Micha Cardenas’ Guest Presentation summary.
Please submit a written summary of Micha Cardenas’ Guest Presentation.REMINDER: Assignments are accepted as inline text entry only. Do not link to external documents. Paste your response into the assignment window. Your response should illustrate your understanding of the talk. The assignment should identify the key argument/ideas and summarize key points. Refrain from extensive introductions or preambles, just get right into the key ideas.Please use paragraph format, and spell-check—no bullet points. Keep a copy for yourself on your computer or storage device in the event that the submitted assignment is lost or destroyed. Responses will be assessed based upon the quality and specificity of your summary as well as attention to key ideas from the reading. Go to: webcast.ucsc.edu U: film-80v-1 P: Pok3monLength: 300 words
Table of Contents Blonde Roasted Light Coffee A Price Premium Coffee Shop Starbucks’ growth strategy in India Happy employees at Starbucks actually lead to greater sales Works Cited Blonde Roasted Light Coffee For many years, Starbucks spent its time brewing black coffee to its consumers. The company promoted dark roasted coffee with rich and highly caffeinated taste than other coffee varieties found in retail stores, which consumers had become accustomed. The company has been promoting black coffee for many years, but a significant number of “coffee consumers (nearly 40 percent) insisted that they preferred lightly roasted coffee” (Satran 1). Starbucks noted that most of these coffee consumers were coffee connoisseurs who had experiences with coffee for many years. This implies that this segment of coffee consumers consisted of opinion leaders, who could possibly influence other coffee consumers. They also held the view that dark roasted coffee lost its flavor during roasting (Satran 1). The company hoped that by introducing its Blonde Roast, it would gain a significant market share with a potential of over one billion USD in revenues (Satran 1). When Starbucks introduced the Blonde Roast coffee, it was targeting a segment of coffee consumers who did not prefer dark roasted coffee. Berfield noted that Starbucks executives believed that there were “more than 40 percent of coffee drinkers in the US, or some 54 million potential customers, who preferred a mild roast coffee” (Berfield 1). The company believed that this segment of coffee consumers did not prefer the original black roasted coffee of Starbucks. Obviously, this was a strategy to fight for the market share and increase competition for customers, who took their light roasted coffee at Dunkin’ Donuts and McDonald’s. Starbucks has promoted its new Blonde Roast coffee through various ways. First, the company encouraged coffee consumers to taste its Blonde Roast coffee by “offering free samples in several venues for a limited time” (Satran 1). This free offer consisted of the new Vanilla Blonde Roast coffee too. Second, Starbucks used social media, Facebook to promote its new brand. Get your 100% original paper on any topic done in as little as 3 hours Learn More It offered, a free “tall cups of Blonde and Vanilla Blonde coffee via a new Facebook app for the purchase of eGifts” (Satran 1). Customers had to sign up for the app and get an electronic coupon, which they would then redeem for a free cup of the new Blonde Coffee. Finally, the company opened strategic pop-up stores in “Boston, New York, Washington D.C., Philadelphia, Chicago, and Dallas that offered free cups of Blonde and Vanilla Blonde coffee, together with coupons for a dollar of packaged beans of the two varieties” (Satran 1). A Price Premium Coffee Shop Starbucks continues to dominate the retail coffee business with relatively premium prices yet its coffee products are almost like other coffee products from competitors. The company is a high-priced coffee retail outlet because it offers value, quality, and authority in the retail coffee market. Over the years, Starbucks has managed to differentiate itself from other coffee shops. Customers can easily note the differences in terms of coffee shop design, music, coffee machine, and Wi-Fi among others. The company uses latest technologies to promote its products and maintain premium prices (O’Farrell 1). The company started with black roasted coffee and positioned itself as the leader and authority in coffee retailing. This strategy has allowed Starbucks to charge its coffee at premium prices relative to competitors. On this note, when the company introduces a new coffee product at relatively higher