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New Product Development/Pricing Strategy

New Product Development/Pricing Strategy.

-Do an internet search of the new product development process of any product of your choice, and analyze the process for developing the product. Review the reasons why new products fail and make two specific recommendations to improve the high failure rate of new products. (350 Words)-Pricing Strategies: Identity three types of pricing strategies. Select a good or service and compare the prices of two different companies associated with the goods or service. Why do different organizations have different pricing strategies for the same good or service? (350 Words)
New Product Development/Pricing Strategy

Tech is a major state university located in a small, rural college town. Tech Services is an incorporated university entity that operates two bookstores, one on-campus and one off campus at a nearby mall. The on-campus store sells school supplies, textbooks, and school licensed apparel gifts and it has larger computer department. The off-campus store sells textbooks, school supplies and licensed apparel and gift and it has large trade book department. The on-campus store has very limited parking, but it is within easy walking distance of the downtown area, all dormitories, and the football stadium and basketball arena. The off campus store has plenty of parking, but it is not within walking distance of campus, although it is on the town bus line. Both stores compete with several other independent and national chain college bookstores in the town plus several school supply stores, apparel stores, computer stores, and trade bookstores. The town and the university have been growing steadily over the past decade, and the football team has been high ranked and gone to a bowl for eight straight seasons. The Tech bookstores have a long-standing policy of selling textbooks with a very small markup (just above cost), which causes competing stores to follow suit. However, because textbooks are so expensive anyway, most students believe the Tech bookstore gouge them on textbooks prices. In order to offset the lack of profit on textbooks, the Tech bookstores sell all other products at a relatively high price. The on-campus bookstore also had a laundry service with few dry cleaners purchased. Although the laundry business is making a modest profit now, the management suspects if they invest in a new press, they could recognize a substantial increase in profits. The new press costs $15 400 to purchase and install and can press 40 shirts an hour (or 320 per day). It is estimated with the new press, it will cost $0.25 to launder and press each shirt and customers are charged $1.10 per shirt. Tech Services has a Board Directors made up of faculty, administrator and students. The executive directors, Mr. David Watson, reports to the Board of Directors and oversees the operation of the bookstores (plus all on-campus vending and athletic event vending). His campus is in the on-campus store. Both bookstores have a store manager and an assistant manager. There is one textbook manager for both stores, a trade book manager, a single school supplies and apparel manager, and a computer department manager, as well as a number of staff people, including a computer director and staff, a marketing director, a finance staff, a personnel director, a warehouse manager and secretaries. Almost all of the floor employees including cash register operators, sales clerks, stock people, delivery truck drivers, and warehouse workers, are part-time Tech students. Hiring Tech students has been a long-standing university policy in order to provide students with employment opportunities. The bookstores have a high turnover among the student employees, as would be expected. Several incidents have occurred at the off-campus store that have caused the Tech Services Board of Directors concern. In one incident, a student employee was arrested for drug possession. In another incident, a faculty customer and student employee got into a shouting match when the employee could not locate a well-known book on the bookstore computer system and the faculty member got frustrated over the time it was taking. In still another incident an alumnus who had visited the store after a football game sent a letter to the university president indicating that a student employee had been rude to him when he asked a question about the return policy for an apparel item he had purchased on the bookstore’s Web site. When the student did not know the return policy, he told the customer in a condescending manner to come back later. The last incident was an offhand remark made by a local town resident to a Board member at a party about the difficulty she had completing a purchase at the mall store because the registers were unmanned, although she could see several employees talking together in the store. Although sales and profits at the bookstore have been satisfactory and steady over the past few years, the Board of Directors is extremely sensitive to criticism about anything that might have the potential to embarrass the university. The Board of Directors suggested to Mr. Watson that he might consider some type of assessment of the service at the bookstores to see if there was a problem. Mr. Watson initially attempted to make random, surprise visits to the bookstores to see if he could detect any problems; however there seemed to be a jungle telegraph system that alerted his employees whenever he entered a store, so he abandoned that idea. Next he decided to try two other things. First he conducted a customer survey during a two-week period in the middle of the semester at both stores. As customers left the store, he had employees to ask them to respond to a brief questionnaire. Second, he hired several graduates students to pose as customers and make purchases and ask specific questions of sales clerks, and report on their experiences. Selected results from the customer survey are on the Table 1 below. The only consistent responses from the graduate students posing as customers were that the student employees were sometimes not that familiar with store policies, how to operate the store computer systems, what products were available, and where products were located in the stores. When they did not know something they sometimes got defensive. A few also said that students sometimes appeared lackadaisical and bored. Table 1: Customer Survey Result Campus Store Off-Campus Store Student Nonstudent Student Nonstudent Yes No Yes No Yes No Yes No Were employees courteous and friendly? 572 93 286 147 341 114 172 156 Were employees knowledgeable and helpful? 522 142 231 212 350 105 135 193 Was the overall service good? 569 96 278 165 322 133 180 148 Did you have to wait long for service? 74 591 200 243 51 404 150 178 Did you have to wait long to check out? 81 584 203 240 72 383 147 181 Was the item you wanted available? 602 63 371 72 407 48 296 32 Was the cost of your purchase(s) reasonable? 