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McCain Foods Marketing Strategy

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In today’s highly competitive global market, no businesses should overlook marketing. There is so much in marketing that just getting attention of the prospective customers. Marketing covers a wide range of business strategies that include advertising, promotions, public relations, and sales. It is the process of “introducing and promoting the product or service into the market and encourages sales from the buying public” (Exforsys Inc.). Marketing can break or make the success of the organization because production and distribution depends largely on it. All of the business industries rely on market to get the products and services across to the consumers. However, the level of competitiveness in marketing depends on the type of industries. The most competitive industries in terms of marketing are the beverage and food industry. One of the most undeniably successful companies in terms of marketing is McCain Foods Limited, which has gone global and continues to expand its reach. Many business analysts agree that McCain Foods’ has a winning marketing strategy. McCain Foods’ Marketing Mix is the strategy that ensured the company success within the food industry. This paper will examine and evaluate how McCain Foods Limited achieved success through its Marketing Mix. In order to provide more conclusive discussion on the subject, this paper will also provide brief description of the company in order to provide background on how much the company has grown through it marketing mix marketing strategy and will also provide brief discussion on the fundamentals of marketing mix. Company Profile of McCain Foods McCain Foods Limited is world’s largest and leading manufacturer of French fries, frozen potato products and other oven-ready frozen food products. It is quite apparent that McCain Foods is effective in marketing. On the company’s official website, a good marketing statement welcomes visitors. It reads: McCain is dedicated to creating good food and a better life for our consumers, customers, employees, and the communities we work in, worldwide. Our goal is to consistently win with customers and consumers by making them smile. From a wide range of innovative food products that are better for you and fun to eat to sharing our expertise in sustainable agricultural practices with developing countries to reducing our environmental footprint, McCain is creating smiles around the world (McCain Foods Limited). The company was established in 1957 and is privately owned by four McCain brothers- Harrison, Wallace, Robert and Andrew, who all live in Florenceville, New Brunswick, Canada. According to Forbes, McCain Foods Limited is the second largest private company in Canada with over 20,000 employees and 55 production facilities in 12 countries across the world’s six continents (Forbes). The company’s operation is so massive that it processes one million pounds of potato products each hour and sells one-third of the world’s frozen french fries products in over 110 countries. Basics of Marketing Mix ‘Marketing mix’ is a general phrase used to describe the different kinds of choices organizations have to make in the whole process of bringing a product or service to market (Mind Tools Ltd). According to marketing resource editor Michelle Arevalo, marketing mix refers to the different tools a company uses to effectively promote its business in the marketplace. These are often separated into what is known as the four P’s of marketing: product, price, placement and promotion. The four Ps of marketing which are product, price, placement and promotion, is one way – probably the best-known way, according to Mind Tools Ltd, of defining the marketing mix, and was first expressed in 1960 by E J McCarthy. How did McCain Foods’ Employed Marketing Mix The Times 100 Business Case Study on McCain Foods Limited’s marketing mix provide good insight on the strength of McCain Foods in effectively employing marketing mix. Product In terms of products and product development, the Times 100 points out that the company’s philosophy supports the ‘calories in/calories out’ principle, which states that to maintain a healthy weight, calories consumed should not exceed calories used. This can be clearly seen and recognized in McCain Foods’ It’s All Good’ tagline which implies that McCain Foods’ product does not taste good, but also fits with healthy diets. McCain Foods have a wide range of food products that includes healthier options such as Oven Chips. As for quality assurance, McCain manages its own potato seed development. Accordingly, “after specially selecting the seeds, McCain works closely with around 300 farmers to ensure the potatoes are grown to a high standard and harvested at their peak. Only the best potatoes are chosen to make McCain chips and potato products.” (The Times 100, The Times Newspaper Limited) Price In terms of pricing, McCain Foods employs varied pricing strategies that are directed to adding value for money. This customer-center approached has been working quite effective. One of the strategies employed by the company is providing the consumers with extra perks. An example cited by the Times 100 is the: ‘extra-fill’ packs can give the customer up to 30% extra free. Accordingly, McCain Foods also “offer its products at a special promotional price using price-marked packs to encourage people to try the product.” (The Times 100, The Times Newspaper Limited) Place Place, does not refer to the location of the manufacturing facilities, nor does it describe the place of headquarter operations. In marketing context, particularly in marketing mix, place refers to the channels companies used to position its product in the market. According to the business case study, McCain Foods does not sell directly to its consumers but faithfully strategizes itself as a true business-to-business organization. McCain Foods’ products are placed to wholesalers and retailers such as supermarkets. The company considers these wholesalers and retailers are their point of sales. By being a B2B organization, McCain Foods does not use its own vehicles to distribute its products to the consumers. By going to wholesalers, McCain Foods’ products are also being marketing to other businesses such as restaurants. Promotion In advertising, McCain Foods Limited employs good use of rhetoric in product promotion to persuade people to patronize their products. Ethos, the use of emotions, is well employed in MCCain Foods’ It’s All Good tagline. McCain is strongly committed in not advertising to children under 12 years old. In terms of the product labeling, the company ensures that “the retail labeling on its products carries clear information on levels of fat, saturated fat, salt and sugar to help shoppers choose healthier options. Its labeling is in line with the Food Standards Agency (FSA) traffic light scheme and the food industry’s Guideline Daily Amounts” (The Times 100, The Times Newspaper Limited). As can be seen in the brief examination on McCain Foods’ effective use of marketing mix, it can be clearly concluded that indeed the company’s success is its reliance to the effective combination of all four parts of the Marketing Mix. McCain’s strategic placement which offers savings, through major wholesalers and retailers as point-of-sales, benefits the company as whole. In terms of marketing, when pricing, promotion and products are customer-focused, it can be said, as McCain Foods have proven, customers will provide patronage.
Need assistance on stream morphology lab report..