prices, coffee consumers are willing to pay premium prices because they relate Starbucks coffee with quality and as the best coffee brand in the market. Starbucks believes in high value at slightly high prices. This makes consumers to believe that they receive quality products at Starbucks than at other coffee shops. The company maintains quality processes throughout its supply chain. Moreover, customer service has touted Starbucks as the best coffee shop. These realizations make Starbucks to maintain high prices. We will write a custom Essay on Starbucks specifically for you! Get your first paper with 15% OFF Learn More Finally, Starbucks uses a pricing strategy based on relative value. The company provides premium coffee products, as well as low-end coffee products. Although many customers would prefer low priced coffee products, the company believes that highly priced coffee products have distinct advantages in terms of quality relative to other products in the market. Starbucks’ growth strategy in India Coffee consumption in India has surged significantly. India is a part of the BRIC countries (Brazil, Russia, India, and China) with high growth potential for Starbucks (Loeb 1). This is a long-term growth strategy of Starbucks in emerging economies where it hopes to take the advantage of the huge growing middle class (Allison 1). However, Starbucks’ entry into India had its challenges. First, the company took into account the local taste of Indian coffee consumers. Starbucks had to localize its coffee to account for local tastes, which no Western brand has been able to escape” (Parameswran 1). For instance, when McDonald’s and Taco Bell entered India, they had to adapt some of their menus to account for the local market. In fact, they also adjusted prices downwards considerably. In addition, many coffee outlets in India also offer food items alongside coffee in order to draw traffic. On this note, the company has customized its coffee products, practices, and adjusted its prices to meet prevailing Indian market conditions and introduce some tea products (Allison 1). Starbuck did not face fierce competition in India as expected. In fact, long-term coffee retailers, such as Cafe Coffee Day and Costa Coffee, had to rethinking their strategies. However, these competitors believe that coffee market in India is huge and has high potential to grow. Starbuck had to improve on socialization and strategize the coffee shop as a meeting place. The company exploited its high quality products, excellent customer service, relaxed ambiance, and other competitive advantages to attract many coffee consumers. Indian culture is not about materialism or consumerism, which is common in the US and other western countries (Allison 1). Starbuck realized that it could not transform that culture. Hence, the company introduced lower prices as a “part of a long-term plan to operate stores beyond a handful of the major urban area” (Allison 1). This also gave the company an advantage to overcome high price fears among its potential customers. Happy employees at Starbucks actually lead to greater sales Since its inception, Starbucks management has focused on making its employees happy by paying higher wages than others have paid and providing benefits, which employees cannot find in other coffee shops or retail stores. This was a strategy of attracting well-educated employees, who could communicate the company’s passion for coffee to its customers (Hartley 29). Not sure if you can write a paper on Starbucks by yourself? We can help you for only $16.05 $11/page Learn More Starbucks has used this concept to create happy employees who love their jobs and would like to grow with the company as Jinlong Wang, the President of Starbucks, Asia-Pacific notes (Veach 1). In turn, these employees communicate the company’s passion for coffee through superior customer service. Hence, Starbucks has managed to keep loyal consumers who generate high volumes of sales. Works Cited Allison, Melissa. Starbucks brews following in India where tea is supreme. 2013. Web. Berfield, Susan. No Jokes, Please: Starbucks Says Blonde Is Catching On. 2013. Web. Hartley, Bob. Management Mistakes and Successes, 10th Ed. New York: Wiley, 2011. Print. Loeb, Walter. Starbucks: Global Coffee Giant Has New Growth Plans. 2013. Web. O’Farrell, Renee. Starbucks Pricing Strategy. Web. Parameswran, Prashanth. India is Starbucks’ cup of tea. 2011. Web. Satran, Joe. Free Starbucks Blonde Samples Aim To Sway Light-Roast Coffee Drinkers. 2013. Web. Veach, Emily. Good Brew: Happy Employees, Local Flair. 2012. Web.
