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Nike Marketing Communication and Brand Strategy

Nike Marketing Communication and Brand Strategy.

Purpose of AssignmentThis assignment is designed to help students understand the interrelationships between brand strategy and the communication message to the target audience. It is a continuation of the marketing plan and students should review the Week 3 Learning Team Assignment for assistance in product brand strategies the team has developed.Assignment Steps (THIS IS A MARKETING PLAN FOR NIKE SHOES). PLEASE WRITE A MARKETING PLAN..)Develop a minimum 700-word branding strategy and marketing communication plan in Microsoft® Word. This document should address at least 8 elements of the Situational Analysis and the Product, Place/Distribution, Promotion, and Price Strategies (modified below) sections of the marketing plan (from the Situational Analysis and the Product, Place/Distribution, Promotion, and Price Strategies lists below). The 8 elements you select should only come from the options provided below. You must include a measurement of customer loyalty and retention in your strategy document. You may include more than the minimum to provide clarity and coherence to your document. NIKE SHOES. don’t just explain the terms, please give examples. and how you plan to achieve.Situational Analysis:Vision, Mission, Strategic objectives, ValuesStrengths/WeaknessesCompetitor’s Strengths/WeaknessesMarket SegmentsProduct, Place/Distribution, Promotion, and Price Strategies:Creating a Brand ImageMaintaining Brand ImageBranding ConcernsPromotion/Integrated Marketing CommunicationAdvertising Strategy/ObjectivesPush and PullMedia StrategyAdvertising ExecutionPublic Relations/StrategiesNote: Charts/graphs/tables do not count toward the word count.The plan will be a continuation of your global or multi-regional business you chose in Week 1. This will be incorporated into your overall marketing plan for Week 6.
Nike Marketing Communication and Brand Strategy

Ten managerial concepts by Jack Welch Report

Ten managerial concepts by Jack Welch Report. Jack Welch names ten managerial concepts that every manager has to understand and employ. These concepts are: integrity, change, customer focus, size and structure, constant fight, self-confidence, training, searching for best global talents, informality and global learning (Jack Welch final GE mgt meeting, 2010). Jack Welch notes that the concept of integrity is closely connected with acting legally (Jack Welch final GE mgt meeting, 2010). He claims that managers should always act within the boundaries of the law and make sure their people act legally as well. Apart from being legal, the concept of integrity is also related to having values and always doing right things. Welch also stresses that true leadership is about making people share the values of the company and accept the concept of integrity (Jack Welch final GE mgt meeting, 2010). I agree with Welch and I also think integrity is all about having values and being responsible. It is possible to note, though, that acting legally is an indispensible part of being responsible and sharing values. Effective leaders should make sure their people have the necessary values and act correspondingly. This will contribute to the organization’s development as all employees will move in the same direction. Jack Welch emphasizes that self-confidence is one of the essential building blocks of a successful organization (Jack Welch final GE mgt meeting, 2010). He claims that effective leaders have to build self-confidence in their people. Notably, he is also developing self-confidence of the managers who are present. He claims that their organization has the necessary tools and resources to enable managers to reward their people. Thus, Welch mentions such tools as big raises, numerous options, stimulating atmosphere, exciting jobs and promotion which are major tools of motivation. Welch claims that these tools have to be employed. The speaker also stresses that the managers who are present are all successful and effective leaders who enable the organization succeed. Welch claims that those present are best managers in the organization. It is necessary to note that he sounds quite sincere. He seems to believe in what he is saying. Welch singles out four types of managers. The first type is the manager who has values and is effective. According to Welch, such managers should be promoted (Jack Welch final GE mgt meeting, 2010). The second type is a manager who has the values but is not very effective. Leaders should give such managers another chance and these managers can transform into type one managers. The third type of managers is a manger who has no values and is not effective. Leaders should fire such managers. However, the most dangerous type of managers that can have a negative or even detrimental impact on the organization is the fourth type of managers. Such managers are effective and “make the numbers” but they do not have values (Jack Welch final GE mgt meeting, 2010). These managers can destroy the organization as they only focus on results. They do not have values and they are often concerned with short-term goals and their own interests. However, an organization where such managers exist is doomed to failure. People who do not share certain values have different views on development. Nonetheless, organization has to have only one vision and one way of development to be successful. In the recent decades, people have claimed that corporations are machines aimed at gaining profits. There is a lot of tension between corporations and individuals. People strive for diminishing the number of corporations or changing the very essence of these institutions. However, Welch considers corporations as certain kinds of communities (Jack Welch on leadership, 2009). He stresses that corporations are not machines, but people. Such ideas can have quite significant political implications. If more people share the same view on corporations, the business world could change. Legally, corporations will be regarded as a group of people not a single entity gaining profit. This can have positive effects on the development of the business world. Thus, CEOs of corporations will be more responsible and people-oriented. Notably, Jack Welch highlights effective strategies for the organization to be effective. He stresses that constant change is crucial and reveals a number of ways to implement the change. Welch also mentions that each company, including the company in question has bottom employees who are not effective at all. To help the organization clean up (and to help the employees understand the gaps in their knowledge or skills), it is possible to employ action research. Action research involves collecting data, developing a plan to drive the change and implementing the change (Lewis, PackardTen managerial concepts by Jack Welch Report

