Prevention and Mitigation Analysis. I need support with this Law question so I can learn better.
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Overview: Risk assessment does not just include infrastructure. Risks can also include technological challenges, such as network and data vulnerabilities, which was evident when the Federal Government’s OPM personnel data was stolen.Create an 10- to 12-slide Microsoft® PowerPoint® presentation addressing the following:
Describe and provide an example of the terms information, cyber, and computer security. Explain the differences between the terms.
Identify and provide an example of the steps to evaluate the effectiveness of an organization’s mobile security plan.
Contrast and provide an example of cyberwarfare and cyberterrorism
Format your presentation consistent with APA guidelines
Include a title slide,reference slide, foot notes, pictures, headings, proper grammar
Prevention and Mitigation Analysis
Corporate social responsibility (CSR), building on the literature from 1950s and 1960s (Carroll, 1999), actually is not a new concept, and in recent years, it has become increasingly popular and significantly important. As early as 1920s, Theodore Roosevelt (n.d. Cited in the Economist, 2009), then the president of United States, said ‘Corporations are indispensible instruments of our modern civilization, but I believe that they should be so supervised and so regulated that they shall act for the interest of the community as a whole.’ Obviously, free-marketers would argue that there is an invisible hand to self-regulate the marketplace, an opinion from Adam Smith (1776). But in the case of Benard Madoff, who committed one of the largest financial fraud, Ponzi scheme, in history and ‘made a loss of nearly $65 billion’ (The Wall Street Journal, 2009), people do see some reasons to enhance the regulations in financial market. Also, the burst of the financial crisis in 2008-09 urged people to rethink the financial mechanism and social responsibilities of financial services and securities firms. The aim of this article is to get some benefit experience from CSR issues in financial market by means of analysing the case of Benard Madoff. The article will mainly focus on three aspects: the impact on various stakeholders, the solutions of the case including the costs and benefits of each course and the evaluation of solutions in a wider text and from a global view. 2. The Case 2.1 Situation and key facts On December 11, 2008, as the arrest of Benard Madoff, the former non-executive chairman of NASDAQ and chairman of Bernard L. Madoff Investment Securities LLC, many investors, big firms, banks, charities, universities and even governments were in panic, realizing that they were involved in a giant financial fraud, ‘all just one big lie'(Paley, 2008). According to an official document on March 12, 2009 from the Department of Justice of United States (n,d), Madoff pleaded guilty to eleven felony counts related to a massive Ponzi scheme and faced a statutory maximum sentence of 150 years in prison. Actually, what Mr. Madoff did was simple; He continually paid high returns to existing clients with the funds injected by new investors without engaging in any form of legitimate investment activity and this is what people call ‘the Ponzi scheme’, named after Charles Ponzi who did such kind of financial fraud in 1920’s (U.S. Securities and Exchange Commission, n.d.). However, it is easily understanding financial fraud that tricked investors billions of dollars, not just because of the golden reputation of Madoff and the greediness of investors for ‘high return’, but mainly because of the lack of regulation of the financial markets. Even Madoff said, he could have been caught in 2003, but the investigators of the Securities and Exchange Commission (SEC) overlooked the problems and missed the chance again and again (NY Daily News, 2009). Besides, a federal prosecutor said the fraud could be dated back to at least the 1980s (Business Week, 2010). 2.2 Key stakeholders and their involvement When the case was revealed, large numbers of stakeholders were involved and its victims are now scattered from Hollywood to Zurich to Abu Dhabi. Mr. Madoff has said, the losses of his clients might be $50 billion. (Henriques, 2008) Among the stakeholders, many of them are prominent and famous executives and organizations while many of them are hidden victims. In the list of big losers, some of them are familiar organizations like Bank Santander ($3.1 billion), Bank Medici ($2.1 billion), HSBC ($ 1 billion) and Korea Life Insurance ( $ 50 billion) while others are not known by many people but still are quite big multinationals for example, Tremount Group ( $3.3 billion), Ascot Partners ($1.8 billion), the world’s largest sovereign wealth fund Abu Dhabi Investment Authority ($400 million) and the biggest loser in the whole case, Fairfield Greenwich Group ($ 7.5 billion) which worked with Madoff’s company for 20 years.(New York Times, 2008) Other than firms and banks, some charities and universities were involved in the case. For instance, Elie Wiesel Foundation and Charities for Humanity ($ 15.2 million) has been an investor since at least 1998 and nearly all of its assets were in Madoff’s fund. Picower Foundation ($958 million), the largest foundation that has announced its closure due to Madoff’s fraud, had its founder Jeffry Picower (a noted philanthropist) found dead at the bottom of his own swimming pool in October, 2009 (Bloomberg, 2009). Universities like Yeshiva University and Tufts University lost $120 million in total.( New York Times 2008) In terms of the amount of money, the losses of many other ordinary clients seem not as much as the big stakeholders listed above but these clients and victims actually suffered severe loss. For example, a retired soldier Mr. Fox, who invested nearly $ 1 million in Madoff’s fund, killed himself after realising that all his life savings were gone ( BBC, 2009). Many foundations of charities closed down due to the fraud and as a result, scientific projects, healthy care campaigns supported by those charities were forced to close. For example, Innocent Project, a justice organization using advanced DNA detecting technology to help those wrongly imprisoned people, could not do more because its backer JEHT Foundation lost all of its money in Madoff’s Ponzi scheme (BBC, 2009). 2.3 Ethics and Values While many people were still in the despair of the financial crisis, the revelation of the case of Madoff not long after the crisis, undoubtedly gave another shock to the world. Just like The Wall Street Journal (2009) said ‘Mr. Madoff’s decline and fall added to national crisis of confidence and distrust of financial system. And the human cost has also been severe, with some investors losing all their money and at least one committing suicide.’ It is obviously that a financial fraud ran by a major figure (former NASDAQ chairman) from market regulation and administration boards would yield many ethical issues/debates and distrust of the financial system. 3. Solutions From a speech made by President Obama (2009, cited in Guardian, 2009) on pushing an overhaul plan for financial regulation, ‘Unless your business model depends on bilking people, there is little to fear from these new rules’. After the financial crisis, many defects and drawbacks of the existing financial system was exposed to the world and it was necessary to make a change and set new rules to rebuild people’s confidence as well as the financial system. There are three solutions I have searched for and found valuable. Firstly, creating new rules to protecting consumers and setting new customer financial protection agency to monitor the rules.