Table of Contents Introduction The Bilingual Education Program Conclusion Works Cited Introduction The discovery of some oil reserve in the state of California gives the chance to confront a hot-button issue in California. The demand by the California Indian Council to have the Bilingual Education Programs brought back in exchange for access to the oil reserves located in the Indian reservations land is in order and quite timely indeed. As I will review later in this paper, the Indian culture has continuously been eroded, and it is almost becoming extinct. Language is a very significant means of ensuring that culture stream down to the next generation. The native Indians, therefore, have all the rights to demand for the preservation of their culture by trying to ensure that their language is preserved. In this paper, I purpose to show why there is a need for every person to rally behind the California Indian Council in fighting for the return of bilingual education programs. The Bilingual Education Program It is worth noting that since the oil reserve is in the Indian Reservations Lands thus a private property, the council has all the rights to make such demands. The state on its part cannot force its way into the land as that will be going against the constitution. The oil reserve volume in the private land has not been confirmed, but it is highly suspected that the amount available is enough to commission exploitation. Exploration of this huge oil reserve will be a huge relief to the U.S. in general as this will go a long way to alleviate the energy shortage that is often felt in the U.S. The offering of the Bilingual Education Programs in exchange for the exploration of oil reserves is a good idea and meant for the common good for all the Americans. In adopting this approach, I am likely to confront a number of legal issues, which will definitely be brought by this approach. The first reaction will likely come from the other minority groups that might feel secluded and discriminated against by this action. The other minority groups will likely view the Bilingual Education Programs as a preference treatment of some section of the public and to rectify that, they may in turn demand to be offered similar services. Get your 100% original paper on any topic done in as little as 3 hours Learn More In anticipation of such a move from the other minority groups, I will consider the reinstitution of the Bilingual Education Programs. I believe that all people should be treated equally, and therefore, I will put in more effort to ensure that all the minority groups enjoy the Bilingual Education Programs. The inclusion of all the minority tribes in the Bilingual Education Programs will be necessary to avoid sending a skewed image of policy making whereby policies are made to favor some minority groups. Therefore, the reinstitution of such a policy will not only cover the Native American Indians but all the minority groups. Setting the Bilingual Education policy to cover only the Native American Indians, as noted above, will appear skewed and will actually be a ground for the propagations of discrimination as there are other minority groups, which will likely benefit from the policy. To avoid such damning condemnation of propagating discrimination through skewed policies, all the minority groups will have to be included in the policy. This will raise the question of funding of the bilingual education programs. I believe that the proceedings which will be realized from the oil exploitation should be used to fund the Bilingual Educations Programs. It will not make much sense to let a culture get lost just because there is an issue with funding. The native Indians are citizens and as such the government has a responsibility to enhance their survival as well as their culture. Going by census carried out, it can be proven that the America Indians need to be assisted in sustain their culture. As at 2010, the American Indians made up only 1 percent of the total population of the U.S. The native languages have been eroded with time. The state of California has the highest populace of American Indians, and therefore, it should be on the forefront to stand by the American Indians. There are enough statistics showing that the native languages are dying out. A research carried out on America Indians, and Alaska Natives showed that: We will write a custom Essay on Linguistics in Educational Programs specifically for you! Get your first paper with 15% OFF Learn More Dozens of Indian languages are in danger of being forgotten and dying, unless more is done to make them a tool for everyday communication. Of the roughly 300 documented Indian languages, only 175 are still spoken today, and 70-percent of those are spoken only by a handful of Indians in their 70s, which increases the likelihood they will die. (NEA 2) According to the National Education Association (NEA) which gave the above statistics in 2006, the situation, in regard to the American Indian native language, is not very promising. The National Education Association (NEA) reported that there were concerted efforts by Native educators to ensure that the native languages are preserved and revived (NEA 3). It is therefore, in line that California should join hands with these people and help in the revitalization and preservation of the native Indian languages. The National Education Association (NEA) has claimed that the Bilingual Education Programs have not negative influence on the kids but instead the work positively towards developing children: Students at The Navajo Language School between the Meadows appear to be more comfortable in dealing with education in larger mainstream schools when they leave. Because they are comfortable with their own culture and know who they are, they’re capable of higher achievement levels. And their knowledge of the Navajo language seems to be a major contributing factor. (NEA 3) It is also worth noting that the reinstitution may not be an easy task to be carried out. Stiff opposition will be expected as it was just in 1998 that proposition 227 was passed (California 1) and overturning it may lead to some pertinent questions being raised as to whether the California education is meant for experimentation. The motive behind reinstitution of the bilingual education policy will raise eyebrows from the general public. However, it is worth noting that the proposition 277 has not done much good. As noted above, there are student who are well off with the Bilingual Education Programs. According to Barker, Noels and Hecth, the English only policy is creating linguistic complication among some students. This of course only