This tourist location is nationally known. Thousands of people a year come to Mackinaw City to enjoy the view of Lake Michigan and Lake Huron. They also come to drive across the five mile long Mackinaw Bridge. It is a small town with hotels on every street. As I first arrived into Mackinaw City I noticed the Mackinaw Bridge far off in the distance. The colors of the bridge were a pale peach color with a hint of pale yellow. The bridge was always visible from any part in Mackinaw City because of how big it was and how tall it stood.
As I looked around I saw hundreds of hotels surrounding the roads. Going down the road hundreds of people were walking to places whether it was to go to get ice cream or to go to a small grocery store. Hotels were lined up on the shore of Lake Huron. Luckily, we were staying at one of those hotels. The people there were very nice and courteous. As we walked into our hotel room, which was on the third floor, the light from outside shined through the balcony doors. I walked out on the balcony and on my left you could see the Mackinaw Bridge clear as day and on he right you could see all the ferries headed to Mackinaw Island.
After we got settled in we headed down to the beach. The water was freezing cold but it was still fun because every time a ferry passed by huge waves of water would travel up to the shore and crash into it. I was excited because the next morning we got to take a ferry under the Mackinaw Bridge and to Mackinaw Island. The ferry went fast and there was a lot of wind which made it colder than it actually was but it was still fun! As we got further away from Mackinaw City the more you see of it. It was a beautiful sight.
As the ferry got closer to Mackinaw Island you could see more and more people walking around the island. There were no cars at all, all there was, was trolleys being pulled around by horses. Entering the island you notice the buildings are very historic and old. There were a ton of hills. The island is like one big circle. A small beach area was on the island and in the distance you could see the Mackinaw Bridge. As the sun was shining down on the island it make the lake glisten and it made it bluer than it would be if it was cloudy. The streets were filled with people riding bikes and getting on the trolleys.
While you were on the island you could walk up a bunch of stairs up to Fort Mackinac. It is a historical landmark where the attack of 1812 happened. As you walk around Fort Mackinac you see a group of people reenacting the historical event that happened there. Being that far up on a hill, you could see all of Mackinaw Island. The sun made everything shine brighter. Going here was very relaxing and you weren’t worried about anything. It was like all that weight got lifted off your shoulders and you were free to have fun and do what made this a very memorable vacation for me, which I will never forget.
Apple Chain
Apple Chain.
Read the case study “Apple: The Best Supply Chains in the World” on pages 628-630 in your textbook. Answer questions 3 and 4. Explain your answer in a clear and concise manner. Many supply chain professionals consider Apple’s supply chain to be the best in the world. I don’t. The reasoning appears to be that since Apple is one of the fastest growing and most profitable companies in the world, it must surely have one of the best supply chains too. This is a “halo effect” fallacy. Apple is the best in the world at innovative product development. Because the company develops hardware, software, and associated digital services—rather than just focusing on one dimension—it can provide an unmatched user experience. This allows Apple to capture high margins from its products and services. But by my definition, product development is not supply chain management; procurement, manufacturing, and logistics are. That said, Apple has a fascinating supply chain that is very different from traditional supply chains. This supply chain comes with pre-built advantages and disadvantages. On the advantage side, demand management is easier. Apple doesn’t have to get the demand forecast for a new product right. As long as it underestimates demand for a hot new product, Apple will have loyal customers clamoring for the new devices and willing to wait. In fact, the projected backlog leads customers to line up for hours before stores open to buy a new product. This helps to create marketing buzz. Because Apple has become so large, it has procurement advantages smaller rivals can’t match. Financial analysts are beginning to focus on Apple’s supply chain. Samsung lost $10 billion in market value when Apple placed a huge order for flash memory with Elpida, securing more than half of that company’s supply. Apple reportedly has price advantages in securing key components, manufacturing capacity, capital equipment, and airfreight capacity. Like other companies that have huge procurement clout, when Apple asks a supplier for a price quote, it demands a detailed accounting of how the manufacturer arrived at the quote, including estimates for labor and material costs and projected profit. Manufacturers can get hit with penalties for quality issues and warranty claims. Apple is becoming so big that even though it has a number of customized components that it has to pay extra for, the company’s cost structure is starting to resemble that of some of its rivals that only source common components. But other parts of the supply chain become more difficult for a company that differentiates itself based on product excellence. Apple works to lock up the supply of key components, particularly custom components, with exclusivity agreements. This serves to protect the uniqueness of its products. In some cases, Apple invests in capital equipment to make these special components (the company lends the production equipment to its manufacturing partner). At times this production machinery becomes Apple exclusive either because of exclusivity agreements or because Apple is so large that a backlog for the equipment becomes horrifically long. Managing new product launches is also more important for a “fashion” manufacturer. The process from design to production launch typically takes 10 months. This includes sourcing, testing, government approvals (like FCC approval for an iPhone), and factory dry runs. For weeks prior to the launch, factories work overtime to build hundreds of thousands of devices. Then they work more overtime to clear the backlogs.
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