(New York Times, 2010) The first solution aims at setting an agency that provide customers adequate information to make sure they clearly understand the rules of investments to enable them avoid the fraud. Also the new customer financial protection agency will force companies to behave within the rules, thus customers do not need to worry too much if there are hidden fees on the contract or if they will have burden on implicit responsibilities. One main reason that many people were attracted to Madoff’s Ponzi scheme was the proud feeling of upper class due to the extreme ambiguity and high standard permission, thus no one knew what exactly the company did to generate the profit (The Times, 2009). In addition to the benefits that stakeholders can get on more information and clear rules to avoid unnecessary tricks, it may also restrict customers’ choices and restrain the innovation from the financial companies (Horwitz, 2008) Secondly, finding out the loopholes of the financial system and filling it to promote transparency and accountability. ‘Where there were gaps in the rules, regulators lacked the authority to take action. Where there were overlaps, regulators often lacked accountability for inaction. These weaknesses in oversight engendered systematic, and systemic, abuse.'(Obama, 2009). As mentioned before, Madoff admitted that he could have been caught several years before, but the investigators of SEC overlooked the problems again and again. According to New York Times (2008), Madoff who used to be the chairman of NASDQ, had intimate relationship to the officer in SEC and his niece’s husband was an officer in SEC. In addition, Madoff has donated nearly $240,000 to federal candidates, parties and committees since 1991 and thus gain access to Washington’s lawmakers, regulators and other top grade groups (New York Times, 2009). These two main reasons lead to Madoff’s long lasting financial fraud and his caught in such late time. Therefore, it is necessary to set rules that the major figures of the market regulation committee should be chosen outside the financial industry and government regulators and lawmakers should not accept money from bankers or entrepreneurs, whether in terms of donations or other excuses. Also a totally independent inspection committee which has no constraints from other organizations or big figures is needed to maintain the legitimate investigation activities (Galbraith, 2008, cited in Public Broadcast Service, 2008). These rules can obviously increase the accountability and transparency of the government regulation departments and rebuild the confidence of investors. But on the other hand people from outside the financial industry can not well manage and understand the financial industry which may lead to the low efficiency of working. Thirdly, the pressure from victims and communities can well push companies to behave responsibly to society and urge government to take corresponding actions to help them or make new laws. As a report from Wearden (2009) said, thousands of victims who lost their savings invested in Madoff’s Ponzi scheme joined up and launch legal action. They actively asked government to enhance regulation of financial regulation and asked for compensation from Madoff’s company. After they got united and protested, they successfully caught the attention of the news agencies which in return gave a lot of pressures to government. However, the over concern of the scandal by news agencies may weaken people’s confidence towards financial market, and it may spoil some victims who try to get compensation that more than their actual losses. 4. Evaluation For the three solutions above, the first two are the government solution which indicates the government intervention; the third one is customers’ solution which indicates customers actions on their own initiative. As Sloman (2009, P329) stated, people can use cost-benefit analysis to weight the outcomes of a solution or decision. The basic theory of cost-benefit analysis is to outline the costs and benefits in terms of monetary aspects and non monetary aspects like psychology effects of the human mind. Firstly, from the government’s angle, government intervention is necessary to tackle the financial crisis and financial crime. One of the main reasons of the burst of the financial crisis is lack of regulation and companies kept selling various financial derivatives to earn the money that belongs to the future (IMF, 2009, cited in Economist, 2009). Due to the high complexity of financial derivatives, hedge fund crime is hard to be revealed and what Madoff did was to pretend to sell hedge funds. So setting strong rules and independent regulation agencies is a crucial step in preventing this. President Obama (2009) used to say ‘we (government) have a responsibility to write and enforce these rules to protect consumers of financial products, taxpayers, and our economy as a whole.’ But on the other hand, the too tighten rules may probably stifle innovation and enterprise, thus the government need to work closely with the financial industry to handle to an extent what they need to achieve. Secondly, standing on the consumers’ solution, if consumers who suffer a lot in financial crime actively get united and launch legal action or protest, the news, the whole society will pay more attention to the case and then urge government to take further corresponding actions urging companies themselves to self regulate and compensate victims. However, there were negative effect in the case of Madoff, where the protest by victims and over concern of the case by news agencies caused panic to other people and in turn many people lost their confidence on the financial market, which worsened the financial crisis (Wall street journal, 2009). Also, consumers themselves should be cautious before they buy financial products from financial service firms and should not easily believe high purported return products. 5. Conclusion In the case of Madoff’s financial fraud, which made a $65 billion dollar loss, there are many reasons why it happened. Reasons include; the irresponsibility of Madoff and his company, consumers’ greed for high return and their incautiousness and mainly because of the lack of regulation in the financial market, which is also the main reason for the financial crisis. To enhance the regulation, there are two main methods, one is the direct intervention from government and the other is the pressure from various communities and organizations. Now the government regulation is more important and urgent to the financial market. The governments still have a lot of work to do, not just for the financial market but also for the whole business and for the world as a whole. Whether it will work and create a brighter future, time will give the answer. 6¼ŽBibliography BBC. 2009. Man shot himself over Madoff loss. BBC, 11 June [Internet] Available from :[Accessed 18 May 2010]. BBC. 2009. Bernard Madoff’s hidden victims BBC 23 May. [Internet] Available from [Accessed 15 May 2010] Business Week. 2010. SEC Should Adopt Wall Street-Like Bonus System, Markopolos Says. Business Week 01 March. [Internet] Available from [Accessed 18 May 2010] Bloomberg, 2009. Founder of Picower. Bloomberg, 6 May. Available from: < http://www.bloomberg.com/apps/news?pid=20601087HYPERLINK "http://www.bloomberg.com/apps/news?pid=20601087
