In the Little Seagull handbook (by: Bullock, Brady, Weinberg) please locate the introduction of your text. Read closely pp xii (How Do You Read Stories?)-xxvi. Pay special attention to the section on ‘Motifs.”

After you read, please provide three examples of how a motif might appear in a short story, movie, or song.[supanova_question]

Instructions: Step 1:Strategy Selection, Implementation and Evaluation; Research In completing the report, you will use the chapters in the eBook as a guide and perform research on the same company as in Projects 1 and 2, answer the required elements bel

Instructions: Step 1:Strategy Selection, Implementation and Evaluation; Research In completing the report, you will use the chapters in the eBook as a guide and perform research on the same company as in Projects 1 and 2, answer the required elements bel.

Strategy Selection, Implementation and Evaluation
Step 1: Research 
In completing the report, you will use the chapters in the eBook as a guide and perform research on the same company as in Projects 1 and 2, answer the required elements below in narrative form following the steps. 
Library Resources
You will be using scholarly material and Mergent Online to research privately held and publicly owned companies. On the main navigation bar in the classroom select, Resources and then select Library. Select Databases by Title (A – Z). Select M from the alphabet list, and then select Mergent Online. 

Step 2: Specific Company for All Three Projects 
For this project, each student in this course has been specifically assigned by your instructor to write an independent report on one focal company. The assigned company must be used for all three projects in this course. You are not allowed to write the reports on any other company different from the company specifically assigned by your instructor. Students who fail to use the specifically assigned companies from the list or use an unapproved company will receive a zero for the project. 
The companies that your instructor has assigned to each of you are listed in List of Companies.

Step 3: Preparation for the Project
Before you begin writing the report, you will read the following requirements that will help you meet the writing and APA requirements. 
• You will be doing an analysis on the selected company. When doing an analysis you are not merely making statements that may be cited. Instead, you will be supporting the statements made. “Support” is the process of explaining, discussing and analyzing “why” and “how,” which is a higher level critical analytical skill that is required for this class. Support is needed to do well on this project.
• Read the grading rubric for the project. Use the grading rubric while writing the report to ensure all requirements are met that will lead to the highest possible grade.

Step 4: How to Set Up the Project 
Create a double-spaced, 12 point font Word or Rich Text Format (RTF) document. The final product cannot be longer than 16 pages in length, excluding the title page and reference page. Those items identified in the implementation and action plans should appear under the appropriate heading in the paper. Do no use an Appendix. 
Follow the following format using these topics as headings: 
• Title page with title, your name, the course, the instructor’s name;
• Introduction
• Alternative strategy generation
• Strategy and prioritization selection
• Action plan for implementation
• Evaluative plan
• Conclusion
• Reference page

Step 5: Introduction 
Create an introductory paragraph. The Introduction should clearly and concisely convey the main points of the project’s requirements. Review the following website to learn how to write an introductory paragraph: 

Step 6: Develop, Select, Implement, and Evaluate the Project 
• Generate a pool of strategies;
• Prioritize strategies;
• Explain how to select the best strategy (or strategies);
• Recommend specific optimal strategies and long-term objectives;
• Recommend procedures for strategy implementation, review and evaluation;
• Use frameworks and tools discussed throughout the course.
• Support the reasoning and conclusions made. 

Step 7: Conclusion 
Create a concluding paragraph. The Conclusion is intended to emphasize the purpose/significance of the analysis, emphasize the significance/consequence of findings, and indicate the wider applications that are derived from the main points of the project’s requirements. Review the following website to learn how to write a concluding paragraph: 

Step 8: Guide on Strategy Recommendations 
Identify strategy recommendations using the following format for the formulation of strategies. 
• View Strategy Content Guidelines.
• Goal (The desired outcomes to be achieved)
• Objective (Measurable milestone toward accomplishing the Goal)
• Strategy (The approach used to achieve the Goal)
• Tactic (A specific activity undertaken to implement the Strategy)
• Review this resource to differentiate between strategic planning and operational planning: strategy versus tactics 

