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Neptune Gourmet Seafood Business Planning Report

Neptune Gourmet Seafood Neptune Gourmet Seafood is ranked as the third-largest seafood manufacturer in North of America. The corporation has earned itself a first-class status among its customers. It has positioned itself as the best sea food producer in the region. Neptune Gourmet Seafood gets in touch with many of its diverse customers through an assortment of channels. With about 30% of its revenues, which happen to stand at $820 million per annum, being generated through selling frozen and processed fish products to the US grocery chains, the company is stable. Role of business audit in strategy Strategies are major initiatives assumed by corporate executives to help a corporation positions itself in a way that makes it fair well against the antagonism from its rivals as noted by Camillus(1986, p. 210). Devoid of a strategy, expensive resources will be watered down, the labour of workers will be unfocused, and distinctiveness will not be achieved. The external surroundings appraisal provides any big business with a significant connections and understanding. Appraisal of the external environment helps an organization to make connections or understand relations between its competitors, customers, and the commodities/services it presents (Kazmi, 2008, p. 255). Kazmi (2008), in addition, notes that policy audit entails evaluating the definite course of a business and comparing that route to the direction necessary to be successful in a changing atmosphere. In the case of Neptune Gourmet Seafood, there are a number of actions the company can undertake, in order to place itself in a strategic position. A better understanding of strategies the company can employee can only be arrived at based on a business audit. Neptune is audited in this paper based on porter’s five forces model, PESTEL model and a Swot analysis. Porters Five Forces Model Analysis Competitor Rivalry Neptune operates in a very competitive market or industry. In order to remain aggressive in a changing competitive environment, a company is required to make modification in its prices from time to time, or the quality of product it manufactures (Della et al, 2005, p.124). Get your 100% original paper on any topic done in as little as 3 hours Learn More In the same approach, the authors notes that there is need for a company to change its market distribution channels as well as keep pace with changing fashions and trends of products it specialise in. Neptune Gourmet Seafood can make use of this force to enhance its strategic position, and as a result keep it competitors at bay. By cutting down the price of it product, Neptune will benefit by winning a large share of customers and in the end improve its revenue. Similarly, Neptune is supposed to come up with a more effective distribution channels to facilitate a smooth distribution of it product to its customers. Threat of New Entrants In case the market is doing well, more companies will be tempted enter. Although, there are no clear threats of new entrants in the case, the industry in which Neptune operates is very attractive. Fortunately, establishment costs are high meaning a huge entry barrier that continues to bar entry by other players. In case there are any new entrants, this will eventually increase competition and as a result reduce the returns. To overcome such threat, a company can lower it price to discourage more entrant. Neptune Gourmet Seafood can make use of this strategy to benefit from maximised profit as a result of few competitors. Threat of Substitutes Companies often do not just have to contend with competition from companies offering same kind of products but also companies offering substitute products. In this globalizing world, with the internet, people are able to access information thus identify substitutes easily. Often, cost leadership and competitive pricing is helpful in dealing with challenges or problems of substitute offerings. In cutting its prices by a half, Neptune Gourmet Seafood will discourage chances of being substituted, and as a consequence benefit from improved sales of its products. Away from pricing is adopting quality production processes thus anchoring on quality and value to win customers. Buyer power Neptune’s buyers are very sophisticated i.e. they have great interest in quality and improved services. The availability of other options gives them relative power over Neptune. We will write a custom Report on Neptune Gourmet Seafood Business Planning specifically for you! Get your first paper with 15% OFF Learn More Being able to maintain current customers and attract potential buyers will enhance the competitive position of any company. By offering competitive prices, Neptune, will be able to consolidate its current potential customers and at the same time attract more, hence benefiting from improved revenue due to extra sales. Supplier power The last force of porter’s model entails the power of suppliers in influencing the competitive position of a company. To benefit from a competitive position a company is supposed to deal with those suppliers that supply it with products at a reduced rate. Such rates can be achieved through buying products in bulk. Similarly, Neptune can as well enhance its strategic position by dealing with those suppliers that can provide most of commodities, such as fishing devices at a reduced cost. This will eventually lower down it production cost, and consequently improve its profit. PESTEL analysis For one to comprehend efforts made by Neptune to achieve its current position, it is necessary to analyse the company position using the PESTEL model. The PESTEL analysis is a helpful instrument for comprehending the market developments or decline. PESTEL is a short form for Political, Economic, Social, and Technological, environmental and legal factors, which are used to gauge the market for a company or organizational unit. Technological Factors To facilitate making decisions and plans for the future events, Neptune Gourmet Seafood has technologically improvised strategies that have made it possible for the company to be competitively placed compared to its rivals. Some of these technological strategies include coming up with state-of-art fishing vessels installed with high scientific super freezers which make it possible for the vessels to harvest fishes and freeze them to extremely icing temperature, as low as -70 F compared to the usual -10 F or -23 F, within hours of capturing them. The most remarkable part of technological strategies incorporated by Neptune is reflected on the manner in which these vessels have been designed, such that the boats can navigate themselves by using systematic devices that direct them to the most excellent fishing zones, where they manoeuvre the fishing apparatus in addition to confiscating the catches and eventually transmitting the required fishing information back to the receiving devices on the shore. Environmental factors In order to operate within the stipulated environmental set of laws that dictate the manner in which fishing should be carried on, Neptune’s fishing vessels have been mounted with other systems, along with more sophisticated fishing devices, which ensures that only the fully grown mature fish are caught, and that the nets are not overflowing to avoid damaging the heave. Not sure if you can write a paper on Neptune Gourmet Seafood Business Planning by yourself? We can help you for only $16.05 $11/page Learn More As a consequence, Neptune has not experienced any problem with the authority, and has as a consequence increasingly landed only the top quality catches. Legal factors To attain their current position, Neptune Gourmet Seafood had to deal with legal modification, such as laws restricting fishing on the shore and rather recommending fishing to be carried on in deep seas. To triumph over such encumbrance, the company begun to rely on technology, and as a result launched fishing vessel installed with state-of-art technology that enabled Neptune Gourmet Seafood’s fortunes to grow in fold. Economical Factors Economically, the company has invested in diversifying their products, in order to incorporate customers of all financial backgrounds. One economic player that influences Neptune’s operation is the U.S. Association of Seafood Processors and Distributors. Its capacity to control industry activities and prices directly impacts on the strategic choices for Neptune. Social factors So as to overcome social hindrances, Neptune has expanded their market to cover almost the entire US. To attain this success, the company has used various to distribute its products to different regions in the country, where people with different social backgrounds reside. This means that in case one brand or product is not fetching good price in one region due to cultural norms and expectations, such products can be transferred to other regions with different social views. SWOT Analysis In a competitive marketing environment like the one faced by Neptune Gourmet Seafood, a strategic plan will help the company to have a cutting edge on its competitors. To thoroughly analyze the market and the different situations surrounding Neptune, it is necessary to perform SWOT analysis. SWOT is an abbreviation of strengths, weaknesses, Threats and Opportunities. A swot analysis on Neptune’s operations is as shown in the table below. Strength Weakness Opportunities Threats The competitive advantage of Neptune Gourmet Seafood, in commanding a larger share of the market compared to it competitors The resources and assets the company possess The experience and knowledge the company has acquired in the course of it’s operation. Technological advancement Company’s lack of competitive strength Workers morale as well as commitment of leaders Managerial disunity Lack of inventory control measures, which have resulted in unnecessary excess production. Advancement of technology and innovation New marketing opportunities National influence Economies of scale in production, where profit per unit produced is expected. High Market requirements Sustaining internal capabilities Environmental effect that may face the company Political situations and influence, likely to have effect on Neptune Gourmet Seafood operations. Identification and Critical Analysis of Past Strategies Used By Neptune Gourmet Seafood Have Used To Reach Their Current Position A strategy is generally an approach, founded on comprehension of the broader situation in which a firm functions, its own strengths and weaknesses, and the problem the corporation is endeavouring to address (McDavid
Final Paper Outline and Annotated Bibliography.

