Taco Bell is one of the large restaurant chains under the Yum! Brands portfolio. A couple of other brands that fall under its ambit are KFC and Pizza Hut.
Amongst the chains under the Yum! Brands portfolio, Taco Bell, was the most profitable. They had great advertising campaigns like the ‘Yo Quiero Taco Bell’ campaign that starred a Chihuahua with an attitude who grew into a pop-culture icon. The ads created the highest advertising awareness for the chain and positioned Taco Bell as a cool place to eat.
However, Taco Bell’s marketing approach changed after the recession. By 2011 Taco Bell was coming off its 3-year slump when the marketers at Taco Bell decided to change things up.
DraftFCB, Taco Bell’s advertising agency designed an integrated marketing campaign to position TB as a multicultural experience of food.
Taco Bell’s Integrated Marketing Communication Approach:
Taco Bell launched a new campaign slogan, ‘Live Más’ (más is Spanish for ‘more’), to make the brand attractive and relevant to young, and cross-cultural consumers.
The company rolled out new products and an upscale menu to penetrate the market of health-conscious customers. It co-branded with Doritos to launch the famous DLTs (Doritos Locos Tacos).
Taco Bell’s Integrated Marketing Communication Activities included:
• A commercial based on a Youtube video of a customer who drove 900 miles to try the DLTs. A montage of Instagram posts in which customers were trying the DLTs for the first time.
• Influencers were identified amongst the fans and were invited to try the DLTs which motivated them to spread the word about DLTs through their social media channels.
• The company launched a 60-second Super Bown Ad on the Live Mas theme featuring a bunch of senior citizens sneaking out of their retirement home to party. After a long night of crazy pursuits, they finish at Taco Bell for a bite before heading back. This ad received a lot of attention on social media and drove a lot of traffic towards the brand.
• A Taco Bell Mobile Ordering and Payment App was launched.
• Taco Bell tested platforms such as Periscope to live stream launch of a new product to catch the attention of Generation Z.
Taco Bell has now started the Taco Bell Live Mas Scholarship supports innovators, creators, and dreamers who want to make a difference in the world.
Taco Bell’s Integrated Marketing Communication Channels
• Social Media
• Advertising at high profile events
• Influencer marketing.
Taco Bell combed through their social media feeds to find user-generated content that they broadcasted on their TV spots. It seamlessly integrated two channels which were until then believed to be incompatible.
Social Ethics in Eastern Religions Traditions
Social Ethics in Eastern Religions Traditions.
Exam Miyazaki’s Princess Mononoke is an allegory for the conflict within Japanese society between the modern desire for progress and an ancient reverence for the natural world. The wide variety of characters in this film represent the range of different sentiments that arise for the Japanese while as a culture they reflect on the tension between human civilization and the older natural world. However, no one these characters is purely of one perspective or another. As human beings, we rarely are. Miyazaki’s films are strongly informed by the religious traditions we have covered, Confucianism, Daoism/Taoism, Buddhism, Shinto, and even Hinduism to a very small degree. Pay attention to the follow characters: Ashitaka the young warrior, San the wolf girl, Lady Eboshi the leader of Iron Town, and Jigo the monk; and examine their behaviors to see what religious ethical tensions are at work within them. Produce two pages noting the place Eastern religious social ethics play out in the minds, words, and actions of these characters. If you have been keeping up on filling out the study sheet, this will be helpful for this assignment.
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QUESTION TO ANSWER : You have to launch your own MEXICAN FOOD Brand in Chandigarh Tricity , a competitor Process Recordings.
Process Recordings A process recording is a written tool used by field education experience students, field instructors, and faculty to examine the dynamics of social work interactions in time. Process recordings can help in developing and refining interviewing and intervention skills. By conceptualizing and organizing ongoing activities with social work clients, you are able to clarify the purpose of interviews and interventions, identify personal and professional strengths and weaknesses, and improve self-awareness. The process recording is also a useful tool in exploring the interpersonal dynamics and values operating between you and the client system through an analysis of filtering the process used in recording a session. For this Assignment, you will submit a process recording of your field education experiences specific to this week. The Assignment (2–4 pages): • Provide a transcript of what happened during your field education experience, including a dialogue of interaction with a client. • Explain your interpretation of what occurred in the dialogue, including social work practice theories, and explain how it might relate to diversity or cultural competence covered this week. • Describe your reactions and/or any issues related to your interaction with a client during your field education experience. • Explain how you applied social work practice skills when performing the activities during your process recording.