I’ve completed the lab exercise but do not know how to translate into lab report.Background paragraph: Provide background on the lab topic, explaining the key concepts covered in the lab and defining (in your own words) important terms relating to the lab. Explain why the lab topic is important to scientists. Using APA format, cite at least two outside credible sources (sources other than textbook or lab manual) in your statement. Your background paragraph should be 5-7 original, substantive sentences long.Hypotheses paragraph: State your hypotheses for this
lab. Be sure to cover all the lab activities, one at a time. For each hypothesis,
explain why you originally thought that would happen. Accept or reject hypotheses paragraph: Based upon the results of each lab activity, explain whether you accepted or rejected each of your hypotheses, and why
Need assistance on stream morphology lab report.

UCO Invisible Man Novel by Ralph Ellison Discussion & Responses.

I’m working on a english question and need a reference to help me study.

This week, you are beginning the challenging novel Invisible Man, by Ralph Ellison. Compose a response (at least 300 words) to what you have read. Make connections to the other readings/viewings we’ve been doing. Focus on the first 12 chapters of the novel (remember, you’re proving to me that you’re doing the reading). Do not summarize what you have read. Instead, discuss what you found interesting, troubling, difficult, etc. and why. This post is due by 11:59 p.m., Thursday.
UCO Invisible Man Novel by Ralph Ellison Discussion & Responses

STA3215CBE Confidence Intervals

STA3215CBE Confidence Intervals. I’m trying to learn for my Nursing class and I’m stuck. Can you help?

Competency
Given a real-life application, develop a confidence interval for a population parameter and its interpretation.
Instructions
Scenario (information repeated for deliverable 01, 03, and 04)
A major client of your company is interested in the salary distributions of jobs in the state of Minnesota that range from $30,000 to $200,000 per year. As a Business Analyst, your boss asks you to research and analyze the salary distributions. You are given a spreadsheet that contains the following information:

A listing of the jobs by title
The salary (in dollars) for each job

You have previously explained some of the basic statistics to your client already, and he really liked your work. Now he wants you to analyze the confidence intervals.
Background information on the Data
The data set in the spreadsheet consists of 364 records that you will be analyzing from the Bureau of Labor Statistics. The data set contains a listing of several jobs titles with yearly salaries ranging from approximately $30,000 to $200,000 for the state of Minnesota.
What to Submit
Your boss wants you to submit the spreadsheet with the completed calculations. Your research and analysis should be present within the answers provided on the worksheet.
STA3215CBE Confidence Intervals

Financial – FIN 571 Week 5

i need help writing an essay Financial – FIN 571 Week 5.