The Aesthetic Movement Essay

nursing essay writing service Table of Contents Introduction Key Characters of the Aesthetic Movement Images to be displayed Conclusion References Introduction Just like every other area in life that has movements which advocates for the rights of people who have subscribed to the movement, the concept of art also has its own movement which is known as the aesthetic movement. The core values that govern this movement have no strict definition with the movement encompassing the various art fields like metalwork, woodwork, fine art, literature and textiles. The argument that was fronted by this movement was that art was not established or did not come into being for the purpose of being useful in the practical perception but instead was meant to be an independent or autonomous part of human life which ought to be allowed to exist independently as such. The cult of beauty on the other hand is an exhibition that is one of its kind which hopes to showcase the various types of artistic nature in various parts of the world and also seeks to show that art is a part and parcel of the day-to-day life. This discussion takes an in-depth look at this exhibition while it is analyzing its form and content. Key Characters of the Aesthetic Movement According to pioneers of the aesthetic movement art needed not be didactic. This means that art need not serve any particular purpose but it only needs to be beautiful. There was a lot of emphasis as far as feminine beauty is concerned. The art from Japan is said to have greatly influenced the movement of aestheticism. The cult of beauty was therefore a concept that was developed by aesthetes who saw beauty as the basic element in art. The key characteristics of the aesthetic movement include: Using symbols massively Making suggestions rather than making statements Sensuality Ensuring that there is rhyme between colour, words and music. Looking at various pieces that have been made by various artists, they are inspired by various themes which include literature, influence from Japan, wood that has been ebonized, porcelain and earthenware. The aesthetic movement greatly influenced dress, decoration and what is considered as lifestyle today. Aslin (1981) indicates: Get your 100% original paper on any topic done in as little as 3 hours Learn More “Artists and writers of the Aesthetic movement period maintained the belief that art should provide refined sensuous pleasure, rather than convey moral or sentimental messages. They believed that art did not have any didactic purpose; it need only be beautiful.” This exhibition also helps us appreciate the fact that art has come a long way back in the days when not so many people really understood what art was about until the present when exhibitions such as this can now be held. The exhibition has actually been divided into four different phases to show how art has undergone metamorphosis over the years to get to where it is today. This exhibition therefore gives a true historical perspective of the kind of growth that art has undergone. Art and its growth has influenced and been influenced by various aspects of life including politics. This exhibition seeks to recognize those who have been instrumental in bring changes in the country through their political will to cause changes in the perception that people had previously about art (Wilson 1989). Recognition must also be given to the fact that the Royal Academy back in the 1800s contributed largely to the growth of art by encouraging people to express their ideas through art. Culturally, this exhibition helps people appreciate the various cultures that the world embraces and the uniqueness of each culture. It is without a doubt that each culture has something to showcase and this can best be done through art. It is also a learning experience for many people who get to experience fast hand the culture of other people. We will write a custom Essay on The Aesthetic Movement specifically for you! Get your first paper with 15% OFF Learn More The culture of beauty began regaining recognition in the mid 1800s with pioneers such as Gabriel Rosetti, James McNeil and Edward Burne exploring all ideas and concepts that surrounded the beauty of a woman. Later, the idea of beauty was to be extended beyond that of a woman and this saw the culture of beauty grow into interior design and architecture. This saw a collaborations between experts in these two fields. Whistler who was an architect and Godwin