These sub-environments have variables. These variables influence the enterprise, people work there and their families. For instance, in the market environment, the enterprise may have a negative influence which can lower the profit and leads to negotiate the pay rates of the labour. This type of competition is encountered in both formal and informal sector of economy. The Micro-Environment The micro environment comprises of all the activities which are performed by the particular enterprise. An enterprise usually performs activities which are diverse in nature to be able to function well and to achieve objectives which were set earlier. For example: Tesco recruits 2 persons to arrange the flowers and one person to deliver. She has to pay xxxx amount of money as her rent. For the delivery vehicle which she took on lease, she has to pay xxxx amount of money. She buys the flowers with cash. In all these limitations, she has to meet all her requirements to earn her living. The above example explains how enterprise is influenced by the micro environment. It also explains that most of the activities can be controlled to achieve success. The Macro-Environment The enterprise tends to operate in a wider macro environment. In this environment the variables influence the enterprise either directly or indirectly. They also influence the market environment of the enterprise. These variables should be evaluated continually to make sure that threats and opportunities are identified appropriately. For example: during the early nineties, when Iraq was under the expansionist period, there was a rise in the price of the crude oil. This explains us how a variable can have influence on business and especially on people in the country. The following macro-variables could have their effect on the enterprise individually or combined. The technological environment The economic environment The social environment The natural or physical environment The institutional/political environment The international environment Porter’s five forces It is based on the concept that any business organization should look for the opportunities and threats in the environment. Competitive strategy is mainly based on the understanding the structures of the industry and the way they tend to change. Five competitive forces have been identified by porter and it is explained that these forces work towards shaping of the industry and market. These forces also identify the level of competition and also the scope for gaining profits of the industry. The business strategy aims to change these forces so that it improves the status of the organization. The five forces model identified by porter supports in the analysis of the other driving forces in any industry. The management then decides how to influence or how to exploit a specific characteristic in the industry by taking into consideration of the information gained from five force analysis. Product portfolio The set of different products that an organization produces, ideally balanced so that some products are mature, some are still in their growth stage while others are waiting to be introduced. Product Portfolio Strategy Introduction It is the collection of the business and other products which combine to make up the company. The one that fits the company’s strength is considered as the best portfolio for the business. The company must be able to: (1) Analyse the current business portfolio to take the decision about businesses which should receive more investment or less investment, and (2) Develop growth strategies to add new business and products to the portfolio, and at the same time decides when products and businesses are to be stopped. Boston Consulting Group It helps to analyse the portfolio of the product and to inform decision making regarding the strategies of the market. It has been developed in 1968 by a marketing consultancy and business strategy called as Boston Consulting Group. It analyses the link between the growth rate, share in the market and flow of the cash. Products are classified into the following categories Stars These are the high growth products or businesses which compete in the market and these are relatively strong to stand in the competition. Most of the times they need high investment inorder to retain their growth in the market. But as the time goes, the growth usually slows down eventually and there is a chance of the relative market becoming as cash cows. Cash Cows These are the businesses and products which have low growth and high share in market. They require only minimum investments when compared to other products. They are considered as successful business and are mature in nature. They have to be managed to gain profits continually inorder to produce cash flows required by the company. Question marks They have low share in the market and are operated in high growth markets. By this it is explained that they might require good amount of investment inorder to grow the share of market to compete with others who are more powerful. The advantage is that they possess good potential. Most often the management thinks a lot about these question marks that which needs investment and which one needs to be failed and which one needs to be shrinked. Dogs Usually the businesses which have low growth markets, and which have low relative share are called with the term “dogs”. They may produce enough cash sometimes but this is done rarely. So the doubt of investing any amount on this product comes into place. Life cycle of the business The follwing are the stages from development to withdrawl Shows the stages that products go through from development to withdrawal from the market Each product has a different life cycle revenues earned are determined by PLC They contribute to the planning of market strategy. The products help to recognise the needs like when a support is needed, in redesigning, and about the withdrawl etc. They help in the planning of the development of new products. Help in the forecast of the money and how to manage the flow of cash. The Stages of the Product Life Cycle: Development Introduction/Launch Growth Maturity Saturation Decline Withdrawal SWOT Analysis Every organization has to conduct the SWOT analysis as a process of looking at the market environment carefully and to achieve success. With this analysis the strengths, weaknesses, opportunities and threats are identified and suitable measures should be taken in regards to that. Strengths These are the positive things which an organization possesses to achieve success. Example: highly skilled management, sufficient capital, trained labour, productive environment, resources. Weaknesses These are the negative aspects of the organization which should be looked into. In the micro environment, some of the weaknesses are, lack of capital, short staff, obsolete range of products, inability to adapt to change or taking longer time than usual to sell the products. Opportunities The business organization should take advantage of the opportunities. Example when the government reduces the tax, increase in the consumers, location of the business etc. Threats These are found in any type of market environment. Example: when the currency falls drastically. If effects the import and export business. These threats could sometimes be opportunity to the competitors. Task 2 Company profile and marketing approach of Tesco Tesco has gained its reputation as one of the largest super markets in United Kingdom. It has been dominating the retail sector. The stores have been continuing to expand from 98 to 207. Out of these half of the stores will be located in Asia. Tesco has got excellent strategy in the operation and management team. It has been founded in the year 1924. The first opened store was in Burnt Oak, which is in Edgware. It has come so far a very long way since 79 years and stands as one of the leading retailer of food. Initially it started as a super market in the US during the 1930 where the customers should carry on with self service. Then later on the management realized that there was a dramatic decrease in the product prices by selling more variety and bigger stock and by employing less staff. This has given rise to starting of important things for the organization. Everything has been broken to pieces at the time of war but Tesco managed to retain its position. Tesco has now become very familiar for groceries, fresh food, house hold goods and clothing. The Marketing Mix This