I need the answers and the workup to get theanswers…Your finance text book sold 55,500 copies in its first year. The publishing company expects the sales to grow at a rate of 15.0 percent for the next three years, and by 6.0 percent in the fourth year. Calculate the total number of copies that the publisher expects to sell in year 3 and 4._________Find the present value of $4,800 under each of the following ratesand periods.a. 8.9 percent compounded monthly for five years. Present Value$ _________b. 6.6 percent compounded quarterly for eight years. PresentValue $ _________c. 4.3 percent compounded daily for four years. Present Value $_________d. 5.7 percent compounded continuously for three years. PresentValue $ _________  Problem 6.19Trigen Corp. management will invest cash flows of $876,660, $634,483, $483,288, $818,400, $1,239,644, and $1,617,848 in research and development over the next six years. If the appropriate interest rate is 7.25 percent, what is the future value of these investment cash flows six years from today? Future value $ ____________ Problem 6.27You wrote a piece of software that does a better job of allowing computers to network than any other program designed for this purpose. A large networking company wants to incorporate your software into their systems and is offering to pay you $522,000 today, plus $522,000 at the end of each of the following six years for permission to do this. If the appropriate interest rate is 6 percent, what is the present value of the cash flow stream that the company is offering you? Present Value $ _______Problem 7.16Barbara is considering investing in a stock and is aware that the return on that investment is particularly sensitive to how the economy is performing. Her analysis suggests that four states of the economy can affect the return on the investment. Using the table of returns and probabilitiesbelow, find  Probability ReturnBoom 0.4 25.00% Good 0.1 15.00% Level 0.4 10.00% Slump 0.1 -5.00%       What is the expected return on Barbara’s investment? Expected Return _________ Problem 8.24Trevor Price bought 10-year bonds issued by Harvest Foods five years ago for $1,004.19. The bonds make semiannual coupon payments at a rate of 8.4 percent. If the current price of the bonds is $1,096.35, what is the yield that Trevor would earn by selling the bonds today? Effective annual yield ________ % Problem 9.15The First Bank of Ellicott City has issued perpetual preferredstock with a $100 par value. The bank pays a quarterly dividend of $1.65 onthis stock. What is the current price of this preferred stock given a requiredrate of return of 13.0 percent? Current price $ ___________
Financial – FIN 571 Week 5

University of The Cumberlands Data Encryption Standard Confidential Data Discussion

University of The Cumberlands Data Encryption Standard Confidential Data Discussion.

Task1:words:500Cryptography is used to protect confidential data in many areas. Chose one type of cryptography attack and briefly explain how it works (examples include: ciphertext-only attack, known-plain-test attack, chosen-plaintext, chosen-ciphertext attack, timing attack, rubber hose attack, adaptive attack)Task2:words:400Select one type of cryptography or encryption and explain it in detail. Include the benefits as well as the limitations of this type of encryption. Your summary should be 2-3 paragraphs in length and uploaded as a TEXT DOCUMENT. Click the link above to submit your work. There is an EXAMPLE attached to show you the format requirements.What is most important is that you use YOUR OWN WORDS to summarize the news article. It is essential that you do not copy text directly from the Internet. Plagiarism is unacceptable. You can easily avoid this by rephrasing the contents and summarizing it using your own words.Task3:words:250Describe each of the elements of a Business Continuity Plan (BCP).
University of The Cumberlands Data Encryption Standard Confidential Data Discussion

HU 340 Herzing University Evolution of Media & Advancing Culture Timelines

HU 340 Herzing University Evolution of Media & Advancing Culture Timelines.

I’m working on a cultural studies multi-part question and need guidance to help me learn.