385 280 398 45 275 180 301 27 Have you visited the store’s Web site? 335 330 52 391 262 193 17 311 Summary The title given to us for this assignment is ‘Tech Bookstores’. Tech Bookstores is an incorporated university entity that operates two bookstores. The services that they provide are school supplies, textbooks, and school licensed apparel gifts and it has large computer department. Due to complains and some unwanted incidents The Board of Directors suggested to Mr. Watson to consider some type of assessment of the service at the bookstores to see if there was a problem. Therefore Mr. Watson conducted a customer survey during a two-week period in the middle of the semester at both stores. As a result of the survey which is done by Mr. Watson we need to determine the outcome of the survey and give ideas to improve the business. From the survey we also need to improve the overall structure of the business and determine if the business can grow and attract more customers and a smoother operation. The targeted area that is suggested to improve are marketing, operation and financial. Marketing 1.1. Carefully examine the marketing methods/approaches by Tech Services. What are the strengths and weakness of these methods/approaches? Strengths and weakness are a method of assessing a business, its resources and its environment. Doing an analysis of this type is a good way to better understand a business and its markets, and can also show potential investors that all options open to or affecting a business at a given time have been thought about thoroughly. The essence of the strengths and weakness analysis is to discover what we do well and how we could improve whether there are any changes in the market such as technological developments, mergers of businesses or unreliability of suppliersthat may require corresponding changes in thebusiness. This action list will introduce the ideas behind the analysis and give suggestions as to how to carry out one of our own. Based on the paragraph, Tech is a major state university located in a small, rural college town which operates two bookstores, one on-campus and one off campus.The on-campus store sells school supplies, textbooks, and school licensed apparel gifts and it has larger computer department. The off-campus store sells textbooks, school supplies and licensed apparel and gift and it has large trade book department. The both stores are selling same products but they do have different main departments which give main income to the stores. There are larger computer department at on-campus. This is also one of the strength which gains from the tech service. It is because, computers make all modern communication possible. Undoubtedly we can say that modern world will be incomplete without computers and their applications. It has become so common in our daily lives that it is almost impossible to imagine life without the use of computers. The students will use computer departments when they need to edit some important files in their USB flash disk, instead of going home they will just go in computer department. So the computer department is positive idea to them. Other than that, the suggestion of the board directors also is strength which was conducted a customer survey during a two-week period in the middle of the semester at both stores. As customers left the store, he had employees to ask them to respond to a brief questionnaire. This approach will be help to board directors to know about the conditions of the both stores. Besides that, the second suggestion which was he hired several graduates’ students to pose as customers and make purchases and ask specific questions of sales clerks, and report on their experiences helps to know more about the employees in the both stores. The report which they came out with will useful to the board directors to upgrade the business and also help to meet customers’ desire. When we talk about weakness there islittle weakness which we can found from both stores employees.There is, both bookstores have a store manager and an assistant manager. There is one textbook manager for stores, a trade book manager, a single school supplies and apparel manager. It is because the store manager could be managing both stores in one time so it makes him to be so tired. If there is two managers for the both stores means the will compete between both of the stores. Lastly, the student employees were sometimes not that familiar with store policies, how to operate the store computer systems, what products were available, and where products were located in the stores. It is shows that the employees lacking of experiences and knowledge about the careers. So it makes the stores of lack of profitability. Finding weakness is effectively addressing the mistakes which we made in something and it is also can be a powerful tool in the professional world. Pretending like they don’t exist, on the other hand, can have tragic consequences. 1.2. Propose your own marketing plan to be adopted to ensure the needs and requirements of the customer are met. The backbone of any business starts by setting goals and successfully managing the ups and downs of daily operations. In this section, I will find out how can I structure my business, manage production processes and avoid risks. Pricing is one of the most important factors when deciding the marketing tactics. This could involve skimming, comparable pricing and market penetration strategy. Skimming which means low market penetration, high pricing strategy for premium products. Comparable pricing means if you are not the market leader, competitors will have set a price expectation which can be followed where market penetration strategy which means deliberately low pricing in order to enter or control a market quickly. The price must be cheap and reasonable of the product. My aim will be simply to match the competition or charge a premium price for a quality product and service. I will choose either to make relatively few high margin sales or sell more but with lower unit profits. It is because of some customers may seek a low price to meet their budgets while others may view a low price as an indication of quality levels. Besides that, the location of the businessis another important strategy for every business. Which are how and where we want to sell the products or the materials.Most small businesses are located close to where the owner lives. But as a business grows it may make sense to relocate the business. For example, to be closer to greater numbers of customers or employees with certain skills.Place also refers to the method of getting your product to the consumer this could be a dealership or an online shop. Lastly, I will come out with a promotion plan. Promotion is an essential element in the marketing mix. It’s a tool used by businesses both large and small, to inform persuade and remind customers about the products and services they have to offer. Without business promotion, companies would be stagnant and lack substantial growth because their brands would have low visibility in the market. A promotion plan outlines the promotional tools to use to accomplish the marketing objectives. To the new or inexperienced marketer, the promotion plan might be mistaken as the entire marketing plan because it outlines where the majority of the marketing budget will be spent. However, just one component of the marketing plan which are additional strategy and planning components described in a marketing plan. Promotion can be broken down into four categories. There are advertising, sales promotion, public relations and personal selling. Advertising promotions appear as print advertisements in magazines, banner advertisements on the web or commercials. Sales promotions include attending trade shows, holding contests and initiating customer loyalty programs. Public relations activities include everything from getting bloggers to post about products, pitching articles to magazines, and writing and distributing press releases. Personal selling is done face to face, as with a business that hosts home parties, or using the phone or web solutions. As conclusion, effective planning keeps established companies on track. It serves as a guide for companies that plan to launch a new product or service or introduce a new marketing program to seize new businessopportunities. 