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Each of these media companies has a variety of media holdings but may concentrate on one kind (books, movies, television, print) over another. Compare and contrast their holdings.

Does any company seem to have “cornered the market” in a given area? Time Warner: Television and Movies Disney: Movies, television, books Viacom: Television and Movies Fox NewsCorp: television, books, print, and movies The similarities of all these companies are that they all provide entertainment media to America.They are the primary source of entertainment today. They all own the majority of the most watched channels; Time Warner has holdings with Warner Brothers and HBO. Disney is its very own brand from television shows to big screen movies. Viacom has holdings with the major music television channels like BET and MTV and their affiliates. They also have holdings with Paramount Pictures. Now Fox NewsCorp has holdings in sports, film, and even print.

Fox is responsible for the media outlets like, STAR, FoxSports, and the New York Post.The major differences between these four companies are the market they are aiming to attract. Time Warner and Viacom are looking more to attract the younger generation; those ages 16 to 29. Disney primary target market is children from 3 to 12. Disney movies and shows are more geared toward this age group more than any other. For Fox NewsCorp, they have a different demographic they want to tap into, all of them. They have anything for every age and can appeal to a vast majority of the U.

S. I think that Fox NewsCorp has cornered the market better than any of the other media companies.I say this because they have covered every aspect of media and they target every age group. Fox NewsCorp has something for everyone. They have 20th century Fox Film holdings that produce every type of movie imaginable. Fox has FoxSports that attract the male viewers. They have the news channel that catches the attention of the adult target market and the FX Network is geared toward the young adult generation.

Their print holdings are widely read, New York Post and The Wall Street Journal. 2. These companies have penetrated almost every media market in one form or another.Would you consider their vast ownership a media monopoly? Why or why not? In the economic sense, a monopoly is where one enterprise or individual has control of the market. There is a lack of competition and viable substitute goods. I would not say that these companies are in a media monopoly because now-a-days there are so many other options on television. For instance, if a child does not like the Disney television shows or movies they can tune into Nickelodeon or Cartoon Network.

If one does not like Fox they can easily tune into ABC or Espn.We have to remember that because the digital age has become so advance, there are so many different options for everything that not one company can monopolize the media industry. 3. From the companies’ standpoints, what is the positive aspect of being so diversified? The positive aspect of being diversified is that these companies are attracting more than one type of target market. They have the advantage of being the go to place for certain things for more than person in a household. Also I am starting see more cultural diversification from these companies.There are now more Spanish and other language programs for the largely growing Hispanic community.

4. How does media monopoly impact the quality of the news or entertainment that readers, listeners and viewers get, and the variety of voices and opinions? I think the media monopoly impacts the quality of content positively. Media companies want their viewer numbers to increase as much as possible and in order to do that, they must put out good quality content or viewers will watch something else.So by wanting all of the viewers and readers tuning into their holdings, media companies have to put out the best quality of content. 5. How many of these companies own book companies? Two: Disney and Fox NewsCorp To answer the question who owns the media, I think the consumers own the media. I know that the media does have a great influence on our lives but these companies only put out what WE want to see, what WE enjoy because if they did not they would not get our support.