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Overview Segmenting B2c Markets Marketing Essay

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Over the years, the traditional face of marketing has changed. Whilst organisations recognize that they can no longer take their customers’ loyalty for granted, and need to adopt ongoing marketing strategies to stay ahead of their competitors (A general review, 2006, p. 23-25). Consequently, the target and strategy are crucial for a company’s marketing. The company aims to bring a new brand of multivitamins called “Supreme” to the market. The product range includes Multivitamin and Iron, Multivitamin and minerals, Zinc, Cod Liver Oil, Effervescent Vitamin C, and Evening Primrose Oil. These different Multivitamins were identified through initial market research undertaking with the proposed target market. Indeed, it needs a detailed analysis for the segmentation and targeting process in order to reach the affluent end of the market. Therefore, it must be focus on the strategy such as segmentation, the differences between B2C and B2B for segmentation processes; the marketing phrase of “targeting” and how to make a segment and target market for the new range of products. Market segmentation is the process through, which consumer’s needs and desires, purchasing behaviour and buying habits are identified in order to divide the overall market for certain products into several consumer group market segments. Mass production, mass communication, technology, globalisation has helped create larger and lucrative potential markets. Organisations do not have the resources to or the inclination to be a single force within a loosely defined market (Brassington and Pettitt, 2006, p.193). The whole market can be seen as an ‘orange’, each segment of the orange represents a different market based upon geographic, demographic, Geodemographic, psychographic and behavioural similarities. According to the geographical factors for consumers segmentation, is where the geographical position and geographical environment variables to segment the market. Because in different geographic environments customers may have different needs and preferences for the same kind of products. According to statistics, personality factors subdivision is by age, sex, occupation, family income, family, life cycle, race, religion, nationality, variables, thus the market will be divided into different groups. Additionally, geodemographic combines demographic and geographic information together to help organizations know where the customers are and how many people there are. And then, the psychological factors, groups’ consumers according to their life style, personality, purchasing motivation, attitude, on different variables subdivided into the different groups. At last, the behavioural factors subdivision is that according to the consumers to purchase or used a commodity of time, purchase quantity, purchase frequency and the brand loyalty variables to segment market. segmenting B2B markets Business to business (B2B) segmentation is focused on the organization and the individual buyers. Macro Segmentation is based on the characteristics of organisations and the broader purchasing contexts they operate within. It assumes organisations will exhibit similar patterns and needs, reflected by their same buying behaviour. Bases used for macro segmentation are easily obtained from secondary information and grouped into two main categories which are organisational characteristics and product or service application. There are three organisational characteristics which are size, location and usage rate. Generally, the size of an organisation can make a difference in suppliers and purchasing. Organisations may sell according to the geographic concentration of the industries to serve. Additionally, the quantity of product purchased can categorise the difference in potential customers. Product or service application is the second group of segmentation based on acknowledge that the same goods can be used in many different ways. Looking at customer groupings within specific industries defined by standard industrial classification (SIC) codes. The SIC codes help identify sectors with a greater propensity to use particular products for particular applications. For example, glass has many uses to the motor industry.furthermore, Micro segmentation within macro segment a number of smaller micro segments may exist (Brassington and Pettitt, 2006, p.195).To focus on these, the organisation needs to have a detailed knowledge of individual members of the macro segment; while their management philosophy, decision-making structures, purchasing policies and strategies and their needs and wants. Much Information on these can come from published sources, past experience of potential buyer, sales force knowledge and experience, word-of-mouth, or the first hand from potential buyer. Overall, it has a number of ways to be able to segment business to business market to relate the nature of product sold and the buying organisation. segmenting B2C markets In B2C (business to consumer) markets, there are five main categories of segmentation which are defined geographic, demographic, geodemographic, psychographic and behaviour based. Between them, they cover the full range of characteristics, such as descriptive, measurable, tangible or intangible, relating to the buyers’ lifestyle and the relationships with the product (Brassington and Pettitt, 2006, p.220). Geographic segmentation, it can be defined as the location for the consumer and based on the regional variables like region, country, city, climate, population density, and traffic. Demographic segmentation variables include age, gender, race, income, family lifecycle, occupation, education, religion, socioeconomic and nationality. Many of these variables have standard categories for the consumers’ values. Geodemographic segmentation is based on “the analysis of people by where they live” (Sleight, 1997, p.16) and combines geographic and demographic information together. Psychographic segmentation involves intangible variable such as lifestyle, activities, attitude, interests, values and opinion of the potential customer. Behavioral segmentation is based on actual customer behavior or the individual’s relationship with the products. Some variables include benefit sought, end use, usage rate, brand loyalty, buyer readiness, price sensitivity and occasions. All the relevant characteristics from these five categories are suit for the market to segment. 