1.3. How do you see Tech Service competition in its market place? What is the role of quality’in its competitive strategy? Quality in business has a pragmatic interpretation as the superiority of something. It is also defined as fitness for purpose. Quality is a perceptual, conditional and somewhat subjective attribute and may be understood differently by different people. Consumers may focus on the specification quality of a product or how it compares to competitors in the marketplace. Producers might measure the conformance quality to which the product was produced correctly. Support personnel may measure quality in the product is reliable and maintainable. Product quality is rapidly becoming an important competitive issue. In addition, several surveys have voiced consumers’ dissatisfaction with the existing levels of quality and service of the products they buy. Product quality also relates to how well a product meets changing demands. In modular buildings, technologies are increasing the range of what is possible. At the same time, customers are becoming more particular about their own requirements. For example, they want building solutions that are safe and clean, which minimise disruption, save time and guarantee quality. Quality involves keeping pace with these demands. Other than that, there are some views for describing the overall quality of a product. First is the view of the manufacturer who is primarily concerned with the design, engineering and manufacturing processes involved in fabricating the product. Quality is measured by the degree of conformance to predetermined specifications and standards and deviations from these standards can lead to poor quality and low reliability. Efforts for quality improvement are aimed at eliminating defects, the need for scrap and rework and hence overall reductions in production costs. Second is the view of the consumer or user. To consumers, a high-quality product is one that well satisfies their preferences and expectations. This consideration can include a number of characteristics some of which contribute little or nothing to the functionality of the product but are significant in providing customer satisfaction. A third view relating to quality is to consider the product itself as a system and to incorporate those characteristics that pertain directly to the operation and functionality of the product. This approach should include overlap of the manufacturer and customer views. 2. Operation 2.1. Observe the business operation and management in Tech Services? Tech Services Company is divided into 2 stores. One is on campus store and another one is off campus store. Both the campus sells school supplies, textbooks and apparel gift which licensed by the school. There are differences between the 2 stores which is the on campus store has larger computer department and the off campus store has a larger trade book department. The reason both have the differences is because normally more number of computer must have in the campus because most of the university student are precisely in the university campus compare to the off campus. When the number of computer increases the number of staff is needed to maintain and improve or upgrade from time to time so that the studying institute can maintain their name. Larger Trade book department is needed for the off campus store because they need to consider on their costing on travelling, delivery and workmanship for transporting the item which needed by the store and plus they need to control their prize where it doesn’t affect the customer and themselves. The laundry services are the most profitable sector in the on campus because the students who stay in the hostel of the campus often need to use laundry tools to clean their clothes. 2.1.1. The management. Both of these 2, on and off campus have 3 main categories: Faculty Administrators Student Below are the list of responsible people who running this campus. On campus store manager and an assistant manager one textbook manager a trade book manager a single school supplies apparel manager a computer department manager including a computer director and staff a marketing director a finance staff a personnel director a warehouse manager and secretaries Floor employees ( which are mostly part-time Tech students) cash register operators sales clerks stock people delivery truck drivers warehouse workers One of the special staff had been appointed to solve the problem which occurs on and off campus. His name is Mr. David Watson, the executive directors who will reports to the Board of Directors and oversees the operation of the bookstores (plus all on-campus vending and athletic event vending). His campus is in the on-campus store. 2.2. Why do you think Mr. Watson organized the customer survey the way he did? There are few problems which happen on and off campus that have caused the Tech Services Board of Directors concern. In one of the case is when police arrested a student employee for drug possession. In another case is a faculty customer and student employee got into a shouting match. In still another case is an alumnus who had visited the store after a football game sent a letter to the university president indicating that a student employee had been rude to him when he asked a question about the return policy? The last case was an offhand remark made by a customer about the student employee who recklessly doing their job in the store such as chit chatting while working. There are rumours about Tech bookstore gouge the student on textbooks and other things in the store prices which is relatively high which made the students believe. These cases made the board of directors to make Mr. Watson to find out what’s the cause and to find proper solution. Mr. Watson initially attempted to make random, surprise visits to the bookstores to see if he could detect any problems; however there seemed to be a jungle telegraph system that alerted his employees whenever he entered a store, so he abandoned that idea. That is when Mr. Watson made the customer survey. Mr Watson has done a few questions for his survey so that he can know whether the student employee had the characteristic which is needed or not (as mention below). courteous and friendly knowledgeable and helpful overall service good In the survey, he also asks about the customer main needs such as whether the pricing is reasonable or not, the thing which they wanted available or not and is the service take a long time. 2.3. What other things do you think he might have done to analyze the stores’ quality problem? He should open a complaint box trough the internet or open up a special number for sms so that he can get news more effective. Internet and sms are the most favourable thing among people in this generation compare to papers. Mr. Watson also must employ new rule where by the employees have to prepare a short report each week on what they had done. By doing this he can at least know what is going on. Sometime own employee working problem also need to be taken into consideration. Hidden CCTV also Mr. Watson can install without employee knowing so that he can monitor his employee movement from time to time. He also must conduct a test according to his employee jobs scope from time to time to test their understanding for their work. If they didn’t answer the test correctly, then he can know where their weaknesses are. The pricing of the text book also he should analyze it even more. He should find a way to reduce the cost and the way to promote the text books in the store in more efficient way so that his company and student are satisfied. 