Final Paper Outline and Annotated
Review the assignment
instructions for your Final Paper found in Week Five of your online course or
in the “Components of Course Evaluation” section of this guide. This assignment
will include a thorough outline of your Final Paper, which you will build on to
complete the final assignment.
Provide a thorough introductory
paragraph that summarizes your topic and includes a succinct thesis statement.
Outline each of the topics and subtopics and detail how they pertain to the
questions noted in the instructions. 
Include an annotated bibliography of at least five scholarly sources.
For each source, provide a complete reference, a brief description, and a
rational statement that explains how it is pertinent to your paper and supports
your findings. For assistance with creating your outline, see the Outline Form
page on the Ashford Writing Center website.
Writing the Final Paper Outline
and Annotated Bibliography
This assignment:
•Must be four to six double-spaced
pages in length, (not including title and reference pages), and formatted
according to APA style as outlined in the Ashford Writing Center.
•Must include a title page with
the following:
◦Title of paper
◦Student’s name
◦Course name and number
◦Instructor’s name
◦Date submitted
•Must begin with an introductory
paragraph that has a succinct thesis statement.
•Must address the topic of the
paper with critical thought.
•Must include all the required
topics and subtopics from the Final Paper requirements.
•Must use at least five scholarly
sources, including a minimum of four from the Ashford University Library.
•Must document all sources in APA
style as outlined in the Ashford Writing Center.
•Must include an annotated
reference page that is formatted according to APA style as outlined in the
Ashford Writing Center.