can be described as the group of variables which can be controlled in which there production of response is required in the market. It is comprised of product, place, price and promotion. The entry of Tesco into Chinese market required to change significantly according with the culture of the customers in particular location. Also the organization has to bear in mind about the minimum standards required. A. Product Tesco management has set off strategies for product development as soon as they take control of the shop in China. They have done it by marketing the products which exist currently, by export of the products in to different parts of the country. By this the company’s market share and penetration will be boosted up. It should also look into restoration and revision of the models of the products inorder to provide for the Chinese customers what they require. Because of this, there could be a development of the company’s own products which could then be strategically marked in China. B. Price Tesco can gain the advantages by enhancement of efficiency in the process, expansion of contact with large supplier who can supply materials at lesser cost. If any other organization which are rival in the country and which do not lower the costs, Tesco can have the advantage of facing the competition. C. Place For the achievement of success among its competitors, Tesco should be able to invest huge amounts of money in the places where there is less income. It should get mixed up with people who have similar ideas both in private and public sector like colleges, chambers etc which makes it easy to start new sites in the districts which are disadvantaged economically. If these areas are targeted, the company will be able to gain trust and favour from the Government and also help in employing local people. D. Promotion The approach of Tesco should be the way where it constitutes for a strategic plan which is long term and it should concentrate on value for expansion of gaining the faith of the customers. This takes into account of retaining a business which is well built. The company should be able to develop in all the aspects and can start off with shopping online. The main objective of the marketing mix is to gain customer’s need and satisfaction. Tesco has to recognise the customer’s needs in order to target the country. It should also work towards maintaining healthy relationships by making sure to provide the service and product according to the customer need. It should also aim at providing good customer care. A Major Strategy Change In today’s world, especially in the grocery stores and retail business, change has been rapid. The Tesco in the country called Malaysia has been struggling to face the competition, even when sometimes there is decline in the population. The Tesco in Malaysia has been rationalized in terms of the development economically and chains of food supply. This is mostly explained by the food service customers of major retail business and who try to make business from manufacturers which have better resources, farmers and suppliers. So, it is understood that power is the key factor running the retail industry globally. The other issue of change which Tesco is facing is the usage of e-commerce. The use of internet nowadays has been drawing people to do more shopping online which suggests that there is more to do by Tesco and its competitors. People have started giving importance to brands and becoming choosy about what they want to buy. Because Tesco stood on the top position in the market, it has won increased number of customers. With this it is understood that if Tesco has to lead the market for next five years time it has to work even harder. There is a need for Tesco to find out about some points which sets it apart from other companies which also provide with online shopping. In today’s world, time is the only thing which matters for any company to act before its competitor could do something. The increase turnover of the internet and technology has been added to it. In these situations also, Tesco managed to retain its position in brand and the promotion of sales by maintenance of good customer care and gained satisfactory service. It has been proved to be differentiated from the rest of the competitors. SWOT ANALYSIS STRENGTHS WEAKNESSES 1. Immense knowledge about retail industry 2. Well known for being competetant and top management and maintenance 3. Well trained customers. 4. Settled and sufficient financial investment 5. IT returns by use of online shopping 1. Minimum supervision on international market 2. Internet exploitation OPPORTUNITIES THREATS 1. Expanding of target market 2. Good market environment with resources 3. Decrease in the small businesses in Malaysia. 1. Restructuring of economy. 2. High competition 3. Regulations of the government Corporate, Functional and Global Strategy Tesco has designed a business strategy which is long term to rise the profits. It has got three dimensions. They are Corporate Strategy Functional Strategy Global/International strategy There are about 16 stores of Tesco across Malaysia. Out of them almost 80% of the profits and sales is through the business. Tesco.com believes in providing first class customer service, which is the key factor behind its success. The main purpose of the Tesco is to earn the loyalty from the customers which last for a lifetime. This belief has helped the sales to increase by 7.9%. The company has celebrated 5th anniversary and has expanded about 1100 products of range. The business has improved in providing ready meals which has grown to 23% and through this it has been leading the development of the products by promotion of living healthy. Tesco has undertaken another action to improve its business called as Regeneration. This is similar like taking the help from the government and the community to set up a store. This helps in generating the vacancies in some of the areas. Some of the places where this has been taken place are Kualalumpur, Puchung, Simpang Pulai. The company tries to set up a store where the people need to be employed. The other advantage of this store is that there will be less competition and also there is a chance for the reputation to be increased as the people get employed. This also helps in moving of the commodities nearer to the people. The main dimension of the Tesco strategy is to provide the quality service to all its customers. It has introduced about five thousand food lines in this year. The other interesting thing about Tesco is that it has brought up the screw cap wines with the label ‘unwind’. This was on the track to earn 5million dollar in this year. Operating self checkouts with the name ‘Grab and Go’ were started in quite a lot of stores. In this the customer will be given a choice to grab from variety of cheese and chicken without queing up. This is even more simple and cheap to carry out the sales. There was a great progress in this year with the introduction of the Primary Distribution. The products can be taken control starting from the factory until it is distributed. It helps in improvement of efficiency and delivering of the benefits of the cost which they invest in the initiatives of the customers. Tesco has also emphasized in the non-food section. They have started giving offers to meet the customer satisfaction and reach their expectations. With this they are able to get a share of 5% of non food market from Malaysia, and also share in music sales as well. Tesco has implemented the following elements in order to face the competition from international market. Flexible approach: to make the market unique and to go ahead with new approach Active participation locally: to participate actively in local cultures, supplying and the regulations and to be delivered by local staff. Focus: in order to lead the market and be