2.4. Discuss what you believe are the quality problems the bookstore have? (Make it more) Discipline is one of the quality problems among the student employee in the store. For example such as student employee taking drugs and a woman saw the student employee talking so much in the store a while ignoring their responsibility. The solution for this problem is when the employer set tighter rule and more rough consequences if the employees break the rule. Example warning latter 1, 2, 3 and terminate or salary reduction. Quality of voice tone in and good manner in communication. In business, the best way to create a good image among the customers and clients is by talking polite and welcoming them to a nice way to the product. This will make an excellent image for the company. Every time the manager should remind the staff in the friendly way to be polite and welcome customer in good manner especially before work. The pricing management also is one of the quality issues which Tech Services have. When they know the text book price is quite high they should try to bring the book price down and they should try to cut their cost. If the price cannot be reduced, they should find an interesting way to promote their text book so that the student will be confident to buy it with high price. Lack of Knowledge is also can be consider one of the main quality problem have in the bookstore. There is one case that the student employee didn’t know about the return policy and there are one more case that employee could not locate a well-known book on the bookstore computer system which had made the customer more frustrated. These show that the students employee have lack of knowledge such as store policies, how to operate the store computer systems, what products were available, and where products were located in the stores. The employer should sent certain staff to certain course and give enough proper training about what they should do in their business. Mentality and attitude also is one of the quality problems because when people have negative thought and behaviour it can spoil everything. That is why the boss of the company should hire interesting motivator to motivate their staff into a better way. They must hire different motivator at a time. Music also can be play in the store but the music should be slow and positively meaningful then the work will be interesting. 2.5. What obstacles do you perceive might exist to hinder changes at the bookstores and quality improvement? 2.5.1 Competitor When I do my research about business management I found that competitor also might be the treat for tech services. When few people have the same idea opening the same business then the sales rate for this bookstore might drop rapidly. As we know in general that the customer will consider the pricing of the product. When the particular bookstore put price is the cheapest price tag, it will be the favorite for the customer. So the tech bookstore needs to take much consideration (such as to cover the cost, employer salary, commission for the share holder, increase the back up financial and the clean profit) to win customer need. 2.5.2. Influencing and Controlling Influence also plays a major part for this business. The customer mustn’t have other option than buying the product from the tech bookstore. The employer also must make a system and rules that controls their employee work movement. At this era, people are getting more ideas on how to make their work easy (being lazy) without realizing the unwanted outcome. If the staff didn’t work well, the outcome will be a disaster. 2.5.3. The demand As time goes by, new trend and new latest book will be appear. When the bookstore keep on selling the same book, it will give a serious effect when a new easier understandable and interesting book being publish(so the old book will be a disposal and will effect losses) because it will affect the demand on product among the customer. It will get even worse when other bookstore sells those kinds of new books to the demanding customer. To solve avoid this issue, the bookstore need to keep up to date on which product is being published. The best way is by keeping contact with the book supplier, author and always keep up to date in internet, so that the tech bookstore can maintain their customer demand. Financial Perspective 3.1. Critically observe the function of quality vs. finances in this content. Associating Quality and Finance is vital to improve the value of Tech Bookstore. If the Bookstore invest in the new press which costing $15,400, it will increases the production quality which lead to a substantial increase in profit. On the other hand, there are improvements have to be made for the bookstore to overcome the customer dissatisfaction. This situation requires quality improvement and financial needs. First of all, the Bookstore has to consider improving its service quality by sending the employees for training programmer’s to develop their knowledge, interpersonal and communication skills. A quality service can results in repetitive customers. Employee attraction and retention, customer service, quality and productivity, enhanced profit-ability-these are some of the issues affecting companies in all industries and of all sizes, and influencing their training practices. Training and development will be attached to finance. Bookstore needs to invest in training and development to gain competitive advantage and survive in the competitive market. It also need re-design its bookstore to create an attractive environment that avoids customer from feeling bored and to enhance the customers to identify and locate the products that they are seeking for. Great shelving and lighting are essential, but good design goes beyond that to create an atmosphere that encourages customers to browse and buy. Lay the groundwork for a successful business by choosing the right location, stocking their store with the right books for their customers and hiring service-oriented employees. By investing in re-design of the atmosphere, the bookstore would be experiencing new and repetitive customers which leads to higher profit. Develop Pareto charts to help analyze the survey result. Discuss your findings and conclusion. 3.2.1. Problems and situations occurred From the tables above, states that the staff working at the bookstore was polite and friendly. Most expected working in an off-campus store was outside workers. This will happen by employing a misunderstanding between customers. Employees with knowledgeable is more helpful compare to student because those student without experience. Difficult to handle the book store. For those have experience easy to tackle the problem and know how to solve it. From the total, the data indicate the overall service is well, but from off-campus stores, data from nonstudent state that is still several are not satisfied with the off-campus stores. They should understand the problems faced and try to overcome them. Student said no need to wait so long for service, but the same time nonstudents still not satisfy on service. From our observation, nonstudent still facing problem on wait for long to check out. Most items are customer requirements are available on both campuses. This is quite acceptable. Solution Do some promotion on website and share with everyone. It will be help to everyone to know about daily updates and promotions To further improve the services Tech services also can encourage students and outside workers by giving incentive or bonuses For a faster service, Tech services should construct a more systematic system in finding the books or item request by customer New employees should be train by senior employees to further improve the service and reducing time waste stage The cost purchase for the item is quite reasonable but the same to offer during festival time or do some promotion. 3.3 How many shirts will the bookstore have to press to break even? And if the management cut the price to $0.99 a shirt, they are expecting to be able to stabilize their customer base at 250 shirts per day. How long will it take to break even at the reduced price of $0.99? Should the management cut the price and buy the n