Final Paper Outline and Annotated Bibliography

Question 1 week 5 MGT498, management homework help.

Strategic planning in a multidivisional corporationshould be a formalized and sophisticated system.should be accomplished quickly to decrease the likelihood of it becoming outdated.should be instigated only from the main corporate office.should encourage a clear delineation between top management and lower-level managers.
Question 1 week 5 MGT498, management homework help

UTD General Inquiry Application Letter Paper.

Format/Layout: Modified-Block Style Parameters: This type of letter will require a different approach because there is no actual posted position. You will need to adjust your opening claim paragraph referring to a possible ‘future position. You will be required to assume the ‘Jack Turner’ identity again. Review his biography and job experience in the attached files Refer to the spacing illustration in section 6 of the textbook as your formatting guide for modified block. Refer to the Toulmin illustration in section 6 of the textbook as your guide for placement of Toulmin Elements. Refer to the letter style, ‘modified-block format’ in section 5 for an additional example. Instructions: Compose one ‘general inquiry letter in modified- block format using information from the narrative below. You will need to include 3 Toulmin elements in this letter: claim, support, warrants. Be sure to include ‘soft skills’ in your warrants paragraph. An example of a warrants paragraph is located in the attached file on the ‘soft skills’ tab above the RTA Assignment function.
UTD General Inquiry Application Letter Paper

Each question must be 300 words. 1.) Explain the inadequacies of the various historical perspectives on psychopathology, and explain Essay

Each question must be 300 words. 1.) Explain the inadequacies of the various historical perspectives on psychopathology, and explain Essay. Each question must be 300 words. 1.) Explain the inadequacies of the various historical perspectives on psychopathology, and explain why the concept of a multidimensional integrative approach to psychopathology appears to be the most logical choice to understanding mental disorders 2.)What are some of the main strengths and limitations of using an atheoretical, categorical approach as found in the DSM-5? 3.) What lifestyle and behavioral variables correlate with a greater chance of suicide attempts and completion? 4.) What is the defining difference between making a diagnosis of Major Depressive Disorder versus Bipolar Disorder? What variables are associated with a better treatment outcome? A poorer treatment outcome? 5.) Discuss the gender differences found in personality disorders. Give specific examples of disorders where gender differences occur. Do the disparities indicate differences between men and women in certain basic experiences that are genetic, sociocultural, or both, or do they represent biases on the part of the clinicians who make the diagnoses?Each question must be 300 words. 1.) Explain the inadequacies of the various historical perspectives on psychopathology, and explain Essay

