Visitors are the lifeblood of any successful exhibition. Exhibitors expect to meet visitors so they can do business with. Organizers need visitors to visit their exhibitions’ so they can encourage exhibitors to join their exhibitions, therefore making positive financial returns. On the 28-31 October this year, the HKTDC will organize an international furniture fair at the Hong Kong Convention and Exhibition centre.
The most successful companies in this exhibition will be the ones that take advantage of the knowledge the event organizers have to offer, and then successfully communicate that knowledge to the project team that will design all the elements that will be present within the display booth. Other factors for a successful exhibition in the eyes of the exhibitor include but not limited to the following •Establish meaningfully goals, and come up with a strong and reliable strategy that will achieve your goals. •Put into practice powerful and unforgettable marketing initiatives before, during, and after the exhibition. Choose the best type of exhibit display booth that meets your goals and promotional needs as well as your budgetary requirements. •Effectively make use of display accessories, banners, graphics, lighting, booth design, and materials to heighten visibility and drive sales. •Hand out Promotional products that complement your company image. •Ensure those working the show are well trained to fully represent your company, generate leads, and secure sales. Through the eyes of the organizer the key factors of a successful exhibition is when all the exhibition goals have been achieved or completed.
Some of those goals I have listed below •Pre-promotional strategy as meet it objectives by providing enough interest in the exhibition •All the allocated floor space as been taken up by exhibitors •Visitors count by surpassed the expected amount •Feedback from exhibitors is good and bookings are taken for the following year •Nothing unexpected happens •When organizers receive recognition for their exhibition A well organized event will enhance awareness, help to capture new business leads and advance customer relationships
Assignment InstructionsMini- Study Part IIn this course you will conduct a mini study. You will survey 50 people through any method you choose to find out information on your topic. You will then calculate the statistics for your data. It is important to remember your mini study should use quantitative values since this is a statistics course so you can complete the required calculations. When you pick a topic, make sure it is something people are comfortable answering and that you only use adults. Complete this worksheet and then begin your survey once it is graded so that you can write up your results in Module 7.
ItemDescription1State your topic2Who is the population for your claim? Justify your statement.3What question(s) will you ask in your survey to gather data on your claim? Explain the rationale for each question.4What variables will be in your study? What type of variable are they (ordinal, nominal, discrete, continuous, etc)?5Where will you post your survey and how will it reach your target population? (Facebook, email, in person, etc)6How will you collect your data? (Survey Monkey, Facebook Question, By hand/Excel, etc)7What type of sampling method will you use? Justify your choice and cite a reference supporting your decision.8What 2 types of graphs that you have learned about are the most appropriate for your data? Justify your statement and cite a reference supporting your decision.*Hint: think about if your data may have outliers, is quantitative, is categorical vs interval, etc.9What 8 descriptive statistics that you have learned about are the most appropriate for your data? Justify your statement and cite a reference supporting your decision. *Hint: think about if the data has outliers, is quantitative, is categorical vs interval, etc. *Note: if you have more than one survey question you can count statistics on EACH*