Mobile Phone and Maxis admission college essay help Foreign Languages homework help

For instance, the nature of business, major shareholders, performance over time, financial highlight over long period, recent corporate issue, position in the industry, size of company, logo and slogan of company, board of directors, location, social responsibilities, mission and vision, competitor analysis, achievement of business and so on. 1. Background of Maxis 1. 1 Performance over time

Maxis Berhad is a Malaysian public listed company and running the cellular operator business and some other business, it’s headquartered at Kuala Lumpur of Malaysia. The company was started in the year 1993, after the almost 20 years, Maxis became the biggest company in this country. The users of Maxis spread in everywhere of Malaysia and it uses the dialing prefix identifier of “012”, “017” and “0142”. The company‘s mobile services are provided over the 900 & 1800 MHz GSM band and as July 2005, the 2100 MHz UMTS band.

The company has total subscribers at 63. 71 million as of December 2010 and the company primarily operates across Asia-pacific. Besides, recently, there are several high profile celebrities who have signed on as spokespersons for Maxis, including big names such as Siti Nurhaliza, all the Akademi Fantasia’s stars, along with many other local celebrities. 1. 2 The nature of business Firstly, now Maxis is providing many types of mobile communication products and services.

They offer prepaid variety of call plans, monthly subscriptions plans, the  International Roaming, MMS, WAP  (over both GSM and GPRS), residential fixed Line services, broadband Internet plans, and 3G services to both prepaid and postpaid subscription customers. Secondly, for business customers, Maxis offer VSAT services (satellite based communications) and BlackBerry based mobile services besides regular services. This company is also providing an online Music store for its customers to download multimedia content.

Furthermore, Maxis most popular service is its prepaid brand— Hotlink, which currently serves over 8 million customers in Malaysia(the total number of Malaysian population was approximate 28millionin 2010). Currently Maxis heavily promoting a new IDD 132 service, which offers cheaper calling rates mobile & landlines in selected countries, at a rate of 20 sen per minute, at certain times such as after 9 pm for many subscribers, even cheaper than a local call. 1. 3 Recent corporate issues Firstly, in 2002, Maxis merged a competitive mobile service provider, Timecel, from TimedotCom Berhad.

Prior to the purchase, Maxis offered phone numbers beginning with 012, and TimeCell 017. Now, subscribers can choose between the two. Secondly, on April 27, 2007, an offer was made to buy out Maxis and the company in preparation for expansions into the Indonesian and Indian markets. The deal was offered by Ananda Krishnan, who pledged Maxis RM17. 46 billion in exchange for all remaining shares of the company. The offer is to be formally made by Usaha Tegas, a company owned by Krishnan, on May 3, 2007, while the Kuala Lumpur Stock Exchange suspends trading of the company’s shares until May 3.

Our challenge is to answer successfully the question “how human can the technology become? ” We have four words to describe the spirit of Maxis, the things that should come across in every single thing that we do, for customers and for everyone who works together in the company. By focusing on just four words we define ourselves. This is what Maxis stands for. We aim to keep everything we do as simple as possible. For example, customers understand what it is we are telling them because we do it in a way that is straightforward and easy to understand. We make things simple for everyone, including ourselves.

Keeping things simple also means that everything we say is said in a clear direct tone of voice that is friendly and human. Trust is crucial in every successful relationship and this is true between customers and Maxis, just as it is true between the company and its employees. All good relationships are built on trust which inspires confidence, and, assurance, conviction and reliance. To be trustworthy is a way of life. Creativity defines us and therefore differentiates us from our competition. It inspires not only our communication style, but also how we answer the phone, design our stores, and deal with challenges.

Creative runs through everything we do and everything we say, it’s in our DNA. To lead people into new territories we have to be brave. We have the courage to try new things, to take the occasional calculated risk, to go where our competitors have not been. It ensures that we stay at the forefront and that our customers benefit from new and better ways of doing things. It means doing the right thing, rather than the easy thing. It means having the courage of our convictions. Brave is the quality of a true leader. 2. 3 Social responsibility of Maxis Maxis recognizes that good corporate responsibility (“CR”) practices create long-term value for our shareholders and other stakeholders.

Maxis most popular service is its prepaid brand Hotlink, which currently serves over 8 million customers in Malaysia. They are currently massively promoting a new IDD 132 service, which offers discounted calls to landlines in selected countries, at a rate of 20 sen (roughly 6 US cents) per minute which is, at certain times for many subscribers, even cheaper than a local call. Famous services offered by Maxis Hotlink are their Activ10 service and their Maxis Super Savers schemes.

Activ10 allows its users to register 10 numbers to enjoy flat rate charge whenever they call or text these numbers. In addition, Maxis Communications is proud to declare that their product Maxis Broadband as the most competitive in the market, because it is considered to be a reliable internet service provider by a great number of Malaysians. One of the main reasons why this is such is because Maxis is known to offer extensive coverage to all regions of the country. Maxis were awarded a 3G licence at the end of April 2003 by the Malaysian Communication and Multimedia Commission.

The company started construction of a pilot 3G network in June 2003 and in April 2004 began an eight-month 3G trial (including video streaming, videophones, multimedia messaging and location based services). Maxis 3G now covers 80% of Malaysian populations. Moreover, Maxis is among the world’s first to use HSDPA for 3G to deliver residential broadband services. * Maturity Stage At maturity, the strong growth in sales diminishes. Competition may appear with similar products. The primary objective at this point is to market share while maximizing profit. Maxis Broadband is gaining momentum.

Maxis had leading share of net additions in the quarter for wireless broadband amongst three major mobile operators at 53%, backed by strong network coverage, increased capacity, more points of sale and new packages. Maxis’ modernised network was rated as the fastest in the Klang Valley by a reputable local publication, and it was the first to deploy the high speed HSPA technology in the 900MHz band to improve in-building.