Step 9: Required Elements for the Report 
Under the appropriate heading listed above, include the following: 
• Alternative Strategies
o Generate a minimum of three possible alternative strategies for the company;
o Identify and discuss cultural factors that should be considered in analyzing and choosing among the alternative strategies;
o Prioritize and explain the selection of alternative strategiess
• Recommendation
o Recommend the best one or two strategies among the alternative strategies and explain why these strategies are the best; 
• Strategy Implementation
o Discuss who, what and how to implement the selected strategy (or strategies)
• Strategy Evaluation
o Discuss the appropriate evaluative measures (including who, what, when and how)
o Discuss the corrective action plans (including who, what, when and how) 
Step 10: Submit the Report in the Assignment Folder 
Submitting the project to the Assignment Folder is considered the student’s final product and therefore ready for grading by the instructor. It is incumbent upon the student to verify the project is the correct submission. No exceptions will be considered by the instructor. 
Report Requirements to Follow 
In writing the report: 
• Type double-spaced with one inch margins throughout
• Use the grading rubric while completing the project to ensure all requirements are met that will lead to the highest possible grade.
• Third person writing is required. Third person means that there are no words such as “I, me, my, we, or us” (first person writing), nor is there use of “you or your” (second person writing).
• Contractions are not used in business writing, so do not use them. 
• No direct quotes except for mission statement and vision statement. For all other source material used in the analysis, you will not use direct quotation marks but will instead paraphrase. What this means is that you will put the ideas of an author or article into your own words rather than lifting directly from a source document. You may not use more than four consecutive words from a source document, as doing so would require direct quotation marks. Changing words from a passage does not exclude the passage from having quotation marks. 
• Use in-text citations and provide a reference list that contains the reference associated with each in-text citation.
• You may not use books in completing this project.
• Provide the page or paragraph number in every in-text citation presented.

Strategy Content 
Please express as Goal, Objective, Strategy and Tactics, all described below:
• Goal (A desired, attainable outcome to be achieved)
Goal Outcome Examples: Attainment of a specific sales revenue level, industry or market position, financial position, productivity level, staffing characteristics, product and branding issues, etc.
• Objective (A specific, measurable performance metric or milestone to be met towards accomplishing the Goal)
Objectives Metrics & Milestones Examples: Percentage of sales revenue growth, Percentage cost reduction, Debt-to-Equity Ratio, Net working Capital, Return on Net Assets, Market Share, Web store Customer Acquisition Rate, No. of Veterans Employed, etc.
• Strategy (The approach that will be used to achieve the Goal)
Strategy Approaches: Cost reduction strategy, pricing change strategy, a debt reduction strategy , a specific advertising strategy – like e-mail marketing or social media marketing to a specific target market.
• Tactic (A specific activity undertaken to implement the Strategy)
Examples of Tactics: changing to a specific supplier, a specific change to brand or branding, introducing a new product or service, a specific advertising e-mail marketing or social media campaign, purchase of specific equipment, a change in inventory level or product mix.

Suggested Strategy Format
Goal #1 Attain a Gross Sales Revenue of $10.5 Million within 14 months 
Objective 1.1 Increase Web Store Sales Revenue by 2% in current fiscal year.
Strategy 1.1.1 Increase Brand Awareness for Product Line A using keyword marketing.
Tactic Purchase targeted keywords of (keyword, keyword, …) on Google Ad Words.
Tactic Purchase targeted keywords of (keyword, keyword, …)) on Face Book.
Strategy 1.1.2 Institute a pricing realignment across brands to compete more favorably.
Tactic Institute a -5% price reduction for Product Line A sold online.

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Summative assessment in the Legal Communication

Motifs Summative assessment in the Legal Communication.

Your final summative assessment in the Legal Communication and Writing module (the ‘Module’) comprises of two parts:

·         A final piece of work (or ‘POW’) (1,000 words or equivalent – see Appendix 1):  The POW can take one of a variety of different forms (for example, a blog, an essay, the answer to a problem question, a response to a government consultation, a piece of legal design, a case note, a book review, a song, a dance, a performance piece – see Appendix 1 for further details). The POW can also be on any legal topic (something you have studied or something you have not studied). You might write a blog about Brexit, or do a piece of design explaining overreaching aimed at law students, or a video for the public on whether a nuisance is actionable (and so on).


