Calvin Banks Jar. Professor Loran Condition English 225 6 December 2011 Media Representation of Rappers The Media represents a majority of rappers In a negative manner, the first things that come to mind when a person here’s the word “rapper” Is violence, guns, rape, sports cars, and sexual satisfaction.
For Example what Is the first thing that comes to mind when a person here’s the word “country singer” hardworking, patriotic, good morals, respecting women and having morals. That’s the problem!Most rappers are black people and the way the media portrays them causes people of others races to look at them in a negative manner. To carry on the country singer example, most people look at country singers in a positive manner. The rap music that blasts from the stereo causes stereotypes, maybe that where that word originated from. When a jury member enters the court room those stereotypes are embedded in there subconscious. They may sneak and watch the news or talk to people about the rapper their judging.The usual senior is the prosecutors play the rappers music and videos in court, the jurors hear the music and automatically deliberate a guilty verdict based off the rappers violent lyrics.
Most rappers have a vivid imagination hat should be taken into account but usually that is not the case. The Media caused the death of two famous rappers “Outpace Shaker” and Biggie Smalls” by sensationalistic a fall out between the two rappers. “Mr.. Shaker was a complex and sometimes contradictory figure, with a career featuring million-selling albums, gunshot wounds and run-ins with the police.He was an intelligent, vivid writer who had studied acting at the High School of Performing Arts in Baltimore; he was an accomplished rapper with a husky baritone and crisp enunciation. He was also a convicted sex offender, and the words “Thug Life” and “Outlaw” were tattooed on his DOD.
” “It’s really unfortunate that the violent perception that the world has of that young man may be exacerbated by the way he died: art Is being confused with real life,” Mr.. Shaker’s lawyer, Shawn S. Chapman, said yesterday In Los Angels. There was this wonderful, charming, bright, talented, funny person that no one Is going to get to know; they are Just going to know this other side. Hopefully, this will have some positive effect on people the gang members who are shooting each other. ” “Although some may say that Outpace laid down In the bed he made, It Is always unfortunate when someone with talent dies at such a young age, regardless of circumstances, hopefully the reaction to what has happened will dampen enthusiasm for violence among those who looked up to him, rather than promote it.
Media Portrayal of Stereo Types By driven The Media represents a majority of rappers in a negative manner, the first things that come to mind when a person here’s the word “rapper” is violence, guns, rape, sports cars, and sexual satisfaction. For Example what is the first thing that comes to mind when a person here’s the word “country singer” hardworking, patriotic, good rapper their Judging.The usual senior is the prosecutors play the rappers music and videos in court, the Jurors hear the music and automatically deliberate a guilty sometimes contradictory figure, with a career featuring million-selling albums, young man may be exacerbated by the way he died: art is being confused with real life,” Mr.. Shaker’s lawyer, Shawn S. Chapman, said yesterday in Los Angels. “There was this wonderful, charming, bright, talented, funny person that no one is going to positive effect on people the gang members who are shooting each other.
” “Although some may say that Outpace laid down in the bed he made, it is always
Qualitative research for target consumer
Qualitative research for target consumer.
Identify who the target consumer is for your brand (The brand you are working on for the brand audit project.) Conduct qualitative research with your target consumer to understand the brand imageand brand personality. If you are able to find enough people who fit into that target, great! If not, find as close to the target as possible. (Of course, in real life you would shoot for the actual target, but the limitations of our time and other resources make this necessary.) Talk to at least 10 people. To conduct good qualitative research, here are the steps: Identify and operationally define the appropriate people to talk to based on your learning objectives. –If you are looking for the target of a current brand, one criterion is usually that they purchase/participate/use that brand. We usually define usage based on frequency in a particular time frame (if you work on the brand, you probably have data about how often people tend to buy/use/participate…) –Sometimes the objective of the research warrants talking to non-users as well, to see if they have a different perspective on the brand. This can help identify opportunities and problems. –In the real world, this step would include creating a questionnaire/screener to get the right people without tipping off yoru objective. Sometimes people are influenced by things like wanting to participate in the research, wanting to please the interviewer, etc. so the screener should mask the objective. For this project, you don ‘t need to write a screener but I would like to see a set of bullet points that you think would be appropriate for a screener if you had the time and money to do this full-out. Find people who fit that definition –In the “real world” there are companies with databases, and they use phone or e-mail to reach people to screen them. Sometimes people are asked in-person. Design a qualitative interview based on your learning objectives. Things to keep in mind: –Be curious. Do not assume you know anything, ask them to elaborate, clarify using questions such as, “Tell me more about that.” Or “When you say ‘convenient’, what do you mean?” –Avoid leading questions – and use body language that is as neutral as possible. Being curious can help with this too. We are usually unaware when we are leading. –Notice when you think you might have led them, or if they seem to be answering with some other motivation. –Start by setting up the interview for success. Explain to them that whatever they think is what you want to know, there are no right or wrong answers, and that their honesty will be the most helpful thing. –The guide should be shaped like a funnel in terms of order – Ask the broadest questions first, such as category questions. End with the very specific questions, such as pointing out a particular word or color or feature and asking what they think of it. Conduct the interviews. Be curious. BE curious. Wonder what they think, what they mean.
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