Large corporations have traditionally been the major global competitors, but more and more small businesses are entering the global marketplace by the very fact of having an Internet presence. In each case, the products must be sold using marketing concepts that are adapted for the environment or market in which they are sold.To build a stronger understanding of global marketing, you will identify a foreign made product sold in the U.S. market and discuss how it might be improved from a marketing standpoint for the U.S. market.Directions:Shop for a product made by a foreign firm. Possible venues to find your foreign made product would be ethnic grocery stores or chains, such as Cost Plus or Pier One that import inexpensive products from other countries. When selecting a product, try to find one that has obviously been poorly marketed in terms of packaging, brand name, or general lack of appeal to U.S. consumers.-Take notes on this product.-Take a picture with your cell phone and attach it to your posted response in the Discussion area. You will be surprised at how creative and entertaining this exercise is!As the marketer of your chosen product, you have the opportunity to change how the product is marketed in the U.S.How would you change this product, either the brand name, the specific audience or customer, and/or price? Explain your response.Choose one of the other classmates’ products and discuss whether you agree with their suggested changes or not and why.
Marketing – Global Marketing
M6 A2: PATIENT EDUCATIONAL MATERIALReview the pamphlet that is
available in the Instructional Materials folder for Module 6. Use the
pamphlet in this module and any other health education materials from
the clinical setting, in the community, or online as resources. Follow
the instructions below. Instructions
Create a patient education
pamphlet, poster, or fact sheet that addresses an educational need of
laypeople in your chosen country and addresses the chosen health issue.
Audience characteristics for your educational materials include:
Adults in the country you selected in Module 1
English is the second language of these adults
The adults are laypeople
You will address the health issue selected in Module 1.
You are to address the following:
Make sure the purpose of the pamphlet/poster/factsheet is clear.
Use visuals when appropriate and make sure the visuals are appropriate for the purpose of the pamphlet.
Use language appropriate for the
identified audience (6th to 8th grade reading level). Avoid slang or
jargon; avoid complex medical terms.
Consider avoiding inclusion of items that might frighten or upset the reader, but be informative.
Make sure that the pamphlet/poster is only one (1) page. Documents that are more than one (1) page will receive a zero (0). We want to provide concise information to our patients/community.** I also attached a copy of my final paper that was submitted regarding HIV in Thailand**
NRSE 3700J Ohio University HIV AIDS in Thailand Patient Education Pamphlet
Using the options below based on your specialization; create an ethical and legal decision-making dilemma involving an advanced practice nurse in the field of administration, education, or a nurse practitioner:
Practice Dilemma – Honesty versus Withholding Information
Describe one ethical principle and one law that could be violated and whether the violation would constitute a civil or criminal act based on facts.
Construct a decision that demonstrates integrity and that would prevent violation of the ethical principle and prevent the law from being violated.
List three recommendations that will resolve advanced practice nurses’ moral distress in the dilemma you have presented.
Purdue Global Honesty vs Withholding Information Dilema Project
A Literary Analysis Of Pulp Fiction Film Studies Essay
Pulp Fiction is an American crime film written and directed by Quentin Tarantino that connects the intersecting storylines of gangsters, criminals, and disreputable individuals in Los Angeles. It follows the story of two hit men, Vincent Vega and Jules Winnfield, who are on a mission to reacquire a suitcase that belongs to their mobster boss, Marsellus Wallace. In another intersecting storyline, Butch Coolidge, an aging boxer, is paid by Marsellus Wallace to throw a fight, but he instead crosses Marsellus Wallace by winning the fight and then has to flee from the consequences. The film intensely focuses on conversations between characters that reveal both a dark comedy style of humor and their perspectives on life. The film’s appropriate title is a reference to the pulp magazines and crime books popular during the twentieth century, known for their dialogue and violent nature. The director’s unique style of remarkable dialogue, extensive use of violence, nonlinear chronology, and powerful, relatable character creation contribute to the central theme of how chance governs the plot and contributes to the formation of ethical views. The movie focuses on how accidents dominate and direct the movie and how these accidents constitute the disjointed nature of the plot. Tarantino’s views of ethics can be related to those of French philosopher Emmaneul Levinas who describes how ethics are only formed by chance and accident (Bergo). This philosophy is exemplified when an unknown gunman unbelievably misfires at Jules and Vincent causing Jules to reassess his life and form new ethics. As a result of this odd chance, Jules gives up his job as a hit man while Vincent does not ultimately leading to Vincent’s death and Jules’s life being spared. This view is also demonstrated in the chance meeting of Marsellus Wallace and Butch on the street and the eventual unfortunate meeting between Marsellus Wallace, Butch, and the rapist brothers, Zed and Maynard. Butch, who has not been involved in the immoral business of Marsellus Wallace before this chance event, is forced to take the immoral action of attempting to kill Marsellus Wallace. As a result of the unplanned incident of dealing with Zed and Maynard, Butch rethinks killing Marsellus Wallace and instead saves him which results in Marsellus Wallace rethinking his views on Butch who Wallace eventually spares. Another example of an influential accident is when a pop-tart springs from