applies to the minority language speakers. It has been argued that the English only movement has a negative effect on the people who do not speak English as their first language (Barker, Noels and Hecth 1). Not sure if you can write a paper on Linguistics in Educational Programs by yourself? We can help you for only $16.05 $11/page Learn More It should, however, be noted that the proposition 277 does not have to be completely overturned because in its status quo, it has some loopholes, which can be used to propagate the Bilingual Programs. The proposal allows for the waiver of its restrictions in some circumstances. As a matter of fact, the parent only needs to request for waivers, and their children will be enrolled in the Bilingual Education Programs. As a matter of fact, a number of schools in Orange County, California has been exercising the power of waivers; the most common of such schools is Santa Ana (Sacchetti 1). Therefore, it would be very hard for the American Indians to have their way into the Bilingual Education Programs without raising much alarm. The parents only need to request for waivers for their children after they have met some conditions. The experience of the Oakland Ebonics proposal is likely to resurface in such a scenario. To counter this, I will only need to show that the Oakland proposal was set in a situation which was completely different from the current situation in hand and hence its precedence cannot be used in the current situation. For instance, Ebonics unlike the American Indian language has many grammar similarities with the standards English. Actually, Ebonics is a modification of the American English. The Ebonics proposal failed in Oakland because the people for whom it was meant to help rejected it. This is in contrast to our current case because those whom the native language is meant to help have actually demanded for it (Rickford 1). Since some of the oil reserve extends to Arizona, this will present a hard nut to crack taking into consideration that proposal 203 of the state of Arizona does not have many loopholes as proposal 207. The two governors should sit down and discuss the way forward on this. Conclusion Bilingual Education Programs are good and can play a big role in helping students to excel in academics. The request by the California Indians Council should be allowed. The American Indians parents should be guarded on the loopholes available to make use of the Bilingual Education Programs. This will go a long way to preserve the culture of the Native American Indians. Works Cited Barker, Giles, Noels Duck, and Hecht Clement. “The English-only movement: a communication analysis of changing perceptions of language vitality.” Journal of Communication 51.1(2001): 3-37. Print. California. “Proposal 227.” English Language in Public Schools, n.d. Web. NEA. “American Indians/Alaska Natives.” Focus On, 2006. Web. Rickford, John. “What is Ebonics (African American vernacular English).” Linguistic Society of America, 2011. Web. Sacchetti, Maria. “Bilingual classes may get review.” AZ Bilingualed, 2003. Web.
Micha Cardenas’ Guest Presentation summary
Use of Porosity in Public Spaces
Use of Porosity in Public Spaces. Introduction The connection between the built and the unbuilt / between the “indoor” and the “outdoor”/ between the mass and the void is a very sensitive and debatable topic. The experience of a space can be severely affected by the ways its edges are treated, i.e. by controlling how a person enters/exits the space. Transitional experience plays a vital role in overall feel and experience of spaces. Different types of spaces require different types of treatments on their edge conditions. Porosity is one of the many guiding factors in designing a space, specially public places, which are the key strategic spaces in providing the area/city its character. Not only does careful design of such spaces increase the aesthetic quality of the place, but also plays a major role in increasing the standards of functionality, safety, quality and many such factors under which a city can be categorised. Porosity, is one spatial quality that can definitely benefit the public spaces, specially in places like Delhi, where the individual is getting isolated from the community in his efforts to cope up with the pace of life that the city has to offer. Also, with the increasing gap between the two extreme income groups of the city, the spaces, which are meant to be ‘public’, cater only to a certain section of the society, neglecting those which fail to fulfil the ‘entrant requirements’ . Apart from giving spaces back to all the sections of the society, increasing porosity in community spaces can also act as a measure against increasing crime rates in the city, as it opens up the space to a larger section of the society. Topic: Porosity in public spaces Research Question: How can porosity in public spaces be increased to enhance their utility for the society in general ? Public Spaces Public spaces are an inevitable component of human settlements. Parks, plazas, roads, beaches, etc are typically considered public spaces. They are the common ground for people to interact with others, share knowledge or goods, or carry out their daily rituals, be it daily routine or occasional festivities. By definition, they are spaces that should be accessible to all the members of the society, irrespective of their economic strength. It was stated that: Regarding the criterion of access, public space is a place which is open to all. This means its resources, the activities that take place in it, and information about it are available to everybody. Concerning the criterion of agency, public space is a place controlled by “public actors” (i.e., agents or agencies that act on behalf of a community, city, commonwealth or state) and used by “the public” (i.e., the people in general). As for interest, public space is a place which serves the public interest (i.e., its benefits are controlled and received by all members of the society) (Akkar, Z 2005). Of course, these definitions refer to an ideal public space, while the urban atmosphere is not entirely composed of rigidly public and private spaces; instead, it is an amalgamation of public and private spaces with different degrees of publicness. Accepting that the relation between public and private space is a continuum, it is possible to define public spaces as having various degrees of publicness. Regarding the dimensions of access, actor and interest, the extent of publicness will depend on three categories: the degree to which the public space and its resources, as well as the activities occurring in it and information