Management of Electronic and Digital Media Essay

Choose one or two situation(s) and/or “groups” to address. This assignment must be in essay format. Your essay should be a minimum of 1,000 words. You must use correct grammar, correct punctuation, and complete sentences.Your essay must also be in MLA, APA, or AP format. If you are not familiar with these essay formats, please refer to The Purdue Owl website and use whichever essay format you prefer.Use your book to help you with this assignment. Use key terms from the chapters we have read so far, and you may read ahead, as well. However, please make sure your assignment is written in your own words. If your assignment contains more than 20 percent of material from outside sources, you will receive a 0 for this assignment. If you choose to use outside sources for this assignment, you must include a Works Cited page.Wiregrassstudentradio.com is a Troy University official student-run on-line radio station. It “broadcasts” from noon until midnight weekdays (central time). It needs to raise about $200 a month to meet its expenses, license fees, etc. This puts it in competition for advertising dollars with every other media outlet in Pike County, including the Troy Messenger, Troy Cablevision Channel 52, and WTBF-AM (1947) and WTBF-FM (1997), the only commercial stations in Pike County.WTBF-AM is a “local” station, playing primarily to the Troy population of approx. 15,000 and to a lesser extent, Pike County, with about the same number or residents.WTBF-FM is an “oldies” station, with older demographics (35-65), and is more local than most but also carries news and information to appeal to the entire Wiregrass, which their signal covers well.Troy Messenger is the only local newspaper, and it is published five days a week. They skip Monday and Sunday.Group One is managing wiregrassstudentradio.com. What do we play in order to attract our core audience, how much are commercials, and what can we do to promote it?Group Two gets to be the new owners of WTBF-AM/FM. How do we maintain the current level of service and profit against this new upstart? What do we play and why? How do we promote? What do we charge?Group Three gets to be the new owners of the Troy Messenger.Group Four gets to start a new TV station in Pike County.You will be a part of any group (you choose). And you can choose up to two situations (groups) to address. You can also just address one—that’s entirely up to you.Please be as detailed as possible with this assignment. I want to know your game plan, your budget, your target market, your ideas, your schedule, your social media campaigns (if applicable), your channels of interest—everything. You can include real or fake information—that is up to you. It just needs to be believable and logical.Textbook：Management of Electronic & Digital Media (Edition 6)
Management of Electronic and Digital Media Essay

*** PLEASE NO PLAGIARISM-I tried a different tutor and she did not even do the paper*** PLEASE DO NOT CITE A BUNCH OF SOURCES AND CALL IT A PAPER*** PLEASE FOLLOW INSTRUCTIONSAssignment 4: Legal and Ethical Considerations in Marketing, Product Safety, and Intellectual PropertyDue Week 9 and worth 300 pointsYou are a new associate at the law firm of Dewey, Chetum, and Howe. John, a former researcher at PharmaCARE, comes to your office. He has concerns about PharmaCARE’s use of AD23, one of the company’s top-selling diabetes drugs. Two (2) years ago, after PharmaCARE’s research indicated that AD23 might also slow the progression of Alzheimer’s disease, John and his team of pharmacists began reformulating the drug to maximize that effect. In order to avoid the Food and Drug Administration’s (FDA) scrutiny, PharmaCARE established a wholly-owned subsidiary, CompCARE, to operate as a compounding pharmacy to sell the new formulation to individuals on a prescription basis. CompCARE established itself in a suburban office park near its parent’s headquarters. To conserve money and time, CompCARE did a quick, low-cost renovation.CompCARE benefited from PharmaCARE’s reputation, databases, networks, and sales and marketing expertise, and within six (6) months had the medical community buzzing about AD23. Demand soared, particularly among Medicare, Medicaid, and Veterans Affairs patients. Seeing the opportunity to realize even more profit, CompCARE began advertising AD23 directly to consumers and marketing the drug directly to hospitals, clinics, and physician offices, even though compounding pharmacies are not permitted to sell drugs in bulk for general use. To circumvent this technicality, CompCARE encouraged doctors to fax lists of fictitious patient names to CompCARE. PharmaCARE sold CompCARE to WellCo, a large drugstore chain, just weeks before AD23 was publicly linked to over 200 cardiac deaths.As CompCARE and its new parent company enjoyed record profits and PharmaCARE’s stock price approached $300 per share, reports started surfacing that people who received AD23 seemed to be suffering heart attacks at an alarming rate. The company ignored this data and continued filling large orders and paying huge bonuses to all the executives and managers, including John, whose wife recently died from a heart attack after using AD23.John has come to you with an internal company memo describing the potential problems with AD23, and information describing the company’s willingness “roll the dice” and continue to market the drug.Your senior partner has asked you to write a memo outlining the following issues for review by the senior partners.In preparation for this assignment, use the Internet or Strayer Library to research examples of intellectual property theft that occurred within the past two (2) years.Write an eight to ten (8-10) page paper in which you:Research three to five (3-5) ethical issues relating to marketing and advertising, intellectual property, and regulation of product safety and examine whether PharmaCARE violated any of the issues in question.Argue for or against Direct-to-Consumer (DTC) marketing by drug companies. Provide support for your response.Determine the parties responsible for regulating compounding pharmacies under the current regulatory scheme, the actions that either these parties or the FDA could / should have taken in this scenario, and whether PharmaCARE could face legal exposure surrounding its practices. Support your response.Analyze the manner in which PharmaCARE used U.S. law to protect its own intellectual property and if John has any claim to being the true “inventor” of AD23. Suggest at least three (3) ways the company could compensate John for the use of his intellectual property.Summarize at least one (1) current example (within the past two [2] years) of intellectual property theft, and examine the effect on that company’s brand.Analyze the potential issue surrounding the death of John’s wife and other potential litigants against PharmaCARE as a result of AD23.Specify both the major arguments that John can make to claim that he is a whistleblower and the type of protections that he should be afforded. Justify your response.Use at least three (3) quality resources in this assignment. Note: Wikipedia is not an acceptable reference and proprietary Websites do not qualify as academic resources.Your assignment must follow these formatting requirements:Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.The specific course learning outcomes associated with this assignment are:Analyze and assess legal and ethical restraints on marketing and advertising, relative to both consumers and organizations.Analyze and evaluate laws and regulations relative to product safety and liability.Explore copyright laws and intellectual property rights and assess how well they balance competing interests.Use technology and information resources to research issues in law, ethics, and corporate governance.Write clearly and concisely about law, ethics, and corporate governance using proper writing mechanics.*** PLEASE NO PLAGIARISM*** PLEASE DO NOT CITE A BUNCH OF SOURCES AND CALL IT A PAPER*** PLEASE FOLLOW INSTRUCTIONS
Management Paper, writing homework help

This two-part assignment asks you to imagine that you are the manager of Manhattan Galleries. Your new assistant has written a letter responding to a customer’s claim that her painting was delivered with sags in the canvas. You instructed your assistant to write a positive adjustment letter that would offer to reimburse the customer for the cost of having the canvas re-stretched at her local framing shop. This client could be an important source of future business and referrals for you. You are dismayed when you read your assistant’s letter, which needs substantial revision before you would consider sending it to a customer. PLEASE READ FILE FOR ALL REQUIREMENTS
Customers Claim that Her Painting Was Delivered with Sags Letter