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Microblogging Project Case Study

Table of Contents Overview Current Trends Creating an Account Benefit for the Company Overview An example of a business blog page, offering a variety of media options, headlines, and information. The concept of a blog is a unique but effective communication in the modern digital world, allowing any individual or organization to run a publicly accessible web page with updated information and the latest news. Content on a blog can include everything ranging from text to pictures and videos. A blog and a website for business are often used interchangeably, but while a web page is static and not updated often, a blog receives common and quick updates with relevant information and content. Blogging is a personal online space which allows to write and publish various posts with a large variety of content and some user interaction. Often, blogs are based on certain dedicated platforms such as WordPress or Tumblr. Blogging consists of regularly writing and updating the blog page, providing meaningful and comprehensive information to the readers. An example of a Twitter page for a business, with short announcements and relevant hyperlinks to additional information Meanwhile, microblogging is a relatively recent trend which emerged with the popularity of massive social networking platforms such as Twitter and Facebook. Microblogging combines blogging with instant messaging by sharing snippets of information in short texts usually no longer than 140 characters (the limit for Tweets for example). The posts can also include various forms of content such as pictures or videos, or a hyperlink to a longer article on the topic, but the multimedia are slightly more limited than on a traditional blog. Microblogging has become central in the smartphone era because short posts and the platforms which support these are inherently mobile friendly. Furthermore, in the digital age of significant information overload, it is important to convey the message concisely and directly to the end users, making microblogging effective for mass communication. Current Trends The current trend of blogging and microblogging for business is popular as it is an effective but low-cost marketing tactic which can provide a company with online visibility as well as establish a direct communication link with consumers. It is important to understand that the online environment is interconnected. Therefore, effective blogging and microblogging can drive traffic to the company website as well as physical stores, converting traffic into potential business opportunities. Online name recognition is worth more than most television advertisements since the majority of people spend a lot of time on the Internet, reading blogs and scrolling through newsfeeds of microblogging platforms. It helps to promote brand awareness and grow a business network and client base. WordPress, Tumblr, and SquareSpace remain the biggest blogging platforms, with both free and paid features with each having unique offerings for page creation and marketing for businesses. Meanwhile, Twitter and Facebook remain the leading microblogging social networks, with most choosing to maintain a Facebook page with up-to-date information and Twitter for short communication and notifications for consumers. Instagram can also be considered a microblogging platform by focusing on the visual aspect, while also allowing to share short posts or news with followers. Creating an Account This section will take one through the steps necessary to create a business profile on the most popular microblogging platform Twitter. Additionally the following video demonstrates these steps visually: Go to and select to create a profile. It will ask to enter a full name, email, and create a password. One should use a real name and email; everything is customizable later. Afterward, click sign-up and one can begin using the page. Twitter will ask to verify one’s email through a clickable link to unlock the full set of features. Then, Twitter will ask to create a handle, which is represented by @ followed by a unique username. It is a handle which can be used to tag the page and will be present in the URL of the microblog. Therefore, it should be a shortened name or abbreviation of the business, so it can be easily recognized. Once the page is created, one has the option of adding a small profile picture, a large header image, and a short 160-character bio. These should be edited to reflect the business page one is trying to set up. For example, the header image can be something that captures attention but represents the business well, while the profile picture can be of the business logo. The bio can be a short description or contact information, including a link to the company website or Facebook page. Afterward, in settings, one can change the name of the Twitter page (differs from the handle) to the full name of the business. Sending the first message is simple, enter the text in the text box on the profile page and click “tweet.” It must stay within a 280-character limit. However, the first message must be the first opportunity to introduce the business to the platform, remaining short and relevant. Using hashtags through # symbol makes the tweet searchable and it appears in the news feed under that hashtag. Afterward, it is encouraged to find followers by using business tools which Twitter offers as well as following businesses and contractors in the area of operations. Benefit for the Company Central Mortar is a company which works in a very specialized sector and its commercial cement products do not have the marketing appeal that one might consider in traditional social media advertising. However, the key to blogging and microblogging is providing interesting, relevant, and up-to-date information about the organization’s products and services. Blogging provides an opportunity to present Central Mortar’s business to potential clients. The company has significant experience, technical expertise, and a wide variety of cement products used in all types of buildings. However, very few customers will take the time to research the company and read any technical literature the company may publish. The consumer wants immediate access to information presented in an appealing manner which proves the technical expertise and industry leadership that Central Mortar offers. This coincides with the company strategy of selling to smaller dealers and individual consumers since a blog is an excellent opportunity to showcase the products, end-results, and customer satisfaction. Meanwhile, microblogging is the tool which can be used to keep the followers and clientele engaged along with syndicating and promoting the primary blog. Often, people subscribe to businesses for the content without originally deciding to purchase the products. However, with carefully crafted marketing, microblogging can be used to interact with interested customers, announce sales, hold contests, and simply share interesting facts about business operations. A marketing mix of products along with initiatives such as environmentally friendly materials and sustainable methods that Central Mortar seeks to offer can be beneficial to generating traffic and orders. Microblogging also allows for direct consumer contact, allowing to answer frequent questions or receive feedback for the improvement of the company. There are many potential benefits to microblogging for Central Mortar, including indirect outcomes such as the ability to test-run large advertisement campaigns on a smaller scale or receive opinions about an innovative or consumer-oriented product that the company may choose to sell. Opportunities are limitless, it is important to simply learn the basics of blogging and social media marketing while understanding the popular market and consumer trends. Get your 100% original paper on any topic done in as little as 3 hours Learn More

MDC Two Famous Historical Figures Edward Albee & Harold Pinter Essay

MDC Two Famous Historical Figures Edward Albee & Harold Pinter Essay.