The purpose of this assessment brief is to give you detailed information about the assessment, explaining what you are required to do.

Learning Outcomes

The POW is designed to ensure that you meet the following learning outcomes:

1.      Identify the needs of different audiences when using varying media within legal communication and writing.

Assessed by your reflective account

2.      Select and use appropriate techniques for planning and producing a form of legal communication and writing.

Assessed by your POW

3.      Construct a piece of work that communicates in a manner that is effective for the chosen form of legal communication and writing.

Assessed by your POW

4.      Reflect upon their learning and development as a legal writer that demonstrates an ability to act on feedback.

Assessed by your reflective account


We produce learning outcomes as a marker of the minimum you should be able to demonstrate on completion of a module. These learning outcomes link to the assessment criteria that the team will use to mark your work, (these are explained further below).

The learning outcomes will be explained in lectures/seminars to you and you will have the opportunity to ask questions about them. However, note that for the purposes of the POW, they can be broken down further, so that you will be required to show across the combination of your two assessment pieces:

·         that you have undertaken independent research on a topic,

·         that you can critically analyse the results of your research, which means you can weigh up and decide between different points of view and reach a conclusion that can then be conveyed as the ‘message’ for your POW,

·         that the message or story conveyed by your POW is clear and distinct that is suitable for the audience that it was intended for,

·         that you have made informed design choices for the composition of your POW,


·         that within both the POW and reflective account, your work is presented in a clear and structured way with (if relevant) good use of the English language,

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Market and Strategies of Juice Bar using “imperfect produce”

Market and Strategies of Juice Bar using “imperfect produce”.

Market and Strategies of Juice Bar using “imperfect produce”

This section of the essay to accompany other aspects of a predefines business. It is to be modeled off of a juicing business (whole food juice, like celery, beet, carrot), names Roots. Roots accept “imperfect produce” from the Imperfect Produce company because the imperfections in the vegetables/ fruits don’t matter once it is juiced. This is our company summary: Roots is a fresh juice bar concept that is dedicated to serving the San Diego Community. Created by a group of dietitians, Roots’ goal is to promote healthy living through natural, raw ingredients. Roots utilize the power of super roots, such as turmeric, ginger, fennel, beets, and carrots that actively promote a balanced lifestyle. Each juice is curated for a special purpose that satisfies your every need. Some of the products we offer, aid in immunity, digestion, detox or just your daily multivitamin. All of the ingredients used by Roots are formulated by evidence-based research that target mechanism in the body to repair and prevent. We live in a fast-paced society that encourages eating convenient highly processed foods. Roots provide a solution and service by bringing high-quality nutritious products that are not only delicious but most importantly convenient for everybody. Our mission is to heal and empower our community through nutrient-dense organic super juices. The Market  Market size & trends  Discuss industry and market in terms of size, trends, and competing organizations.  Describe target market and discuss reason for choice (see description below) Target market is: Encinitas, California and we are aiming for the stay-at-home moms of the young and wealthy community that resides there. It is a health-conscious neighborhood who would appreciate the use of imperfect produce as it is more sustainable and reduces waste.  Provide at least two figures (chart, table, and/or graph).  Use a minimum of five relevant references.  Competitive analysis  Present a competitive analysis table comparing at least four other businesses.  Include a SWOT analysis for at least two major competitors.  Describe why you have the competitive advantage.  Marketing Strategy  Present an innovative marketing strategy.  Include a description of web and community presence, incorporation of social media or other advertising outlets and defends impact on business growth.  Describe the role of at least one emerging technology as a feature of business operation. Goals, Risks & Strategies  Include two short-term goals with analysis of two potential barriers and mitigation.  Include two long-term goals with analysis of two potential short-term barriers and two long-term barriers and mitigation.

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