Instructions – PLEASE READ THEM CAREFULLY
The Assignment must be submitted on Blackboard (WORD format only)
via allocated folder.
Assignments submitted through email will not be accepted.
Students are advised to make their work clear and well presented,
marks may be reduced for poor presentation. This includes filling
your information on the cover page.
Students must mention question number clearly in their answer.
Late submission will NOT be accepted.
Avoid plagiarism, the work should be in your own words, copying from
students or other resources without proper referencing will result
in ZERO marks. No exceptions.
All answered must be typed using Times New Roman (size 12,
double-spaced) font. No pictures containing text will be
accepted and will be considered plagiarism).
Submissions without this cover page will NOT be accepted.
2: A case study
the different issues related to environmental scanning, strategy
formulation, and strategy implementation in diversified
the contribution of functional, business, and corporate strategies
in the competitive advantage of the organization-CLO3.
between different types and levels of strategy and strategy
issues, results, and recommendations coherently, and effectively
regarding appropriate strategies for different situations-CLO6
carefully case No 8
from your textbook
Finding the Right Market Mix?)
and answer the
following questions: (1
mark each question)
Draw the SWOT matrix of the iRobot company.
What is the competitive strategy used by iRobot
Use the five forces of the M. Porter matrix to describe
the robot-based product industry.
Describe the different functional strategies of the
Describe the relationship of iRobot with its primary
Describe the core competency and the outsourcing
strategy of iRobot.
What kind of strategic alliance is used by iRobot? Why
does iRobot choose it?
What are the main challenges that iRobot faces?
Assess the competitive advantage of iRobot on its
Recommend solutions for iRobot to improve its
be accurate and brief when answering the questions.
are required to use the terminology used in your course.
the phrases from the text is not acceptable. You must use your own