a toaster causing Butch to pull the trigger on a gun. This shows how this random occurrence forced Butch to do something he might have not done and how this influences his decisions throughout the movie. The story is told through accident and misadventure and the disparate nature of the plot reflects this method of storytelling. The various parts that are eventually tied together emphasize the significance of the unexpected events and interruptions in the movie. Tarantino uses excessive violence and focuses on that bloodshed in the movie to reflect the underlying topics of ethics and desire. Hunter describes how the violence in the movie is distanced from ethical concern and instead is used to offer insight into the questioning of ethical reason as it relates to desire (Hunter). The extreme violence in the film is an integral part to the aesthetic. Tarantino meant for the audience to laugh at the violent scenes such as Vincent’s accidental killing of Marvin. This scene does not further the plot of the movie and is also prolonged throughout the film. Because of this, many people find the scene inexcusable and yet Tarantino intends for the audience to laugh at how ridiculous the scene is carried out and at the characters reaction. Stone describes how the use of random unnecessary violence saturated with real life dialogue creates comical morbid scenes that appear comical (Stone). Stone further explains that this was Tarantino’s intention and that he knew many critics would complain but felt it necessary for the style of the movie (Stone). Tarantino deliberately violates the conventions of action-films and that contributes to the appeal of the movie. The typical style conventions of the time for action films were building tension and suspense. In the film, Tarantino recreates scenes of violence that are exaggerated, surreal, and often comical. He leads up to these violent scenes with dialogue and continues to lead away from the scene flawlessly through the same dialogue. Often scenes are unnecessary for furthering the plot and random in nature. Most directors will cut away from the violence, but Tarantino stays with the violence and often displays the characters in the aftermath of the violence. Through the fantastic dialogue and character development, the audience is able to connect with the seemingly immoral characters in the film. An example of this connection is with the character of Vincent Vega, a paid killer addicted to drugs. Even though this character should be villainous and unlikeable, Tarantino gives him a laid back personality and a seemingly innocent soul. This innocence plays a central theme in the movie as it questions morality and desire and stops the film from being a “sado-masochistic perversity” but a creative film with humor and positive energy (Stone). The long discussions found in the movie and these discussions’ relations with popular culture: B-movies, TV shows, and other elements of mass media are emblematic of Tarantino’s style. Hunter describes the nature of dialogue in the movie as focusing on a specific linguistic model where all dialogue references are obscene, shocking, repulsive, frightening or uncomfortably amusing (Hunter). Just as repetition is a key element to pulp fiction, the movie repeats important dialogues and anecdotal scenes to emphasize their relations with the central themes of desire and ethics. The interweaving of Tarantino’s three stories complicates the commonly used linear structure for movies and presents the film in an interesting way that allows chance to dictate the plot. An example of how this plot structure creates interesting results is with Vincent Vega who is killed in one scene in the movie only to reappear again in the finale. Stone explains that the entire film is playful and this rearrangement of the plot is simply another way Tarantino is able to extend this playfulness; Tarantino is altering convention for effect rather than rejecting or deconstructing it. Pulp Fiction evaluates the characteristic style of the director, Quentin Tarantino, showing that he violates the normal conventions of an action movie in order to convey his extreme ideology in an appealing way. The use of random unnecessary violence saturated with real life dialogue creates comical morbid scenes that appear comical. The acting of the characters as well as the dialogue turns them from what should be unlikeable villains into likeable characters that audience members are able to connect with. These methods of directing allow Tarantino to establish his radical views on ethics and luck in an appealing film.
Business Environment of Reed Elsevier
write my term paper The following report details the findings of our research carried out on the business environment of Reed Elsevier PLC. We have incorporated strategy analysis tools such as SWOT, Porters 5 Forces Framework and Financial Analysis to aid us in analyzing all the relevant internal and external factors that play important roles in shaping Reed Elsevier’s business environment. 1.1 Introduction Reed Elsevier is a leading provider of professional research information to organizations around the world. It publishes journals, books and databases and manages exhibitions and events. Its well-known titles such as New Scientist and The Lancet – appear both in print and online. Reed Elsevier has a worldwide customer base working in many fields, including science, research and the law, as well as in public and academic libraries and commercial organizations. This includes around 11 million scientists who access information direct from Reed Elsevier’s ScienceDirect database, which is the world’s largest online library of full-text research papers. Reed Elsevier was formed in 1993 when the businesses of the British Publisher Reed International and the Dutch publisher Elsevier NV merged. The company now operates in more than 200 locations worldwide with annual revenues for 2010 being £6 billon. To enable the business to focus on specific customer needs, the company has five divisions. They are Elsevier, LexisNexis Risk Solutions, LexisNexis Legal
BUS 450 Samford University Strategic Objective and Financial Objective Discussion
BUS 450 Samford University Strategic Objective and Financial Objective Discussion.
