TRVL 4160 Week 15 Lavin Adventures Strategic Plan Case Study
TRVL 4160 Week 15 Lavin Adventures Strategic Plan Case Study.
I’m working on a management case study and need a sample draft to help me study.
TRVL 4160 Travel & Tourism Strategic SeminarCase StudyThe goal of this assessment is to determine your ability to think critically about a situation and develop a strategic plan for an emerging business in the travel and tourism industry. Given the facts below, you will create a strategic management briefing resulting in a recommendation to the company’s senior leadership team that provides a new strategic initiative aimed at growing the current business. Your strategic plan should take into account the following:External AssessmentCompetition ReviewInternal Assessment Growth Opportunities BrainstormStrategic Direction SelectionImplementation PlansEvaluation for Success Company BackgroundLavin Adventures (LavAd) is an upstart Adventure Travel company specializing in mid-level, socially conscious, excursions to a variety of locations around the world. Going into their 5th year of business, LavAd has seen significant growth but is still trailing well behind its competition in terms of destinations offered and diversity of itineraries offered. Backed by a single wealthy investor and coffee influencer, LavAd has a strong financial statement, despite not yet reaching the break even point in their business life cycle. In each of the past years of business, LavAd has been operating at a loss, but the leadership team believes that this will be the year when LavAd finally reaches a positive cash flow as a business. LavAd is uniquely positioned within the business landscape as the entire company is virtual, centralized on a robust website that offers interested travelers the opportunity to build and customize personal itineraries to a variety of locations. Due to the virtual nature of this business concept, outstanding customer service is a primary driver of LavAd, as such, a team of 24/7 customer service representatives are available to curate experiences for customers. Essentially, think of LavAd as the Trunk Club or Stitch Fix of the Travel industry. An interested customer logs onto the site, reviews the highlights of the offerings, then works directly with a live travel expert to build their experience. This process can be booked immediately or can be developed over a series of meetings with the client in which every detail of the trip can be custom built. LavAd’s dedicated customer service reps are available over a myriad of communication streams – email, text, social, skype and video conference, etc. – and are each highly educated and dedicated to providing the best possible value to their customer through a tailored experience. This high touch, yet convenient sales process has produced outstanding customer service scores and built relationships with customers resulting in repeat bookings despite such a short company history. Currently, LavAd is operating as a niche travel provider offering itineraries to the following locations:EthiopiaCosta RicaJamaicaGuatemalaVanuatuIndonesiaEach location offers travelers an immersive experience into coffee culture and production. Itineraries are rooted in adventure travel highlighting all of the traditional elements of the segment along with a caffeinated tie in. Travelers can experience coffee like they never have before – participation in ceremonial coffee services, visiting and working on a coffee plantation, traditional coffee pairings with meals, and unique uses and processes surrounding coffee in each location. Itineraries can range from 5-14 days within a country and often feature multiple coffee related elements in addition to hiking, biking, adventure sports, sightseeing, dining, and more. In addition to showcasing coffee culture to travelers, LavAd trips also educate adventures on the economic ecosystem of coffee and it’s importance to the destination. Each LavAd trip contributes 5% back to the destination visited to advance coffee related business within the country and distribution of beans throughout the world. To date, LavAd has contributed over $1.5 million dollars to small, family owed coffee plantations and businesses in the destinations they serve. LavAd’s trip pricing ranges from $3,000 – $15,000 depending on length of trip, level of service, level of activities, and depth of cultural immersion. The average LavAd trip booked costs $5400 per person for a 7-day trip. Currently, the most popular destinations are Costa Rica and Guatemala although recently the company has noticed an up-tick demand for Indonesia and Vanuatu. Average age of participant is 33 years old and LavAd has almost a 50/50 split of male to female customers. Currently, 87% of all LavAd customers are originating in the United States. Competitive intelligence shows that LavAd is currently the only company offering travel solutions that provide sustainable adventure combined with an immersive coffee experience. LavAd is currently marketing their adventures through social influence on Facebook and Instagram, along with Google AdWords to drive traffic to their website. In addition, LavAd secured a strategic partnership with Starbucks in 2018 where the trips are advertised on packages of 1lb whole bean coffee that correspond to the itinerary locations. Starbucks offers space for free to LavAd for a profit share of 2% back to the coffee giant and a requirement