2.4 targeting The target market is identified through market segmentation organisations provide appropriate products and services to meet the needs of customer or several sub-markets. There are three types of targeting for marketing mix strategies which are undifferentiated strategy, differentiated strategy and concentrated strategy. Firstly, the undifferentiated strategy approach is the demanding of the three approaches that assume the whole market is one great homogeneous unit without differences individuals in the market. Secondly, the differentiated strategy contains the development of a number of individual marketing mixes, each of them serve the different segment (Brassington and Pettitt, 2006, p.212). Finally, the concentrated strategy is the most focused approach and involves serving one specific segment. It can lead to detailed understanding of the target segment’s needs and wants. Discussion The differences between B2B and B2C on the segmentation The B2C markets have some similarities with B2B segmentation. However, the main distinction between both approaches is that a consumer purchases on emotion and a business purchases on logic, although they both selling a product or a service to the individual or groups, the marketing is difference for business to business (B2B) and business to consumer (B2C). The B2B market relies on very different sales strategies to be successful than the business to consumer market because the B2B sales market very relies on relationship selling and the sales can obtain in a longer term sales cycle than B2C(business to consumer) sales. The main difference is that consumer segments always much larger in terms of number of potential buyers. Consumer segmentation also bases on the buyers’ lifestyle and context because of most consumers purchases fulfill high-end needs rather than simply functional ones (Brassington and Pettitt, 2006, p.197). Certainly, they also have the difference segmentation for their different marketing. By the previous analysis of B2B segmentation, it’s divided into macro and micro variables or bases. Macro segmentation is the whole market share common general characteristics which have three characteristics are size, location and usage rate; micro segments based on differences in specific buying characteristics. In contrast, in consumer markets, in other words, it is B2C market; five main categories of segmentation are defined as geographic, demographic, Geodemographic, psychographic and behaviour. Thus they can divide into different aspects to segment the B2C market. For example, age, according to the age level to segment the market because these different kinds of multivitamins for different age level have different efficacy. Such as children need iron and zinc, multivitamin and minerals for teens and young, effervescent vitamin C for middle and cod liver oil and evening primrose oil for elderly. In addition, the gender and education level as target. Like high school, college and university, on the different level of studying they need different nutrients to supplement. Furthermore, not the same level of income for the individuals also can decide the different markets. Such cod liver oil and evening primrose oil is much expensive than the other multivitamins. Additionally, ethnic or religious background also can act as a basis to segment a market. Like as some religions cannot consume cod. Moreover, the family life cycle also is a point to have the market. For example, newly married, married for 10 – 20 years, with or without children. Overall, they both have different property to have the way to segment the market they needed for B2C and B2B. At the end, all the multivitamins products will have the appropriate market in the small groups to sale because of the market have segmented different layer based on the market segmentation standards. segment the market for the new multivitamins It is suggested that two main strategies to segment and target the market for the new multivitamins. One is the brand strategy and another one is the pricing strategy. Firstly, As Ruvalcaba and Elkes (2008) suggest: we have to find a way to diverge from others, to differentiate your offering through your branding work so that the offering stands out as relevant and superior in value to a clear target market. The brand is to give owner produce value-added of intangible assets, it could be used to separate with other competitors’ products of name, terminology, symbols or design and their combination, value-added source from the products impression of consumer heart formed. Businesses that are at the top of consumers’ minds have a high market share. Consistent, creative advertising will get the business top of mind awareness (TOMA RESEARCH, 2010). Brand awareness refers to the strength of a brand presence of a brand in the memory of a consumer. Brand awareness can create a reason to buy as well as a basis for a customer relationship (Aaker
HCA 540 MU Role that Research Has in Health Care Organizations Today Essay.

