resources to make decisions which we see in organisation. For example, company wants to sell books internationally through online. To do this the company need to think wether the decision made is wise for business. Company can use DSS for making decisions with the help of company information and also by other resources. This result gives an idea for the company to expand the business internationally or not. http://www.answers.com/topic/information-systems http://www.britannica.com/EBchecked/topic/287895/information-system http://dictionary.bnet.com/definition/operations management.html http://www.pcmag.com/encyclopedia_term/0,2542,t=transaction processing

Suitability Of Promotional Tools And Media Used Marketing Essay

Adidas has a long history in the sportswear industry and began life in 1920 when Adi Dassler dedicated himself to the production of shoes that were specifically designed for people who wanted to participate in sports. The first factory was opened by him, along with his brother, in 1927, and the company’s sports shoes were first worn at an Olympic games in those that were held in 1928 in Amsterdam (Adidas undated). The following year the company produced its first football boots and, in 1936, the athlete Jessie Owens wore Dassler shoes at all the events when he famously won four gold medals and set five world records. In 1948, the brothers separated and Rudi went on to found the Puma brand while Adi established the name ‘Adidas’ and the famous three striped trade mark. Numerous Olympic games later and following notable successes, for example with 80 per cent of the West German world cup winning team wearing Adidas boots in 1974 (Adidas undated), we can move forward to 2012 and the Olympic Games held in London. Adidas were the official sponsors of the British Team at these games, the home nation, and the kit was unveiled in March 2012 at the Tower of London, an event that marked the beginning of an advertising campaign that would run right through the games and which obliged every British athlete to wear not only the Adidas team kit but also its shoes. It is also notable that other individual athletes from around the world were contracted to the wearing of Adidas shoes and, perhaps in an indication of the anticipated success of the Adidas campaign, one major rival and the world’s largest sports and leisurewear company, Nike, criticised the fact of athletes being compelled to wear Adidas footwear (Joseph 2012). Campaign Objectives The Adidas 2012 Olympic Games Campaign, called ‘Take the Stage,’ was accompanied by the launching of six replica kits in the UK, which were available from April 2012, and included football, tennis, cycling, basketball, athletics and swimwear. Apart from the obvious association with sports that were to be given far more attention than they normally command, one aim of the campaign was to counter a constant challenge and, indeed, rivalry with Nike, who separately sponsor some of the better known British athletes, for example Mark Cavendish and Mo Farah (Joseph 2012). Further aims of the campaign were to associate the brand with the anticipated atmosphere and interest that the games would generate in the United Kingdom and, with a worldwide audience, to extend this association across the globe. The objectives were clearly to deepen the image of the brand and to increase sales and thus market share, an area that the company was notably successful in, with the subsequent attributing of a 24 per cent increase in sales in the United Kingdom to the campaign and, in terms of revenue, an increase of £100 million (Marketing Week (2012). Target Audience It is a commonly understood phenomenon that if a person becomes successful in their sports and gains publicity as a winner, many people, and particularly younger people, will want to emulate them (Hensher 2012). Thus, there will be a public interest in what they wear, what they do, how they train and the clothes that they wear, particularly when they are competing. Thus, the target audience for this campaign was wide but was particularly focused on an anticipated effect that the Olympics would have on younger people and, if they were children, on the influence that they could bring to bear ontheir parents, so that there would be pressure to buy the ‘right’ clothing and footwear and thus truly emulate heroes and heroines when following up on a new found desire to participate in sports. This point can be exemplified in a number of areas, for example the athletes who were featured in the campaign were high profile and popular within their own disciplines, for example Jessica Ennis, Andrew Murray and Louis Smith (Hensher 2012). This aspect can be further seen within the ‘aiming’ of the advertisements, whereby the above sports stars and others were shown in there preparatory phases and the “trials and tribulations” that they had to go through in order to compete and to succeed. The second example, which is an indication of the success of the games and therefore of the Adidas campaign, is in terms of the subsequent uptake of sports by British people, with 44 per cent of local councils reporting an increase in the use of sporting facilities during the games, and with 10 Olympic inspired sports showing increases such as 36 per cent in swimming, 26 per cent in gyms, 17 per cent in beach volleyball and 11 per cent in tennis (Local Government Association 2012). Promotional Tools A number of promotional tools were used in the Adidas campaign, all centred around the theme of participation. These included: In its “online hub,” the company extols the public to be involved – “Even a hoop hustler can get a million fans” (Rudenko 2012). Athletes are shown encouraging the general public to get involved in some activities. Some adverts are shown in the breaks during popular TV talent shows which encourage people to take part in such areas of activity (parading their talents). Non athletic stars are shown in their field of expertise advertising wider Adidas leisurewear and, again, encouraging the British public to enter competitions, indeed the company offers a prize of photographing David Beckham for some publicity shots as well as other, more musical, and other entertainers. In sum, the promotional tools spread into many areas and