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Pay Per Click Marketing Efforts Brandon Espinoza Research 342 September 15, 2010 PPC Marketing Efforts Online marketing consists of multiple ways to reaching the public. One of the many marketing strategies that are highly effective is pay per click ad campaigns. Pay per click means to pay for the people who are searching for the key word that you are optimizing. This allows for the subject to appear on search engines ranking each keyword and ad words to the site that is most relevant to what is being searched.

The question is what is the effectiveness of ppc ad campaigns? This question has been esearched and studied for quite some time now. From increased revenue consistent lead generation and product branding credibility, pay per click explodes online business for anyone to profit. Pay per click advertising is a great way of reaching your audience. You should always follow up and email until they respond back and turn into a conversion or when the past away. The results and roi with time, effort and money contributing to a ppc marketing campaign the outcome can be rewarding.

According to over 2,000 different search engine internet marketers the statistics show that pay per click marketing campaigns Uplift all other marketing efforts by double of the original standings when implementing pay per click advertising. “PPC has been rated as a very effective tactic in achieving increased lead generation, website traffic, increased online sales revenue and increased brand or product awareness, making this an important tactic for 82B and B2C organizations alike”DoyleJ(2010).

Seeing your ad title on top of your competitor in the search engines creates great leverage for the companys products or services. This also creates a fine reputation for whatever it is you’re selling. Pay per lick, implements the affiliate model which provides purchase opportunities wherever online shoppers are surfing. Today many companies are breaking through to their targeted demographics of buyers, by taking advantage of pay per click execution.

Pay per click enables you to drive more quality traffic to the website url, while easily administrating budget limitation and determining ROI. People get the most out of their pay per click campaign by budgeting the least possible spending amount when affiliated with all of the search engines. Keep spending to a minimum, analyze the competition and monitoring how much is being spent for a particular eyword or subject is the idea.

Research studies show that pay per click marketing has an advantage that will not only get more exposure but also raise the entire marketing alliance of all online marketing strategies. The highly effective strategy of pay per click offers informational content that’s valuable to prospects and customers who have been loyal with us for decades. Constant research and analysis is used for the appropriate positioning any business online. [pic] References Doyle, J. (2010, September). Marketing Sherpa. New Chart: The Effectiveness of PPC Objectives, 0, .

Describe the specific changes that should be made and who should have jurisdiction.

Describe the specific changes that should be made and who should have jurisdiction..

To begin this project, you will sign up for a research topic (see Research Topic Sign-Up under course menu). Choose a market scenario that you believe should be changed to protect the interests of consumers. For the paper, you will conduct research and state your issue in the form of a debate question, taking a particular side. For example, “The U.S. Food and Drug Administration should ban bisphenol A in food packaging.” This is not a paper where you write about the history of food remedies etc. For the paper you will identify a problem where there may be a need for government intervention or perhaps industry regulation.

Research both the PRO side of the issue and the CON side of the issue. Take the part of an objective observer and sort out the parts of each side of the argument that are based on fact, on emotion, or on assumption. Find out what each side has in common and where and why each side differs. Your argument should be supported with research on consumer rights and responsibilities, market imperfections, market failures, self-regulation, or other appropriate consumer protection concepts found in scholarly material. Finally, defend the stand that you have taken on the issue. Describe the specific changes that should be made and who should have jurisdiction. Your recommendations should be based on facts and you should cite scholarly, published material. Report your findings in a 4-5 page paper, typed, double spaced (12-point font), with 1″ margins. Use APA style – see the checklistPDF File. The title and reference pages are not included in the length requirements.

This paper is worth 100 points. You are to include references from at least six (6) different sources and three of those must be from scholarly journals. Review the Evaluation of Sources tutorial, and if you are unsure whether a source is appropriate you should discuss it with the instructor.

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