top on the brand, it usually takes continual effort for very long term. Being multi format: if the company has single format it could not reach the market completely. Broad spectrum is very essential and the need to take an approach is very important. Development of capability: to develop the skills and abilities in the processes, people and the systems and to be able to share the skill in the market will always increase the chance of success. Brand: building up of new brands help in maintaining long term healthy relationships with the customers. Task 3 Strategic Planning Tesco has achieved success and has gained reputation as one of the largest company in the Europe. This has always been ready for expansions. The company’s strategy has also influenced countries like Poland, Hungary, Slovakia etc. the company has been attempting to be connected with the other chains of the market and it has been explained with its expansion. There has been increase in the growth of the sales by taking up more stores which is also another plan of the strategy. The increase in the growth of the sales has also reached Asia. They have invested in Asian countries like Korea and Thailand. Gradually the company started its research to expand its market in Malaysia and to emerge in Taiwan. Tesco exploits the potential of the organizations at slow pace in the Asian and western countries. When there was crisis, Tesco entered the market and it maintained the potential to contribute for the transition of the situation economically. There were mainly two reasons for Tesco to be stable and to get benefits even during the transitional period. First reason is that Tesco possessed the chains of the hypermarket which already exist in the Asian countries. Second reason is that it introduced the middle class to gather increased number of opportunities of shopping in the market. Benefits Tesco has the best opportunity to create a market in Malaysia because of two things. Firstly there is an opportunity of using technology which is an advantage. However the application of technology in the market has to face some challenges because of which the Tesco might have to contribute for the structure of even better technology which could be more effective and efficient. Second thing is Malaysia will be able to act on the current economical conditions like recession as the wealth of the country can contribute for the promises and additional revenues and the future income. By adopting of platforms, discovery of price and efficient cost a centralized pattern can be organized, by which the competition can be weighed. Strategic Marketing Planning This can be defined as an organization in which there is a plan to respond to the opportunities in the market, external environment and to target the audience. During this planning, the decision must comply with the vision, strengths, resources and the mission available to the organization. Strategic planning happens in the view of corporate planning. Management of corporate organization comprises of deployment and manipulation of the resources. Also included are the investigations being done about the strengths and weaknesses of the organization to relate with the competitors. It is now understood that the organization is involved as a whole. Apart from these the other important factor to be considered in the planning is strategic positioning. Strategic positioning can be understood as the process where there is development of a position by the organizations who aim at differentiating the company from rest of the companies within the same sector. This explains that there will be an advantage of competition with its rivals. The company should also consider it as a goal of the organization in order to achieve an advantage which helps them to be on the leading position. Competition is one of the important factors as it influences the failure or success of any business. It is about the capability of the company to retain its position in the business market which helps the organization to stand among others. It is important to understand the factors which help in the shaping of the perception of the customers regarding certain services and products. PEST analysis can be implemented to understand the external environment. It is the analysis of Political, Economical, Socio-cultural and Technological factors. These effect the business of the customers as they help to shape the view of the customers and the behavior of the market. The organization also uses the Five Force designed by Porter and SWOT analysis in understanding of the competition in the market. However SWOT analysis is mostly used tool as it is simple and easy to use. Its main objective is to know the factors which help the company to achieve the goals and also the factors which will hinder the improvement internally and also externally. By this analysis the resources and the capabilities of the company can be matched with the other competitors. The Five Forces Model of Porter explains that the business is influenced by supplier power, threat of inventing substitute products, barriers from other external factors. This also explains that the business must understand the industry in which they exist. This must be done to design the strategic plan for the business to compete with the competitors in the same sector industry. It is very important for the company to know the surrounding competitors in the market which allows to state the possible risks even before they happen in the company. The Case of TESCO and ASDA When we take the two leading supermarkets, Tesco and Asda, both are competing in the industry. They are both retail food companies just like Sainsburys. Walmart is the owner of Asda which has the largest chain of groceries in the USA. They are mostly known for items at low price which is why most of the people go to ASDA for shopping. When it is expanded in UK, they also brought the strategy of cost leadership, which resulted as the similar success they faced in the USA. But TESCO managed to overtake ASDA last year. The position of the business is based on the strengths which is further categorized into differentiation and cost advantage. These two strengths when they are applied, it results into three strategies called as differentiation, focus and cost leadership out of which the last strategy plays a vital role in the achievement of success of TESCO over ASDA. The cost leadership strategy can be explained as that the organization provides products at lesser rate for certain quality item. This strategy can be implemented because of two reasons and can be achieved in two different ways. First method is to sell the products for average price by which the company can gain more profits compared to its rivals. Second method is to sell the products for below average price to gain the market share. It has been proven that a company which can be able to sell low cost products can manage to gain profits for long time. This type of strategy often targets a bigger market. TESCO was also working under the conditions same as ASDA. In theory the strategy of cost leadership has to work for both of them. When this strategy has been implemented by TESCO, they have proven that theoretically it is correct. In one of the newspapers it has been printed that TESCO managed to increase the market share to 29.1% from 26.8%. There arises a doubt if both the companies were working under similar conditions, how come TESCO overtook ASDA. TESCO is UK based company and being operated for long time when compared with ASDA. This explains that the TESCO has a market which is established even before the entry of ASDA. When ASDA took its entry, they managed to take some of the customers because of the strategy of cost leadership. Because of this reason, TESCO also implemented the cost leadership strategy and managed to get its customers back.