The most electronegative element among the following is A. sodium B. bromine

The most electronegative element among the following is A. sodium B. bromine.

The most electronegative element among the following isA.sodiumB.bromineC.fluorineD.oxygen
The most electronegative element among the following is A. sodium B. bromine

MSNFP6214 Grand Canyon Unversity Stakeholder Meeting Assessment

assignment writer MSNFP6214 Grand Canyon Unversity Stakeholder Meeting Assessment.

Draft an announcement and agenda for a meeting with stakeholders to present the key aspects of a plan to adopt the new or upgraded telehealth technology proposed in the previous assessment. Then, develop and record a 10–15-slide audiovisual presentation. Test your recording hardware to ensure that it is working properly and that you are familiar with its use.Note: Each assessment in this course builds upon the work you have completed in previous assessments. Therefore, complete the assessments in the order in which they are presented.SHOW LESSAs a nurse leader, you must be able to identify the key stakeholders in the adoption of a new or upgraded telehealth technology. In addition, you must be able to communicate the benefits and strategic value of the technology to obtain their support and ensure effective use of the technology. One method of communicating with stakeholders is to introduce them to the technology in a department meeting. In this meeting, it is important to discuss how this technology will enhance care and improve quality and safety outcomes.This assessment provides an opportunity for you to consider how you would introduce to stakeholders the new or upgraded telehealth technology that was the focus of your previous assessment with the goal of obtaining their buy in and support.By successfully completing this assessment, you will demonstrate your proficiency in the following course competencies and assessment criteria:Competency 1: Evaluate technologies used to gather patient data; inform diagnoses; and enhance care quality, safety, and outcomes.Explain how a new or upgraded telehealth technology will support enhanced patient outcomes and organizational effectiveness.Competency 2: Develop a collaborative technology integration strategy.Identify the key stakeholders who should attend a technology acquisition meeting.Identify the steps and timeline needed to deploy a new or upgraded telehealth technology.Competency 3: Develop a strategy for managing technology use that enhances patient care and organizational effectiveness.Identify the outcome measures an organization or patient care setting will use to determine the effectiveness of a new or upgraded telehealth technology.Competency 4: Promote effective technology use policies that protect patient confidentiality and privacy.Address patient confidentiality and privacy concerns associated with the use of a new or upgraded telehealth technology.Competency 5: Communicate effectively with diverse audiences, in an appropriate form and style, consistent with applicable organizational, professional, and scholarly standards.Draft a meeting announcement and agenda.Develop slides that augment a multimedia presentation.Argue persuasively to obtain stakeholder agreement with, and support for, a new or upgraded telehealth technology.Support assertions, arguments, propositions, and conclusions with relevant and credible evidence.PreparationYou have completed your assessment of the need for a new or upgraded telehealth technology and presented your findings and recommendations to executive leaders. Their response to your assessment was positive, and they have asked that you introduce the proposed technology to other key stakeholders. Consequently, you have decided to host a stakeholders’ meeting to promote support and buy in for the new technology. Several people will be unable to attend the meeting, so you have decided to provide those individuals with a video recording of your presentation.To prepare for the assessment, you are encouraged to think about how you can generate wider stakeholder interest and support within your organization or practice setting for the acquisition of the new or upgraded telehealth technology currently under consideration, based on the results of your needs assessment. Consider who is most likely to have the greatest influence on key project success and who might be a good choice to champion the project. In addition, you may want to begin thinking about how you will approach the design of your presentation slides.In addition, you may wish to:Review the assessment instructions and scoring guide to ensure that you understand the work you will be asked to complete.Review the Guiding Questions: Stakeholder Meeting document, which includes questions to consider and additional guidance on how to successfully complete the assessment.Note: Remember that you can submit allor a portion ofyour draft presentation to Smarthinking Tutoring for feedbackbefore you submit the final version for this assessment. If you plan on using this free service, be mindful of the turnaround time of 24–48 hours for receiving feedback.Audiovisual Equipment Setup and TestingBecause you will make a video recording of your presentation, it is a good idea to check that your recording hardware and software is working properly and that you are familiar with its use.You may use Kaltura Mediaor other technology of your choice for your video recording.If using Kaltura Media, refer to the Using Kalturatutorial for directions on recording and uploading your video in the courseroom.You may use Microsoft PowerPoint or other suitable presentation software to create your slides. If you elect to use an application other than PowerPoint, check with your instructor to avoid potential file compatibility issues.Note: If you require the use of assistive technology or alternative communication methods to participate in this activity, please contact DisabilityServices@capella.edu to request accommodations.RequirementsDraft an announcement and agenda for a meeting with key stakeholders. Then, develop and record an audiovisual presentation that focuses on the key aspects of a plan to adopt the proposed new or upgraded telehealth technology to support and enhance patient care.Complete the Vila Health: Preparing for a Stakeholder Meeting simulation, linked in the required resources.The meeting preparation and presentation requirements, outlined below, correspond to the grading criteria in the Stakeholder Meeting Scoring Guide, so be sure to address each point. Read the performance-level descriptions for each criterion to see how your work will be assessed. The Guiding Questions: Stakeholder Meeting document, linked in the resources, provides additional considerations that may be helpful in completing your assessment. In addition, be sure to note the requirements below for presentation format and length and for citing supporting evidence.Prepare for the MeetingIdentify the key stakeholders who should attend the meeting.Draft a meeting announcement and agenda.Develop Your PresentationExplain how the new or upgraded telehealth technology will support enhanced patient outcomes and organizational effectiveness.Identify the outcome measures the organization or patient care setting will use to determine the effectiveness of the technology.Address patient confidentiality and privacy concerns associated with the use of this technology.Identify the steps and timeline needed to deploy the technology.Develop slides that augment your presentation.Argue persuasively to obtain stakeholder agreement withand support forthe technology.Support assertions, arguments, propositions, and conclusions with relevant and credible evidence.Presentation Format and LengthRemember, you may use Microsoft PowerPoint or other suitable presentation software to create your slides. If you decide to use an application other than PowerPoint, check with your instructor to avoid potential file compatibility issues.Your slide deck should consist of 10–15 slides, including a title slide and a references slide.Use the speaker’s notes section of each slide to develop your talking points and cite your sources, as appropriate.Supporting EvidenceCite at least three credible sources from peer-reviewed journals or professional industry publications to support your presentation.List your sources on the references slide at the end of your presentation.Additional RequirementsUpload your audiovisual presentation and attach the presentation slides, with speaker notes, to the assessment area. See Using Kaltura for more information about uploading media.You may submit the assessment only once, so be sure that the following assessment deliverables are included before submitting your assessment:Meeting announcement and agenda.Presentation recording.Presentation slides.Proofread your presentation before you submit it to minimize errors that could distract readers and make it more difficult for them to focus on the substance of your presentation.
MSNFP6214 Grand Canyon Unversity Stakeholder Meeting Assessment

HE 511 Purdue Global Leadership from the Leaders Perspective Discussion

HE 511 Purdue Global Leadership from the Leaders Perspective Discussion.