that, when possible, a plantation that provides coffee to Starbucks in included in the trip. This strategy aligns perfectly with the support that Starbucks is already offering to these businesses around the globe. Upon launching this partnership LavAd booked itineraries skyrocketed to $1.4 Million in annual revenue for the past 2 fiscal years. LavAd currently employs 50 full time associates, located 100% remotely, mostly assigned to customer service, itinerary development, and information technologies. In addition, LavAd has a small team dedicated to destination relations whose primary focus is to find new coffee locations and build relationships within the location to create a viable trip itinerary. LavAd currently does not have a physical corporate office. LavAd’s Mission Statement is as follows:”Providing high energy, Java fueled, socially conscious travel to coffee connoisseurs around the world.” Expenses as they relate to the company are totaling $10.2 million annually. The majority of this expense lays in product development, website maintenance and growth, and expense related to customer service personnel. LavAd is currently a private company and funded by a $40 million dollar investment to offset expenses for the next 4 years at which time, LavAd needs to become a stand-alone company that is operating off revenue provided from sales. To achieve annual profits of $10 million plus, LavAd needs to strategically scale their operations, review pricing, and develop a plan to jumpstart stalling revenue streams while maintaining company integrity. LavAd’s main strategic vision is to develop the company to be a competitive adventure travel brand that practices sustainable tourism and continues to help developing communities around the globe. Based on this information, conduct research and respond to the following:External AssessmentAssess the demand for this type of companyAssess trends in the coffee industry to find new possible business anglesWhat other similar products could result in a packaged travel opportunity?What, if any, business trends would effect a business like this?Who are the main competitors and why?Assess the current product offerings, marketing strategy, strategic partnerships, company set-upIdentify gaps and areas of improvement for LavAdBased on your research, offer a minimum of 3 growth opportunities that align with LavAd as a company (feel free to offer more!)Select the recommended strategic growth opportunity and explain why this is the best business option for LavAdBe specific!Competition ReviewWhat other similar products could result in a packaged travel opportunity?What, if any, business trends would effect a business like this?Who are the main competitors and why?Internal Assessment Assess the current product offerings, marketing strategy, strategic partnerships, company set-upIdentify gaps and areas of improvement for LavAdGrowth Opportunities BrainstormBased on your research, offer a minimum of 3 growth opportunities that align with LavAd as a company (feel free to offer more!Strategic Direction SelectionSelect the recommended strategic growth opportunity and explain why this is the best business option for LavAdBe specific!Implementation Plans How will your recommendation be implemented? Consider all stakeholders within the case Evaluation for Success How will the compnay measure success? What adjustments will be made if goals are not met? Your strategic plan should be typed in a Word document. You should cover each section of the above listed outline, a successful plan will clearly define a strategic direction and recommendation based in facts, not opinions, from start to finish. Using MLA, cite all outside sources used in your submission and be as specific as possible. **As a note, given the fictitious nature of this case, it is acceptable to draw reasonable assumptions about the business, its practices, and the overall environment they operate in.**
TRVL 4160 Week 15 Lavin Adventures Strategic Plan Case Study
Reviewing A Walk In The Woods English Literature Essay
custom writing service The Appalachian Trail is a series of interconnecting hiking trails stretching from Georgia to Maine. The trail attracts thousands of hikers each year ranging from day hikers wanting to escape the city and scouts out for badges to the through-hiker who is aiming to finish the trail in one season. But every person has their own reason for being on the trail. In A Walk in the Woods: Rediscovering America on the Appalachian Trail Bill Bryson recalls his hike on the Appalachian Trail and provides a brief history and importance of the trail. Bryson begins his story the same way many adventure tales begin – with the discovery of an intriguing path that could lead to great adventures or great demise. Fortunately for Bryson the path he found near his home in New Hampshire was the Appalachian Trail and the beginning of a tiring, invigorating, refreshing, and life changing adventure. After contemplating the trail, reading about hiking and finding that spark for adventure, Bryson enlists the help of Katz, a friend from Iowa, as a hiking companion and plans his summer hiking trip. Bryson’s first stop was to the outfitters. Now, if you have never been to an outfitter you have really missed a great experience. The shelves are filled with bits and bobs that you would never think would come in handy but often do. They are also home to some of the most enthusiastic