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ENG 125 Ashford University Week 3 Hearing the Poem Read Aloud Discussion
custom writing service ENG 125 Ashford University Week 3 Hearing the Poem Read Aloud Discussion.
Guided Response: Respond to at least two of your classmates’ posts. Each response should be at least 75 words in length and should address two or more of the following:Do you agree with your classmates’ perspectives? Why, or why not? Be specific.Ask a specific question to encourage further discussion on the topic.Challenge your classmates’ interpretation of literature and/or point of view.Do a small amount of research and share what you learn with your peers about the topic discussed in this post.Respond to the Below ChristianI am basing my answers off of the poem Wild Geese. The great thing about poetry, with all it’s different styles, is that it can have many meanings, or themes, depending on the reader. Reading the poem, the theme that sticks out to me is we all have the privilege to live our lives the way that we want to, much as the wild geese themselves do. Oliver states in her poem that “whoever you are, no matter how lonely, the world offers itself to your imagination” (Oliver, Line 14). This gives me the thought that the only people that we need to impress to live a happy life, are ourselves. Oliver uses a few forms of poetic devices, but the two that stood out the most to me were repetition and anaphora. Repetition is the constant use of a specific word or phrase, which Oliver used quite a bit. “You do not have to” is the phrase that stands out, shown in the first two lines. Anaphora is the repetition of a word or phrase at the start of multiple lines. “You do not have to” also comes into play here, along with “Meanwhile” in lines 7, 8, and 12. These contribute to the story by emphasizing these phrases and words so that you may truly grasp the full meaning of what she is trying to convey.Listening to the poem, the tone was much different than I was expecting. The pace was much faster than the pace I read it at, which made it seem more upbeat, and she was much more enthusiastic in her voice. Oliver highlighted the word family at the end of her poem, which drove the point that you are accepted, no matter who you are. Reading poetry aloud will always be a worthwhile endeavor. It gives the opportunity to hear it out loud, which gives your brain the option to process the information differently. Need Response to The Below (Student Name Michael)After reading the poem “Wild Geese “by Mary Oliver:The theme of the poem seems to be about an acceptance of one’s self and the beauty our of mortal world, “You only have to let the soft animal of your body love what it loves” really drove this theme to me, the rest of the poem also seemed to go on about how the world will not only continue, but do so beautifully. The first poetic device I noticed was imagery. This author seems to want to paint a happier picture, she refrained from any dull or meaningless things in the world and by using short sweet but example’s she kept a happier hopeful tone in this poem without any distraction. Another poetic device I noticed right away was tone, this author seems to have a very hopeful view for her readers, the way she wrote was pushing an optimistic attitude toward not only life itself but the world around it. These devices both contributed to the hopeful message of this poem beautifully, persuading the reader to view threw her own attitude toward the world. “Whoever you are, no matter how lonely, the world offers itself to your imagination.” These lines specifically really stood out to tell me the author is very optimistic about people and their views , these lines also gave me the feels of the saying “ Life is what you make of it” having a similar sort of message pushing that the world is quite beautiful and you just have to stop and really see it for your attitude to change and accept it.How hearing the poem read aloud compared to my silent reading of it:The first things I noticed was she read slower than I had in my head in certain parts, she kept roughly the same tone in her voice during it, light and almost hopeful. It helped drive my premade opinion further about the meaning of this poem, its quite inspiring. Having the poem read aloud or even just reading it aloud yourself can really help you see it from a different perspective, All the stops and starts can add more emphasis or take away some from certain parts which can help direct you to the message the author wanted to convey more clearly. its always worth it to listen to a poem out loud at least once._________________________________________________________________________________________________Discussion Post Week 3 Discussion 2Guided Response: Respond to at least two of your classmates’ posts by Monday at midnight. In your responses, evaluate your classmates’ paragraphs and/or self‐evaluations. Do you agree with your peers’ responses to the questions? What else could your classmates do to develop stronger body paragraphs? Each response should be at least 100 words.Brielle AndersonTuesdayOct 13 at 4:59pmManage Discussion Entry Chin uses dialogue, diction, and third-person point of view through the setting of the Chinese New Year and through the conflict and stereotypes Donald Duk faces with the white kids and teachers at his school and with the culturally mixed gang kids to create his main message of the alienation and prejudice Chinese Americans face from the stereotypes White Americans have made about them. Chin uses a third-person point of view and dialogue with Donald Duk and his conflict with the mixed gang kids to reveal the alienation and prejudice Chinese Americans face from White Americans. When Donald Duk faces the mixed gang, who want to pants him and make him “jovial entertainment” (Skwiot and Clugsten, 2019, Ch.6.4) for being named Donald Duk and being Chinese, Donald Duk stands up to them by speaking Chinese in a Donald Duk voice making the gang laugh. This may have stopped the gang from bullying him, but it reveals how Donald Duk feels the alienation and stereotypes and that, “here has to be an end to this.” (Chin, 1991, para. 50), to the informal, childish, and bitter stereotypes and alienation he and other Chinese Americans face that have them dislike their own culture and themselves. Peter Kim’s Article “It’s ‘Ah Sin’ to Be Yellow in America: Theatrics of Racial Humor in Protesting Injustice” reveals how Chin uses characters like Donald Duk to reveal that, “Before