about it, are available to all; the degree to which it is managed and controlled by public actors and used by the public; and the degree to which it serves the public interest. Life in public spaces, not only has a function in the society as a whole, but it is also a rich source of individual amusement, pleasure and play. One criticism of the prevailing socio-functional approach towards urban public space can be that the individual’s perspective is often disregarded. To what extent do city dwellers like to meet other urbanites in public places? Hardly any planner, architect or urban administrator seems to be interested in that question. Planners and city councils are eager to speak about public spaces as meeting places. They find it an attractive idea to conceive of public spaces as a unifying element where all sectors of the urban population meet. With the help of that image they can present their cities as communities, despite all the contrasts and differences. Most social scientists dealing with urban public space also tend to regard processes that take place in the public realm as a contribution to the social organization, as a fulfilment of societal needs. This top-down-view, however, neglects the daily user’s perspective. Do city dwellers wish to get together with all their co-urbanites? Everybody who has ever been in a city knows the answer: no, certainly not with everyone. On the other hand, it cannot be denied that at least some individuals derive great pleasure from being in public. Whether a space will function well depends on a range of aspects that include scale, use, safety and comfort, density and links. In many cases it is the individual’s experience of walking or dancing down a street, and the quality of environment, that is the most important element. Design then becomes about maximizing choice and trying to provide for different individuals’ goals. Problems with public spaces Despite the resurgence of interest in public spaces, urban design and planning litera- ture has frequently hinted at the diminishing “publicness” of public spaces in modern cities. Some researchers have pointed out the threat of recent privatization policies, and claimed that public spaces, traditionally open to all segments of the population, are increasingly being developed and managed by private agencies to produce profit for the private sector and serve the interests of particular sections of the population (Punter, J 1990). Others have commented on the high degree of control now maintained over access and use of public spaces through surveillance cameras and other measures intended to improve their security (Reeve, A 1996). Still others have argued that contemporary public spaces increasingly serve a “homogenous” public and promote “social filtering.” These open-access public spaces are precious because they enable city residents to move about and engage in recreation and face-to-face communication. But, because an open-access space is one everyone can enter, public spaces are classic sites for “tragedy,” to invoke Garrett Hardin’s famous metaphor for a commons (H, Garrrett 1968, cited Ellickson, R 1996) A space that all can enter, however, is a space that each is tempted to abuse. Societies therefore impose rules-of-the-road for public spaces. While these rules are increasingly articulated in legal codes, most begin as informal norms of public etiquette (Taylor, R 1984, cited Ellickson, R 1996). Rules of proper street behaviour are not an impediment to freedom, but a foundation of it (Ellickson, R 1996) Use of Porosity in Public Spaces
The Importance Of FDI In Pakistan
custom writing service Foreign Direct Investment or FDI happens when a home country decides to invest directly in a host country in order to benefit from the services provided to produce or market goods (Hill, 2009). FDI occurs when the investors are said to have the possession of the 10% interest or more than that in a foreign business venture (Feenstra 1998). A firm is regarded as a Multinational Enterprise or MNE when it successfully commences with the FDI. The importance of foreign direct investment (FDI) is well acknowledged in literature for both the developing and developed countries (Hill, 20009: Lal, 1975: Giroud, 2003). Over the period of last ten years foreign direct investment have shown twofold growth as rapidly as trade (Meyer, 2003). Developing countries require capital for the improvement of their industrial and economical sector whereas on the other hand developed countries are seeking to benefit from the high productivity factor on investing in developing countries, thus making FDI a process having joint impact on the development of both the industries .The process of liberalization of world economies in many industrially deprived countries has markedly increased the market competitiveness in terms of the inward flow of FDI. The enforcement of selective trade policies over foreign operations are designed to attract more foreign investors in the developing countries (Aqeel
Writer’s Choice. Paper details Please write the first draft according to my proposal and feedback from teachers on the proposal. Instructions contains the Guidelines you must follow to write your First Draft. It also contains the elements and sections your First Draft must contain; the elements and sections your First Draft must NOT contain; the order in which these elements and sections should appear; the order in which you should work on them (for maximum efficiency); instructions on how to include graphs, tables, etc. in your paper (place them in an Appendix); a few links where you can see papers that you can use as samples; and a set of instructions and links to videos on what a Literature Review is and what it is not. Please, read these Guidelines attentively and follow them for success. They are here to help you and make your work easier. You do not need to include the progress report.Writer’s Choice
Unit VIII Scholarly Activity You have just been hired as a consultant by the Department of Homeland Security to develop some potential ideas for technology to assist with homeland security. You have been tasked to think about problems that exist with communication and interoperability, and potential ways that technology can solve them. Be creative and think about ideas that may spark something substantial down the line. You must include the following: Relate the benefits of interoperability to terrorism response operations. What ideas do you have to improve interoperability and communication? To which sector of homeland security might your ideas apply? Would you expect your ideas to be easy to implement or impractical in reality?