“The New Yorker” and “National Geographic” Media Analysis Essay

custom essay Table of Contents Introduction: The Mass Media of Our Times Slicing the Articles in Significant Parts: The Analysis Defining the Target Audience: The Significant Detail The Sherlock Holmes Method: Relying on Deduction Conclusion: The Reflections on the Target Audience Works Cited Introduction: The Mass Media of Our Times The impact of mass media in the modern world is huge, which is why it is important to keep the track on the influence the mass media has on people. Analyzing the needs and wants of the humankind, journals, and magazines produce the information that is demanded most at the present moment. It is evident that each journal or newspaper has its target audience, which is predetermined by the information the given specimen of mass media produces. Tracking the specifics of certain mass media and analyzing its features, as well as comparing it to another one, people can figure out the target audience for each, which is, doubtlessly, of huge importance. Conducting a careful analysis of the features of The New Yorker and National Geographic, one can define the target audience for each and, thus, figure out the impact of each of the publications on people. Slicing the Articles in Significant Parts: The Analysis Analyzing the articles in question, “Magical Mystery Treasure” from National Geographic by Caroline Alexander and “Big Is Beautiful” from The New Yorker by James Surowiecki, one must mark that these articles are quite enticing and provide an insightful observation of human nature in general and the actions that people take in the course of certain events in particular. White Alexander tells about the mysterious treasure found in the English countryside and offers her ideas on who hid it, Surowiecki deals with the disregard of small businesses in the USA. What finds most interesting about Surowiecki’s article is that he manages to counter the politics of the USA government, whereas, in Alexander’s article, the secret of the buried treasure and the historical events are the most delightful parts. It is evident that in her article, Alexander splits the information into several tiny pieces, highlighting the first lines if the most important paragraphs. With such tactics, the author keeps the reader’s attention and does not allow him/her to keep track of the most important issues. Compared to this means of attracting the reader, Surowiecki merely offers only the most essential and the most enticing information. Splitting the articles into several parts, one can see the recurrent details in both articles. It is obvious that each article has a dame structure. Also, the means of offering certain information are quite the same. Hence, it can be concluded that the given articles produce the same effect, creating an atmosphere of suspense and providing much food for thoughts. It is evident that Alexander’s article, which tells about historical issues and the magical mystery of the buried treasure, is narrative and logical, each conclusion following from the facts above, and chronically solid. Telling the enticing story of “Roman defenders, Britons” (Alexander), she manages to maintain chronological order. Get your 100% original paper on any topic done in as little as 3 hours Learn More In contrast to this article, Surowiecki’s creation swings backward and forwards, taking the audience from modern times to the long-gone events, and then again plunging people into the economics of present-day America. Hence, it must be concluded that, while Alexander’s target audience consists of adventurous people who love history, Surowiecki aims at drawing the attention of the modern-day businessmen, economists, and financiers However, it must also be kept in mind that both articles use the same reference to the past events and compare it to the present, which means that at certain points, the audiences which the given papers aim at the cross. Defining the Target Audience: The Significant Detail Speaking of the details that help to define the target audience of the articles and can be used as the characteristics of the given articles and the two magazines in general, one can mark the specific rounded font and the readable placement of the text. Also, the pictures in the articles help considerably to draw the specific audience to the information in the issue. Taking Alexander’s work as an object of the analysis, one should mark that the element arresting the readers’ attention immediately is the bright picture at the top of the article. Vivid and full of motion, it makes the whole text less dry and more appealing, thus, attracting the younger audience. Also, the name of the article is unusual as well, bright and striking. Compared to the article written by Surowiecki, who tells about “Walmart and IKEA” (Surowiecki) in an entertaining way, the given paper seems m entertaining. However, it must be kept in mind that behind the funny image placed at the top of Surowiecki’s article, important and a little fry information is concealed as well, which justifies the choice of the picture. Therefore, the target audience seems even more obvious now – these are the busy and educated people who would like to learn important information sugared with a few elements of entertainment. Thus, it can be considered that, despite the differences in the features of the articles, there is a lot in common between them, which allows suggesting that the public enjoying the given magazines consists of businessmen, clerks, and students. The Sherlock Holmes Method: Relying on Deduction Marking the elements that point to the specific target audience of the given magazines, one must mention the peculiar advertisements in the newspapers. Taking a closer look at the commercials in The New Yorker, one can see distinctly that each of them is business-related and concerns the newspaper itself and the means to access it; one of the examples of such advertisements is the e-Book reader. We will write a custom Essay on “The New Yorker” and “National Geographic” Media Analysis specifically for you! Get your first paper with 15% OFF Learn More Likewise, National Geographic makes use of the advertisements that relate to the key issues of the site, like nature and wildlife. However, the advertisements in the article also promote the means that help reading the newspaper and to learn the new information about the site, like IPad. Thus, the circle of the target audience of both newspapers narrows to relatively young business people who enjoy to be informed on the world news and use modern advanced technologies. Conclusion: The Reflections on the Target Audience Thus, it is obvious that there is more in common between the two articles than meets the eye. One cannot judge the entire journal by a dingle issue, yet there are specific characteristics that define each of the papers and create the reputation that attracts the attention of certain layer of the population. Hence, it must be admitted that the two articles have several things in common, which predetermines the public that buys the given papers. However, it cannot be denied that the articles have several differences either, which means that the issues can attract the attention not only of the specified people but also the people with their own specific needs for certain information. Since it is practically impossible to keep track of every single bit of the information that the given issues convey, it is obvious that the articles can attract the miscellaneous public that is hard to classify. It has been proved that both papers draw the attention of a certain group of people, which means that the initial theory has been proved. Works Cited Alexander, Caroline. “Magical Mystery Treasure.” National Geographic. 2011. Web. Suroweicki, James. “Big Is Beautiful.” The New Yorker. 2011. Web.