The purpose of this assignment is to describe the role that research has in health care organizations today.

Review the “Health Care Research, Analysis, and Utilization Scenarios” document and select either the Transitional Care, Primary Care, or Community Care scenario to address the following questions in a 750-1,000 word paper on the scientific method and how it is used in health care research today.

Explain the type of validity, sample size, appropriateness of statistics, and generalizability that should be utilized in order to ensure a valid research study is conducted.
Describe why this is important for your area of study. Including an explanation of why evidence-based research and quality improvement initiatives are constantly being implemented in research-based projects and organization change.

HCA 540 MU Role that Research Has in Health Care Organizations Today Essay

Walden University WK2 Analyzing Your Personal Leadership Readiness Paper.

Submit a 5-paragraph essay in which you analyze your own readiness in the area of personal leadership. You will use the Week 2 Assignment template provided to complete each section indicated. For each of the following sections, be sure to include specific examples, scores, or other details from one or more of the different self-assessment activities you completed this week. You should include enough details to support your analysis for each section of the essay. The section titles should be as follows:Progress and Performance ManagementBased on the results of the self-assessment activities you completed this week, analyze how well you manage your performance on activities, including how you track progress and prioritize your time. Provide specific examples and information or scores from the self-assessment activities to support your response. (1 paragraph)Cueing StrategiesBased on the results of the self-assessment activities you completed this week, analyze your current use of positive and negative cueing strategies in your own self-leadership. Provide specific examples to support your response, including an assessment of how effective you are in this area. (1 paragraph)Goal SettingBased on the results of this week’s self-assessment activities, analyze your current goal-setting behaviors, including how often you set goals, whether they are goals you are able to achieve, and how successful you generally feel in meeting your goals. (1 paragraph)Self-Rewards and FeedbackBased on the results of this week’s self-assessment activities, analyze your use of self-rewards, self-punishment, and other feedback, including specific strategies you use to influence your own behavior. (1 paragraph)Summary of ResultsClassify your level of readiness in the area of personal leadership. As support for your classification, include your Total Score on the Self-Leadership Questionnaire, as well as any areas identified in your completion of the Self-Assessments that could provide some insight into areas you may want to continue to improve upon. (1 paragraph)
Walden University WK2 Analyzing Your Personal Leadership Readiness Paper