In this discussion, you will share information about the leader you interviewed for this unit’s assignment. Remember that anonymity must be maintained! Do not identify the person by name or institution!Post a brief description of your interviewee’s position, which includes the title and list of the roles and responsibilities, and a description of the leadership characteristics that you observed in this person. What leadership style do you think your interviewee exemplifies and how might this style be an asset for their roles and responsibilities?In your reply posts, compare and contrast the similarities and differences in leadership views and styles between the person you interviewed and persons interviewed by your classmates.Atleast 300 words or more.
HE 511 Purdue Global Leadership from the Leaders Perspective Discussion

Analysing The Leadership Of Virgin Group Business Essay

Analysing The Leadership Of Virgin Group Business Essay. In the past 20 years Richard Branson had extended his Virgin brand from one business of a magazine called student to distinct businesses like airline, trains, mobile phone, broadband, cola, bridal wear, financial services, retail chain, jeans, cars, and books. Branson started with a magazine with name of Student when he was 16 years age in January 1968. He was successful in selling its 50,000 copies at that time. (virgin, 2011) Later he quite the study and make it a fulltime job. In 1970 he started a mail-order company with name of Virgin that was name which now grow today in a big business empire. Virgin now a day is fast expanding business in world in many sectors from airline to broadband services. It is considered as world’s most respected and leading brand. Sir Richard Branson started what started in 1970 it is now a success empire of multi-businesses. It is dealing with 300 brands, more than 50000 employees and 11.5 Billion Pounds business currently. (virgin, 2011) In this study we are going to see how things are being managed at leadership levels by Richard Branson and his team for virgin group and how it is leading towards success of business. This report focuses on finding such theories, models of leadership that can be learned from virgin to put these for success of other organizations we will also find how Sir Richard Branson is dealing his own way to this group and how he is making progress in his business. In this study we will see the progress made by Virgin and later we will make analysis of approach adopt by Virgin and other in same industry. We will also look at Sir Richard Branson leadership style and will try to find some suggestion of improvement for Virgin in future times at end of our study. Virgin Success Model Virgin under Sir Richard Branson claims that they are difference maker in the world. For that they are trying to innovation in their ways to get higher in competitive advantages and in their diversity. They introduce virgin as a brand that stands for quality, innovation, competitive challenge, fun and value for customers’ money. They have good research and analysis system that help them in starting anything new. They claim that they put same shoe of customers to walk on the street of purchasing and utilizing things before going into a start. (Bartholomeusz, 2011) They work as trend setter in the market rather than being just followers. They deeply focus on their competitors approach and then develop a strategy that comes with better results. They make sure they are adding some values to any brand. They focus on risk and rewards. They are very much selective and careful in appointing their staff and management team. They even for Human resources went into joint-ventures with other companies to get maximum inputs and knowledge from skilled market. They have diverse approach with diversity in their products and services with bunch of variety in it. They are very much concern about their market and ways into that market. All this is lead by Sir Richard Branson. The power of virgin is hiding with leadership style of Richard Branson who is good in his ways and style. His reputation, network, partners and management brought him to this level as it mentioned on their by company itself. They got rid of bureaucratic ways of management and replaced it with competent self motivated management that is capable of dealing with situation their selves most the times instead looking for directions upwards every time as it is in every bureaucratic structure. They work as team as family even within their businesses and within the group of this brand ‘virgin’. There are some time certain problems for that their system provides a solution based leadership and at the top is Richard himself working like a good skilled leader and manager. Everything they try is customer feedback based and makes right guidelines for them every time when they miss something. Here is list of business under this group (virgin, 2011) :- Virgin Atlantic Airways, hello Gorgeous Virgin Blue (airline with its name as Virgin Blue, Virgin America, V Australia) Virgin Holidays ( Virgin Holidays Hip Hotels, Virgin Holidays Cruises, Virgin Limited Edition, Virgin Vacations, Blue Holidays) Lifestyle (Virgin Active UK) Virgin Wines (Australia) Virgin Active (Australia, Italia, Portugal, South Africa, Spain) Virgin Experience Days Virgin Racing Virgin Trophy Virgin Mobile (Australia, Canada, France, India, Qtel’s, South Africa, UK and USA) Virgin Media Virgin Produced Virgin Money ( UK, Australia, South Africa, Money Giving) Virgin Earth Challenge Virgin Green Fund Virgin Unite (NGO) Virgin Megastore (music and entertainment) Virgin Radio International Virgin Festivals We can see how diverse market virgin have to deal under leadership of Richard Branson. This kind of divers, spread and wide business required higher levels of leadership with commitments to deal with it effectively that Richard is doing over the years. Leadership in any Organization has some specific focal point on administrative leadership as whole in that organization and it tries to fill the gap of academic management theoretical study and its practical implication on bases of real life situations. Here we will find what kind of approaches, theories and models are in practice with in leadership concept in business world. There are numbers of models and theories in leadership study, here are some of these mentioned under (associates, 2011) :- Appreciative Inquiry Attributes of Management Excellence Attribution Theory Bases of Social Power Beyond Budgeting Centralization and Decentralization Change Approaches Change Behaviour Change Equation Change Management Change Phases Changing Organization Cultures Charismatic Leadership Coaching Competing Values Framework Contingency Theory Core Group Theory Crisis Management Cultural Dimensions Cultural Intelligence Culture Levels Dimensions of Change Dimensions of Relational Work Emotional Intelligence EPIC ADVISERS ERG Theory Expectancy Theory Five Disciplines Force Field Analysis Forget Borrow Learn Framing Functional Leadership Groupthink Growth Phases Hagberg Model of Personal Power Hierarchy of Needs Inspirational Leadership Instrumental Approach of Stakeholder Theory Intrinsic Stakeholder Commitment Leadership Continuum Leadership Pipeline Leadership Styles Leadership Styles Level 5 Leadership Leveraged Buy-out Levers of Control Management Buy-out Management by Objectives Managerial Grid Managing for Value Mentoring Moral Purpose Normative Approach of Stakeholder Theory OODA Loop Organizational Configurations Organization Chart PAEI management roles Parenting Advantage Parenting Styles Participative Leadership Path-Goal Performance Prism Portfolio Analysis