markets where Adidas produces and sells, and all are centred around the theme of involvement but in numerous different, diverse, and interesting ways. Media The media that was used in the campaign included: One minute television commercials, which used Team GB athletes such as those noted above and also including Victoria Pendleton and Tom Daley as well as comedians and musical stars. They were also timed to coincide not only with sports but also with other activities such as games and talent shows (see above). A video, available online, which is set to a background of a rap singer extolling the virtues of young people doing exercise in various scenarios, for example dancing, jogging, and two brief shots of former stars David Beckham and Daley Thompson, in relaxed poses happily observing the youngsters engaged in their exercises (Rudenko 2012). Of course, the campaign itself achieved substantial publicity in the mainstream and specialist press, for example there was a high level of publicity surrounding the launch of the kits that the British team would be wearing, featured in mainstream newspapers such as The Telegraph (Kelso 2012). Adidas also undertook its largest print media campaign for the London Olympics, with a £2.25 million agreement with Metro Newspaper to run cover prints depicting British athletic stars (Sweeney 2012). Suitability of Promotional Tools and Media used Advertising and marketing campaigns are always a risk for companies for a number of reasons. These include the extent to which the associations assumed in the minds of consumers will be made, that the objectives of the campaigns are appropriately set against the methods and tools employed and the extent to which the brand will be enhanced, for example whether some unforeseen negative element will despoil rather than enhance the image of the brand. Conversely, it can be argued that not running suitable promotional campaigns carries the risk that the company may fall behind its rivals. However, while there are strong economic arguments that favour advertising, it is not always easy to differentiate between that which may be successful and that which may not (Silats 2004). Furthermore, it is important to emphasise that the immediate aim of a promotional campaign may not be to increase sales but to strengthen brand awareness and association with aspects of it, a factor that is extremely important in building a brand in the sports and leisure wear markets, where consumers may positively associate the brand with emotive areas – how they feel when they are wearing it and how this aligns them with people that they like and whose careers they follow. Indeed, Peattie et al (1997) contend that the associations that marketing companies and departments can make with competitors and competition is overlooked because “promotion continues to suffer from relative neglect compared to advertising; from a tendency for all promotional tools to be tarred with a rational economic brush.” Thus, brand building is seen as a key element and, within this, one building block is by associating ‘stars’ and competition with the brand in question. Thus, we can suggest that the promotional tools used by Adidas in the campaign in question did attempt to build these specific associations, for example in the use of the idea of competition and participation as being positive, regardless of relative ability, and the association of participation not only with Olympic and sporting stars but also with people who had found success in other active areas of life. Thus, planning is a key part of a promotional campaign and this lies in understanding not only what may be interesting to consumers but which groups are likely to be interested (Voluntary Arts Network undated). Thus, if the planning is appropriately undertaken, these groups and these areas of interest will have been identified. If we consider the media campaign undertaken by Adidas, the company rightly predicted that there would be a strong interest in the London Olympics, particularly within the home nation, because research would have shown that home nations normally do particularly well in Olympics historically and that there are strong positive feelings when this occurs. The media campaign was clearly designed to capture these feelings and strong desires to participate and to associate them with the brand, for example by the selection of television advertising slots during active shows or sporting events and the mix of retired (or close to retiring) iconic sports stars with active young people, both Olympians and ‘ordinary’ citizens. Also in ‘capturing the mood’ with the cover sheets on newspapers, drawn rather than photographed, to emphasise and depict larger than life people and their achievements. This was part of a wider campaign by Adidas that is centred around the idea of building ‘connections’ between the brand and large sections of consumers and thus is about deepening and strengthening the brand (Warc 2013). This can be exemplified by noting that the efforts of the company have continued after the “events led” successes of 2012 (Warc 2013). Indeed, the company continued to build its image as a leading, if not the leading brand in football, with its heavy involvement in Euro 2012 and further commitments for the World Cup in 2014. Recommendations Risk was briefly mention (see above) in the report and Adidas clearly took one in terms of gambling on the perceived success of the London Olympics and the extent to which it would be embraced by the British public and a wider global audience. However, the risk was calculated and based in the successful history of nations that have held this event and the amount of interest it generated. It can also be seen in wider contexts inasmuch as the company is competing with its main rival, Nike, in sponsoring major events and in associating the success of them and individually sponsored men and women with the brand. This has undoubtedly been successful in the campaign highlighted and in a wider sense. However, one area of criticism is in the social media arena, whereby attempts by the company to generate interest failed and this, according to Marketing Week (2012), was because “there was very little in the way of interactivity and actual content being produced.”

