“How can you create such a smooth sound from every simple string, dad?”-I cuddled my guitar inquisitively and asked my father. He said: “A romantic and soulful mind will help you do that.” It was on my eleventh birthday. I stopped cutting my birthday cake to pay attention at my father. Despite the Happy Birthday song being familiar, I could feel something new through the melody of the guitar version my father was performing. Watching him play every melodious rhythm with his agile fingers on every string of the guitar like a real artist, my sudden curiosity to discover the beauty of music was immediately invoked.
I first started learning to get accustomed to guitar through fundamental chords. Holding my guitar in hand, I struggled to stick my weak fingers tightly to the strings, hoping to make a smooth melody like my father did, but instead it sounded so rough. The steel strings hurt my fingers, leaving the rating pain and livid bruise on my nails. I felt a little worried, but my father helped me with several effective methods to strengthen my finger muscles by doing some stretching and caterpillar exercises. Although it was simply fretting some easy notes and learned to switch from C minor to A minor, E minor or G minor, it helped my fingers slide more flexibly on every string. My fingers developed fully calloused and numb to the pain that I could confidentially create beautiful sounds. “Finally I can do it”-a little happiness appeared on my face when I was able to play half of the song You raise me up of West Life on my guitar–a nice song with beautiful lyric that I spent much time practicing.
I tried to sing first few sentences while playing guitar, and realized that it was not easy as I thought, since a boy who just began playing guitar could not combine those skills simultaneously. “You raise me up, so I can stand on mountain. You raise me up, to walk on stormy sea.”–I tried to raise my voice up to the highest intonation. Unfortunately, I got a sore throat for a week due to screaming too much rather than singing. Since finding other ways to practice singing and also took care of my voice by gargling salt water regularly, I recovered quite quickly. “Oh your voice sounds like Jackie Chan and your eyebrow raises up with a creased face like a monkey”-my father teased me when he caught me singing. I said: “Dad, those melodious rhythms are so powerful that they submerged me deeply into the musical world, I do not know what I feel, but my facial expression implicitly reveals my feeling.”
That night, I sat in the dark and silent room where I could find music as my soulmate, tried to complete the rest of the song. Every rhythm slowly resounded from bass to high, subtly embedded in my mind. Magically, I could catch up the tune of the melody, and my fingers automatically slid faster and naturally on the strings without practicing before. That feeling was also like the moment my father teased me, but a little stronger and wilder. I closed my eyes and flied with the rhythm. The lyric song suddenly crossed through my mind, forced me to yell loudly: “I loved you mom and dad.” Right, it was not too late for me to express my love for my parents through the lyric of the song. I gradually understand about the thing my father told me: “A beautiful and soulful mind will help you do that.” That was exact, I could not play music unless it touched my soul and music did not come to me unless I opened my heart. A little artist shining among darkness, “You are more mature, Trung.” – I told myself with a full of euphoria and a little pride.
Marketing Applications Critical debate paper and reflective statement
Marketing Applications Critical debate paper and reflective statement.
Task: Critical debate paper and reflective statement
Critical debate paper (approx. 1,000 words, +/10% ie 9001100 wods)
You will write a fullyreferenced essay that that addresses the widelydebated question “Is marketing a
force for good or evil?” You should explain and justify, based on your reading of relevant literature,
your personal position on the debate as to the influence of marketing on society.
• A “critical debate paper” means that you must provide a critical evaluation of the issue under
investigation – not just “what you think” – thus, you should base your views around a central
argument and undertake appropriate reading and research to support both the “for” and “against”
positions for that argument.
• “Fullyreferenced” means that your analysis MUST be supported by an absolute minimum of SIX
references, THREE of which should be from academic journal papers and THREE from reputable,
trustworthy sources. Given the wide scope of marketing ethics, it is suggested that you focus on one
particular issue, for example one of the following: environment and sustainability; healthy eating and
obesity; marketing to children and vulnerable consumers; sex in advertising; shocking and offensive
advertising; gambling and advertising
Reflective statement (maximum 200 words)
At the end of your essay you should include a statement that reflects upon the way you went about
doing this piece of assessment and what you learnt from it, for example: • How did you assure the
trustworthiness of your source material, e.g. why are you confident about the reliability of the
sources and the credibility of the authors you have cited in your work? • What did you learn about
yourself while doing this exercise? • How could you use the learning from this exercise in your future
Allocation of marks – Task Allocated mark Critical writing skills: Evidence of critical writing skills and
ability to articulate a clear central argument. 50% Referencing: Quality (i.e. trustworthiness) of the
sources. Balanced range of sources (absolute minimum 6, including at least 3 academic journal
papers). Ability to use the Harvard referencing system correctly. 30% Personal statement: Quality of
personal statement, evidence of reflection and ability to learn from the task. 10% Presentation:
Professional formatting and presentation of the work. 10% 12 10. KINGSTON UNIVERSITY M
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