employees you have ever seen. Hikers, hunters, anglers, and outdoor enthusiasts see working at an outfitter the same way a book lover sees working in the library or a bookstore – heaven on Earth. At the store, Bryson purchases middle and top line gear (though not always the most useful or necessary) that was recommended by one such hiking enthusiast. He would not really believe that in choosing the gear every ounce really does matter. He purchases reading material about hiking and dime store tales of animal attacks and hiking gone wrong. After saying goodbye to his family, Bryson and Katz set off for Georgia to begin hiking the Appalachian Trail. The first few weeks on the trail provide the best reflection of the Appalachian Trail, Bryson’s sense of humor (or lack thereof at times), and also sets the tone for the rest of the book. People hike the trail for many reasons, some of which Bryson mentions but only in passing and as a way to add humor to the story. One common thread between everyone who steps on to the trail is the freedom that the trail provides; freedom to be whoever and whatever you are and want to be. Are the birds going to comment on your weight, are the squirrels going to comment on your manners, or are the bears going to complain about your singing voice? No, that is reserved for man and Bryson takes full advantage of that on the trail and in his story. Bryson quickly falls into the mode of describing his fellow hikers through their different qualities and personal quirks. With the exception of one hiker in Virginia, Bryson had nothing but negative descriptions of his fellow hikers. While it makes for a humorous story, it is unfortunate that Bryson has to see the world this way because he missed on a lot of what the trail has to offer you as an individual. As with any sport or hobby the participants enjoy discussing their past feats, equipment, new technology, and in the case of hiking, such discussions create camaraderie and help pass the long hours of the night and the endless switchbacks. All these reasons escaped Bryson who viewed such discussions as the bane of his hiking existence. In A Walk in the Woods, Bryson does a very good job at providing a history of the Appalachian Trail and those involved in its creation as well as those currently involved in its upkeep, but this seems very hindsight. At one point early in their hike, Katz throws items from his pack and just leaves them there for other hikers, animals, or volunteers to deal with, and later on the trail Bryson does the very same thing. All the complaining Bryson does about the trail and its huts; he does nothing to improve its conditions. Bryson and Katz did not complete the trail but I don’t think that was his real intention or point of hiking in the first place. As with any journey there are two parts: physical and emotional. Both Bryson and Katz changed physically (having rationed food and hiking 8 miles a day will do that to you) but Bryson experienced the greatest change emotionally and philosophically. When he left the trail it was like seeing things for the first time providing a brief sense of awe and inspiration, and each time he returned to the trail he found the apprehension, excitement, and sense of adventure and possibility that early explorers must have felt discovering the American west. The book reads like Jonathan Livingston Seagull in the sense of trial, error, and self discovery. In terms of this course, A Walk in the Woods describes heritage tourism, especially at Harpers Ferry and Centralia, as well as providing an example of what not to do when you travel-using stereotypical portraits of backwoods individuals, yuppies, and other people in general. Overall, A Walk in the Woods is a quick and interesting read but, to me, it feeds stereotypes and presents diversity and local idiosyncrasy in an inferior and humorous light. Part 2: Personal Travel Philosophy My personal travel philosophy has been greatly influenced by the media (two shows in particular) but the core has always been the same – be yourself. Doctor Who (my greatest influence since 6 years old) tells his companions that he finds it easier just to be himself when walking around (usually another time or planet, but the meaning is the same), and of course the Prime Directive in Star Trek is to not interfere. Both these philosophies can combine into a great statement and philosophy that I have lived and traveled by for years – wherever you are is home so be yourself and be a contributor to that home. When I think of the Prime Directive, I think it is trying to protect the local community from being changed by another society. The local way is best for them and should be accepted as such. Problems occur when we cannot leave our local ways at home when we travel. I love astronomy and space travel and collect digital images of space and Earth as seen from space. When you view Earth from space, there are no individual states, no country borders, no divisions between race or religion – there is only the Earth and its inhabitants. I see myself very much as a citizen of the Earth residing in the United States. We are all humans living on the same planet, no right way, no wrong way, just the local way. You don’t have to travel internationally to see that we live with regional influences rather than “one influence to rule them all.” The northeast is very different from the southwest and the northwest is very different