who was designer collaborate in the design of the present day White House as well as furniture which was used back in the days and today as well (Thackara 1988). It is after this that those who were good in painting and combing painting and decoration of houses brought out a perfect outcome which attracted a large number of people including those who were initially opposed to the idea (Zukowski 2006). These people were on great demand at the time as the wealthy who wanted to have their houses decorates always engaged their services at a hefty cost. Companies in the manufacture of furniture at the time realized that they could make a kill by hiring this people and by then art had already gained wide recognition. It is during the final reign of Queen Victoria that the aesthetic movement gained yet another feather on its cap. This is when drawings were also included to become part of the great works of arts. While great progress has been made since the aesthetic movement was first established, it must recognized that the growth of this movement was not without its fair share of challenges. The various periods that exhibition is divided onto based on chronology is a clear indication that it has not always been a smooth ride for this movement that is now recognized as one of the greatest movements of the time. Images to be displayed Every year the culture of beauty showcases various images and this year is no different. One of the images is ‘Bocca Baciata’ Dante Gabriel Rossetti which is one of the greatest works of art ever done by Dante Gabriel Rosette. Rosetti was one of the pioneers of art and brought a whole new meaning to painting which was not only provocative but sensuous as well. Not sure if you can write a paper on The Aesthetic Movement by yourself? We can help you for only $16.05 $11/page Learn More This great piece of art was done back in 1859 in London. It will be a perfect way to compare where art came from and how it has advanced over the years. (Laumbrone 1996; Parker and Pollock 1981). ‘Bocca Baciata’ Dante Gabriel Rossetti London 1859 Oil on panel Museum of Fine Arts, Boston Call I follow, let me die is yet another image that will be showcased in cult of beauty. This image was done by Julia Margaret Cameron back in the year 1867 in London. It is a portrait that is unconventional which shows Mary Hiller who was a maid of a parlor in Cameron. Mary Hiller is shown as heroine who attained her status tragically belonging to the legend of Arthurian. The title of this portrait is drawn from the poem of Tennyson, Idylls of the King. With the display of this images people will have an opportunity to reflect the varying practices and principles that guides the schools that train in art. They will also be in a better position to make comparisons on the various changes that drawing has undergone from the 19th century to present day (Aslin 1981). “Call, I follow, I follow, let me die!’ Julia Margaret Cameron London 1867 Conclusion Art has come quite a long way. It may not appear so today, but the pioneers of what we are proud of as art fought great battles to bring art to where it is today. It was not easy but it was about convincing the rest of the world that it was something worth paying attention. The organization of the cult of beauty is great indication of the great steps that art as an aspect has made to come this far. It is thus important for those who are able to attend this exhibition to do so this and each and every year. There is always something new and unique and this gives people an opportunity to learn what they did not know and also give an insight to new ideas that people had not thought of. The aesthetic movement was a great idea and the cult of beauty was an even greater idea whose timing was perfect. It would have not come at a better time. With the culture of beauty people are now able to gain an in-depth understanding where the various types of beauty that women adorn originated from. From ornaments, to their kind of dressing to how they wear their hair all can be traced back to the pioneers of the aesthetic movement. This exhibition also recognizes the great efforts of those who have brought art to where it is now. References Aslin, E. (1981) The aesthetic movement: prelude to Art Nouveau. California: Excalibur Books. Laumbrone, L. (1996) The Aesthetic Movement. Michigan, Phaidon. Parker, R. and Pollock, G. (1981). Old Mistresses: Women, Art and Ideology. London: Routledge

Elements of Drama

Elements of Drama.

