Overview Leaders need input, especially from stakeholders, to move ideas along. Having a unique, insightful product or service is

Overview
Leaders need input, especially from stakeholders, to move ideas along. Having a unique, insightful product or service is just one step. Project outlines that include careful consideration of a company’s mission, opportunities, and risks can help ideas gain momentum and snowball in significance.

Scenario
Now that you have written a blog post identifying critical elements needed to support the rationale of your project, outlining specifics is key! These specifics will be used in an upcoming elevator pitch you will submit to senior management in Milestone One. Before management will approve exploring the idea for new opportunities and funding, they have key performance indicators (KPIs) you will need to address. Your goal for this assignment is to provide an outline that strongly, yet carefully, presents an argument to move your concept forward.

Prompt
Using MarketLine, Yahoo Finance, and the company’s investor relations webpage, continue your investigation of the company you selected in your Module One blog post. Specifically, look at the company’s profile, financials, and SWOT analysis.

Using speculative strategies, articulate your thoughts. Remember, success may mean revenue to a for-profit business; however, to a non-profit, it may mean a specific outcome, such as donor retention rate, social media engagement, or email open rate.

Draft a project outline that presents a prospective timeline and targeted customer segment of your project. This project outline is a precursor to Milestone One: Elevator Pitch. The KPIs you need to consider and address in your outline are:

The intended customer: Describe the intended customer or customer profile for the new product or service.
Opportunities in the market: Explain the opportunities in the market based on your research.
The financial opportunity: Assess the financial opportunity that the project presents for increasing cash flow and topline revenue.
Can it be cash flow positive and profitable? For example, Zappos donates a pair of shoes for every pair of shoes sold. This leads to profit in the long run due to good CSR and company image, but is not immediately profitable.
Your contribution will be evaluated based on the quality of the input.

Guidelines for Submission
Use the Module Two Assignment Template Word Document to submit your project outline as a Word file. Sources should be cited according to APA style.[supanova_question]

Social Anxiety- Cognitive Theory

Social Anxiety- Cognitive Theory.

Social Anxiety- Cognitive Theory

Paper details Please choose a specific disorder to investigate from a particular theoretical model of abnormal behavior (i.e. biological, psychodynamic, behavioral, cognitive, humanistic, social/family). You should discuss the etiology, and symptomatology of the disorder through the lens of your chosen theoretical model. Please choose only 1 disorder and 1 theory. Be sure to back up your responses with references and citations from the available literature. (For example, I might choose to investigate generalized anxiety disorder from a behavioral model of abnormal behavior. I would examine the etiology and symptomatology of generalized anxiety disorder in terms of classical conditioning, operant conditioning, and modeling). Keep in mind, each theoretical approach (e.g., behavioral, cognitive, psychodynamic, humanistic, social/family systems) will have different explanations for the same disorder (we will be discussing this in more detail throughout the semester). Thus, the main purpose of this paper is to display your ability to examine a particular disorder through the lens of your chosen theoretical orientation. The disorder you are writing about is secondary to your ability to explain the causes, and symptoms through your theoretical orientation. Do NOT simply cover the symptoms of your chosen disorder in a general fashion. Paper guidelines: All sources utilized MUST be from peer reviewed scholarly journals and/or books. There is a plethora of information that is published on the internet that is not research based information. Remember, one of the main aspects of a scholarly paper is to present information that has been supported through scientific research. I would highly recommend utilizing PSYCH INFO, PROQUEST PSYCHOLOGY or GOOGLE SCHOLAR for all of your research. You will lose points if your sources are not from peer reviewed scholarly journals and/or books.

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U. S. Corporation that trades stock on the New York Stock

Overview Leaders need input, especially from stakeholders, to move ideas along. Having a unique, insightful product or service is U. S. Corporation that trades stock on the New York Stock.

You will conduct research on a major U. S. Corporation that trades stock on the New York Stock Exchange because such a corporation is a “publicly traded company” that will have plenty of information available in the college library. You cannot write your paper about a private company orprivate corporation because those organizations do not disclose information to the public.Your paper must cover four topics: 1.Company history 2.Company products 3.Company services 4.Company marketingYou must use at least five articles from LSCS Library on-line databases.Do not use Google or Wikipedia or other Internet sources other than articles from LSCS Library on-line databases. Use of Internet sources or other sources instead of the college library

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