from the southeast, but these regional influences do not see state borders. They each start off strong at their poles and gently meld somewhere in the middle. I carry this philosophy with me wherever I go. The scenery changes and the regional culture changes but I remain the same – polite, interested, helpful, curious, and above all else, I am still me. Perhaps this view comes from spending most of my youth moving from coast to coast and state to state. Then later in life I discovered that no matter where you go the people are the same, mannerisms are different and perhaps a different language, but the people are the same. One thing I will never get used to though is the amount of self imposed separation along cultural lines. I feel it is best to learn from one another and above all else practice respect. Two incidents have stayed with me through years of travel. One took place in Lynchburg, Virginia and the other took place in Elizabethtown, Kentucky. In Virginia I was taking public transportation from where I was staying to the local mall and was told by the driver that “Whites don’t ride the bus” and a fellow passenger stated that “You White people try to stick your nose in everywhere don’t you”. Well, both those statements were very abnormal for me to encounter, especially on public transportation, but while telling my friend about it later she stated the same thing only using the reverse terminology. Strangely disturbing when you think about it in today’s age and times, but that was hardly the lone experience. While visiting my grandmother in Elizabethtown, I was walking through town following the railroad tracks to an older part of town that reminded me of Mayberry. It had the old run down garage with a full service pump in front, two elderly gentlemen playing checkers outside the barbershop, and once more I was eyed in contempt and mistrust. I was stopped by a woman outside the grocery store and was told that I didn’t belong there. Her tone was nice enough but you could sense the undertone in her words. When I asked the store employee what that was all about I was told it was because I was White. He went on to explain that only African Americans lived on that side of the tracks and it had always been that way. Shocking. My grandmother practically had a heart attack when I told her where I had been walking. I just couldn’t understand what all the fuss was about, after all we are all human right; it doesn’t matter what you look like, what language you speak, or what you choose or not choose to believe in. That is when I vowed to always be myself, go where I want (within reason), and most of all conduct myself as a citizen of the world. When I travel I try to be myself, stray away from the tourist spots, and just mingle – discover the local influence and learn from it. There is no better way to get a feeling for a place than to walk its streets. I like to go online and browse local clothing shops (provides insight on local styles), grocery stores (provides insight on local tastes), pubs or event centers (provides great insight on local “off duty” life) and best of all you can usually find at least one person who lives there to provide a more personal perspective. Most people are happy enough to talk about their town and make suggestions on what to do and where to go when you are in town. A specific goal of mine is to take my son to the United Kingdom (either England or Scotland) and introduce him to his roots and international travel. I have been there many times but this would be his first trip. I want to help him discover his personal philosophy (not just in travel but in life in general) as well as how to avoid the pitfalls of being a tourist. I know you can always spot a tourist – the camera, the clothes, mannerisms, and the constant looking up at the buildings are all dead giveaways, so I asked my online friends at The Box (a site with a large British following) how they can always spot an American tourist and there responses came as no real surprise. The top reasons, in no particular order, are: Their size – Americans are larger than then everyone else from clothing to the portion sizes of their meals. Their voices – Americans love to talk loud and make sure that others around them heard them even if they are not in their party. Their clothes – Americans love to wear tennis shoes, loud colors, and advertise their brand names in areas designed to get you to look there. Their arrogance – Americans think our way is the best and only way to do things. Their ignorance – Americans are unfamiliar with world history and geography. So to avoid these pitfalls, all one has to do is a brief search for the local history and influences and combine that with common sense. We do live in a consumeristic society; everything is super-sized and more than we really require. We waste water everyday in the form of ice cubes just to make our drinks colder, we pride ourselves on how much we can eat (Man V. Food on the travel channel is proof of that), and worst of all, when we travel, we expect everyone else to the be same way. By not giving into the stereotypes in the first place, a person could travel anywhere and be comfortable. Part 3: Specific lessons and quotes The lesson that applies most to both the book and my philosophy is “The Respectful Traveler: Cultural and Heritage Tourism.” Perhaps if Bryson had read this lecture he would have entered the trail with a different frame