the eyes of the majority culture, the Asian American must mock himself, turn himself into a parody that both entertains the majority audience and traps the minority into an orientalist stereotype that confirms the white majority as the norm.” (Peter Kim, 2008, p. 33). Chin and other Chinese authors used their Chinese American characters and stories as a way to bring humor or entertainment to address the alienation and stereotypes that are put on them by White Americans and fight to address them in their works such as Chin does with Donald Duk standing up to the gang kids. Explain the connection between the topic sentence and your working thesis. Would this connection be clear to someone without your explanation? If so, why? If not, how can you modify your topic sentence and/or thesis statement to make this connection clearer? My topic sentence connects to my working thesis clearly to someone without my explanation. I restate a part of my thesis and how the third-person point of view and dialogue in “Donald Duk and the White Monsters” illustrates the alienation and prejudice Chinese Americans face from White Americans.2. Explain the choice of references. How do the references support the topic sentence? Would this connection be clear to someone without your explanation? If so, why? If not, what information should you add to the paragraph to make this connection clearer? I believe my references support my topic sentence. In the conflict with the mixed gang kids, Donald Duk does struggle with the thoughts and dialogue he has about the stereotypes and bullying he faces. He does believe White Americans and the mixed gang think he and other Chinese Americans are for “jovial entertainment” and feel like they have to mock their culture and themselves to try to assimilate into White Culture. Peter Kim and Chin have this similar idea explained in Peter Kim’s article that relates to how Chinese Americans face alienation and prejudice for their mixed culture. The readers and Donald Duk’s third-person inner monologue that the bullying, prejudice, and alienation he faces for his name and his Chinese culture, does reveal how there needs to be an end to it which is never truly resolved in the story. I could make my thesis in this paragraph even more clear by possibly adding a quote about the dialogue Donald Duk has with the mixed gang or explain my secondary source better in my paragraph.Does the paragraph contain any unnecessary information? Does everything in it work to support the topic sentence? What information could be added or removed? In essence, you are being asked to evaluate the cohesion of your paragraph. I believe it has the necessary information that supports my thesis and topic sentence. I think I am vague a little bit about the dialogue Donald Duk actually has with the mixed gang kids and how they believe he is “jovial entertainment” and worth bullying. I think I also do not make it very clear when I transition from talking about the dialogue, the third person point of view, and how my secondary source relates to Chin’s story or my thesis. I could add more to make them clear and take out some of the explanation on how the conflict Donald has with the mixed gang kids was not actually resolved unless I choose to explain how it points out the alienation and struggle Donald Duk and other Chinese Americans fac due to stereotypes and prejudice about them by White Americans and how they feel it they have to resolve this through either Peter Kim’s quote or by not ever fully assimilated into White Culture.Note any other specific challenges faced or successes experienced when writing this paragraph or completing this discussion post. I think it was very hard to actually critique myself fairly and not just skim over these questions and justify my work because I’ve already done some hard work in writing my thesis, the paragraph, and adding my quotes and references in. I think I had a hard time being clear on all the different points I wanted to make about the conflict, dialogue, and the use of a third-person point of view that occurs between Donald Duk and the mixed gang kids near the end of the story. I felt like I was adding all the information I could while still not having all the points I wanted to make in my paragraph. I think this is because I try too hard and try to exhaust my thesis too much so I can have an essay that is good enough to me and shows I understand the prompt, meets all the rubric requirements, and know the literature well. I spent a lot of time cutting out information from most of the paragraphs I have written in my literary analysis paper.Sources:Frank Chin (1991). “Donald Duk and the White Monsters”. Bridgepoint Education.https://content.ashford.edu/books/Skwiot.5217.18.1/sections/navpoint-46 (Links to an external site.)Kim, Peter Kearly (2008). It’s ‘Ah Sin’ to Be Yellow in America: Theatrics of Racial Humor in Protesting Injustice”. Studies in American Humor: Penn State University Press, 95104, 25-37.http://web.a.ebscohost.com.proxylibrary.ashford.edu/ehost/pdfviewer/pdfviewer?vid=8&sid=a180886f-bca4-4de8-914a-69eca3950ca4%40sessionmgr4006 (Links to an external site.)Skwiot, E., & R. W. (2019). Journey into literature (3rd ed). https://content.ashford.eduSECOND STUDENT RESPONSE Suzanna CottrellSuzanna CottrellThursdayOct 15 at 7:49pmManage Discussion EntryJackson Jackson’s determination to earn back his grandmother’s regalia is a metaphor for his desire to overcome his depression by regaining his cultural identity while also combatting his alcoholism, loneliness, and homelessness. Jackson Jackson’s alcoholism in Sherman Alexie’s “What You Pawn, I Will Redeem” is a personality trait that harms Jackson’s attempts to regain his cultural identity. Jackson spends his money on alcohol on two occasions, and both times they end up making him penniless. Alexie’s use of verbal irony enhances Jackson’s distorted view of alcohol. In Jackson’s narration of the story, he calls it “liquid courage” and “bottles of imagination” (Alexie 2003). Steven Evans states in his scholarly article, “Open Containers:” Sherman Alexie’s Drunken Indians, that Alexie’s use of the stereotypical drunken Indian reveals artistic and moral strengths in his work. Using the drunken Indian stereotype is a method that Alexie uses to show Indians realistically (Evans, 2001, para. 22). Alcoholism is a problem among Native Americans, and a lot of it can stem from decayed culture. By using the stereotypical alcoholic Indian in his work, Alexie highlights the issues