Business Plan for Startup SME Company

Business Plan for Startup SME Company. Business Plan for QW Consultancy Situation Analysis SME and Start Up Companies Operating from Cambridge UK and Relational Competitor Analysis between QW Consultancy and Potential Competitors in Cambridge The situation analysis will primarily address the strengths, weaknesses, opportunities and threats this new company could face in the transition from a theoretical construct to being a viable operative capable of mounting credible competition with other companies willing to offer similar consultancy services, or similar services within the generic and holistic framework of complete corporate consultancy services. The focus will be a relational comparison between Cambridge, UK, where the new company will be based and the rest of the UK, the EU and the international community. This analysis will be devoted to the analysis of these strengths, weaknesses; opportunities and threats (the classic SWOT analysis formulation) specifically within this geographical context. In a lot of ways the vulnerability of SMEs and Start-Up companies is a major strength and opportunity for QW, as the service that QW wish to provide will specifically target small businesses in order to give them consultancy advice in relation to the issues which will be relevant in terms of initial start up processes. Therefore a more complete understanding of the business, economic and social environment that small businesses typically operate in, in regional towns like Cambridge is paramount in building the business acumen necessary to mount and sustain an effective business operation. As Reid (1995) explains: ‘The typical firm….is surrounded by some rivals with regional markets (25 per cent) and others with no more than local markets (20 per cent). A few (2 per cent) operate internationally. The typical firm….can readily distinguish major from minor competitors and has about three of each. Its principal product is a mildly differentiated commodity which it would characterize as ‘similar’ to that of its rivals. Its customers vary in the extent to which they are well-informed. The typical customer is well-informed, and has a least some familiarity with the technical features of the products, and some experience, directly or indirectly, of consuming them….[1]’. It is clear therefore, that QW will rely heavily upon the local economy in Cambridge, a relatively moderately populated location (the population of Cambridge as counted in the last census is represented in diagrammatic form[2] in the schedule attached[3]). Accordingly the success of QW is likely to mainly be contingent upon local factors, which in turn will be heavily affected by local competitors. Also, particularly in light of Reid’s analysis above, QW needs to understand that although it is a novel concept for a consultancy firm to provide consultancy services specifically to the small business sector, and although, according to the business plan it is anticipated that this will fill a gap in the market, QW must not over estimate the uniqueness of their idea. Their idea essentially involves a singular focus on the SME and start-up business sectors in terms of delivering consultancy services. However, if one examines Diagram One ((which gives a breakdown of the main companies that offers similar consultancy services in Cambridge, UK, and therefore represents the potential main competitors which QW would encounter if they set up in Cambridge, UK) and which the writer has attached in the Diagrams Section, at the end of this document), it is integral to note that a significant percentage of the largest companies offering consultancy services in Cambridge target the same publics that QW propose to i.e. the start-up business sector and the SME sector. Also, it is important for QW to be aware that these competitors, (while they have got a range of services, only one element of which is usually targeted at the start-up and SME sector), still represent a major threat to the economic success of QW. Indeed, this situation will be a major threat to (and weakness of) QW along with the usual threats faced by fledgling companies. Anderson et al. (1993) give us an insight into these more generic threats: ‘Typically…business is forced to operate in market niches….These niches are often market segments which are relatively small in size and may be lacking in adequate growth or profitability opportunities, unless skilfully exploited. Limited physical, financial and human resources, a lack of industrial experience and of business acumen on the part of owner-managers….are frequently to blame for poor exploitation of these fragile niches. Nevertheless, if a…(business)….is to grow and prosper, rather than simply to survive, over a non-trivial period of time (say more than three years), it must properly identify, develop and implement the requisite business strategy…[4]’. Therefore specifically in terms of Cambridge, UK, QW should consider setting up a presence alongside their competitors, with a strong focus on what makes their service unique (including exclusive pricing policies). As these SME and start up company specific services, and similar ones are offered by their main competitors such as Ernst and Young, PriceWaterhouseCoopers and Oakland, and because consultancy itself is such a fluid concept which is often misinterpreted or misunderstood by the end user of the service, QW need to keep two things in mind. Firstly, their planned marketing efforts should be targeted to establish their presence alongside that of their competitors, which will help to differentiate the service QW have to offer. Therefore, QW may wish to consider advertising in the Yellow Pages. Secondly, QW should consider using the voluntary and government sponsored sector within Cambridge to assist them to advertise their service. Therefore, they should potentially consider doing leaflet drops with agencies such as the East of England Regional Development Centre which is responsible for offering assistance to SMEs and Start-Up companies in Cambridge. Also, a similar initiative could be targeted at the St John’s Innovation Centre, in Cambridge which has a similar function. In this way, QW may be able to take advantage of inexpensive advertising for their new company and they will get a high level of exposure to desired publics. QW may also wish to set up a website, as many of their competitors listed in Diagram One have. Also, in terms of safeguarding the unique idea that their proposed company is based upon, QW may wish to consider registering this in order to secure intellectual property rights in their concept, as is their right in light of the developments the law has made in terms of offering intellectual property security. Pietrobelli, C. and Sverrisson, A. (2003) have pointed to the importance of taking such measures and they have also outlined the reasons why a company or product is vulnerable in the absence of such measures: ‘…the increase in research and development (RBusiness Plan for Startup SME Company

Major Assignment 1: Developing a Research Topic for a Qualitative Study

java assignment help Major Assignment 1: Developing a Research Topic for a Qualitative Study. I’m studying for my Psychology class and need an explanation.