I’m working on a english project and need a sample draft to help me understand better.

Write a comparison-contrast essay discussing the differences between the two famous historical figures. Focus on specific similarities and differences. Feel free to use specific examples from different spheres of influences, like music, film or literature, but be sure that they are analogous. Some things you might want to think about:

What are the backgrounds of the individuals?
Where are they from?
Discuss their achievements and accolades.
What is the public perception of these people

MDC Two Famous Historical Figures Edward Albee & Harold Pinter Essay

Accumulated and continuous physical activity

order essay cheap Accumulated and continuous physical activity. Accumulated and Continuous Physical Activity, Which is better for you? Introduction Physical activity (PA) is becoming increasingly important to our health and the effects it can have on our daily lives, yet most adults report not to be physically active (MMWR, 2005). The sedentary lifestyle being led by the public is having a detrimental effect on general health. The decline in PA over the years could be due to modern technology such as cars and computers (Haskell et al, 2007) which stops people from doing the simplest of things such as walking to the shops. Inactivity can cause major health problems and increases the risk of chronic illness such as cardiovascular disease (Booth et al, 2000) it leads to obesity, hypertension, thromboemlic stroke, type 2 diabetes, cancer (Kesaniemi, et al, 2001) and psychological impairments such as stress and depression. Even with these heightened risks people are still not changing their lifestyles, in 2005 23.7% of the American population were reported as undertaking no leisure time activity (MMWR, 2005). PA is beneficial to health having positive effects on cardiovascular and musculoskeletal systems and brings improvements in the metabolic and immune systems (Vuori, 1998). Prior to the 1990s it was strongly believed that the way to improve health and fitness was to do 15-60mins of continuous moderate-vigorous exercise up to 3-5 days a week (Hardman, 1999). The problem with this amount and intensity of exercise is people are less likely to adhere to it and in essence end up doing none at all (Osei-tutuAccumulated and continuous physical activity

BUSS 10012 Middle East College Role of Core Life Skills Discussion

BUSS 10012 Middle East College Role of Core Life Skills Discussion.

I’m working on a article writing report and need support to help me study.

Assignment ObjectiveThe objective of this assignment is to understand one’s own strengths and capabilities and use them to develop better relationships professionally and personally. The assignment also provides opportunities to introspect on situations requiring creative and critical thinking, show empathy and to deal with stressful times.The following LOs are achieved by the student by completing the assignment successfully1. Practice creative thinking and empathy, and cope with stress and emotions (LO3)2. Develop interpersonal relationship and self-awareness building skills (LO4)
BUSS 10012 Middle East College Role of Core Life Skills Discussion

Describe in 500 words the disaster recovery plan and who is responsible at your place of employment.

Describe in 500 words the disaster recovery plan and who is responsible at your place of employment.. Help me study for my Computer Science class. I’m stuck and don’t understand.

Describe in 500 words the disaster recovery plan and who is responsible at your place of employment. Consider the critical business functions and your recovery point objectives and recovery time objectives.
Use at least three sources. Include at least 3 quotes from your sources enclosed in quotation marks and cited in-line by reference to your reference list. Example: “words you copied” (citation) These quotes should be one full sentence not altered or paraphrased. Cite your sources using APA format.
Copying without attribution or the use of spinbot or other word substitution software will result in a grade of 0.
Write in essay format not in bulleted, numbered or other list format.
Do not use attachments as a submission.
Reply to two classmates’ posting in a paragraph of at least five sentences by asking questions, reflecting on your own experience, challenging assumptions, pointing out something new you learned, offering suggestions. These peer responses are not ‘attaboys’. You should make your initial post by Thursday evening so your classmates have an opportunity to respond before midnight when all three posts are due.
It is important that you use your own words, that you cite your sources, that you comply with the instructions regarding length of your post and that you reply to two classmates in a substantive way (not ‘nice post’ or the like). Your goal is to help your colleagues write better. Do not use spinbot or other word replacement software. It usually results in nonsense and is not a good way to learn anything. . I will not spend a lot of my time trying to decipher nonsense. Proof read your work or have it edited. Find something interesting and/or relevant to your work to write about. Please do not submit attachments unless requested.

OverviewFailover is the process of maintaining uptime for your database. It can be automatic or manually triggered. The enterprise must calculate how much downtime it can tolerate and plan to have less than that. This is sometimes called high availability. The enterprise must also plan for how to handle the loss of a database server. How does it recover? How quickly? What are the sources of failure? How much complexity can your enterprise manage? Will you rely on backup, mirroring, or clustering? Will you use an internal database solution or a third party application?
Required ReadingsSample IBM data disaster recovery plan discussion
Required Videos ClusteringDisaster Recovery and Global SitesHow to Write an IT Disaster Recovery PlanThe Difference Between Business Continuity and Disaster Recovery

Describe in 500 words the disaster recovery plan and who is responsible at your place of employment.