Marketing Final presentation

Marketing Final presentation.

THERE WILL BE ONLY 2 BULLETS THAT NEED DONE AS THIS IS A TEAM ASSIGNMNET AND I ONLY HAVE 2 OF THE BULLETS TO DO SO ONLY 2 TO 4 SLIDES NEED DONE I HAVE THE PREVIOUS PAPERS I CAN SHARE AND THE POWERPOINT PARTS THAT HAVE ALREADY BEEN DONE AS A GUIDE.Create a ONLY NEED 2 TO 4SLIDES AS THIS IS A GROUP ASSIGNMENT!!!!!!!!! 15- to 20-slide Microsoft® PowerPoint® presentation for your client to explain the marketing plan and strategy you have developed over the course of this class. In addition to slides, you may also incorporate other elements into your presentation that may be useful for your client (demonstrations, videos, print ads, etc.). Include detailed speaker notes in your presentation. Include the following key components from your Marketing Plan (some of these are from your previous papers; other elements are new for this week):Include an executive summary.Explain the market growth potential and competitive analysis.Identify segmentation, target market, and positioning.Explain pricing strategies over the PLC.Explain distribution strategies over the PLC.Explain promotion strategies over the PLC.Review the marketing program for any potential ethical issues.Develop your intended marketing objectives for Y1, Y2, and Y3 (marketing objectives could be to achieve a level of revenue, a % of market share, a % of brand awareness with your chosen target market, etc.).Create an implementation milestones – this can be a chart showing your rollout plan for the new product.Review your evaluation and control metrics and methodology to measure performance.Develop your contingency plan .AGAIN YOU ARE ONLY DOING 2 BULLETS NOT ALL OF THEM
Marketing Final presentation

URI Event Management Leadership Skills & Risk Management Discussion

URI Event Management Leadership Skills & Risk Management Discussion.

I’m working on a risk management exercise and need a reference to help me learn.

For this discussion, consider the content you have reviewed in the course so far, and conduct research of your own to answer the following:1.According to resources such as the Department of Homeland Security and the Department of Justice, what are the current concerns in relation to risk management in the event management industry?2.What do your resources recommend event management planners focus on to avoid these risks?3.Do you feel these risks are relevant? Why or why not?4.How do you feel about handling these risks as an event management professional?Please take look the website and documents for reference, thanks.…The Essential Guide to Safety and Security pages 1 – 3 and sections:
Topical Area: Risk, Threat and Vulnerability Assessment (all)
Topical Area: Event Safety and Security Planning (up to and including Intelligence Collection/Analysis/Fusion/Sharing)
Topical Area: Emergency Action Planning and Crisis Management (up to and including EOD/WMD/CBRN/Bomb Dogs)
Topical Area: Business Continuity, Resilience and Recovery (all)
Topical Area: Staff Management/Performance, Training, Coordination and Development (up to and including Tools for Employees)
Protective Measures Guide for U.S. Sports Leagues sections:
Routine Non-Event Protective Measures
Facility Emergency Action Plans
Command Post/Unified Joint Operations Center
Protocols for Event Threat Assessments
Cyber Security
Event Day Operations/Team/Officials Security
Event Day Operations: Miscellaneous
URI Event Management Leadership Skills & Risk Management Discussion