POSDCORB Positive Deviance RACI (RASCI) Result Oriented Management Results-Based Leadership SECI model Servant-Leadership Seven Habits Seven Signs Of Ethical Collapse Seven Surprises Situational Leadership SMART Social Intelligence Spiral Dynamics Stakeholder Value Perspective Strategic Intent Strategic Stakeholder Management Hence we will look some good models and theories among all above for that we select three which are more comprehensive in their approach. Part One (a) 1: Theory of Needs by David McClelland The human motivation is comprises of three main needs: 1 need for achievement 2 need for power 3 need for affiliation. This theory of needs was given by American psychologist David McClelland based on work of Henry Murray that was done in 1938. In 1961 he stated that “the motivation of an individual can result from three dominant needs: the Need for Achievement, Power and Affiliation.” (Pattanayak, 2005) Every person wants to achieve certain goals in his or her life that are very important to that person in the life. Some time they look for success and positive feedback from others. They look to widen themselves and to avoid risks situations. They mostly try to avoid low-risk because they want to attained success easily. While in some high-risk projects all achievers look the outcome as chance not the as a result for their efforts. They love to work their selves alone or some time with some other person with high achievements. McClelland believes about these people that those are always the best leaders with some tendency of higher demands from their staff. They are result driven in their approach. They seek higher personal relations and look for acceptance from others. They also tend look same kind of norms from their work group. They struggle to create and maintain relationships with higher level of trust and good mutual understanding. They always prefer cooperation on competition. According to McClelland they perform in customer service and dealing clients very well. McClelland’s this concept is also take as Acquired Needs Theory, the Learned Needs Theory, and Three Needs Theory. 2: Management by Objectives: – (SMART) by Drucker In this theory main focus is on defining main objectives for organisation’s employees and later directing their performance according to these objectives. Peter Drucker presents it in his work ‘The practice of Management’ as “Management by Objectives” in 1954. (Hurd, 2008) Management by objectives relies on focusing and defining the objectives for every employee and making their performance according to these objectives. The major aim is to increase performance in the organization through matching organization’s goals and employee’s goals. Employees are given main identity and acknowledgement in this system. Purpose is to involve evry one in the organisation rather than focusing and giving importance to top managers. This way all mangers start from their levels and they later contribute on top level in planning and implementations. Principles of MBO:- 1 flow of organization’s goals and objectives 2 Specific objectives for every member 3 Participation in decision making 4 Explicit time period 5 timely performance evaluations with proper feedback. Management by Objectives is having a method for development called SMART method this SAMRT is taken from * Specific * Measurable * Achievable * Realistic And * Time-related. This method of checking MOB is effective to keep organisation and staff on right direction always. 3 Centralization and Decentralization By changing the ways of decision making at authority levels and by corresponding organization’s structure effectively higher goals can be achieved. All organizations have to make many strategic and many of the operational decisions. The question is who makes these decisions and at what level. In normal bureaucratic structure decision are always made by top management. Thus this system holds the time and makes slow of process and sometimes delays the required decisions. This is called centralisation and in Decentralisations thing is decided at implementations level other than any change required in policy which is changed at top management levels this makes things done in swift way. (Pride, 2009)Thus Centralization “is process of transferring and passing on decision making authority at higher levels of hierarchy in organization.” In a centralized organization decision are made at higher levels. Most the knowledge and information about organisation lie at top levels and are shared according o need at lower level. Decentralization,” is process of transferring and passing on decision making authority at levels of hierarchy in organisation.” In a decentralized organization decision are made at lower levels and they are informed to higher levels for records. Most the knowledge and information about organisation lie at lower levels and are shared according to need at top level also direction are taken when those are required. Part one (b) Implementation of models at Virgin and others Branson believed in the best communication through setting an example by the leadership. Staffs need to have a role model whom they can follow. Branson being a reel from traditional management structure and systems adopted a diverse approach that compromising all three models mentioned in our study previously. We will look into these at virgin by Branson and at other businesses in same industry like Sir Terry Leahy ways in managing of Tesco and Keith Rupert Murdoch of sky group one by one. Theory of Needs As mentioned above this theory is based on three main needs of need for achievement, need for power and need for affiliation. Richard Branson as young man was searching for all these and thus he focused on achieving these targets as soon as possible. For that purpose he started his magazine student. With early sales he generated lots of business and set virgin company. Later years he expanded it in diverse business, looking for these set targets of needs. He also made his company according to this principal of human needs and set a trusted mechanism for every employee in virgin business. As mentioned by David McClelland he creates a higher level of the motivation for an individual in his organisation to bring results from the satisfaction of these three dominant needs: the Need for Achievement, Power and Affiliation.” He knows well that every person wants to achieve certain goals in his or her life that those are very important to them. That also need support from organisation to give room to everyone to show capabilities and get rewards, that’s what virgin follows as a strategy in their businesses. He like McClelland believes that people have great capabilities if they are given proper training and chance to put their efforts in it. That is resin virgin have this kind of set up that supports these basics. On other hand if we see the TESCO and Sky they have different approach their business than what Richard brought to Virgin. (Telegraph, 2011) They have more tight control over things their corporate ways are not fit into need based theory but they have adopted some other ways to groom their corporate business. That reason that TESCO and Sky look more tight business in their terms and they sometime re hit by losses. When staff don’t feels part of being into teams and they feel just as working brains and hands unlike the people who work at Virgin who look the Virgin as their life part due to its benefits that it is giving to them. 2: Management by Objectives At virgin this model is followed completely as organisation focuses on its objectives and makes employees get their targets set accordingly. They have to adjust