For this week, you will submit Parts 1, 2, and the Annotated Bibliography of your Major Assignment 1 to your Instructor to receive feedback.

To prepare for this Assignment:

Finalize your Parts 1, 2, and the Annotated Bibliography of your Major Assignment 1.

By Day 7
Submit Parts 1, 2, and your Annotated Bibliography section of your Major Assignment 1.

Note: Once you receive your Instructor’s feedback, you will incorporate their feedback and re-submit in Week 8 when you complete Part 3 of this Major Assignment 1.

Submission and Grading Information
To submit your completed Assignment for review and grading, do the following:

Please save your Assignment using the naming convention “WK4Assgn+last name+first initial.(

extension
)” as the name.
Click the Major Assignment 1 First Draft Rubric to review the Grading Criteria for the Assignment.
Click the Week 4 Major Assignment 1 link. You will also be able to “View Rubric” for grading criteria from this area.
Next, from the Attach File area, click on the Browse My Computer button. Find the document you saved as “WK4Assgn+last name+first initial.(extension)” and click Open.
If applicable: From the Plagiarism Tools area, click the checkbox for I agree to submit my paper(s) to the Global Reference Database.
Click on the Submit button to complete your submission. Zero plagiarizing, Quote work, No.coms

Major Assignment 1: Developing a Research Topic for a Qualitative Study

What do you see as the organization’s role in helping employees manage stress?, homework help

What do you see as the organization’s role in helping employees manage stress?, homework help.

What do you see as the organization’s role in helping employees manage stress? In spite of the fact that individual stress can have an effect on the group and its work, why do you think employee stress should or should not be something with which the organization becomes involved? Be as specific as possible in describing the appropriate stance for a manager to take with respect to reducing “bad stress” in the workplace. Use the concepts from this week’s reading related to motivation and the role of learning in performance management. Explain how your recommendations would relieve or eliminate “bad stress” in your organization, and promote the “good stress” that characterizes motivated employees and vital organizations.
What do you see as the organization’s role in helping employees manage stress?, homework help

NRS 428VN Grand Canyon University Hurricanes During the Covid 19 Policy Brief Paper

NRS 428VN Grand Canyon University Hurricanes During the Covid 19 Policy Brief Paper.

1.4 Participate in health care policy development to influence nursing practice and health care.Research public health issues on the “Climate Change” (https://www.apha.org/topics-and-issues/climate-change) or “Topics and Issues”(https://www.apha.org/topics-and-issues) pages of the American Public Health Association (APHA) website. Investigate a public health issue related to an environmental issue within the U.S. health care delivery system and examine its effect on a specific population.Write a 750-1,000-word policy brief that summarizes the issue, explains the effect on the population, and proposes a solution to the issue.Follow this outline when writing the policy brief:Describe the policy health issue. Include the following information: (a) what population is affected, (b) at what level does it occur (local, state, or national), and (c) evidence about the issues supported by resources.Create a problem statement.Provide suggestions for addressing the health issue caused by the current policy. Describe what steps are required to initiate policy change. Include necessary stakeholders (government officials, administrator) and budget or funding considerations, if applicable.Discuss the impact on the health care delivery system.Include three peer-reviewed sources and two other sources to support the policy brief.Prepare this assignment according to the guidelines found in the APA Style Guide, located in the Student Success Center. An abstract is not required.This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion.
NRS 428VN Grand Canyon University Hurricanes During the Covid 19 Policy Brief Paper