of mind. The Appalachian Trail has a culture of its own, with its own local influences, idiosyncrasies, and rules of conduct. To fully appreciate the culture one must accept and participate in the culture, not just approach as a spectator. The trail’s cultural core is the act of hiking itself, the joining of man and nature in a delicate dance. Bryson implied throughout the book that it was more like a slap in the face; the difference between night and day. One thing that Bryson and Katz failed to do when they entered this new culture was to take a trail name. Many hikers, and most on the Appalachian Trail, give themselves a trail name that reflects some aspect of their personality or “real life”. By doing this the participant leaves their “home culture” behind and fully partakes in the new culture, its rituals, and meaning. The lesson on “Cultural Tourism” provided support for my view of travel and my future goals. To venture off the beaten path can lead to great discoveries and see the local culture for what it is. Combine that with the hikers motto of “Leave no trace” and you have the makings of a philosophy that can take you anywhere you want to go. I have often viewed myself as a collector of history, the story of who we really are, where we have been and where we are going. There is no room for biases and ethnocentricity but rather one should be filled with awe and wonder at how so many people have been on this planet and coexisted for thousands of years. It is sad to see that so many people are not color blind or quirk blind, but rather to let those aspects define a culture. It is my hope that one day a person can really say that we are all one race – the human race and accept regional influences for the contributions they make to our great planet. Donald Williams states in “Reflections from Space”, “â€¦things that we share in our world are far more valuable than that which divides us.” This statement is very powerful and, at least to me, demands that we shift from simple tourist to cultural tourist because only through culture do we see what we share.
AIU Architecture Wired and Wireless Technologies for IoT Presentation
AIU Architecture Wired and Wireless Technologies for IoT Presentation.
With the introduction to management complete considering the illustration of IoT devices, infrastructure and architecture we can now proceed to their core presentation on how IoT devices typical perform the communications. Prepare a 12-15 slide presentation regarding the following topics:Identify how IoT devices typically connect using the Internet through the IP (Internet Protocol) stack. Discuss the specifics of this communication method. In addition, describe the memory demands on the device to use this communications method.Define how IoT devices can also connect locally through non-IP networks, consuming less power, and connect to the Internet via a smart-gatewaysIdentify how Non-IP communication channels such as Bluetooth, RFID, and NFC are used to support IoT device communicationIdentify how 6LoWPAN, incorporates IPv6 with low power personal area networks, and the types of communications/data transfers it supports.Make sure to expand on each of the topics in the Speaker Notes with 3-5 paragraphs of info for each major topic in the notes.Use APA format on each slide or in the notes to support all technical assertions.
AIU Architecture Wired and Wireless Technologies for IoT Presentation
5 case studies – International Business – Case Summary in IRAC Format – Issues?Recommendations?Application?Conclusion? of each case
5 case studies – International Business – Case Summary in IRAC Format – Issues?Recommendations?Application?Conclusion? of each case. Can you help me understand this Business question?
Read through the cases given, prepare the case summaries in the IRAC format. The details of the format of case summary document are given below.
Case Summary Document Format:
The recommended methodology will be IRAC, i.e. Issue (basis of the case), Response (of the parties in the case/Relevance/Recommendations (of the student), Application (to the issue or problem raised and the different options out there) and Conclusion (Analysis of the company’s response and well as your recommendations Thus, to expand on the above , the IRAC categories are the main “headings” of your written case summary and under the “IRAC” categories are sub-headings that may take the following forms, e.g. Basis of the case/Pertinent issues (Issue), Analysis of the fact pattern in the case (Response), alternative options prescribed (Application), Predicted, Possible, and Desired Outcomes (Conclusion) etc. must be part of the case summary.
In a simple manner, the document should meet the IRAC conditions as mentioned above. The Issue should be format of an questioning on the basis of case. Response should the possible recommendations to the solve raised issue and Application should the action plans to meet the recommended response. Conclusion would clearly state the outcomes of the plan.
I can share a couple of sample documents that would give you a better idea. Feel free to do your own research for more evidences and include them in references.
Attached the Case Studies for your reference. Let me know if you can help me with this. Feel free to ping me if you have any questions.
5 case studies – International Business – Case Summary in IRAC Format – Issues?Recommendations?Application?Conclusion? of each case