plaguing Jackson’s culture. Though Jackson is an alcoholic, he is more than just the stereotype. Jackson is generous and thoughtful of the people around him, even with his flaws. Though Jackson’s alcoholism is a big competitor in his attempt to regain the regalia, his loneliness is another hurdle in his path. References: Alexie, Sherman (2003). What You Pawn, I Will Redeem. In Skwiot, E., & Clugston, R. W (Ed.), Journey Into Literature (Chap. 4, Section 5). https://content.ashford.edu/books/Skwiot.5217.18.1/sections/navpoint-33 (Links to an external site.) Evans, S. F. (2001). “Open Containers”: Sherman Alexie’s Drunken Indians. American Indian Quarterly, 25(1), 46–72. https://doi.org/10.1353/aiq.2001.0004 (Links to an external site.) The topic sentence and thesis statement connect because I state the character’s name, bring up part of the thesis, and state alcoholism as a harmful characteristic for Jackson’s journey. This connection is clear to someone without my explanation because it is straight forward and maintains part of the thesis statement. The references I chose for this paragraph specifically focus on Jackson’s alcoholism. They also provide information on Sherman Alexie’s use of irony and stereotypes to address alcoholism in Indian culture. I can improve this paragraph with more scholarly quotes from my sources with more solid explanations. I can make this connection clearer by explaining how Jackson’s alcoholism impacts his journey more, but with the rough draft page limit, it is hard to do so for the body paragraph. Two sentences in my body paragraph seem not to support my topic sentence, and it would be best if I remove them. Adding more points of literary techniques to support my claim would also help support my topic sentence more effectively. The biggest challenge that I have faced writing this paragraph is to keep it short but also informative, to conform to the page limit of the rough draft assignment. With all my sources listed and my explanations stated, my rough draft ended up being a bit over four pages in length – this resulted in me having to cut out a lot of information that I plan to use for my final draft.
ENG 125 Ashford University Week 3 Hearing the Poem Read Aloud Discussion
HU 345 Purdue University Unit 4 What Makes an Effective Commercial Analysis
HU 345 Purdue University Unit 4 What Makes an Effective Commercial Analysis.
You have had a chance to see tools of persuasion in the Three Proofs and to examine visual arguments in methods of persuasion. For this Assignment, you will compose a critical thinking analysis of two television commercials. The paper should be at least 600 words long. You will select two television or online commercials for the project. If you do not regularly watch television, you can still complete the Assignment by searching YouTube® or individual company websites to find advertisements for products, goods, or services. Choose one commercial that you think is effective and persuasive, and another that you think fails to make a strong argument. In the same document, you will conduct two analyses. Part I is on the effective and persuasive commercial, and Part II will cover the less persuasive commercial. You should answer the following four sections for each. Answer all of the questions for Part I first, then answer all of the questions for Part II. First, you will describe what happens in the commercial. Assume that the reader has not seen it. Explain the use of words, images, and sounds. What do you see?Next, use the premises–conclusion format to offer about three to four premises that lead to what you believe is the conclusion of the commercial. Label each premise and the conclusion. Then explain why you labeled each part as such. What makes each section a reflection of a premise (evidence, reason) or the conclusion?Identify the use of ethos, pathos, and logos in the commercial. Use and cite the definitions of each term from the reading or your research. Discuss what the commercials have done well or what is lacking.Finally, offer two suggestions that would strengthen the commercial. What would make the effective commercial even stronger? What would cause this ineffective commercial to become persuasive? Explain why this would make a difference in the outcome for the commercial.
HU 345 Purdue University Unit 4 What Makes an Effective Commercial Analysis
Savannah State University Wordens Tasks of Mourning Research Paper
Savannah State University Wordens Tasks of Mourning Research Paper.
The death of a loved one is a significant event that everyone experiences. An individual’s social environment, including societal and familial cultural factors, may influence how an individual approaches death or grieves the loss of someone else who dies. You can anticipate addressing grief in your social work practice and, therefore, should develop an understanding of the grieving process.Models of grieving may identify stages through which an individual progresses in response to the death of a loved one; however, these stages do not necessarily occur in lockstep order. People who experience these stages may do so in different order or revisit stages in a circular fashion. Understanding the various ways individuals cope with grief helps you to anticipate their responses and to assist them in managing their grief. Select one model of grieving to address in this assignment.Addressing the needs of grieving family members can diminish your personal emotional, mental, and physical resources. In addition to developing strategies to assist grieving individuals in crisis, you must develop strategies that support self-care.In this Assignment, you apply a grieving model to work with families in a hospice environment and suggest strategies for self-care.Submit a 2- to 4-page paper in which you:Explain how you, as a social worker, might apply the grieving model you selected to your work with families in a hospice environment.Explain why you selected to use the grieving model you selected versus other models of grief.Identify components of the grieving model that you think might be difficult to apply to your social work practice. Explain why you anticipate these challenges.Identify strategies you might use for your own self care as a social worker dealing with grief counseling. Explain why these strategies might be effective.Support your Assignment with specific references to the resources. Be sure to provide full APA citations for your references.
Savannah State University Wordens Tasks of Mourning Research Paper