things both way first company tries to accommodate employee’s objective and makes such corporate strategy that helps staff in achievement of their objective s and policies are supportive to employees in their growth. While employees are also expected to go with the broader objective s of company and be loyal to the company objective. It is in many studies that virgin having higher level of such loyalty from staff. Virgin ensures that there is enough support for employee’s identity and acknowledgement in their system. Purpose is to involve everyone in the organisation rather than focusing and giving importance to top managers. This way all mangers start from their levels and they later contribute on top level in planning and implementations. Virgin follows all principles of MBO like flow of organization’s goals and objectives at all levels is ensured, there is set of specific objectives for every member, there is higher level of participation in decision making by staff, There is certain time span for targets and everything is based on time and feedbacks. Virgin also makes policies and targets based on SMART approach. Making all targets and objectives Specific, Measurable, Achievable, Realistic and Time-related. If we compare this with TESCO and Sky they also have this approach in their business and they try to keep them on this way of management by objectives. (mandmgloba, 2011) All three companies are doing well on it but it is fact that the way Virgin is following this rule is different from others two and they are doing remrably well in their performance compare to others two. Other two have huge investments supports but still if we compare the returns over investments Virgin is making ahead. While this approach of Management by objective is adopted by all these mega businesses in their strategy of dealing things in their business. 3 Centralization and Decentralization There is beautiful balance of centralisation and decentralisation at Virgins Group this was attained through by changing their ways of decision making at authority levels and by corresponding organization’s structure effectively higher goals can be achieved. All decisions are made according to need and capacities. There is more freedom at lower levels in Virgin as Virgin leadership believes in human potential. Thus they avoid unnecessary delays in decision at implementation levels. On the other hand the concept of centralisation in TESCO (Hiscott, 2010) and at Sky is more tight than Virgin. Their decentralisation approach is some time affected by the ways of decentralisation for short times. They were failing to develop such kind of trust over their managers that the staffs of Virgin enjoy. The team building and degree of freedom for performance according to your skills is very high at Virgins comparing to TESCO and Sky. Both are facing good competition in their related product and services with Virgins. As three of them are into media, mobile industry and service providing in different sectors. Part Two Sir Richard Branson leadership style. If we deeply study the style of Mr Branson he is a dynamic leader that always looks higher towards major goals in life. For that he adopts couple methods like Theory of needs, MOB and balanced centralisation and decentralisation. He more focuses on brand value of his company. He has very simple ways of living, he believes in enjoying life and sharing it with others. He is man of his own choices he choose what he liked instead of looking into his background on that business and he made success. He always bucking his team on different occasions as he wants them feels that he is with them in all matters. He has developed a culture at Virgins that cannot be found in many organisations. All employees of Virgin are invited to show and perform their capabilities. He is innovative person with many qualities of leadership in business that reason his company is expanding over the years. HE has invested his own rule for all this and put all his efforts as success that way. He is able to identify many hurdles and made much better than his compotators. He has given his employees great independence in work as he also welcomed them for fast promotions over the time. He has idea that anyone can took over the top in his company if they show such kind of commitments. Virgin’s all success in days of 1970s and 1980s is result of Branson’s unusual way and management style that was corner stone on all this business and his corporate norms were different form the system that was existing at that time. He stopped wearing traditional businessmen suit and tie instead he use to wear a sweater and slacks. He uses technologies effectively compare to other and enjoy his holidays and dealing everything on phone, fax and internet. He gives his subordinates more freedom to work their tasks. He believes everyone wants to deal with top person so he provides his managers to deal with him directly. He gives his staff high performance incentives and he relies on his team. He also adopted a technique through which he have divided his company tasks into multi unit operations. His companies are connected with each other very well and some time supports each other. Most important is that he always encouraged to his employees go and do some innovation and take more risks instead of being in fear with failure risks. He is famous for his risk taking ability and habit. He normally emphasise on the importance that a service should bring for customers for the value of their money. He is skilled with troubleshooting and making new projects. His motto is to create such companies only in which he himself believes. Part Three Proposals for development Virgin group have their own ways of developing people it is the best way for them to carry things as Mr Branson himself was doing. As he can himself aware fully that every individual unlike his educational background have such capabilities that can make businesses grow remarkably. There should be a system of skill promotion based on theory of needs for the staff. It should more focus on hidden capabilities of people who are working in Virgin and those are trying to attain higher professional success though their hidden skills. There should be culture of responsibility in the company where people do feel their own responsibility instead of every time supervisors are making them to perform their duty. This thing can be brought when people feel trust by the supervisors to make decisions and do things on their own within certain limited that is secure. The group is already doing well by providing people innovative ways to show their skills while they are working with the company. There should be continue system of need based development and a balanced central and de-central approach. Things for Virgin unlike other business are very much bright as they have diversity if businesses. As Branson believed in aligning his company HR department with the values of company he is more conscious about his brand value. He also makes smart decisions when picking people for any task as if they have same bend of mind that is company value it would be easier for them to do best in their job. Virgin has a diverse approach so they don’t have any set traits for any person to become employee at Virgins. However they use to select people who are ready to take responsibility in their own and can work hard. Main focus they always have is aligning with customers need and wants. Thus company has created its value in the business and market and made his brand as symbol of success and trust. Analysing The Leadership Of Virgin Group Business Essay

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