InstructionsDevelop: Infographic or TimelineEvaluation Title: Kinds of Pop CultureAs media grows and changes, we incorporate the new forms of communications into popular culture. However, the previous communication methods continue to be used as well.Your assignment this week has two parts: First, you will create a timeline or infographic to address the following questions:Research and provide examples or comparisons that demonstrate these changes over time from each of the categories: Print, Radio/Music, Cinema, Television, and the Internet. Include images of each artifact.How have these various forms of communication have evolved since they were first introduced? (Give a “before” and “after”)Second, you will write a mini-statement answering the following question.In 300-500 words, give your opinion: Will pop culture ever stop using a form of media? Why or why not?Specifications:You will submit an Infographic or timeline in response to part 1 with an accompanying mini-statement to address part 2. Your infographic can be submitted as MS Word document or if you use an online infographic creator like the ones listed below you can submit your infographic as a URL. Your accompanying mini-statement can be included on your infographic or submitted separately as an MS Word document.Helpful tips:Here are a couple of perfect tools to use to create your infographic for this assignment! You can open a free account at https://venngag (Links to an external site.)e.com/ (Links to an external site.) or http://piktochart.com/ (Links to an external site.) to make your infographic.Prezi (Links to an external site.)would be a good tool to use for your infographic as well. Here’s a great example of a Prezi timeline template:RubricUnit 6 Assessment – Kinds of Pop CultureUnit 6 Assessment – Kinds of Pop CultureCriteriaRatingsPtsThis criterion is linked to a Learning OutcomeContentHU340-CO1; HU340-CO227 ptsLevel 5Expresses content knowledge with the assignment purpose in a complete, organized, clear, professional, and culturally respectful manner.24 ptsLevel 4Expresses content knowledge with the assignment purpose in a complete, organized, clear, professional, and culturally respectful manner with minor weaknesses in one or more of the areas.22 ptsLevel 3Partially expresses content knowledge with the assignment purpose. Expresses ideas in a complete, organized, clear, professional, and culturally respectful manner with weaknesses in these area.19 ptsLevel 2Partially expresses content knowledge with the assignment purpose. Ideas are partially expressed in an organized, professional, and culturally respectful manner with major weaknesses in these areas.16 ptsLevel 1Expresses limited content knowledge with the assignment purpose. Ideas are not expressed in a complete, organized, clear, professional, and/or culturally respectful manner.0 ptsLevel 0The assignment was not completed or there are no constructed concepts that demonstrate analytically skills and no evidences to support the content does not align to the assignment instructions27 ptsThis criterion is linked to a Learning OutcomeAnalysisPRICE-P27 ptsLevel 5Constructs concepts related to course content, demonstrating strong analytical skills with strong evidence to support professional and personal subject knowledge through details, supporting evidence, and idea differentiation.24 ptsLevel 4Constructs concepts related to course content, demonstrating strong analytical skills with evidence to support professional and personal subject knowledge through details, supporting evidence, and idea differentiation.22 ptsLevel 3Constructs concepts related to course content, demonstrating analytical skills with some evidence to support professional and personal subject knowledge through details, supporting evidence, and idea differentiation.19 ptsLevel 2Constructs concepts related to course content, demonstrating weak analytical skills with minimal evidence to support professional and personal subject knowledge through details, supporting evidence, and idea differentiation.16 ptsLevel 1Constructs concepts related to course content, demonstrating inadequate evidence of analytical skills. There is minimal or no evidence to support professional and personal subject knowledge through details, supporting evidence, and idea differentiation.0 ptsLevel 0The assignment was not completed or there was no evidence of constructed concepts that are supported by professional and personal subject knowledge through details, supporting evidence, and idea differentiation.27 ptsThis criterion is linked to a Learning OutcomeTechnology15 ptsLevel 5Manipulates multiple technological resources to effectively implement all assignment requirements.14 ptsLevel 4Manipulates multiple technological resources to effectively implement most assignment requirements.12 ptsLevel 3Manipulates multiple technological resources to effectively implement some assignment requirements.11 ptsLevel 2Manipulates multiple technological resources for some assignment requirements.9 ptsLevel 1Manipulates technological resources to minimally meet some assignment requirements.0 ptsLevel 0The assignment was not completed or difficulties with technological manipulation were evident. The assignment submitted does not meet requriements.15 ptsThis criterion is linked to a Learning OutcomeWriting10 ptsLevel 5The assignment exhibits a excellent command of written English language conventions. The assignment has no errors in mechanics, grammar, or spelling.6 ptsLevel 4The assignment exhibits a good command of written English language conventions. The assignment has no errors in mechanics, or spelling with minor grammatical errors that impair the flow of communication.4 ptsLevel 3The assignment exhibits a basic command of written English language conventions. The assignment has minor errors in mechanics, grammar, or spelling that impact the flow of communication2 ptsLevel 2The assignment exhibits a limited command of written English language conventions. The assignment has frequent errors in mechanics, grammar, or spelling that impede the flow of communication.1 ptsLevel 1The assignment exhibits little command of written English language conventions. The assignment has errors in mechanics, grammar, or spelling that cause the reader to stop and reread parts of the writing to discern meaning.0 ptsLevel 0The assignment does not demonstrate command of written English language conventions. The assignment has multiple errors in mechanics, grammar, or spelling that cause the reader difficulty discerning the meaning.10 ptsThis criterion is linked to a Learning OutcomeAPAPRICE-I6 ptsLevel 5In-text citations of sources and references in proper APA style are included with no errors.5 ptsLevel 4In-text citations of sources and references in proper APA style are included but have 1-2 minor APA errors.4 ptsLevel 3In-text citations of sources and references in proper APA style are included but have 3 – 4 minor APA errors.3 ptsLevel 2In-text citations of sources and references in proper APA style are included but have more than 4 errors.2 ptsLevel 1The errors demonstrate limited understanding of in-text citation and reference requirements0 ptsLevel 0There are no in-text citations AND/OR references.6 ptsTotal Points: 85
HU 340 Herzing University Evolution of Media & Advancing Culture Timelines