reply the following opinion:When it comes to running a business it is important that your strategic objectives guide your financial objectives. Strategic objectives should be aligned in a way that they almost guarantee that financial objectives will be met. As the article from Fortune (Links to an external site.) states, one way to conduct business this way is to make sure that your objectives align with your business’s values and vision. A company needs to asses the realism of their growth goals and communicate the primacy of doing the right thing over growth. Employees and managers should be shown that failure is not ideal, but is tolerable. The proper use of data and forecasting also helps to set realistic expectations regarding sales and such. Overall, employees need to be shown that the company values them more than their performance. Instead of getting in trouble for not hitting quotas, they should be rewarded when hitting those quotas and going above and beyond. This helps increase employee morale and makes your employees want to work for you. On a personal note, as the professor stated, I believe that if you are doing something you’re passionate about and doing it correctly (ethically) then money should follow. One way to make sure your strategic objectives are guiding your financial objectives is to ask yourself questions. Such as “Why am I doing this?”, “What is the environment like?”, “Will this schedule fit into my personal life?” etc. If all of those questions check out and money is just a plus. It’s for you!
BUS 450 Samford University Strategic Objective and Financial Objective Discussion
We currently use fossil fuels, such as coal and oil, to meet most of our energy demands. However, as discussed previously in the course, there are negative environmental impacts to burning fossil fuels. One alternative is using more natural gas for our energy needs. Just like other energy sources, natural gas needs to be mined or extracted to make it available for use in a process called hydraulic fracturing or fracking. Although there are benefits of fracking, major environmental concerns should be considered.Water Issues: Contamination of Groundwater. There is considerable concern that fracking can lead to contamination of groundwater as a result of spills, faulty well construction, or other means, including disposal into underground injection wells.Air Quality Issues. Fracking activities can lead to emissions into the air of methane, volatile organic compounds, hazardous air pollutants, and greenhouse gases.Water Issues: Stress on Existing Water Supply. The strain that heavy-volume surface and groundwater withdrawals of freshwater used in the fracking process may be placing on water resources is one of the top concerns related to the process.Water Issues: Management of Wastewater. The wastewater associated with shale gas extraction can contain high levels of total dissolved solids, fracturing fluid additives, metals, and naturally occurring radioactive materials.Disclosure of Fracking Chemicals. Five states—Colorado, Montana, Louisiana, Texas, and North Dakota—require operators to post data regarding the chemicals used in fracking with an online database, the FracFocus Chemical Disclosure Registry. This could lead to federal intervention.Environmental Protection Agency (EPA) (2012). EPA’s Study of Hydraulic Fracturing for Oil and Gas and Its Potential Impact on Drinking Water Resources. Retrieved from http://www2.epa.gov/hfstudyReview this website on Hydraulic Fracturing: http://fracfocus.org/hydraulic-fracturing-processFor this week’s individual work, write a 1-2 page paper (counting body text only, not title or reference pages) in double spaced, one-inch margins on all sides. Respond to the following:What is natural gas and how does it differ from other fossil fuel?What is the purpose of hydraulic fracturing or fracking?List at least three pros of fracking.List at least three cons of fracking.Considering the pros and cons of fracking, do you think that fracking should be legal in your state? Explain why.What are sinkholes and how do they occur?What do you think happens to the water supply in an area where fracking occurs?Hydraulic fracturing is believed to be the cause of earthquakes in different areas of the United States. Do you agree with this statement after reviewing the information presented? You should use the Internet as well in helping form your opinion. Please use reference(s) to support your argument.On the website above, find where the nearest well is to your home and give the pertinent details of the well. You can find this information by going to “Find a Well” on the homepage of the website. If there isn’t a well in your county, find one in your state.Requirements: Please make sure all of your assignments:Are written in paragraph form.Are double-spaced.Use 12 point, Times New Roman font.Include title & reference pages.Include at least one full page of text to the body of your essay.Include one-inch margins on all sides.Include a reference list at the end of your essay. That includes all websites, journals, articles, etc., you used.Please make sure you have not copied and pasted any information directly from any source; that is considered plagiarism. There is no need to copy, or quote, anyone for this assignment. It is to be a written summary reflecting your own thoughts of your reading and research on this topic. However, you should include in your reference list the source of your reading and research.
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