financial analysis 8 pages

assignment writing services financial analysis 8 pages.

8 page paper APA references required Financial ratios are the principal tool of financial analysis. Ratios standardize the financial information of firms so comparisons can be made between firms of varying sizes. Choose two firms in the same sector; locate their current financial information both in terms of current financial statements and stock market prices. With the information, do a paper of 8-10 pages, with the following headings:How liquid are the firms?Are the firm’s managers generating adequate operating profits on the company’s assets?How are the firms financing their assets?Are the firm’s managers providing a good return on the capital provided by the shareholders?Are the firms’ managers creating shareholder value?
financial analysis 8 pages

UCLA Public Policy Student Loan Debt Crisis as A Public Administrative Issue Essay

UCLA Public Policy Student Loan Debt Crisis as A Public Administrative Issue Essay.

Research and write a memorandum-style assessment of a newspaper or magazine article, an Internet-based article, or some other professional source, which addresses issues pertaining to public policy. Sources could include The Wall Street Journal, The Economist, or other scholarly and highly respected sources. Under no circumstances will anything derived from Wikipedia be accepted as a source.All sources must be referenced and listed on the last page of the memo in APA style (Publication Manual of the American Psychological Association, 6th edition).Your memorandum should discuss:Why the topic you chose represents a public administrative issueA general summary of the salient issues representedAn evaluation of whether the article appears to have any bias associated with it and whyAn assessment of the administrative policy goal, if any, sought by the authorWhat utility this article may or may not have for public administratorsYour memorandum must be 3 to 4 pages long, typewritten in 11- to 12-point font, and double-spaced.
UCLA Public Policy Student Loan Debt Crisis as A Public Administrative Issue Essay

EC 3340 Saint Mary University HRM Job Search Theory Exam Questions

EC 3340 Saint Mary University HRM Job Search Theory Exam Questions.

•Answer three (3) of the four (4) questions available.•If you answer four (4) questions and don’t indicate which question you don’t want marked. The first three will be marked. •One question from each of the first four (4) sections: –Measuring Labour Market Performance –An Introduction to Human Resource Economics –Unionization –The Economics of Human Resource Management •The answer should be three (3) or four (4) paragraphs long. The overall length depends on the efficiency of your writing style.•A sample question was discussed near the beginning of the Unionization section, “Why did craft unions develop more quickly than industrial unions?” •You may be required to draw and explain graphs. •The exam will be ninety (90) minutes. You should be able to answer each question in about thirty (30) minutes. •The exam will be on Tuesday July 28th at 5:30 pm. Atlantic Daylight Time!•The drop box on Bright Space under AssessmentsDrop BoxesMid-term Examination will have the question sheet attached. •YOU ARE NOT ALLOWED TO USE REFERENCE MATERIAL IN YOUR ANSWERS.
EC 3340 Saint Mary University HRM Job Search Theory Exam Questions

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