Elements of Drama – 3-4 pages (at least 3 full pages) Times New Roman 12-pt. font only Save as .doc, .docx., or .rtf only. Minimum of at least 3 full pages (not 2 ¾ – if in doubt, write a bit more, to get onto that third page.) Papers that do not meet this minimum 3 full page requirement will not be read or graded! (Remember that the Works Cited page is not included in this page count.) TOPIC: You will be analyzing the play Macbeth. 1. Discuss thoroughly the points listed. 2. You must use at least 3 specific quotes from the play to support your discussion. Analyzing Plot 1. Reviewing the information on Plot from our textbook (p. 7-10) and other course materials. 2. Choose one play that we have read this semester and analyze its plot thoroughly. 3. The paper will include an introductory paragraph that includes your thesis statement and a conclusion paragraph. The body paragraphs will contain your analysis and should be a comprehensive discussion that includes all of the following: 1. play type (drama, tragedy, comedy of manners, satire, etc.) 2. plot type: (unified, episodic, etc.) o plot action: comment specifically on how the action (exposition/establishment of circumstance, rising action, conflict/crisis, climax, falling action, denouement/resolution) moves the storyline along significant ways in 3. be sure to discuss the importance of foreshadowing (if any), sub-plots that contributed to the overall plot structure (if any), reversal(s) (if any), and anagnorisis (if any). REMINDERS: § Do not use “I” statements. The paper is to be written in third person (he/she/it/they). Unlike your weekly discussion Posts, this is a formal paper. Remember that you are focusing your discussion on the text you have read; do not use “I” statements in your paper. Example – not this: (“I think that the author describes…”), but this: (“The author describes…”) . Likewise, don’t address the reader directly (you, your), but focus your writing on the material itself. § Don’t embed large sections of the play into your paper! A few lines are fine; anything more than that makes it look as though you are using the play as a page-filler. Remember that quotations are used to support your ideas/analysis. § Remember to cite properly (review MLA style of proper citing of plays) – and: Be sure to introduce quotes and paraphrases, so that the reader can’t distinguish which ideas are your own and which are from the source. Use the “quote” (or “paraphrase”) sandwich: Top bread: your discussion and introduction of the quote or paraphrase. Filling: the quote or paraphrase. Bottom bread: synthesis of quote or paraphrase within your continuing discussion. § Finally… give yourself time to think, write, and PROOFREAD. This is not a paper that you can complete successfully a few minutes before it is due! Proofread for writing errors and for MLA style/formatting! § Reminder about Plagiarism As outlined in the syllabus plagiarism is a serious offense and will be treated as such. Plagiarizing material puts you at risk of receiving a failing grade for the assignment and English 122. I read student papers very carefully and will check on any material that appears suspicious. Ensure that any material that you quote or paraphrase is properly cited.
Elements of Drama

ITS 442 Colorado State University Cloud Migration Questions

ITS 442 Colorado State University Cloud Migration Questions.

Discuss why a company should or should not consider using a consultant to
oversee a cloud migration. If you recommend not using a consultant, what skills
must be developed within your IT department?400 words that incorporates at least 1-2 references in APA format.Select a mobile website that you are interested in. Describe the site in
terms of the ecosystem that comprises the sites user experience. Specifically,
discuss the technologies that are associated with creating the website and
appropriate user experience.400 words that incorporates at least 1-2 references in APA format.What offerings/capabilities would you like in future cloud computing
solutions and why? Is cloud computing permeating the enterprise or has it
stagnated in only a few business functions?400 words that incorporates at least 1-2 references in APA format.
ITS 442 Colorado State University Cloud Migration Questions