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What explains the directionality of flows in health care? Patients health workers managerial practices?
What explains the directionality of flows in health care? Patients health workers managerial practices?.
Must be very detailed in response to the below questions. Assignment must be 15 full pages What explains the directionality of flows in health care? Patients, health workers, managerial practices? What are the five segments of patients who are willing to travel across borders to obtain health care? Are there other patient segments beside these five? Why is there growing rivalry for inbound international patients? Under what conditions should a hospital invest in plant and equipment to attract international patients? What explains the global price differential among hospitals? Why would countries like the U.S. have 10x the charges for procedures like hip replacements?
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Why early-maturing girls seem to have more difficult outcomes compared to early-maturing boys
Why early-maturing girls seem to have more difficult outcomes compared to early-maturing boys.
Meece, J. L., & Daniels, D. H. (2008). Child and Adolescent Development for Educators (3rd ed.). McGraw-Hill. I don’t have the book Directions for Assignment 2 for page 1write a 1 page on: Topics may include any of the content from your reading or the PowerPoint lecture. For example, you could discuss why early-maturing girls seem to have more difficult outcomes compared to early-maturing boys. Another topic might be whether high schools should delay the start of the school day given adolescents’ biological tendency to stay up later at night and sleep in later in the morning. How to post Assignment 2: Click on “Add a new discussion topic” to initiate a new discussion thread. Or, continue a discussion that has already been initiated by “replying” to a message in that thread. If you are initiating a new discussion thread, please type in a few keywords for the “Subject.” For example, if you are interested in discussing how to discourage risky behaviors among adolescents, you might type “discouraging risky behaviors” for the “Subject.” Assignment 3: Piaget in Action Before you complete this assignment, you should have already read Chapter 3 and viewed both parts of the Piaget PowerPoint. Follow the link below to watch a video documentary of a teacher using Piaget’s theory to teach math to a second-grade classroom. There are many videos on this webpage. Watch the three videos that are clustered together under the title: “Double-Column Addition: A Teacher Uses Piaget’s Theory.” The three videos are a single video split into three segments, and are approximately 20 minutes altogether. Watch all three segments. http://sites.google.com/site/constancekamii/videos When you have completed the video, answer the following questions: 1. How did the teacher in this classroom utilize Piagetian theory in teaching her second-graders? Be as specific as possible. (Ground your discussion to specific concepts in his theory.) 2. How might a non-Piagetian teacher approach the same skill? (Think about how most of us learned how to solve these types of problems.) How would this non-Piagetian approach differ from the Piagetian approach? What specifically is gained from the Piagetian approach? What limitations are there to the Piagetian approach? 3. In order to determine the effectiveness of the Piagetian approach, what student outcomes should be assessed and in what way? Be as specific as possible. Due Date for Assignment 4: Applying Vygotsky’s Theory Below you will see three discussion topics. Please post at least twice. You can post once in two different topics, or twice in the same topic.
Postings should be at least 3-4 substantive sentences. For paragraph should be about Scaffolding and a paragraph about Case study Analysis. Discussion Topic: Authentic Activities – In this topic, please share/respond to/discuss how you have seen or propose to use authentic activities in your classroom. What is an activity you have tried, and how is it authentic? What is something you might try in the future, and how would it be authentic? Discussion Topic: Scaffolding – In this topic, please share/respond to/discuss how you have used scaffolding or propose to use scaffolding in your classroom. What is the task or skill that you would seek to scaffold? What are the different steps that you might try such that students gradually become more and more independent in mastering that task or skill? Discussion Topic: Case Study Analysis – In this topic, please discuss the case study on teaching geometry. Use concepts from Vygotsky’s theory to discuss this classroom situation.
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